ETB Autocentres
ETB Autocentres is a UK automotive fast-fit chain operating 52 retail depots across Wales, the Midlands, and South West England, providing tyre fitting, MOT testing, servicing, and mechanical repairs to individual motorists, fleets, and trade wholesale customers.
- Company typePrivate
- Founded1980
- HeadquartersWorcester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ETB Autocentres does
ETB Autocentres (legal name: ETB – Exhausts, Tyres & Batteries (Worcester) Ltd) is a UK-based automotive fast-fit service chain founded in 1980 and headquartered in Worcester. The company operates approximately 52 retail depots and four warehouses across Wales, the Midlands, and South West England, offering tyre sales and fitting, MOT testing (Class 4 and Class 7), car servicing, exhaust and battery replacement, brakes, wheel alignment and balancing, air conditioning regas, vehicle diagnostics, TPMS servicing, and fleet maintenance. Customers include individual motorists as the primary segment, plus fleet operators, van and commercial vehicle owners, and trade buyers served through a wholesale sub-brand (etbwholesale.co.uk). Sub-brands include Silverline, which targets 4x4 and van specialist tyres.
The underlying platform is a web-based booking and inventory management system integrated with DVLA vehicle registration lookup, enabling customers to search by registration, size, or postcode, book appointments 24/7 across the depot network, and choose between online payment or an in-store pay-after-fitting model. Multi-brand tyre sourcing spans premium (Bridgestone, Michelin, Pirelli, Continental), mid-range, and budget (Avon, Davanti, Ceat, Landsail) segments, and the product set extends to seasonal categories (summer, winter, all-season, run-flat) plus dedicated EV servicing. Marketing is led by the e-commerce site, SEO, social media competitions on Instagram/Facebook, and Feefo review integration.
Revenue mechanics are one-time transactional (tyre sales with fitting included) plus professional service fees (MOT, servicing, mechanical work), with no subscription or recurring-contract model. The company was acquired from Bridgestone by Oak Group Holdings in April 2026, bringing combined workforce to approximately 1,000 employees and combined group turnover exceeding £65m; ETB itself does not disclose stand-alone revenue.
ETB Autocentres firmographics
Firmographics- Name
- ETB Autocentres
- Legal name
- ETB – Exhausts, Tyres & Batteries (Worcester) Ltd
- Website
- https://etbtyres.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ETB Autocentres is a UK automotive fast-fit chain operating 52 retail depots across Wales, the Midlands, and South West England, providing tyre fitting, MOT testing, servicing, and mechanical repairs to individual motorists, fleets, and trade wholesale customers.
- Ownership category
- akta.pro rank
ETB Autocentres industry classification
Industry- Product category
- Automotive Fast-Fit Services
- NAICS
- Automotive Parts and Accessories Retailers (44133), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)
Keywords
Where ETB Autocentres is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
ETB Autocentres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tyre Sales: Retail sale of tyres across multiple brands (Bridgestone, Michelin, Pirelli, Continental, Avon, Davanti, Ceat) and categories (summer, winter, all-season, run-flat, van, 4x4). Revenue generated per unit with fitting included in price.
- MOT Testing: DVSA-approved MOT testing services for vehicles over 3 years old. Class 4 MOT (cars, 4x4s, vans under 3000kg) and Class 7 MOT (goods vehicles 3000-3500kg).
- Car Servicing: Full and interim car servicing including oil changes, fluid checks, brake inspection, and mechanical repairs. Offered at competitive prices compared to main dealers.
- Mechanical Services: Additional services including exhausts, batteries, brakes, wheel alignment, wheel balancing, air conditioning, diagnostics, and vehicle safety checks.
- Wholesale (B2B): Wholesale tyre and automotive parts supply through etbwholesale.co.uk for trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Class 4 MOT testing for cars, 4x4s, vans under 3000kg |
| Unit Pricing | Pay-as-you-go | Class 7 MOT testing for goods vehicles 3000-3500kg |
| Unit Pricing | Pay-as-you-go | Vehicle Safety Check |
| Unit Pricing | Pay-as-you-go | Car tyres - budget to premium |
| Unit Pricing | Pay-as-you-go | Class 4 MOT in Witney |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ETB Autocentres product offering
Product offeringCore offering
ETB Autocentres operates a chain of fast-fit garage centres offering tyre sales and fitting, MOT testing, car servicing, exhaust replacement, battery supply, brakes, wheel alignment, air conditioning service, diagnostics, and vehicle safety checks. Established in 1980, the company serves motorists across 50+ retail locations in the Midlands, Wales, and South West England, complemented by a wholesale trade division and mobile fitting service.
