What Pixelmatic does

Pixelmatic is a Shanghai-headquartered, privately held game development studio founded in 2011 by CEO Samson Mow and staffed by veterans of Ubisoft, Activision Blizzard, and Relic. The studio historically operated social and mobile titles (including Vainglory) and now focuses the majority of its resources on Infinite Fleet, a sci-fi massively multiplayer online real-time strategy game in which thousands of players command customizable spaceships cooperatively to repel an alien threat, with a directed narrative system that lets players shape and leave legacy within the game's lore. The studio describes itself as globally distributed and targets a worldwide audience.

The company's core technological differentiator is the integration of blockchain-based assets into the game economy: Infinite Fleet is paired with the EXO security token issued on the Liquid Securities platform (built on Bitcoin's Liquid sidechain), making it the first gaming project to fund development via a regulated security token offering representing equity and profit-sharing rights. The studio further partners with Blockstream for sidechain infrastructure, Vince DiCola for soundtrack composition, and Exordium Limited as publisher. Pixelmatic also supported an adjacent NFT ticketing initiative for the Silhouettes sci-fi film on the Liquid Network and produced the first full-VR Bitcoin conference in 2020.

Pixelmatic's revenue mechanics are still pre-commercial: the game is in alpha, accessible via a waitlist that requires purchasing a spacecraft on the Infinite Fleet store, with no disclosed pricing tiers or full-game launch. Its $3.1 million August 2020 STO (oversubscribed on BnkToTheFuture within 24 hours and led by Charlie Lee, Adam Back, and Max Keiser) and a prior $500,000 round in 2012 represent the disclosed funding history. Customer segmentation is hybrid: mainstream sci-fi/strategy gamers as the primary persona, with crypto and blockchain enthusiasts as a secondary segment aligned to the EXO token investor base.

Name

Pixelmatic

Legal name

Pixelmatic Limited

Website

https://pixelmatic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Gaming / Online Video Games

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

akta.pro secondary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Social mobile games
• MMO strategy games
• Blockchain gaming
• Sci-fi game development
• Security token offerings

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales and In-Game Purchases: Players purchase customizable spaceships to access the game and potentially for in-game progression
2. Security Token (EXO) Profit Sharing: Security token representing equity and profit sharing rights for investors, enabling future profit distribution to token holders
3. Alpha Access Purchases: Players purchase spacecraft on the Infinite Fleet store to join the alpha waitlist

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pixelmatic develops and operates social mobile games for the global market, with its flagship title Infinite Fleet being an epic sci-fi massively multiplayer online (MMO) real-time strategy game where players command fleets of customizable spaceships and play cooperatively to fend off an alien threat. The game integrates blockchain technology through the EXO security token (issued on the Liquid Securities platform) and crypto assets that power an in-game peer-to-peer economy. The Shanghai-based studio has also supported the Silhouettes sci-fi movie, including NFT-based ticketing on the Liquid Network.

Product overview

Pixelmatic operates as a game development studio with a primary focus on Infinite Fleet, a sci-fi MMO real-time strategy game. The company also provides development support for the Silhouettes sci-fi movie, including NFT-based ticketing. The portfolio centers on the Infinite Fleet title which leverages blockchain technology through security token offerings (EXO token) and crypto assets for its in-game peer-to-peer economy.

Differentiator

Problem solved

Functional benefit

Brands

• Infinite Fleet: Epic sci-fi massively multiplayer online real-time strategy game where players explore a vast procedurally generated galaxy with a narrative directed by players. Players command fleets within the United Sol Federation Combined Fleet to defeat the Atrox alien threat.

Products and services

• Infinite Fleet Epic sci-fi massively multiplayer online (MMO) real-time strategy game where players command fleets of customizable spaceships, play cooperatively to defeat the Atrox alien threat, and leave their legacy in the game's lore through a directed narrative feature. Leverages blockchain-based crypto assets for the in-game peer-to-peer economy.
• Silhouettes Movie NFT Tickets NFT-based movie tickets for the Silhouettes sci-fi feature film, sold on the Liquid Network. Pixelmatic provided development support, including website development, for this first-of-its-kind NFT ticket release.

Quantifiable outcome

• RTS franchises grossed over $1.2 billion globally

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Exordium LimitedcoreStrategic or Co-development PartnerGame publisher that launched the EXO security token representing equity and profit sharing rights, making it the first game project in crypto industry to pursue funding through a regulated security.
• Liquid SecuritiescoreTechnology or IntegrationPlatform for tokenization of securities built on the Liquid sidechain of Bitcoin, used for issuing the EXO security token.
• Vince DiColaminorStrategic or Co-development PartnerGrammy- and Golden Globe-nominated composer who created the iconic 80's soundtrack for the Counterattack trailer, known for Transformers: The Movie and Rocky IV scores.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dapper Labs: Builder of NBA Top Shot and the Flow blockchain, a major Web3 gaming and consumer crypto company. Comparable as a studio that pioneered blockchain-based digital assets for mainstream audiences, similar to Pixelmatic's regulatory-first STO approach with EXO.
• CCP Games: Developer of EVE Online, the iconic persistent sci-fi MMO with player-driven economy and narrative. Most directly comparable genre peer to Infinite Fleet, though without Web3 integration; strong model for player-directed narratives in space MMOs.
• Enjin: Developer of the Enjin blockchain platform for in-game assets and Efinity. Directly comparable as a Web3 gaming infrastructure and game studio focused on tokenized in-game items and player-owned economies.
• Sky Mavis: Developer of Axie Infinity, the leading play-to-earn blockchain game with token-based in-game economy. Most directly comparable to Pixelmatic as both build MMO-style Web3 games with crypto-asset powered economies and blockchain-native user bases.
• Immutable: Developer of Gods Unchained and the Immutable zkEVM blockchain gaming platform. Directly comparable Web3 game studio with blockchain-native trading-card and strategy titles, sharing Pixelmatic's model of crypto-asset driven in-game economies.
• The Sandbox: Decentralized virtual world and game platform with the SAND token. Comparable as a high-profile Web3 gaming platform combining MMO/metaverse gameplay with tokenized assets; differs in user-generated content focus but shares model.
• Gala Games: Web3 gaming platform developing multiple blockchain-integrated titles (Town Star, Spider Tanks) with the GALA token. Comparable as a multi-game crypto studio building player-owned economies using tokens and NFTs, similar in model to Infinite Fleet's EXO approach.

Broad incumbents

• Wargaming: Developer of World of Tanks and other online multiplayer strategy games. Comparable as an established MMO strategy game operator with cooperative fleet/tactical gameplay similar in structure to Infinite Fleet's fleet combat.
• Animoca Brands: Hong Kong-based Web3 gaming investor, publisher, and studio operator (REVV Motorsport, The Sandbox, others). Comparable as a high-profile Web3 gaming conglomerate funding and building blockchain-integrated titles; broader portfolio than Pixelmatic but operates in the same ecosystem.

Regional players

• FunPlus: Major Shanghai-based global game publisher/developer (King of Avalon, State of Survival). Comparable as a Shanghai-headquartered gaming company targeting global markets; differs in mobile F2P focus rather than blockchain/MMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pixelmatic
• YouTubeyoutube.com/user/pixelmatictv
• Facebookfacebook.com/pixelmatic
• LinkedInlinkedin.com/company/pixelmatic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixelmatic