Hjärtat AB

What Hjärtat AB does

Hjärtat AB is a privately held creative production agency headquartered in Åre, Sweden, specializing in the outdoor, sports, and visitor industries. Founded around 2013, the firm is co-owned by three partners — Teodor Malmborg (brand communication, PR and social media), Jonas Kullman (creative direction and photography), and Malin Nilsson (project management, PR, and SEO/SEM) — and operates with a staff count in the 1–10 range. It delivers an integrated suite of services spanning PR, brand and graphic design, web design and development (including builds on modern frameworks such as Nuxt 3), photography, and multi-channel marketing campaigns, working across both digital and physical deliverables for clients in Sweden and Norway.

The agency's client roster is concentrated in premium outdoor and sports brands, most notably a decade-long PR mandate for Arc'teryx in Scandinavia, ongoing work for 7mesh, Rocky Mountain Bicycles, Scott, MIPS, Elevenate, RECCO, and the Scandinavian Outdoor Group, as well as event communications for the Alpine World Ski Championships in Åre 2019. Hjärtat generates revenue through project-based and retainer professional services engagements, with quote-based pricing that is not publicly disclosed. Its go-to-market is sales-led and direct, leveraging an in-house portfolio, social media presence, and deep Åre community ties to attract inbound interest from international outdoor brands seeking authentic Scandinavian market entry and ongoing brand stewardship.

Name

Hjärtat AB

Legal name

Hjärtat AB

Website

https://hjartat.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hjärtat AB is a boutique creative production agency in Åre, Sweden, delivering integrated PR, web, design, photography, and marketing services to premium outdoor and sports brands across Scandinavia. It serves clients such as Arc'teryx, 7mesh, and Rocky Mountain Bicycles through project-based and retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Åre

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services: Hjärtat generates revenue through providing creative professional services including PR, web design and development, brand design, photography, and marketing services to outdoor and sports brands. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hjärtat AB is a creative production agency that delivers integrated services in web design and development, public relations, brand identity design, photography, and marketing campaigns to outdoor, sport, and tourism brands. Services are sold directly to brand clients on a project or retainer basis, spanning both digital (websites, e-commerce, social media) and physical (print, packaging, trade show booths) deliverables for the Scandinavian market.

Product overview

Hjärtat AB is a creative production agency based in Åre, Sweden, specializing in outdoor, sport, and visitor industry sectors. The company operates as a single unified agency offering integrated services including web development (websites and e-commerce), PR services, design and brand development, photography, and marketing campaigns. These services are delivered as a coordinated offering rather than separate product modules, with the agency working across both analog (print, physical environments, trade show booths, product packaging) and digital channels (websites, social media) for clients such as Arc'teryx, First Descent, VM i Åre 2019, and Rocky Mountain.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Website design, development, and e-commerce solutions for outdoor and sports brands. Hjärtat creates modern websites using frameworks suited to client needs and budgets, including examples built with Nuxt 3.
• PR Services Public relations services including press release creation and distribution, event management, community activation, influencer and ambassador partnerships, media relations, and social media strategy and reporting for outdoor and sports brands.
• Design Services Graphic design, logo creation, visual identity development, print materials, trade show booth design, and product/packaging design for outdoor and sports clients.
• Brand Development Brand concept development, brand platform creation, graphic profiles, and brand strategy for outdoor and sports companies.
• Photography Studio and outdoor photography services for products and marketing materials, including coverage of collections and major events such as the Alpine World Ski Championships.
• Marketing Campaigns Marketing campaign planning and execution across multiple countries with reach and KPI tracking, including e-MTB campaigns reaching over 2.6 million people across 5 European countries.

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Alpina VM i Åre 2019flagshipStrategic or Co-development Partner · 1 January 2019Hjärtat managed all communications for the Alpine World Ski Championships in Åre since 2013, creating the bid book, managing 2018 communications, and producing two major websites and extensive advertising materials.
• Arc'teryxflagshipStrategic or Co-development PartnerHjärtat served as Arc'teryx's PR agency in Scandinavia for 10 years, handling localization and distribution of press releases, establishing brand ambassador and influencer relationships, and planning/executing annual advertising campaigns.
• 7meshcoreStrategic or Co-development PartnerHjärtat established 7mesh in Sweden since the brand's launch, serving as sales agents while also designing and producing sales materials (digital workbooks) and photographing collections.
• First DescentcoreStrategic or Co-development PartnerSwedish agent for outdoor brands (K2, Line Skis, Ride Snowboards). Hjärtat created complete new brand profile, logo, graphic identity, and modern website in Nuxt 3.
• Rocky Mountain BicyclescoreStrategic or Co-development PartnerHjärtat executed a marketing campaign for Rocky Mountain's e-MTB across 5 European countries, achieving reach of 2.6 million people.
• MIPSminorStrategic or Co-development PartnerListed as a client in Hjärtat's portfolio of outdoor brands.
• ElevenateminorStrategic or Co-development PartnerListed as a client in Hjärtat's portfolio of outdoor brands.
• RECCOminorStrategic or Co-development PartnerListed as a client in Hjärtat's portfolio of outdoor brands.
• Scott SportsminorStrategic or Co-development PartnerListed as a client in Hjärtat's portfolio of outdoor brands.
• Scandinavian Outdoor GroupminorStrategic or Co-development PartnerListed as a client in Hjärtat's portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North Kingdom: Swedish creative and experience design agency known for digital storytelling and brand experience work. Comparable as a Scandinavian creative shop competing for digital and brand experience mandates from premium Nordic and international brands.
• Great Works: Stockholm-based independent creative agency serving Scandinavian and international clients across PR, branding, and digital. Comparable as a similarly sized, design- and storytelling-led Swedish agency competing for the same premium-brand briefs.
• Garbergs: Stockholm-based independent creative agency with a long track record in Swedish brand communication and campaign work. Comparable as a similarly positioned Swedish creative firm competing for the same enterprise marketing budgets.
• ANTI (Bergen): Independent creative agency based in Bergen, Norway with strong roots in Scandinavian outdoor and lifestyle brands. Directly comparable as a Nordic creative shop built on authenticity, lifestyle verticals, and integrated campaign work.
• Nansen (Norway): Norwegian creative and digital agency working with Scandinavian brands across brand, content, and digital. Directly comparable as a peer Nordic creative agency serving similar Scandinavian enterprise clients.

Broad incumbents

• Forsman & Bodenfors: One of Scandinavia's largest and most awarded creative agencies, headquartered in Gothenburg with offices across the Nordics. Comparable as a Swedish creative incumbent that bids for the same premium brand campaigns but operates at much greater scale and broader scope.
• Åkestam Holst (NoA): Stockholm-based creative agency within the NoA Nordic group, known for integrated brand campaigns and retail clients. Comparable as a larger Nordic creative incumbent operating in similar brand communications but with a much broader client portfolio.

Emerging players

• Wildcard (Stockholm): Stockholm-based independent creative and content studio working with Nordic and international brands. Comparable as a smaller, design-led Scandinavian creative player overlapping on content production and brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arehjartat
• LinkedInlinkedin.com/company/hjartat
• Instagraminstagram.com/arehjartat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjärtat AB