West End Brick N' Fire
West End Brick N' Fire is a Chino, California-based wholesale distributor of fireplaces, stoves, grills, chimney systems, and hearth accessories serving fireplace and BBQ dealers throughout Southern California's Southland region.
- Company typePrivate
- Founded1993
- HeadquartersRancho Cucamonga, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What West End Brick N' Fire does
West End Brick N' Fire is a privately held, wholesale distribution company specializing in hearth, BBQ, and outdoor living products, operating from a single warehouse at 5091 G Street in Chino, California. Founded in 1993 and serving the Southern California ("Southland") region for over 30 years, the company supplies fireplace and BBQ dealers, showrooms, and contractors rather than end consumers, positioning itself as a regional one-stop distributor in the residential hearth channel.
The company organizes its offering into six product categories — Fireplaces & Stoves, BBQs & Grills, Chimney & Venting, Refractories, Fireplace & Chimney Accessories, and Specialty Items — distributing products from 25+ manufacturers including Montigo, Astria by IHP, DuraVent, Selkirk, FireMagic, American Outdoor Grill, Broilmaster, Empire, Dimplex, Modern Flames, Jøtul, RH Peterson, Mason-Lite, Grand Canyon Gas Logs, and Napoleon/Kozy Heat. The portfolio spans gas, wood, and electric fireplaces; premium, built-in, and portable grills; chimney systems and venting (all-fuel, direct vent, pellet vent, liners); refractory panels; fireplace doors, screens, tools, grates, paints, cleaners, remotes, gas valves, fire glass, and decorative accessories. Products are stocked in a large in-warehouse inventory enabling fulfillment of both small and large dealer orders.
The business model is a B2B wholesale distribution model with revenue generated through markup on products sourced from manufacturers. Dealers access products through account-based pricing (not publicly disclosed), outside sales visits by a dedicated sales team, phone (800-843-3910) or email ([email protected]) ordering, and direct warehouse pickup at the Chino facility. The outside sales team visits dealer locations to introduce new products and assist in deal closure, while monthly email newsletters and a Facebook page provide additional engagement. The company is privately held with no disclosed parent company, no funding rounds, and no public revenue figures; headcount is in the 11-50 range.
West End Brick N' Fire firmographics
Firmographics- Name
- West End Brick N' Fire
- Legal name
- West End Brick N' Fire
- Website
- https://webricknfire.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West End Brick N' Fire is a Chino, California-based wholesale distributor of fireplaces, stoves, grills, chimney systems, and hearth accessories serving fireplace and BBQ dealers throughout Southern California's Southland region.
- Ownership category
- akta.pro rank
West End Brick N' Fire industry classification
Industry- Product category
- Wholesale Hearth and BBQ Distribution
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
Keywords
Where West End Brick N' Fire is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
West End Brick N' Fire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Wholesale distribution of fireplace, hearth, BBQ, and outdoor living products to dealers and showrooms. Revenue generated through markup on products sourced from manufacturers, with 'small or large orders' fulfillment capability.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
West End Brick N' Fire product offering
Product offeringCore offering
West End Brick N' Fire is a wholesale distributor of fireplaces, stoves, BBQs, chimney and venting systems, refractories, accessories, and outdoor living products, supplying dealers, showrooms, and contractors throughout Southern California. The company carries a large, in-stock inventory at its Chino, California warehouse of multiple manufacturer brands, including Montigo, Astria by IHP, DuraVent, Selkirk, R.H. Peterson, FireMagic, American Outdoor Grill, Broilmaster, Dimplex, Modern Flames, Jøtul, Mason-Lite, and Empire. It supports B2B customers with an outside sales team, an 800 number contact line, a product catalog website, and fulfillment of small or large orders.
Product overview
West End Brick N' Fire is a specialty distribution company serving the hearth and BBQ industry for over 30 years. They operate as a wholesale distributor providing fireplaces, stoves, grills, chimney and venting systems, refractories, and accessories to dealers. The company offers a comprehensive portfolio organized into six main product categories: Fireplace & Stoves (featuring brands like Montigo, IHP Astria, Empire, Dimplex, Modern Flames, Mason-Lite, Jøtul, IronStrike, RH Peterson, and Kozy Heat/Napoleon); BBQ & Grills (including Firemagic, American Outdoor Grill, and Broilmaster); Chimney & Venting (featuring DuraVent, Selkirk, Metal-Fab, Amerivent, Security Chimneys, and HY-C); Refractories (MC Refractory cut-to-fit panels); Fireplace & Chimney Accessories (Skytech, Rutland, Stove Bright, Hearth Craft, Finishing Touch, Cascade Coil, Portland Willamette, Grand Canyon Gas Logs, Real Fyre, Chimney Saver, and more); and Specialty Items (Sunrise Collection, Stellar, American Fire Designs). The company maintains a large warehouse inventory in Chino, California, and serves dealers throughout the Southland region.
Differentiator
Problem solved
Functional benefit
Products and services
- Fireplaces & Stoves (Distributor Line) Wholesale distribution of fireplaces and stoves (gas, wood, electric, outdoor models) from multiple manufacturers including Montigo, Astria by IHP, Empire, Dimplex, Modern Flames, Mason-Lite, Jøtul, IronStrike, R.H. Peterson, and Kozy Heat/Napoleon for fireplace & hearth dealers in Southern California.
- BBQs & Grills (Distributor Line) Wholesale distribution of outdoor cooking equipment including gas grills, built-in grills, and portable grills from brands such as FireMagic, American Outdoor Grill, and Broilmaster, supplied to BBQ and outdoor living dealers in Southern California.
- Chimney & Venting (Distributor Line) Wholesale distribution of chimney systems, venting products, and chimney accessories from manufacturers including DuraVent, Selkirk, Metal-Fab, Amerivent, Security Chimneys, and HY-C for dealers and contractors.
- Refractories (Distributor Line) Wholesale distribution of cut-to-fit refractory panels and fireplace linings from MC Refractory for masonry fireplace installations and replacements.
- Fireplace & Chimney Accessories (Distributor Line) Wholesale distribution of fireplace doors, screens, tools, grates, paints, cleaners, chimney products, remote controls, gas valves, fire glass, gas logs, and decorative elements from brands including Skytech, Rutland, Stove Bright, Hearth Craft, Finishing Touch, Cascade Coil, Portland Willamette, Grand Canyon Gas Logs, Real Fyre, and Chimney Saver.
- Specialty Items (Distributor Line) Wholesale distribution of specialty fireplace products including Sunrise Collection valve covers and decorative keys, Stellar direct vent gas fireplaces and inserts, and American Fire Designs outdoor products.
Companies that use West End Brick N' Fire
Customer profileSegments3 records
Ideal customer profiles3 records
West End Brick N' Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
West End Brick N' Fire partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and major.
- MontigocoreMajor fireplace manufacturer whose products are carried in West End Brick N' Fire's in-stock inventory. Includes Distinction Series, Del Ray Series, Phenom Series, and outdoor fireplace lines.
- Astria by IHPcoreFireplace brand by IHP (Industrial Hearth Products) carried in inventory. Includes traditional, contemporary, and outdoor fireplace models.
- DuraVentcoreLeading chimney and venting manufacturer. Products include DuraTech, DuraPlus, DuraChimney II, pellet venting, and direct vent systems carried in inventory.
- R.H. PetersoncoreGas fireplace and log manufacturer. Carries direct vent gas inserts and related products.
- SelkirkcoreChimney system manufacturer. Products include Ultra Temp, Galva Temp, and Sure-Temp chimney systems carried in inventory.
- FireMagiccorePremium BBQ grill manufacturer. Carries Echelon, Aurora, Legacy, and Charcoal collection grills.
- American Outdoor GrillcoreOutdoor gas grill manufacturer. Products include built-in, portable, post mount, and island systems.
- BroilmastercorePremium gas grill manufacturer. Carries stainless gas grills in built-in and cart-mounted configurations.
- Empire Comfort SystemscoreFireplace and heating manufacturer. Products include outdoor linear fireplaces, direct-vent fireplaces, and inserts.
- DimplexcoreElectric fireplace and heating manufacturer. Products include Opti-Myst, Opti-V fireplaces, electric fireboxes, and stoves.
- Modern FlamescoreElectric fireplace manufacturer. Products include Landscape Pro, Spectrum Slimline, and Redstone series.
- JøtulcoreNorwegian wood and gas stove manufacturer. Carries EPA-approved wood stoves, gas stoves, and fireplace inserts.
- Portland WillamettecoreFireplace door manufacturer. Products include masonry doors, outdoor glass doors, and zero clearance doors.
- Grand Canyon Gas LogscoreGas log manufacturer. Products include Native Series, Builder Series, Jumbo Series, and Kiva Series log sets.
- Mason-LitecoreMasonry fireplace manufacturer. Products include wood burning fireplaces, custom masonry units, and gas B-vent fireplaces.
- RutlandmajorFireplace accessory manufacturer. Products include fire starters, chimney products, cements, sealants, gasketing, and brushes.
- Hearth CraftmajorFireplace door and accessory manufacturer. Products include contemporary, transitional, and traditional fireplace doors.
- Stove BrightmajorHigh-temperature paint manufacturer for fireplaces and stoves. Products include brush-on paints and spray paints in various colors.
- SkytechmajorRemote control and valve system manufacturer for hearth products. Products include on/off remotes, wall switches, and valve kits.
- Security ChimneymajorChimney system manufacturer. Products include Secure Temp high-temperature systems and pellet vent.
- Metal-FabmajorChimney and venting manufacturer. Products include Temp/Guard 2100 chimney systems and stove pipe.
- MC RefractorymajorCut-to-fit refractory manufacturer. Products include various sizes of fireplace refractories in brick patterns.
- Chimney SavermajorChimney maintenance product manufacturer. Products include water repellents, crown coatings, and creosote removers.
