Diena Media News

What Diena Media News does

UAB Diena Media News is a privately held Lithuanian regional media company headquartered in Kaunas, operating a multi-platform portfolio of print newspapers and online news portals. The company owns and publishes the Kauno diena daily newspaper (in continuous publication since 1945), the Vilniaus diena weekly, the Klaipėda daily, and the cultural-music magazine 370. Its digital footprint consists of a national portal (diena.lt) and dedicated regional portals for Kaunas (kauno.diena.lt) and Klaipėda (klaipeda.diena.lt), plus ancillary properties such as Durys (door-to-door distribution) and Santaka. Content is organized across eleven editorial categories including city news, business, world, sports, crime, health, leisure and culture, opinion, and miscellaneous.

The company operates a dual go-to-market motion combining B2C print and digital subscriptions (the "Prenumerata" service, channeled through the mano.diena.lt subscriber portal) with B2B advertising sales targeted at Lithuanian businesses seeking regional or national audience reach. Nearly 90% of Kauno diena print circulation is subscription-based, providing a recurring revenue base, while advertising revenue spans CPM-priced desktop and mobile display banners, rich media formats, video show broadcasts (with packages ranging from EUR 800 to EUR 3,000), and SEO/sponsored-content services priced on a transactional basis. An explicit 2026 advertising rate card with structured volume discounts (5% for bundling, 5-25% for monthly commitments above EUR 500-5,000) indicates active commercial sales operations.

The underlying technology is a custom-theme (Drupal-based) online news portal platform supporting the multi-regional portal infrastructure, with no disclosed AI, API, SDK, or third-party integration capabilities. The company employs between 11 and 50 people, operates exclusively within Lithuania, and has no disclosed parent company, institutional investors, or M&A history in the source data. Ultimate beneficial ownership beyond the identified management team is not disclosed in the available material.

Name

Diena Media News

Legal name

UAB Diena Media News

Website

https://diena.lt

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Diena Media News is a privately held Lithuanian regional media company headquartered in Kaunas. It publishes the Kauno diena, Vilniaus diena, and Klaipėda daily/weekly newspapers and operates a network of national and regional news portals, monetizing through B2C subscriptions and B2B advertising.

Ownership category

akta.pro rank

Product category

News Media Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital news portals
• Print newspaper subscriptions
• Online display advertising
• Lithuanian news media

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising: Primary revenue stream from digital advertising including display banners (desktop and mobile), rich media formats, and sponsored content placements. CPM-based pricing with guaranteed impression volumes.
2. Print and Digital Subscriptions (Prenumerata): Subscription revenue from print and digital newspaper subscriptions. Nearly 90% of Kauno diena print circulation is subscription-based, ensuring recurring revenue.
3. Video Show Advertising: Revenue from video show broadcasts across multiple Diena Media News portals and their Facebook pages, with packages including full transcription and multi-platform sharing.
4. SEO and Content Services: SEO link building and sponsored article services sold to businesses seeking visibility on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Diena Media News publishes daily and weekly newspapers (Kauno diena, Vilniaus diena, Klaipėda) and operates a multi-regional Lithuanian online news portal network (diena.lt, kauno.diena.lt, klaipeda.diena.lt, vilniaus.diena.lt) covering politics, business, sports, culture, and regional news. The company monetizes through print and digital subscriptions, digital advertising (CPM-based banners, rich media, video), and sponsored content/SEO services.

Product overview

Diena Media News operates a multi-platform news media network consisting of the central Diena.lt news portal and three regional portals (Kauno diena, Vilniaus diena, Klaipėda), along with the cultural magazine 370. The company publishes print newspapers including Kauno diena (daily since 1945), the weekly Vilniaus diena, and the daily Klaipėda newspaper. Additional services include the Durys distribution service and Santaka regional content hub. The portfolio also includes a comprehensive digital advertising platform offering desktop/mobile banners, rich media formats, SEO services, and video advertising across all portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Diena.lt Online News Portal
• Kauno diena
• Vilniaus diena
• Klaipėda (Klaipėdos diena)
• 370 Magazine
• Diena Media News Advertising Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Delfi Lithuania: Lithuanian edition of the Delfi Baltic news network, one of the most-trafficked news portals in Lithuania. Directly competes for Lithuanian general-news digital readership and advertising spend.
• 15min: Leading Lithuanian digital news portal owned by the 15min group (formerly Estonian Eesti Meedia/Postimees group). Comparable as a Lithuanian-language online news destination competing for the same reader attention and digital ad budgets as diena.lt and its regional portals.
• Verslo žinios: Lithuania's main business and financial daily newspaper and news portal. Comparable in combining print subscription revenue with digital advertising, though focused on a business/financial audience rather than general interest.
• Lietuvos rytas: One of the largest Lithuanian newspaper and online news groups, operating national print titles and the lrytas.lt portal. Directly comparable to Diena Media News as a Lithuanian multi-platform news publisher serving the same general-interest audience with combined print + digital advertising and subscription revenue.

Emerging players

• Bernardinai.lt: Lithuanian Catholic/public-affairs online news outlet. Comparable as a Lithuanian-language digital news publisher with subscription and donation models, though narrower in editorial scope and politically oriented.
• Alfa.lt: Lithuanian online news portal operated by the Lietuvos rytas group. Comparable as a Lithuanian-language digital news destination competing for the same reader and ad pool as diena.lt.

Regional players

• Latvijas Avīze: One of Latvia's leading daily newspapers with online presence. Comparable as a Baltic regional subscription-supported newspaper group, but based in Latvia rather than Lithuania.
• Postimees Group: Estonian newspaper and digital media group operating Postimees and regional titles. Comparable as a multi-platform Baltic regional newspaper group with combined print subscription + digital advertising, though operating primarily in Estonia rather than Lithuania.

Broad incumbents

• LNK (Lietuvos nepriklausomybės kanalas): Major Lithuanian commercial TV channel with news programming. Comparable as a Lithuanian multi-platform news and advertising competitor, with overlap in video advertising inventory and advertiser relationships.
• LRT (Lietuvos Radijas ir Televizija): Lithuanian national public broadcaster producing news across TV, radio, and online. Comparable as a multi-platform Lithuanian news provider with national reach, but operates as a public-service incumbent rather than a commercial subscription/advertising publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vilniaus.diena
• LinkedInlinkedin.com/company/diena-media-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diena Media News