Swedish Ice Hockey Association

What Swedish Ice Hockey Association does

Svenska Ishockeyförbundet (Swedish Ice Hockey Association), founded in 1922 and headquartered in Johanneshov, Stockholm, is the IIHF-recognized national governing body for organized ice hockey in Sweden. The federation regulates and operates the full Swedish ice hockey ecosystem: it sanctions men's (SHL) and women's (SDHL) premier leagues plus HockeyAllsvenskan, Hockeyettan, and junior divisions; manages national teams including Tre Kronor (men), Damkronorna (women), and age-group teams (Team 16-20); administers a national development framework via 33 NIU elite hockey high schools, Tre Kronors Hockeyskola entry programs, and the 2021-2030 women's and girls' initiative; certifies coaches and referees through Domarakademin and Hockeyakademin platforms; and holds exclusive international representation rights for Sweden.

The federation's technology infrastructure centers on stats.swehockey.se (official statistics across all Swedish leagues), Svensk Hockey TV (subscription streaming), the Swehockey mobile application, Hockeyboken (historical database), and a portfolio of digital development tools (Hockeyakademin, Hemmaplansmodellen, Rörelsekurvan). The revenue model is multi-stream: tiered sponsorships led by Svenska Spel as main sponsor and SDHL title sponsor, with head partners Beijer Byggmaterial, Gjensidige Försäkring, and LIDL; media rights including the historic SVT broadcast partnership for TV-pucken since 1959; ticketing and event revenue from Beijer Hockey Games and Lidl Hockey Games; subscription-based Svensk Hockey TV; merchandise via Tre Kronor Shoppen e-commerce; and the Folkets Lag membership program with freemium Silver and paid Gold tiers. The federation operates as a non-profit under the Riksidrottsförbundet (Swedish Sports Confederation) with wholly-owned subsidiaries Svensk Hockey TV AB and Hockey Hall of Fame, governing 400+ member clubs through district associations.

Name

Swedish Ice Hockey Association

Legal name

Svenska Ishockeyförbundet

Website

https://swehockey.se

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska Ishockeyförbundet is Sweden's IIHF-recognized national ice hockey governing body, founded 1922, regulating 400+ member clubs, operating the SHL/SDHL leagues and Tre Kronor/Damkronorna national teams, and running youth development through 33 NIU elite hockey high schools and grassroots programs.

Ownership category

akta.pro rank

Product category

National Ice Hockey Federation

NAICS

Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Ice hockey governance
• National sports federation
• Ice hockey tournaments
• Youth hockey development
• Hockey streaming services

Headquarters

HQ city

Johanneshov

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticketing and Event Revenue: Revenue from match tickets for Tre Kronor national team games and various hockey tournaments including Beijer Hockey Games and Lidl Hockey Games.
2. Sponsorship and Partnership: Primary sponsorship from Svenska Spel as main hockey sponsor, plus partnerships with Beijer Byggmaterial, Gjensidige Försäkring, LIDL, Serafim Finans, CCM Hockey, Nibe, Scandic, and numerous other partners.
3. Media Rights and Broadcasting: Svensk Hockey TV streaming service provides subscription-based access to matches. TV-pucken broadcast by SVT since 1959.
4. Membership Programs: Folkets Lag membership program with free silver tier and paid gold tier offering exclusive information, partner offers, and ticket priority.
5. Merchandise Sales: Tre Kronor Shoppen sells official merchandise including match jerseys, clothing, caps, scarves, and children's clothing through trekronorshop.se.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Svenska Ishockeyförbundet (Swedish Ice Hockey Association) is the national governing body for organized ice hockey in Sweden, regulating leagues (SHL, SDHL, HockeyAllsvenskan, Hockeyettan), operating national teams (Tre Kronor, Damkronorna, youth teams), and administering development programs from grassroots through elite levels. The federation also operates digital platforms including Svensk Hockey TV streaming, stats.swehockey.se statistics, the Swehockey mobile app, Hockeyakademin educational platform, and the Tre Kronor Shoppen merchandise store, alongside membership programs (Folkets Lag) and historic tournaments (TV-pucken, Beijer Hockey Games, Lidl Hockey Games).

Product overview

The Swedish Ice Hockey Association (Svenska Ishockeyförbundet) operates a comprehensive ecosystem of products and services centered around ice hockey in Sweden. The core offering includes the Swehockey.se website as the central hub, supported by the Swehockey mobile app and the official stats.swehockey.se statistics platform. Streaming capabilities are provided through SvenskHockeyTV. Player and coach development is supported by Hockeyakademin (with its drawing tool), Hemmaplansmodellen framework, Rörelsekurvan movement platform, and Domarakademin for referee education. The association organizes major tournaments including Beijer Hockey Games (men) and Lidl Hockey Games (women), as well as the historic TV-pucken youth tournament. Tre Kronors Hockeyskola provides entry-level programs, while Folkets Lag offers a membership club and Tre Kronor Shoppen handles merchandise. Content is distributed through SIF-TV video series and podcasts including Målvaktspodden and Hockeypodden.

Differentiator

Problem solved

Functional benefit

Brands

• Beijer Hockey Games: Tre Kronor men's home tournament as part of Euro Hockey Tour
• Lidl Hockey Games
• TV-pucken
• Swehockey-appen
• Hockeyboken
• Tre Kronors Hockeyskola (TKH)
• Svensk Hockey TV
• Hockey Hall of Fame
• Folkets Lag
• SICO

Products and services

• Svensk Hockey TV

Quantifiable outcome

• 43% increase in female player registrations (7,036 to 10,074) since 2021 women's initiative launch
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered major, core and supporting.

