What Bozboz does

Bozboz is a Brighton, UK-based digital agency founded in 2007 by Michael Hollingbery, operating as a private limited company with 11-50 employees. The company specialises in creating, supporting, and optimising B2B and ecommerce digital experiences for brands and consumers, offering services across web design and development, ecommerce platform builds (Shopify, WooCommerce), bespoke Laravel and React web applications, brand strategy and visual identity, HubSpot CRM implementation, and ongoing strategic support including hosting, maintenance, and digital consultancy. Project fees range from £5,000 for entry-level websites to £150,000 for complex bespoke enterprise builds, with standard delivery timelines of approximately 12 weeks and an additional AI Search Optimisation (llms.txt) add-on priced at £230 + VAT.

The agency's technology stack centres on WordPress, Shopify, WooCommerce, Laravel (PHP), React, and HubSpot CRM, with certified partner status across Shopify (Solutions Partner), HubSpot (Gold Partner Provider), and WPEngine (Advanced Agency Partner), plus integrations with Klaviyo and Google. Bozboz distributes services through a direct, consultative sales model via website contact forms, phone, and email, targeting UK-based B2B and direct-to-consumer brands with project-based engagements supplemented by recurring Strategic Support contracts. Customer logos span hospitality (Hand Picked Hotels), fashion/retail (Lucy & Yak, Rude Health), healthcare (Epaderm/Molnlycke), legal (Britton & Time), music (Rhodes), charity (Action for M.E., Brighton & Hove Food Partnership), telecoms (italk), and education (Mindtools), demonstrating a diversified project portfolio of 34+ listed engagements.

Name

Bozboz

Legal name

Bozboz

Website

https://bozboz.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bozboz is a Brighton, UK-based digital agency founded in 2007 that designs, develops, and supports B2B and ecommerce websites, brand identities, HubSpot CRM implementations, and custom Shopify/Laravel applications primarily for UK enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Web design agency
• Ecommerce development
• Brand development
• HubSpot implementation
• Custom web development

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design and Development: Project-based fees for designing and developing websites including web design, ecommerce stores, marketing websites, and custom development. Pricing ranges from £5,000 to £150,000 depending on complexity. Standard website takes approximately 12 weeks.
2. Strategic Support Services: Ongoing support services including website support, hosting and maintenance, digital consultancy, and SEO. Provides continuous website improvements and practical ecommerce consultancy.
3. HubSpot CRM Services: HubSpot onboarding, marketing automation, sales automation, and reporting services to help businesses integrate and optimize their CRM usage.
4. Brand Development: Brand strategy and visual identity design services including brand strategy, logo design, color palette, typography, and brand book creation.
5. AI Search Optimization: llms.txt file creation and implementation service for £230 + VAT to help AI tools better understand and represent businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bozboz is a Brighton-based digital agency that designs, builds, and supports B2B and ecommerce websites for brands using platforms such as WordPress, Shopify, WooCommerce, and Laravel. Its offering spans brand strategy and design through to front-end and back-end development, HubSpot CRM implementation, and post-launch strategic support subscriptions. The agency supplements these services with proprietary tooling including the Re:Yak Shopify app and an AI Search Optimisation (AISO) capability.

Product overview

Bozboz is a Brighton-based digital agency offering a comprehensive portfolio of web design, development, and brand services. The core offering spans Web Design and Development (encompassing WordPress, Shopify, WooCommerce, and Laravel custom development), Brand Development (including Brand Strategy and Brand Design), HubSpot CRM implementation, and Strategic Support (covering Website Support, Digital Consultancy, and Hosting/Maintenance). The agency also offers an AI Search Optimisation service for llms.txt file creation. As a Shopify Solutions Partner, HubSpot Gold Partner Provider, and WPEngine Agency Partner, Bozboz delivers integrated digital solutions across marketing websites, ecommerce platforms, and custom web applications for B2B and direct-to-consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Design & Development Custom WordPress website design and development service for B2B brands, covering strategy, design, build, and integration with WPEngine hosting and HubSpot CRM. Targets businesses seeking an editable, scalable content-led site.
• Shopify Ecommerce Builds End-to-end Shopify store design, build, and launch as a certified Shopify Partner, including integration of Bozboz's proprietary Re:Yak app and post-launch optimisation. Aimed at ecommerce merchants needing to launch or migrate a Shopify storefront.
• WooCommerce Development Custom WooCommerce store design and development for merchants preferring the WordPress ecommerce stack, with bespoke theming, plugin integration, and performance tuning. Suited to brands wanting WordPress-native ecommerce.
• Laravel Custom Development Bespoke Laravel web application and back-end engineering for businesses requiring custom platforms beyond off-the-shelf CMS or ecommerce tools. Delivered by Bozboz's in-house development team.
• HubSpot CRM Onboarding & Integration Implementation and integration of the HubSpot CRM platform into client websites and marketing operations, supporting lead capture, nurture, and sales enablement. Targeted at B2B and ecommerce brands consolidating marketing and sales tooling.
• Brand Development Brand strategy, identity, and creative development for B2B and ecommerce clients, covering positioning, visual identity, and messaging systems. Often combined with web or ecommerce build engagements.
• Strategic Support (Retainer) Subscription-based ongoing support retainer covering optimisation, iterative development, hosting oversight, and strategic guidance after a website or store goes live. Designed for clients needing continuous improvement beyond the initial build.
• AI Search Optimisation (AISO) Search optimisation service applying AI-driven techniques to improve visibility of client sites within AI-powered search experiences. Targeted at B2B and ecommerce brands seeking to remain discoverable as search behaviour shifts towards AI assistants.
• Re:Yak (Shopify App) Proprietary Shopify application designed to boost views of underperforming products within a merchant's catalogue, increasing exposure to potential buyers. Built and maintained in-house by Bozboz and distributed via the Shopify App Store.

Quantifiable outcome

• 35.63% conversion rate increase for Hand Picked Hotels
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner and Gold Partner Provider. Bozboz provides HubSpot onboarding, marketing automation, sales automation, and reporting services. They help clients become operationally efficient with automations that handle repetitive manual tasks.
• ShopifycoreTechnology or IntegrationShopify Solutions Partner specializing in helping SMEs enhance their online stores. From bespoke themes to complex integrations with third-party or custom apps. Proudly holds Solutions Partner recognition.
• WPEnginecoreTechnology or IntegrationAgency Partner Program as an Advanced Partner. Provides unrivalled hosting services for WordPress websites. WPEngine specializes exclusively in WordPress hosting.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Unit: UK-based creative/digital agency offering web design, ecommerce, branding, and digital marketing. Comparable agency-tier offerings and mid-market B2B and D2C client focus.
• Pixelmatix: UK boutique digital agency offering web design, development, and Shopify-focused ecommerce builds for SME and mid-market brands. Comparable size and platform-aligned service offering.
• Absolute Digital Media: Brighton-headquartered digital agency providing web design, development, SEO, and digital marketing services to UK brands. Direct local market overlap with Bozboz in the Brighton/UK digital agency space.
• AnalogFolk: Independent creative/digital agency combining brand strategy, design, and digital production. Comparable service mix and creative-led approach to integrated B2B and consumer work.
• Studio Republic: UK digital agency specialising in web design, ecommerce, Shopify development, and ongoing support for brands. Similar service mix (design, build, retainers) and target customer profile to Bozboz.
• Headspace Group: UK digital agency providing web design, ecommerce, HubSpot CRM, and digital marketing services. Directly comparable in services, partner ecosystem (HubSpot), and target customer segments.
• MMT Digital: UK-based digital agency offering web design, ecommerce development, and platform-based digital solutions to mid-market and enterprise clients. Comparable in size, platform partnerships, and project-based B2B service model to Bozboz.
• Toast: Bristol-based digital agency providing web design, ecommerce (Shopify), and digital marketing services. Similar regional UK positioning, agency size range, and SME/enterprise customer mix.

Broad incumbents

• Dept: Global digital agency offering web, ecommerce, brand, and CRM services across enterprise clients. Overlaps Bozboz's full-service digital offering but operates at significantly greater scale and geographic breadth.
• Deloitte Digital: The digital agency arm of Deloitte, delivering large-scale web, ecommerce, and CRM transformation for global enterprises. Represents the scaled incumbent competing for the same enterprise briefs Bozboz targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bozbozweb
• LinkedInlinkedin.com/company/bozboz-inbound-marketing
• Instagraminstagram.com/bozboz
• Xx.com/bozboz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bozboz