PULLIN
PULLIN is a privately held French fashion brand founded in 1999 in Hossegor that designs and sells original printed men's and women's apparel and underwear. It distributes through its own DTC e-commerce site, physical concept stores and a multi-brand reseller network, with international shipping across France, the US, Canada and the UK.
- Company typePrivate
- Founded1999
- HeadquartersHossegor, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PULLIN does
PULLIN is a privately held French fashion and underwear brand founded in 1999 by Emmanuel Lohéac and headquartered in Hossegor, southwestern France. The company designs and sells original printed apparel and underwear for men and women through a direct-to-consumer e-commerce platform at pull-in.com, supported by physical concept stores, retail corners, and a multi-brand reseller network across Europe and North America. Core product categories span men's boxers (short, long, parachute, loose-fit cuts), t-shirts, shirts, the signature DENING pants line, sweaters, jackets, swimwear and accessories, alongside women's lingerie, tops, bottoms, and apparel. The brand differentiates through in-house developed prints inspired by beach and surf culture, European manufacturing partnerships led from Portugal, and a recurring loyalty program (Pullin Club) that awards tiered Silver, Gold, and Infinite membership status based on spend.
The business model is primarily DTC transactional: unit-priced apparel sold online with free delivery from €90 in mainland France, 30-day returns, three-instalment payments via Klarna, and broad multi-currency and multi-language checkout supporting EUR, USD, GBP, and CAD markets. Pricing spans roughly €9.80 for accessories up to approximately €150 for trousers, with mid-range core SKUs around €30-€60. Top-of-funnel acquisition runs through 10% newsletter discounts, Instagram (@pullinofficial), seasonal lookbooks, and PULLIN Journal editorial content; bottom-of-funnel retention and verification are managed via the Pullin Club loyalty scheme and YOTPO-certified reviews (approximately 27,900 verified reviews at 4.8/5). The company is privately owned and operated with 101-250 employees, has no disclosed institutional funding or parent company, and continues to operate without a public listing or any reported acquisition, restructuring, or recent transaction in the source data.
There is no evidence in the input material of proprietary technology platforms, mobile applications, AI or ML capabilities, patents and trademarks registrations, regulatory milestones, formal partnerships and alliances, or audited financial disclosures. Operating geography is concentrated in France with explicit international support for the United States, Canada, and the United Kingdom, alongside implicit European reseller coverage. The data set is sufficient for a qualitative investment framing but not for triangulating precise revenue, growth rate, or unit economics.
PULLIN firmographics
Firmographics- Name
- PULLIN
- Legal name
- PULLIN
- Website
- https://pull-in.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PULLIN is a privately held French fashion brand founded in 1999 in Hossegor that designs and sells original printed men's and women's apparel and underwear. It distributes through its own DTC e-commerce site, physical concept stores and a multi-brand reseller network, with international shipping across France, the US, Canada and the UK.
- Ownership category
- akta.pro rank
PULLIN industry classification
Industry- Product category
- Apparel and Underwear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Ties, Bow Ties & Pocket Squares (CRAAAJAH)
Keywords
Where PULLIN is headquartered
LocationHeadquarters
- HQ city
- Hossegor
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PULLIN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: PULLIN generates revenue through direct online sales via its e-commerce platform pull-in.com, selling apparel and underwear products directly to consumers. The company offers multiple currencies (EUR, CAD, USD, GBP) and payment options including 3x installment without fees.
- Retail Store Sales: Revenue from physical retail locations including concept stores and corners, with store locator available on the website for customers to find physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's T-shirts |
| Unit Pricing | Pay-as-you-go | Men's Pants and Trousers |
| Unit Pricing | Pay-as-you-go | Men's Shirts |
| Unit Pricing | Pay-as-you-go | Underwear and Boxers |
| Unit Pricing | Pay-as-you-go | Women's Lingerie |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PULLIN product offering
Product offeringCore offering
PULLIN is a French fashion brand that designs, manufactures (via European partners, primarily in Portugal), and sells original printed underwear (boxers, lingerie) and apparel for men and women. Its portfolio includes men's boxers in multiple cuts (short, long, parachute, loose-fitting), t-shirts, shirts, pants/jeans (DENING line), jackets, sweaters, and accessories, as well as women's lingerie (bras, panties, thongs), tops, pants, sweaters, and blouses. The brand sells primarily direct-to-consumer through its e-commerce platform pull-in.com and physical concept stores, complemented by signature prints inspired by beach/surf and Southwest France lifestyle.
Product overview
PULLIN is a French fashion brand founded by Emmanuel Lohéac in 1999, offering a comprehensive clothing and accessories portfolio for men and women. The brand's core offerings include men's clothing (shirts, t-shirts, pants under the DENING line, jeans, jackets, sweaters, sweatshirts, shorts, swimwear, and underwear/boxers in various cuts) and women's clothing with lingerie (bras, panties, thongs). The brand differentiates through signature prints inspired by travel and beach culture, with products manufactured primarily in European partner countries including Portugal. PULLIN operates a loyalty program (Pullin Club) with tiered membership benefits and sells gift cards. Special collections include the Golden Ticket limited edition line and the Dernière Chance clearance collection.
