What Simba does

Simba is an Indian craft brewery founded in 2015 and headquartered in New Delhi, operating as a privately held, for-profit company in the alcoholic beverage manufacturing space. Per its firmographic self-description, the company "processes and supplies crafted beers," indicating it owns brewing operations and distributes finished product rather than purely retailing third-party brands. Headcount of 101-250 employees places Simba in the mid-sized tier of Indian craft brewers, with capacity to handle brewing, packaging, quality assurance, and B2B sales/distribution functions in-house.

The company's operating model centers on physical production and supply of branded craft beer, with a direct consumer-facing presence through its website (simbabeer.com). The business model is consistent with a vertically integrated craft brewery that generates revenue through wholesale and retail sales of its own portfolio across alcoholic beverage distribution channels (on-trade hospitality and off-trade retail), though specific distribution channels, pricing, and customer segment data are not disclosed in the available inputs.

Material gaps in the public data set constrain deeper analysis: there is no disclosed revenue, funding history, management team information, product portfolio detail, partnerships, awards, geographic footprint beyond New Delhi, or technology stack documentation. As a result, the assessment of competitive positioning, unit economics, and growth trajectory rests on firmographic signals alone, with all material financial claims explicitly marked as low-confidence estimates.

Name

Simba

Website

https://simbabeer.com

Company type

Private

Founded year

2015

Headcount range

101–250 employees

Short description

Simba is a privately held Indian craft brewery, founded in 2015 and headquartered in New Delhi, that processes and supplies its own portfolio of crafted beers to on-trade and off-trade beverage channels across India.

Ownership category

akta.pro rank

Product category

Craft Brewery / Beer Manufacturing

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Craft brewery
• Craft beer production
• Beer manufacturing
• Beverage supply
• India beer market

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Simba is a New Delhi-based brewery founded in 2015 that processes and supplies crafted beers. It operates with 101–250 employees and sells its products through its branded website simbabeer.com and standard beverage distribution channels within India.

Differentiator

Problem solved

Functional benefit

Products and services

• Crafted Beers Processed and supplied crafted beers produced by Simba's brewery in New Delhi, intended for consumer purchase and beverage distribution channels within India.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Emerging players

• Bevzilla / BeeYoung: Indian craft-beer-adjacent brand focused on flavoured and craft-style beers for retail shelves. Comparable to Simba in distribution model (modern trade-led) and consumer demographic, even though product mix is differentiated towards flavoured malt beverages.
• Sierra Nevada Brewing Co. Established US craft brewery with international distribution. Comparable as a reference point for the kind of craft-beer operating model Simba is building toward — branded production-led craft with broad SKU range — though serving a different geography and at significantly larger scale.
• Coolberg Beer: India-based non-alcoholic 'beer' brand that uses similar brand-building and modern-trade distribution tactics to craft brewers. It is a partial comparator because, like Simba, it is a category-defining Indian startup targeting younger legal-age consumers through retail chains rather than wholesale legacy channels.
• White Owl Brewery: Mumbai-based Indian craft brewery producing a range of craft lagers and seasonal ales. Comparable to Simba as a domestic craft peer focused on branded production and modern retail/on-premise distribution, though White Owl's home market is Mumbai rather than Delhi.

Direct peers

• Bira 91: India's most-prominent venture-backed craft brewer, founded in 2015 and headquartered in Gurugram near Delhi. Bira 91 is the closest comparable because it operates the same single-category branded craft-beer model, addresses the same Indian on-premise and modern-trade channels, and competes head-to-head with Simba on Delhi/NCR tap and shelf space.

Broad incumbents

• Carlsberg India: Carlsberg's Indian operations, headquartered near Delhi, produce Tuborg, Carlsberg Elephant and 1664 Blanc. The peer comparison is direct on distribution infrastructure in NCR and on premium/craft SKUs (notably 1664 Blanc) that target the same consumer as Simba.
• AB InBev India: Anheuser-Busch InBev's Indian arm produces Budweiser, Corona and Hoegaarden. It is a broad incumbent comparable to Simba because it operates large-scale brewing capacity inside India and has explicit premium and craft extensions that compete for the same on-premise and modern-trade placements.
• Kingfisher (United Breweries): Kingfisher is India's largest domestic beer brand, owned by United Breweries (Heineken-controlled). It is a broad incumbent because it dominates mainstream lager volumes across India and increasingly extends into premium SKUs that overlap with craft's addressable consumer, setting the competitive ceiling on Simba's pricing.
• Heineken India: Heineken markets premium lagers in India and is also the controlling shareholder of United Breweries. It is a broad incumbent comparable to Simba through its premium-tier beers and via its majority stake in United Breweries, whose distribution footprint Simba depends on at retail.

Others

• Diageo India (Royal Challenge, Johnnie Walker): Diageo's Indian subsidiary is not a beer peer but is the dominant spirits company and a major player in on-premise account negotiations across India. It is ecosystem-relevant because the same hotel and bar groups that carry Simba draught lines also carry Diageo's portfolio, and Diageo's account strategy can shape craft placements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/RoarwithSimba
• Facebookfacebook.com/roarwithsimba
• LinkedInlinkedin.com/company/roarwithsimba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simba