What Coolberg does

Coolberg is an Indian non-alcoholic beer brand founded in 2016 in Mumbai by Pankaj Aswani and Yashika Keswani, producing 0.0% ABV beverages brewed from barley malt with natural flavor infusions. The core portfolio comprises seven flavors (Malt, Cranberry, Strawberry, Peach, Mint, Ginger, and Apple) supplemented by a zero-sugar Diet sub-brand and limited-edition variants such as Jugaaro, available in both bottle and can formats with a 12-month shelf life. The brand is Halal-certified, FSSAI- and FDA-compliant, and positions itself as a sophisticated alcohol-free alternative for social occasions.

The company operates a multi-channel distribution model: direct-to-consumer sales via its own Shopify storefront (coolberg.in), listings on Amazon, Flipkart, and BigBasket, presence on quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), a HoReCa sales program run via part-time Business Sales Ambassadors, modern trade distribution through its parent company, and international exports to UAE, Malaysia, Maldives, and Nepal. Pricing is positioned at Rs 589–2,354 per 6–24 bottle pack, with a 10% bulk discount on standard packs and 20% on the limited-edition variant; additional revenue comes from branded merchandise (beer glasses, cooler bags, apparel).

In 2022, Coolberg was acquired by Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, which reports annual revenue exceeding Rs 1,200 crore across its portfolio and has stated a fivefold revenue growth target. The acquisition gave Coolberg access to GCL's established FMCG distribution infrastructure, modern trade reach, and capital base. The company employs 300+ people and has raised approximately $3.5M in disclosed funding prior to the acquisition (2018 seed, 2019 round led by India Quotient and RB Investments).

Name

Coolberg

Legal name

Coolberg Beverages Pvt. Ltd.

Website

https://coolberg.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Coolberg is an Indian non-alcoholic beer brand founded in 2016, producing 0.0% ABV barley malt beers in seven flavors. Now owned by Ghodawat Consumer Limited, it distributes via e-commerce, quick commerce, and HoReCa channels across India and four international markets.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beer

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

Keywords

• Non-alcoholic beer
• Beverage manufacturing
• Malt beverages
• Non-alcoholic drinks
• Consumer beverages

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling non-alcoholic beer products through owned e-commerce website, with customers purchasing individual bottles, assorted packs (6N, 12N, 24N), and merchandise items. Transactions are one-time purchases with upfront payment.
2. E-commerce Marketplace Sales: Sales through third-party marketplaces (Amazon, Flipkart, BigBasket) where products are listed and sold, with platform fees deducted from revenue.
3. Quick Commerce Distribution: Revenue from rapid delivery platforms (Blinkit, Zepto, Swiggy Instamart) enabling same-day delivery in urban areas.
4. HoReCa B2B Sales: Business development through restaurants and cafes via part-time Business Sales Ambassadors, generating recurring orders from hospitality sector.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

Coolberg manufactures and sells zero-alcohol (0.0% ABV) non-alcoholic beer brewed from barley malt under its own brand. The portfolio spans seven core flavors (Malt, Cranberry, Strawberry, Peach, Mint, Ginger, and Apple), zero-sugar Diet variants (Strawberry and Peach), a limited-edition Jugaaro flavor (Gondhuraj lemon and ginger), assorted multi-flavor packs, and canned formats, supported by branded merchandise such as beer glasses, cooler bags, and apparel.

Product overview

Coolberg is a non-alcoholic beer brand offering zero alcohol (0.0% ABV) beverages crafted from barley malt with full-on flavor. The core product portfolio consists of six main flavors (Malt, Cranberry, Ginger, Mint, Peach, and Strawberry) available in bottle and can formats, plus a Diet sub-brand (Strawberry and Peach variants) targeting health-conscious consumers. The company also produces limited-edition seasonal flavors like Jugaaro (ginger and Gondhuraj lemon). An Assorted Pack bundles all core flavors for sampling. Additionally, Coolberg sells branded merchandise including beer glasses, cooler bags, and t-shirts. The brand positions itself as India's first homegrown non-alcoholic beer, targeting Gen Z and millennial consumers who seek social drinking alternatives without alcohol, with distribution across major quick commerce and e-commerce platforms including Blinkit, BigBasket, Zepto, Swiggy Instamart, Amazon, and Flipkart.

