Upper Austria. Online

What Upper Austria. Online does

Upper Austria. Online, operating commercially as OÖNachrichten (OÖN) and nachrichten.at, is the digital publishing arm of the Oberösterreichische Nachrichten — a regional daily newspaper founded on June 11, 1945 in Linz and legally organized under OÖ Online GmbH & Co KG as part of the Wimmer Medien group. The company serves 600,000+ combined print and digital readers across Upper Austria and beyond, delivering local, regional, national, and international news with deep coverage of Upper Austrian affairs, regional sports (LASK, SV Ried, FC Blau-Weiß Linz), politics, culture, and lifestyle through a network of 11 regional editorial offices plus a Vienna bureau staffed by 100+ journalists.

The product portfolio centers on the nachrichten.at news portal, the OÖNplus premium digital subscription layer, an ePaper digital replica, and dedicated iOS/Android mobile applications with push notifications and offline reading. Subscription products include Digital-Abo (€24/month), Print-Abo, Kombi-Abo (combined print+digital), a Digital-Upgrade add-on for existing print subscribers, and a 4-week freemium trial. Adjacent lines include the KinderNachrichten children's newspaper, the OÖNcard loyalty program with regional business partners, the OÖN Leser-Shop (books, merchandise, gift items), and themed vertical portals for jobs (jobs.nachrichten.at), real estate (immobilien.nachrichten.at), obituaries (wirtrauern.at), and events (wasistlos.nachrichten.at). Content is distributed via website, mobile apps, email newsletters (Fünf vor neun, OÖN Morgenpost, regional/cultural newsletters), podcasts (Eisbrecher, Geld und Leben, 1908 LASK Podcast), and active social channels on Facebook, LinkedIn, Instagram, X, YouTube, and WhatsApp.

Revenue is generated through four primary streams: recurring digital subscriptions (OÖNplus/ePaper), recurring print subscriptions, digital and print advertising (display, classifieds, job listings, real estate, promotional placements), and one-time merchandise/reader-product sales. The go-to-market motion is a hybrid digital-first subscription strategy that converts free readers via freemium trials and the ich.app 30-day trial, upsells existing print subscribers through Digital-Upgrade, and retains customers through OÖNcard partner benefits and family-sharing across three devices. Operational compliance is formally maintained under WCAG 2.1 Level AA, EN 301 549 v3.2.1, and the Austrian Barrierefreiheitsgesetz (BaFG). No AI/ML capabilities, public API, or MCP services are disclosed.

Name

Upper Austria. Online

Legal name

OÖ Online GmbH & Co KG

Website

https://nachrichten.at

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Upper Austria. Online (OÖNachrichten/nachrichten.at) is a regional Austrian digital journalism platform serving 600,000+ readers across Upper Austria with subscription-based news, ePaper, mobile apps, and vertical portals for jobs, real estate, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Subscriptions (OÖNplus/ePaper): Revenue generated from digital subscriptions including OÖNplus premium content access and ePaper digital editions. Customers pay monthly, quarterly, semi-annually, or annually for unlimited digital access.
2. Print Subscriptions: Traditional newspaper subscription revenue from physical print delivery to households and businesses across Upper Austria.
3. Advertising: Digital and print advertising revenue from display ads, classifieds, job listings, real estate ads, and promotional content placements on nachrichten.at and in print editions.
4. Reader Products and Merchandise: Sales of books, fan articles, gift items, and special publications through the OÖN Leser-Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Upper Austria. Online operates the Oberösterreichische Nachrichten (OÖN) news platform, delivering regional news coverage through digital, print, and mobile channels. The company provides daily journalism, investigative reporting, local sports coverage, lifestyle content, and themed sub-portals (jobs, real estate, events, obituaries) for Upper Austrian readers. Monetization is driven by print and digital subscriptions (including the OÖNplus premium tier), display and classified advertising, and ancillary revenue from merchandise, loyalty programs, and reader services.

Product overview

Upper Austria. Online (OÖNachrichten/nachrichten.at) operates a unified digital journalism platform anchored by the nachrichten.at news portal, supplemented by the OÖNplus premium subscription layer. The core offering includes the ePaper digital replica and a comprehensive mobile OÖN App. Subscription products span Digital-Abo, Print-Abo, and Kombi-Abo (combined print+digital), with Digital-Upgrade available for existing print subscribers. The portfolio also includes the KinderNachrichten children's edition, an OÖNcard loyalty program, email newsletter services (OÖN Morgenpost), and thematically segmented sub-portals for jobs, real estate, and obituaries. The OÖN Leser-Shop extends the brand into merchandise and book publishing.

Differentiator

Problem solved

Functional benefit

Brands

• OÖNplus: Premium digital subscription service offering exclusive articles, analyses, and background reports for digital subscribers.
• OÖNcard
• KinderNachrichten
• ePaper

Products and services

• nachrichten.at Primary online news portal of the Oberösterreichische Nachrichten providing daily news from Upper Austria, Austria, and the world in text, image, video, and ePaper formats. The portal covers politics, economy, sports, culture, lifestyle, and regional topics fed by 11 local editorial offices.
• OÖNplus Premium digital subscription tier offering exclusive background reports (Hintergrundberichte), analyses, expert commentary, and interviews marked with the OÖNplus logo for paying digital subscribers.
• ePaper Digital replica of the printed Oberösterreichische Nachrichten newspaper available via web and mobile app, typically accessible from 8 PM the evening before publication for early digital reading across tablets, PCs, laptops, and smartphones.
• OÖN Mobile App Dedicated mobile application for iOS and Android providing compact news access (OÖN Kompakt), media library with videos and podcasts, ePaper functionality, offline reading, and push notifications for breaking news.
• KinderNachrichten Child-friendly newspaper for children aged 6 to 12, published on Saturdays with 16 pages each, often available with a free trial period that ends automatically.
• OÖN Leser-Shop Online merchandise store selling Oberösterreichische Nachrichten products including Mostdipf items, regional-interest books (gardening, cooking), fan articles, gift vouchers, and special editions to readers.
• OÖNcard Customer loyalty card offering exclusive partner discounts, event invitations, and sweepstakes access for Oberösterreichische Nachrichten subscribers through a regional business partner network.
• OÖN Newsletter Service Daily and themed email newsletters delivering curated news summaries; multiple specialized newsletters available including Fünf vor neun, OÖN Morgenpost, Oberösterreich, and Kultur newsletters.
• jobs.nachrichten.at Dedicated job portal integrated with the Oberösterreichische Nachrichten offering career opportunities, employer profiles, and job listings primarily focused on the Upper Austrian market.
• immobilien.nachrichten.at Real estate portal integrated with the Oberösterreichische Nachrichten offering property listings, real estate market coverage, and related services for Upper Austria.
• wirtrauern.at Online obituary and memorial portal for Upper Austria enabling families to publish death notices, memorial entries, and remembrance content integrated with the OÖN platform.
• wasistlos.nachrichten.at Event calendar portal for Upper Austria listing local events, activities, concerts, and entertainment tied to the OÖN Kultur section and ticketing services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Four partnerships are on record, tiered core.

• Google (Android App Distribution)coreChannel Partner/ Reseller/ DistributorDistribution partnership for OÖN Android application through Google Play Store, enabling mobile app accessibility for Android users.
• Apple (iOS App Distribution)coreChannel Partner/ Reseller/ DistributorDistribution partnership for OÖN iOS application through Apple App Store, enabling mobile app accessibility for iOS users.
• OÖNcard Partner NetworkcoreStrategic or Co-development PartnerLoyalty program partnerships with regional businesses offering exclusive discounts and benefits to OÖNcard holders, creating cross-promotional value.
• Wimmer Medien GmbH & Co KGcoreStrategic or Co-development PartnerParent media company operating additional regional media properties including TV1, OÖNow, Life Radio, Tips, and various digital platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• NOZ Medien (Neue Osnabrücker Zeitung): German regional media group with multi-portal digital strategy (noz.de, jobs, real estate verticals). Comparable in regional newspaper group structure, classified verticals, and digital subscription stack, operating in a different DACH geography.

Direct peers

• Salzburger Nachrichten: Regional Austrian daily serving Salzburg with sn.at digital platform and SN Premium subscription. Strong structural match: regional focus, paywalled digital tier, multi-channel distribution, and similar editorial scale.
• Der Standard: Austrian quality daily with a mature digital subscription model (Standard+) and national/international coverage. Closest direct peer in business model (digital paywall, ePaper, premium tier) and audience overlap with nachrichten.at's OÖNplus.
• Kleine Zeitung: Regional Austrian daily (Styria/Carinthia) with strong digital subscription model and classified verticals (jobs, real estate). Nearest peer to OÖN in regional newspaper + digital subscription + vertical portal structure.
• Die Presse: Austrian daily with print and paid digital editions (Presse Digitalabo). Directly comparable subscription pricing, ePaper delivery, and premium content tier, competing for the same Austrian digital news subscriber pool.
• Vorarlberger Nachrichten: Regional Austrian daily for Vorarlberg with digital platform and ePaper. Direct peer in regional newspaper + digital subscription + print combination bundle model, similar audience scale.
• Tiroler Tageszeitung: Regional Austrian daily for Tyrol with tt.com digital portal and paid Plus subscription. Comparable in regional monopoly-style positioning, subscription tiers, and vertical portal extensions.

Broad incumbents

• ORF Online (orf.at): Austrian public broadcaster's online news portal. Competes for the same Austrian digital news audience as nachrichten.at and provides a free alternative to OÖNplus, though it is publicly funded rather than subscription-driven.
• Süddeutsche Zeitung: Major regional German daily with successful SZ Plus digital subscription. Comparable premium content model and digital-first pivot, though at much larger scale and in a different national market.
• Kronen Zeitung: Austria's largest tabloid daily with national reach and a strong digital presence at krone.at. Comparable as a print-and-digital subscription newspaper monetizing display ads and reader revenue, but at national scale rather than regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nachrichten_at
• YouTubeyoutube.com/channel/UCnXZbWKmY__lJ2Kd6W4dV8g
• Facebookfacebook.com/nachrichten.at
• LinkedInlinkedin.com/company/o%C3%B6nachrichten
• Instagraminstagram.com/nachrichten.at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Austria. Online