Differentiator
Problem solved
Functional benefit
Brands
- Hormadi Collection: A signature women's capsule collection featuring southwestern-inspired sensuality, part of the Golden Ticket line.
Products and services
- Men's Clothing Full range of men's apparel including shirts, t-shirts, pants, jeans, jackets, sweaters, sweatshirts, shorts, swimwear, and underwear/boxers in various cuts and styles, sold to individual male consumers.
- Women's Clothing Women's apparel collection featuring tops, bottoms, dresses, sweaters, shirts, jackets, pants, and blouses reflecting the Southwest France / surf lifestyle aesthetic.
- Men's Underwear and Boxers Boxer shorts in multiple cuts (short boxers, long boxers, parachute boxers, loose-fitting boxers) made from materials such as lycra and lyocell, sold to individual male consumers as the brand's signature category.
- Women's Lingerie Women's lingerie collection including bras, panties, and thongs designed to combine sensuality with original prints and quality materials.
- DENING Pants Line Signature pants line featuring regular, loose, tapered, straight, baggy, and chino styles in multiple colors and materials including cotton, tencel, and velvet.
- Accessories Accessories including ties, caps, socks, keyrings, belts, hats, beanies, golf headcovers, and skateboards.
- Swimwear Men's swim shorts, boardshorts, and beach wear in various colors and patterns.
- Gift Cards
Quantifiable outcome
- 27,900+ verified customer reviews with 4.8/5 average rating
Companies that use PULLIN
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PULLIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
PULLIN partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
PULLIN competitors and assessment
Company assessmentDirect peers
- MeUndies: US-based DTC underwear and loungewear brand known for bold prints, subscription model, and direct-to-consumer e-commerce. Directly comparable to PULLIN on product (printed boxers), channel (DTC), and aesthetic positioning.
- Eminence: French underwear and basics brand with multi-channel (wholesale + own-store) distribution in France. Comparable to PULLIN on French heritage, men's and women's underwear focus, and continental European positioning.
- Tommy John: US DTC apparel and underwear brand offering men's and women's underwear, loungewear, and shirts. Comparable on DTC distribution, underwear-first product strategy, and expansion into adjacent apparel categories.
- Ethika: DTC underwear and activewear brand with bold prints and lifestyle/athlete marketing. Comparable to PULLIN on underwear core, bold-print differentiation, and lifestyle brand positioning.
- SAXX Underwear: DTC men's underwear brand built around a proprietary pouch design and bold prints. Closely comparable to PULLIN on category focus (men's boxers), DTC-first GTM, and print-driven differentiation.
- Princesse Tam Tam: French lingerie and loungewear brand with French design identity and own-store plus DTC distribution. Closely comparable to PULLIN on French brand heritage, women's lingerie category, and lifestyle positioning.
Regional players
- Björn Borg: Swedish underwear and sportswear brand with European brand identity and DTC plus wholesale distribution. Comparable to PULLIN on European underwear/sportswear positioning, multi-channel model, and branded lifestyle identity.
- Schiesser: Heritage German underwear and sleepwear brand with European manufacturing footprint. Comparable to PULLIN on European underwear manufacturing heritage, premium positioning, and multi-channel (DTC + retail) distribution.
Broad incumbents
- Hanesbrands: Global apparel conglomerate owning Hanes, Champion, Bonds, and other underwear/basics brands. Comparable to PULLIN on the underwear category core but at mass-market scale across wholesale and DTC.
- Calvin Klein (PVH Corp.): Global apparel and underwear giant owned by PVH. Directly overlaps with PULLIN's boxer and underwear category but at vastly larger scale and broader distribution including department stores and wholesale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PULLIN social profiles
Digital presencePULLIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
PULLIN leadership team
Management profileNumber of profiles
Profiles1 record
PULLIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PULLIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PULLIN
What does PULLIN do?
PULLIN is a French fashion brand that designs, manufactures (via European partners, primarily in Portugal), and sells original printed underwear (boxers, lingerie) and apparel for men and women. Its portfolio includes men's boxers in multiple cuts (short, long, parachute, loose-fitting), t-shirts, shirts, pants/jeans (DENING line), jackets, sweaters, and accessories, as well as women's lingerie (bras, panties, thongs), tops, pants, sweaters, and blouses. The brand sells primarily direct-to-consumer through its e-commerce platform pull-in.com and physical concept stores, complemented by signature prints inspired by beach/surf and Southwest France lifestyle.
Is PULLIN a public or private company?
PULLIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PULLIN founded?
PULLIN was founded in 1999. It employs 101 to 250 people.
Where is PULLIN based?
PULLIN is headquartered in Hossegor, France, in the Europe region.
How does PULLIN make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales.
Who are PULLIN's main competitors?
Direct peers on record are MeUndies, Eminence, Tommy John, Ethika, SAXX Underwear and Princesse Tam Tam. Regional players are Björn Borg and Schiesser. Broad incumbents are Hanesbrands and Calvin Klein (PVH Corp.).
Does PULLIN have an API?
No public API is recorded for PULLIN.
What industry is PULLIN in?
PULLIN's product category is Apparel and Underwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAJAH, Ties, Bow Ties & Pocket Squares. Its NAICS code is 45811 and its SIC code is 5600.