Differentiator

Problem solved

Functional benefit

Brands

• Coolberg Diet: Zero sugar variant of Coolberg non-alcoholic beers, available in Strawberry and Peach flavors.
• Coolberg Jugaaro

Products and services

• Coolberg Malt Non-Alcoholic Beer Zero alcohol (0.0% ABV) non-alcoholic beer crafted from barley malt, delivering the authentic savory taste of beer with malty, bitter, hoppy and citrus notes. Available in packs of 6N, 12N, and 24N bottles for individual consumers.
• Coolberg Cranberry Non-Alcoholic Beer Berry-flavored zero alcohol beer with sweet aromatic notes complementing appetizers, featuring sweet, berry, tart, and tangy flavor notes. Available in packs of 6N, 12N, and 24N bottles.
• Coolberg Ginger Non-Alcoholic Beer Bold zero alcohol beer brewed with barley malt and ginger, delivering light ginger with sweet and zesty flavor notes. Available in packs of 6N, 12N, and 24N bottles.
• Coolberg Mint Non-Alcoholic Beer Refreshing zero alcohol beer brewed with natural mint leaves and barley malt, featuring fresh, minty, sweet flavor notes. Available in packs of 6N, 12N, and 24N bottles.
• Coolberg Peach Non-Alcoholic Beer Crisp and light zero alcohol beer with a sharp blend of peaches on a subtle malt base, featuring light, juicy and sweet flavor notes. Available in packs of 6N, 12N, and 24N bottles.
• Coolberg Strawberry Non-Alcoholic Beer Zero alcohol beer crafted with strawberries and malt packed in a golden brew, featuring fresh, juicy, tangy and sweet flavor notes with a 12-month shelf life. Available in packs of 6N, 12N, and 24N bottles.
• Coolberg Jugaaro Non-Alcoholic Beer Limited-edition zero alcohol beer infused with zesty Gondhuraj lemon and ginger, created as an Amazon Prime Video collaboration. Pack of 6N priced at Rs. 523 (20% off).
• Coolberg Diet Strawberry Non-Alcoholic Beer Zero sugar diet variant of the strawberry non-alcoholic beer, offering zero guilt with full flavor and calorie-conscious refreshment. Pack of 6N priced at Rs. 589 (10% off).
• Coolberg Diet Peach Non-Alcoholic Beer Zero sugar diet variant of the peach non-alcoholic beer, providing full flavor without calories for health-conscious consumers. Pack of 6N priced at Rs. 589 (10% off).
• Coolberg Cranberry Non-Alcoholic Beer (Can) Canned format of the cranberry zero alcohol beer, available in packs of 2N, 6N, and 12N.
• Coolberg Peach Non-Alcoholic Beer (Can) Canned format of the peach zero alcohol beer with crisp and light flavor, available in packs of 2N, 6N, and 12N.
• Coolberg Assorted Non-Alcoholic Beer Pack Assortment pack containing equal bottles of all core flavors (Malt, Cranberry, Strawberry, Peach, Ginger and Mint) with 0.0% alcohol and 12-month shelf life. Packs of 6N at Rs. 589, 12N at Rs. 1,177, and 24N at Rs. 2,354 (10% off).
• Coolberg Assorted Non-Alcoholic Beer (Can) Pack Canned assortment pack containing equal cans of Cranberry and Peach flavors for sampling in can format.
• Coolberg Beer Glasses Branded beer glasses with 330ml pouring capacity, sold in packs of 2N for optimal Coolberg tasting experience. Priced at Rs. 329.
• Coolberg Cooler Bags Insulated cooler bags designed to keep Coolberg bottles chilled for 5-6 hours, accommodating 6 bottles with adjustable shoulder strap. Priced at Rs. 779 (chiller bag only) or Rs. 1,064 (with 6N assorted bottles).
• Coolberg High On Life T-Shirt Unisex branded t-shirt featuring attitude and flair for the non-alcoholic lifestyle, priced at Rs. 479.