Product overview
ETB Autocentres (Exhaust, Tyres & Batteries) is a UK-based automotive service provider established in 1980, operating as a fast-fit garage chain with approximately 52 retail locations across the Midlands, Wales, and South West England. The company operates a unified service platform offering tyre sales and fitting (across multiple brands including Bridgestone, Michelin, Pirelli, Continental, Avon, Davanti, and Ceat), MOT testing, car servicing, exhaust replacement, battery supply, brake services, wheel alignment, wheel balancing, air conditioning service, TPMS, vehicle diagnostics, and fleet maintenance. The product portfolio spans seasonal tyres (summer, winter, all-season), vehicle types (car, van, 4x4, caravan), and price segments (budget, mid-range, premium). The company operates both consumer-facing retail websites and a wholesale division (etbwholesale.co.uk), with a 24/7 online booking system for appointments. The business was acquired by Oak Group Holdings from Bridgestone in April 2026, expanding the workforce to approximately 1,000 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Silverline: Specialist brand for quality 4x4 and van tyres & wheels, operated under ETB Autocentres Warwick location.
Products and services
- Tyre Sales and Fitting Retail sale and fitting of new tyres across multiple premium, mid-range and budget brands for cars, vans, 4x4s, caravans, and campervans, including summer, winter, all-season, and run-flat categories. Available at all ETB locations with online booking by vehicle registration or tyre size.
- MOT Testing DVSA-approved MOT testing services for vehicles over three years old, including Class 4 MOT (cars, 4x4s, vans under 3000kg) and Class 7 MOT (goods vehicles 3000-3500kg). Bookable online with Class 4 priced at £44.95 and Class 7 at £58.95 in Worcester.
- Car Servicing Full and interim car servicing for all makes and models, including oil changes, fluid checks, brake inspection, and mechanical repairs, performed by qualified technicians at competitive prices compared to main dealers.
- Exhaust Replacement Supply and fitting of replacement exhaust systems for various vehicle types, part of the original ETB service line since 1980.
- Car Battery Supply and Fitting Car battery supply and fitting service with online registration search to identify the correct battery for the customer's vehicle, plus mobile battery fitting at selected locations.
- Brake Services Brake inspection, repair, and replacement services including brake pads, discs, and callipers, with warranty coverage on supplied parts.
- Wheel Alignment Wheel alignment (tracking) service using professional equipment (including John Beam 3D tracking at the Warwick Silverline location) to align wheels to manufacturer specifications and prevent uneven tyre wear.
- Wheel Balancing Wheel balancing service to ensure even weight distribution across tyres and wheels, preventing vibration while driving.
- Air Conditioning Service Air conditioning regas and servicing to maintain cooling performance and air conditioning system integrity.
- TPMS Sensor Valves Tyre Pressure Monitoring System sensor and valve replacement services.
- Vehicle Diagnostics Computerised vehicle diagnostic services to identify and troubleshoot mechanical and electronic issues using specialist equipment.
- Vehicle Safety Check Pre-MOT and general vehicle safety inspections to identify potential issues before official MOT testing, priced at £12.95.
- Fleet Maintenance Fleet maintenance services for businesses with multiple vehicles, providing regular servicing, tyre management, MOT compliance, and brake and safety maintenance.
- Electric Vehicle Repair and Service Specialised repair and servicing for electric vehicles including EV-specific tyre fitting at locations such as Wythall, Winchester, Witney, Westbury, Thornbury, and Tewkesbury.
- ETB Wholesale Wholesale tyre and automotive parts supply serving trade customers through the dedicated wholesale website etbwholesale.co.uk.
Quantifiable outcome
- Bridgestone Turanza 6 lasts 22% longer than its predecessor with Tyre Mileage Guarantee available
- +1 more outcomes
Companies that use ETB Autocentres
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ETB Autocentres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
ETB Autocentres partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
ETB Autocentres competitors and assessment
Company assessmentDirect peers
- Formula One Autocentres: Formula One Autocentres operates fast-fit centres offering tyres, MOT, servicing, and repairs at value price points. Directly comparable to ETB in service mix and target customer base of cost-conscious motorists.