• Svenska Ishockeyförbundet Dam- och Flicksatsning PartnersmajorStrategic or Co-development Partner · 12 September 2021Collaborative initiative 2021-2030 involving SDHL, NDHL, District Associations (SDF), and regional hockey offices to increase female participation. Project leader Sara Ridderlund.
• Svenska SpelcoreStrategic or Co-development PartnerMain sponsor for Swedish ice hockey (Ishockeyns huvudsponsor) and title sponsor for Svenska Spel Damhockeyligan (SDHL). Long-standing partnership supporting grassroots and elite hockey development.
• Beijer ByggmaterialmajorGTM or Marketing PartnerHead partner (Huvudpartner) providing building materials support for ice rink construction and facility development projects.
• Gjensidige FörsäkringmajorGTM or Marketing PartnerHead partner (Huvudpartner) providing insurance services as part of the sponsorship arrangement.
• LIDL SverigemajorGTM or Marketing PartnerHead partner (Huvudpartner) sponsoring Lidl Hockey Games women's international tournament held in Södertälje.
• Serafim FinanssupportingGTM or Marketing PartnerPartner providing financial services as part of the sponsorship portfolio.
• CCM HockeymajorGTM or Marketing PartnerEquipment partner providing hockey equipment including sticks, skates, and protective gear for players.
• NibesupportingGTM or Marketing PartnerOfficial partner providing heating and energy solutions.
• ScandicsupportingGTM or Marketing PartnerOfficial hotel partner for national team accommodations and travel.
• SVTcoreStrategic or Co-development PartnerBroadcasting partner with historic partnership dating to 1959 for TV-pucken coverage. Provides extensive coverage of Swedish hockey tournaments.
• SASsupportingGTM or Marketing PartnerAirline partner for national team and association travel.
• SDHLcoreStrategic or Co-development PartnerSwedish women's ice hockey league operating under association governance. Association holds strategic oversight and partnership role.
• SHLcoreStrategic or Co-development PartnerPremier men's ice hockey league operating under association governance. Association holds strategic oversight and regulatory role.
• IIHF (International Ice Hockey Federation)coreStrategic or Co-development PartnerInternational governing body for ice hockey worldwide. Association is member federation with representation in IIHF council (Anders Larsson nominated as Vice President).
• Riksidrottsförbundet (RF)coreStrategic or Co-development PartnerSwedish Sports Confederation governing all organized sport in Sweden. Association operates under RF framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Norwegian Ice Hockey Association: Norway's national ice hockey federation and IIHF member governing GET-ligaen and national teams. Direct peer as a Nordic national federation with comparable scale, federation model, and regional competitive positioning.
• Ice Hockey Federation of Russia: Russian national ice hockey governing body and IIHF member operating KHL/VHL and national teams. Direct peer in federation structure, league governance, and senior international competition, though currently constrained by IIHF eligibility suspensions.
• Czech Ice Hockey Association: Czech Republic's national ice hockey federation and IIHF member, operating Extraliga and national teams. Direct peer as a Central European national federation with comparable league governance, national team success tradition, and similar federation-driven development model.
• German Ice Hockey Federation (Deutscher Eishockey-Bund): Germany's national ice hockey federation and IIHF member governing the DEL and national teams. Direct peer as a European national federation with comparable federation-league governance structure and IIHF membership.
• Hockey Canada: Canada's national ice hockey federation governing CHL, national teams, and grassroots programs nationwide. Direct peer in IIHF-affiliated national federation role, comparable grassroots-to-elite pipeline, and similar federation-owned competition structures (World Juniors, etc.).
• Finnish Ice Hockey Association: Finland's national ice hockey federation and IIHF member, governing the Liiga, Mestis, and Finnish national teams. Direct peer as a Nordic national federation with comparable structure, league ecosystem, national teams (Leijonat), grassroots programs, and competitive international ambitions.
• Swiss Ice Hockey Federation: Switzerland's national ice hockey federation and IIHF member governing the National League and national teams. Direct peer as a European national federation with similar federation-driven competition structure and IIHF-affiliated governance.

Others

• Riksidrottsförbundet (Swedish Sports Confederation): Umbrella organization governing all organized sport in Sweden, under which the federation operates. Parent-style peer providing public funding, policy framework, and cross-sport coordination; relevant as the structural context for the federation's governance and funding base.
• USA Hockey: U.S. national ice hockey federation governing amateur hockey, national teams, and the USHL/NTDP pathway. Direct peer as IIHF member federation with comparable national team operations, youth development programs, and member club network model.

Broad incumbents

• International Ice Hockey Federation (IIHF): Global governing body of ice hockey and umbrella organization of which the Swedish federation is a member. Adjacent peer operating at the international level - oversees World Championships, Olympic qualification, and global rule-making; Swedish federation sits within this structure with Anders Larsson nominated as IIHF Vice President.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trekronorse
• Facebookfacebook.com/swehockeyse
• Instagraminstagram.com/swehockeyse
• LinkedInlinkedin.com/company/svenska-ishockeyf-rbundet

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Ice Hockey Association