Quantifiable outcome

• 96% of Coolberg Customers loved our unique taste

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Ghodawat Consumer Limited (GCL)coreOthers · 1 January 2022Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group, acquired premium non-alcoholic beverage brand Coolberg in 2022 as part of its portfolio diversification and geographic expansion strategy. This acquisition provided Coolberg with access to GCL's established distribution infrastructure and capital resources.
• Amazon Prime VideoflagshipStrategic or Co-development PartnerCoolberg collaborated with Amazon Prime Video to create a limited-edition product 'Jugaaro' tied to the Prime Video series 'Do You Wanna Partner.' This cross-promotional partnership leveraged both brands' audiences and created unique marketing exposure through the series content.
• BlinkitcoreChannel Partner/ Reseller/ DistributorQuick commerce platform enabling same-day delivery of Coolberg products in urban areas. Products available for rapid delivery through Blinkit's dark store network.
• ZeptocoreChannel Partner/ Reseller/ DistributorQuick commerce platform offering rapid delivery of Coolberg products. Deep link integration enabled on Zepto platform for seamless customer access.
• Swiggy InstamartcoreChannel Partner/ Reseller/ DistributorQuick commerce and food delivery platform enabling Coolberg availability through Swiggy's instant delivery service.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorNational e-commerce marketplace listing Coolberg products for pan-India delivery through Amazon's logistics infrastructure.
• FlipkartminorChannel Partner/ Reseller/ DistributorE-commerce marketplace listing Coolberg products, expanding reach to Flipkart's customer base in India.
• BigBasketminorChannel Partner/ Reseller/ DistributorOnline grocery platform listing Coolberg products for scheduled delivery across its service areas.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Athletic Brewing Company: US-based craft brewery purpose-built around non-alcoholic beer, producing a flavor-led lineup similar in concept to Coolberg (multiple innovative flavors, health-conscious positioning). Most directly comparable as a pure-play non-alcoholic craft beer brand.
• B9 Beverages (Bira 91): Leading Indian craft beer brand that has expanded into non-alcoholic offerings and operates in the same urban Gen Z / millennial social-occasion occasion as Coolberg. Directly comparable premium positioning and India craft-beer channel overlap.
• Clausthaler: Pioneering German non-alcoholic beer brand built entirely around 0.0% brewing. Closest historical analog to Coolberg's positioning as a non-alcoholic specialist, though German in origin rather than emerging-market focused.
• Big Drop Brewing Co: UK craft brewery dedicated to non-alcoholic beer production with multiple style and flavor variants. Direct peer in approach: a craft-focused, flavor-extensive 0.0% line targeting health-conscious adult drinkers.
• Erdinger (Erdinger Alkoholfrei): German wheat-beer specialist with a major non-alcoholic SKU (Alkoholfrei) sold globally. Comparable as a category-defining non-alcoholic beer from a recognized brewery brand leveraging existing brewing expertise.
• Partake Brewing: Canadian craft non-alcoholic brewery with multiple flavor SKUs targeting non-drinkers and mindful-drinking consumers. Comparable as a small-batch, flavor-portfolio-led non-alcoholic specialist.

Broad incumbents

• Heineken (Heineken 0.0): Global brewer with flagship 0.0% non-alcoholic beer SKU distributed worldwide. Competes with Coolberg for the same non-alcoholic beer occasion at a much larger scale, with India distribution through its United Breweries alliance.
• Anheuser-Busch InBev (Budweiser Zero, Corona Cero): World's largest brewer with multiple 0.0% SKUs (Budweiser Zero, Corona Cero). Represents the strongest direct competitive threat to Coolberg as it scales non-alcoholic offerings into emerging markets.
• Suntory (All-Free): Japanese beverage giant with All-Free, one of the longest-running non-alcoholic beer-style brands. Representative of incumbent large-beverage incumbents that have already validated the no-alcohol occasion at scale.

Regional players

• United Breweries (Kingfisher): India's dominant brewer with national distribution infrastructure and a flagship Kingfisher brand that has explored non-alcoholic extensions. Comparable as India's incumbent alcohol-beverage distributor with overlapping trade channels and HoReCa relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coolbergbeverages
• Pinterestpinterest.com/pin/create/button/?url=https://coolberg.in
• Xx.com/coolbergbeverag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolberg