amondo

What amondo does

Amondo GmbH, founded around 2003-2004 and headquartered in Bonn, Germany, operates a mobile travel advisor network serving the DACH region (Germany, Austria, Switzerland) as a wholly-owned subsidiary of RITA AG. The company enables self-employed mobile travel consultants to serve end consumers through personalized, location-independent travel consulting rather than retail storefronts. Its platform combines a cloud-based infrastructure including the Midoco Midoffice contract management system, an Intranet portal, professional booking software modules (GIATA, Bewotec myCRS, Cosmonaut, Cruise Compass, ProFewo, Paxlounge, Bistro Portal), personalized advisor websites, and the Beraterfinder (advisor finder) directory that channels consumer demand to geographically distributed advisors.

Amondo offers two membership tiers: Business Class, targeting career changers with a three-month free trial followed by a €29/month subscription, and First Class, targeting experienced travel professionals with no monthly fee but reduced service levels. Revenue is generated primarily through 6–20% commissions on travel bookings made by affiliated advisors, supplemented by recurring subscription fees and add-on software modules. The network includes 1,000+ mobile advisors and 200+ integrated tour operators, with new advisor recruitment driven largely by community referrals and supported by annual conventions, social media presence, and trade press coverage.

In 2025, Amondo's parent RITA AG launched La Pura Vida Reisen, an in-house tour operator offering package tours with 3% additional commission, signaling vertical integration into product supply. The company received the Deutsche Bundesbank 'notenbankfähig' creditworthiness certification for the tenth consecutive year and is led by Managing Directors Kurt Koch, Marcus Crause, Robin Koch, and Daniel Biermann. Amondo does not appear to have external funding rounds and operates as a self-sustaining unit within the larger RITA AG mobile travel distribution portfolio, which also includes Mein Urlaubsglück, My Travel Expert, and Pro Holidays.

Name

amondo

Legal name

Amondo GmbH

Website

https://amondo.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amondo GmbH operates a network of 1,000+ independent mobile travel advisors across the DACH region, providing them with professional booking software, training, and the Beraterfinder directory under a subscription-plus-commission model, serving end consumers seeking personalized travel consulting.

Ownership category

akta.pro rank

Product category

Mobile Travel Distribution / Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Corporate Booking Platforms & Online TMCs (THAKAAAG)

akta.pro secondary industries

Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI), Supplier Sourcing, Negotiation & Contract Management (THAKAMAG), Travel Fulfillment & After-Hours/Agent Assist Services (White-Label TMC Operations) (THACAAAJ)

Keywords

• Mobile travel consulting
• Travel advisor network
• Travel booking commissions
• Home-based travel agent
• Travel distribution platform

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Commission Revenue: Amondo generates primary revenue through commissions on travel bookings made by affiliated mobile advisors. Standard commission rates range from 6% to 8%, with select partners offering up to 20% commission. Additional year-end retrocessions are provided based on annual sales volume. Advisors earn commissions as independent sales representatives, while Amondo takes a share as the coordinating entity.
2. Monthly Subscription Fees: Business Class advisors pay a monthly service fee of €29 after a 3-month free trial period. This covers access to the Amondo platform, advisor website, Intranet, Beraterfinder listing, marketing materials, and basic support. Professional booking software tools are available as optional add-on modules at discounted rates.
3. First Class Low-Fee Model: First Class advisors (experienced travel professionals) pay no monthly Amondo fee but have reduced service levels, managing bookings independently without access to the Amondo ServiceCenter booking support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amondo operates a mobile travel consultant network that enables self-employed travel advisors to sell holiday packages from over 200 tour operators. The company offers two membership tiers (Business Class for career changers, First Class for experienced professionals), provides professional booking software and tools, a personalized advisor website, the Beraterfinder directory, training, and 24/7 support. Amondo earns revenue from advisor commissions on bookings (6–20%) and monthly subscription fees (€29 for Business Class).

Product overview

Amondo operates as a platform for mobile travel advisors under the Rita AG umbrella, offering two membership tiers: Business Class for career changers (with 3-month free trial, 29 EUR/month thereafter) and First Class for experienced travel professionals (no monthly fees). The platform provides professional travel agency software modules including GIATA, myCRS, ProFewo, Cosmonaut, Cruise Compass, Paxlounge, and Bistro Portal. Advisors receive commission rates of 6-20% and access to the company's own tour operator brand, La Pura Vida Reisen, which offers package tours with 3% extra commission. Core platform features include personalized advisor websites, the Beraterfinder directory, and the Amondo Intranet for bookings and software access.