- Finishing TouchmajorFire glass and crystal manufacturer. Products include crushed glass crystals and glass pebbles in various colors.
- Cascade CoilmajorFireplace screen mesh manufacturer. Products include standard and premium replacement mesh screens made in USA.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
West End Brick N' Fire competitors and assessment
Company assessmentBroad incumbents
- Lynx Grills: Manufacturer of premium outdoor kitchen products including built-in grills, islands and outdoor refrigeration. Operates in the same premium BBQ and outdoor living category as the Fire Magic and Broilmaster lines West End Brick N' Fire distributes.
- Dimplex: Global leader in electric heating and fireplace products (Opti-Myst, Opti-V, Revillusion). Distributed by West End Brick N' Fire for the California dealer channel and competes with other electric brands also carried (Modern Flames).
- Napoleon: Major North American manufacturer of fireplaces, gas stoves, wood stoves, and premium BBQs (Napoleon Prestige, Rogue, Prestige PRO). Sells through independent distributors like West End Brick N' Fire but also operates direct accounts and is also listed in the company's product portfolio as Napoleon gas fireplaces — a partner-competitor configuration.
- Travis Industries: U.S. manufacturer of premium gas, wood and pellet fireplaces, inserts and stoves under Lopi, FPX, Avalon and DaVinci brands. Shares the same specialty hearth distribution channel and competes with brands carried by West End Brick N' Fire such as Jøtul and IronStrike.
- Empire Comfort Systems: Manufacturer of gas fireplaces, inserts, outdoor linear fireplaces, and heating products. Distributes through West End Brick N' Fire's dealer channel but also reaches dealers directly in certain territories, creating overlapping go-to-market with this distribution partner.
- RH Peterson / Fire Magic: Premium outdoor gas grill manufacturer whose Fire Magic line is one of West End Brick N' Fire's flagship BBQ brands. Competes with other premium grill makers distributed by the company (American Outdoor Grill, Broilmaster) and shares the same California dealer base.
- Hearth & Home Technologies: Largest North American hearth and patio products manufacturer (Heatilator, Heat & Glo, Quadra-Fire, Fireside Hearth & Home). Competes with West End Brick N' Fire when its brands bypass distributors to sell direct to large dealers, and shares the same specialty fireplace/hearth category across wood, gas and electric lines.
- IHP / Astria: Industrial Hearth Products manufacturer of Astria fireplaces (traditional, contemporary, outdoor, B-vent, vent-free, electric). One of West End Brick N' Fire's core brands, the Astria line gives the manufacturer leverage over dealer relationships that overlap with its own distribution mission.
Emerging players
- Bull Outdoor Products: Manufacturer of premium built-in and freestanding outdoor gas grills and power burners. Competes with Fire Magic, American Outdoor Grill and Broilmaster — the BBQ brands carried by West End Brick N' Fire — and pursues overlapping independent dealer channels across the Western U.S.
- Modern Flames: Specialty manufacturer of linear electric fireplaces including Landscape Pro and Spectrum Slimline series. Distributed by West End Brick N' Fire and represents the growing linear/electric fireplace category where premium visuals meet electrification tailwinds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
West End Brick N' Fire social profiles
Digital presenceWest End Brick N' Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
West End Brick N' Fire leadership team
Management profileNumber of profiles
West End Brick N' Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West End Brick N' Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West End Brick N' Fire
What does West End Brick N' Fire do?
West End Brick N' Fire is a wholesale distributor of fireplaces, stoves, BBQs, chimney and venting systems, refractories, accessories, and outdoor living products, supplying dealers, showrooms, and contractors throughout Southern California. The company carries a large, in-stock inventory at its Chino, California warehouse of multiple manufacturer brands, including Montigo, Astria by IHP, DuraVent, Selkirk, R.H. Peterson, FireMagic, American Outdoor Grill, Broilmaster, Dimplex, Modern Flames, Jøtul, Mason-Lite, and Empire. It supports B2B customers with an outside sales team, an 800 number contact line, a product catalog website, and fulfillment of small or large orders.
Is West End Brick N' Fire a public or private company?
West End Brick N' Fire is a private company. It is classified as unknown and is currently operating.
When was West End Brick N' Fire founded?
West End Brick N' Fire was founded in 1993. It employs 11 to 50 people.
Where is West End Brick N' Fire based?
West End Brick N' Fire is headquartered in Rancho Cucamonga, United States, in the North America region.
How does West End Brick N' Fire make money?
One revenue line is on record: product Distribution.
Who are West End Brick N' Fire's main competitors?
Broad incumbents on record are Lynx Grills, Dimplex, Napoleon, Travis Industries, Empire Comfort Systems, RH Peterson / Fire Magic, Hearth & Home Technologies and IHP / Astria. Emerging players are Bull Outdoor Products and Modern Flames.
Does West End Brick N' Fire have an API?
No public API is recorded for West End Brick N' Fire.
What industry is West End Brick N' Fire in?
West End Brick N' Fire's product category is Wholesale Hearth and BBQ Distribution. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its SIC code is 5070.