- ATS Euromaster: ATS Euromaster is a Michelin-owned UK network of ~200 fast-fit centres offering tyres, MOT, servicing, and fleet solutions. Directly comparable to ETB in commercial/fleet orientation, tyre-brand portfolio breadth, and B2B capabilities.
- Protyre: Protyre (part of Micheldever Group) operates ~160 fast-fit centres in the UK focused on tyres, MOT, and servicing. Directly comparable to ETB as a multi-branch regional tyre and servicing specialist with strong fleet and trade customer focus.
- Kwik-Fit: Kwik-Fit is the UK's largest fast-fit tyre, MOT, and servicing chain with 600+ centres nationwide. Directly comparable to ETB as it competes in the same product categories (tyres, MOT, servicing, brakes, exhausts) with similar walk-in and online booking models.
- HiQ: HiQ was Bridgestone's own fast-fit retail network (predecessor ownership link to ETB). Comparable as a tyre-led franchise/chain offering MOT, servicing, and fleet solutions; several ETB depots were previously HiQ branches.
- MERITYRE Specialists: MERITYRE operates a network of independent tyre and servicing centres across southern and central England. Directly comparable to ETB in regional footprint, independent-garage heritage, and focus on tyre fitment plus ancillary services.
- National Tyres and Autocare: National Tyres operates 200+ branches across the UK offering tyres, MOT, servicing, and repairs. Closely comparable to ETB in service scope, branch footprint strategy, and price-conscious value positioning versus main dealers.
- Halfords Autocentres: Halfords operates a national chain of ~350 autocentres offering MOT, servicing, tyres, and repairs under a consumer-facing retail brand. Directly comparable to ETB in service mix, target customer (private motorists and fleets), and pricing-led proposition.
Emerging players
- Blackcircles.com: Blackcircles.com is a UK online tyre retailer (acquired by Michelin) that partners with local fitting centres. Comparable to ETB's online booking model and tyre-led offering, though distribution model (pure aggregator vs owned depots) differs.
- Carsa Ltd: Carsa is a UK-based MOT, servicing, and repair network operating dealer-quality fixed-price services. Comparable to ETB in MOT/servicing focus and digital booking proposition, though smaller footprint and more recent market entry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
ETB Autocentres social profiles
Digital presenceETB Autocentres compliance and trust
Trust signalCompliance2 records
ETB Autocentres financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETB Autocentres leadership team
Management profileNumber of profiles
Profiles9 records
ETB Autocentres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETB Autocentres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETB Autocentres
What does ETB Autocentres do?
ETB Autocentres operates a chain of fast-fit garage centres offering tyre sales and fitting, MOT testing, car servicing, exhaust replacement, battery supply, brakes, wheel alignment, air conditioning service, diagnostics, and vehicle safety checks. Established in 1980, the company serves motorists across 50+ retail locations in the Midlands, Wales, and South West England, complemented by a wholesale trade division and mobile fitting service.
Is ETB Autocentres a public or private company?
ETB Autocentres is a private company. It is classified as corporate owned and is currently operating.
When was ETB Autocentres founded?
ETB Autocentres was founded in 1980. It employs 11 to 50 people.
Where is ETB Autocentres based?
ETB Autocentres is headquartered in Worcester, United Kingdom, in the Europe region.
How does ETB Autocentres make money?
Five revenue lines are on record. Tyre Sales are the primary driver. The others are MOT Testing, car Servicing, mechanical Services and wholesale (B2B).
Who are ETB Autocentres's main competitors?
Direct peers on record are Formula One Autocentres, ATS Euromaster, Protyre, Kwik-Fit, HiQ, MERITYRE Specialists, National Tyres and Autocare and Halfords Autocentres. Emerging players are Blackcircles.com and Carsa Ltd.
Does ETB Autocentres have an API?
No public API is recorded for ETB Autocentres.
What industry is ETB Autocentres in?
ETB Autocentres's product category is Automotive Fast-Fit Services. Its primary akta.pro industry code is TLAKAAAI, Exhaust & Emissions/Smog Testing & Repair. Its NAICS code is 44133 and its SIC code is 5531.