Differentiator

Problem solved

Functional benefit

Brands

• Amondo Business Class: Entry-level service tier for career changers and travel enthusiasts, offering a 3-month free trial, personalized advisor website, landing page, digital business card, commission rates of 6%-20%, and monthly fee of 29 EUR after trial period.
• Amondo First Class

Products and services

• Amondo Business Class
• Amondo First Class Premium membership tier for experienced travel professionals transitioning from stationary travel agencies. Includes web-based advisor website with ProFewo Countertool, Cosmonaut consultation tool, no monthly Amondo fees, and commission rates up to 20%. Advisors handle bookings independently without Amondo ServiceCenter support.
• La Pura Vida Reisen In-house tour operator brand offering flight package tours to classic sun destinations for Amondo advisors, providing 3% extra commission on top of regular rates. Co-founded by Kurt Koch and Robin Koch under RITA AG.
• Amondo Beraterwebseite (Advisor Website) Personalized professional website provided to each Amondo mobile travel advisor, including a landing page, digital business card, and inclusion in the Beraterfinder directory for customer visibility.
• Amondo Intranet Web-based internal platform providing Amondo advisors access to booking systems, professional software modules, travel offers, marketing materials, and company administrative tools.
• Amondo Beraterfinder (Advisor Finder) Searchable online directory on the Amondo website connecting potential customers with mobile travel advisors based on location and specialization, serving as a customer acquisition channel for advisors.

Quantifiable outcome

• Commission rates of 6-20% on bookings, with additional year-end bonuses for high performers
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and standard.

• Rita AGcoreStrategic or Co-development Partner · 25 August 2025Amondo is a brand under the Rita AG group, one of Germany's largest mobile travel distribution companies. Rita AG provides strategic direction, financial backing, and shared services including booking infrastructure. CEO Kurt Koch also serves as Amondo Geschäftsführer. Marcus Crause serves as both Rita AG Vorstand and Amondo Geschäftsführer.
• Travel College für TouristikmajorStrategic or Co-development PartnerAmondo partners with Travel College für Touristik in Überlingen, Baden-Württemberg, to offer certified tourism training to mobile advisors. Amondo covers basic membership fees for advisors pursuing certification as tourism specialists. This enables career changers to obtain formal qualifications in tourism.
• La Pura Vida ReisenmajorTechnology or IntegrationLa Pura Vida Reisen is an in-house tour operator founded by Rita AG (Kurt Koch and Robin Koch) specifically for advisors under the Rita AG brands including Amondo. The operator offers flight package holidays to classic sun destinations with 3% additional commission for advisors. This vertical integration provides Amondo advisors with exclusive products.
• GIATAstandardTechnology or IntegrationGIATA provides digital catalog data and database services integrated into the Amondo platform, enabling advisors to access comprehensive travel product information and destination content.
• Bewotec (myCRS)standardTechnology or IntegrationBewotec's myCRS booking system is available as an optional module for Amondo advisors, providing CRS (Computer Reservation System) functionality for booking flights, hotels, and other travel services.
• CosmonautstandardTechnology or IntegrationCosmonaut travel consultation tool is offered as part of Amondo First Class and available as an add-on for Business Class advisors, providing professional travel consultation and sales support capabilities.
• Cruise CompassstandardTechnology or IntegrationCruise Compass cruise booking and consultation tool is available as an optional module for advisors specializing in cruise travel products.
• MidocostandardTechnology or IntegrationMidoco Midoffice system is used by Amondo for booking management, contract administration, and customer data processing. All bookings flow through the Midoco system for tracking and commission calculation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland: Germany's largest integrated travel group, operating its own retail, franchise, and mobile advisor channels in addition to tour operations. Very broad incumbent; overlaps with Amondo via its growing mobile/home-based distribution and direct advisor recruitment.
• DER Touristik Deutschland: Large German tour operator and travel retail group with its own distribution including home-based and franchise agency programs. Vertically integrated incumbent whose agency partnerships compete for the same independent advisor base.
• RTK Group: Major German travel agency cooperative providing retail support, supplier contracts, and technology to member agencies. Broader incumbent with a stationary-retail core that increasingly intersects with mobile and hosted advisor models.
• Schmetterling Group: Established German travel distribution group offering mid/back-office technology, marketing, and supplier services to independent travel agencies. Broader incumbent serving a wider agency base but with overlapping host-model economics.

Direct peers

• Pro Holidays: Rita AG sister brand for mobile travel advisors, sharing the Amondo platform economics (Midoco back-office, GIATA integrations, ServiceCenter support). Direct head-to-head competitor for the same pool of career-changer and experienced travel advisors.
• Best-Reisen: German cooperative of independent travel agencies/agencies providing shared services, marketing, and supplier negotiation — Marcus Crause joined Rita AG from Best-Reisen in 2025. Closest stationary analogue to Amondo's mobile model and a primary recruitment source for experienced advisors.
• My Travel Expert: Another Rita AG sister brand using the same mobile/independent travel advisor host-agency framework and shared Rita AG infrastructure. Comparable in advisor onboarding, commission structure, and DACH target market.
• Mein Urlaubsglück: Sister brand of Amondo under Rita AG, operating the same mobile travel advisor host model with shared back-office, supplier contracts, and Rita AG leadership. Directly comparable in business model, target advisor profile, and revenue mechanics.

Regional players

• Nexion Travel Group: US host travel agency offering independent advisors marketing, technology, supplier relationships, and commission splits under a similar model to Amondo. Same business architecture, different geography, useful as a comparable for the host-agency category.
• Avoya Travel: US-based host travel agency model that provides independent advisors with supplier access, technology, training, and commission splits. Functionally analogous to Amondo's host-agency structure but operating in North America rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Amondo.Bonn
• Instagraminstagram.com/amondo_urlaubsprofis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amondo