Melbourne Property Stylists
Melbourne Property Stylists is a Victorian property staging company that supplies and installs curated furniture and d\u00e9cor for homeowners, real estate agents, and developers preparing properties for sale across Metropolitan Melbourne, Ballarat, and Geelong.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Melbourne Property Stylists does
Melbourne Property Stylists is an Australian property styling and home staging company headquartered at 51 Hampstead Rd, Maidstone, Victoria, founded in 2006 by Cheree Scott and acquired in 2022 by Staged Project. The company prepares residential and commercial properties for sale or lease by supplying and installing curated furniture, d\u00e9cor, artwork, and soft furnishings drawn from a central warehouse inventory of approximately 200 cubic meters. Service offerings include Complete Property Styling (full-property staging), Partial Property Styling (selective room staging), Commercial Styling (display homes, retirement villages, offices, investment properties), Styling Consultation, Pre-Sale Consultations, Furniture Rental, and Ex-Display Furniture Sales through the "A Few Favourites" online store.
The company sells primarily through a sales-led, consultation-first GTM motion: customers request a quote via the website form or phone (1300 440 193), an onsite visit is conducted, and a tailored quote and installation are delivered. Per-job pricing ranges from approximately $2,200 for a 1-bedroom property to $3,200+ for a 3-bedroom property, with add-ons for additional bedrooms ($295), living spaces ($595), and outdoor settings ($65). Interest-free payment plans over 3 or 6 months are available. Customer segments are primarily individual homeowners ("Mums and Dads") and real estate agents (as referral partners), with secondary segments including property investors, developers, and buyer advocates. Operations span Metropolitan Melbourne, Ballarat, and Geelong, augmented by sister company Stage Homes in the Eastern Suburbs.
The team comprises approximately six named personnel (Director, Manager, Office Administration, Staging Team, Styling Team, plus additional team member). The business model is predominantly transactional service revenue per staging engagement, supplemented by ex-display furniture retail. Since inception, the company claims to have styled approximately 6,000 Melbourne homes, with cited customer outcomes of 7-11% sale-price uplift and properties selling after as few as two opens. No external funding rounds, formal revenue disclosure, or AI/technology capabilities are evidenced in the source material.
Melbourne Property Stylists firmographics
Firmographics- Name
- Melbourne Property Stylists
- Legal name
- Melbourne Property Stylists
- Website
- https://melbournepropertystylists.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Melbourne Property Stylists is a Victorian property staging company that supplies and installs curated furniture and d\u00e9cor for homeowners, real estate agents, and developers preparing properties for sale across Metropolitan Melbourne, Ballarat, and Geelong.
- Ownership category
- akta.pro rank
Melbourne Property Stylists industry classification
Industry- Product category
- Home Staging Services
- SIC
- Real Estate Agents & Managers (For Others) (6531), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Melbourne Property Stylists is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Melbourne Property Stylists business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Complete Property Styling: Full property staging service providing all furniture, décor, artwork and soft furnishings for entire properties. Includes consultation, design concept, furniture selection, delivery, installation, and removal.
- Partial Property Styling: Focused staging of specific rooms or areas, allowing clients to maximize impact while optimizing budget. Strategic selection of key spaces for staging.
- Styling Consultation: Expert guidance and recommendations on using client's own furniture and décor to create appealing, marketable spaces. Advisory service without furniture provision.
- Payment Plan Financing: Interest-free payment plans over 3 or 6 months for styling services. Customer establishment fee of $40, 20% deposit upfront, processing fee per payment.
- Ex-Display Furniture Sales: Sale of furniture previously used in property styling, including sofas, dining sets, beds, artwork, rugs and décor. Near-new condition at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Bedroom Apartments/Units starting from $2,200 |
| Unit Pricing | Pay-as-you-go | 2 Bedroom Apartments/Units/Houses starting from $2,600 |
| Unit Pricing | Pay-as-you-go | 3 Bedroom Apartment/Units/Houses starting from $3,200 |
| Unit Pricing | Pay-as-you-go | Additional Bedrooms from $295 |
| Unit Pricing | Pay-as-you-go | Additional Living spaces from $595 |
| Unit Pricing | Pay-as-you-go | Additional Outdoor Settings from $65 |
| Other | Pay-as-you-go | Payment Plan - Interest-free financing over 3 or 6 months |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Melbourne Property Stylists product offering
Product offeringCore offering
Melbourne Property Stylists provides professional property styling and home staging services for residential and commercial properties being prepared for sale or lease. Services include full-property furniture staging using an owned rental inventory, partial/selective room staging, styling consultations using clients' own furniture, commercial styling for display homes and offices, and the resale of ex-display furniture. Pricing is tiered by property size and an interest-free 3- or 6-month payment plan is available.
Product overview
Melbourne Property Stylists is a property styling company offering a portfolio of services centered around preparing residential and commercial properties for sale. Their core offerings include Complete Property Styling (full staging with all furniture and décor provided), Partial Property Styling (selective room staging), and Commercial Styling (for display homes, retirement villages, offices, and investment properties). Supporting services include Styling Consultation, Pre-Sale Consultations, Furniture Rental, and Ex Display Furniture Sales (selling pre-owned staging furniture). The company also offers a Payment Plan option allowing clients to spread costs over 3-6 months. Services are tailored to individual properties rather than using generic packages, with operations spanning Metropolitan Melbourne, Ballarat, and Geelong.
Differentiator
Problem solved
Functional benefit
Brands
- A Few Favourites: Online store for ex-display furniture sales operated by Melbourne Property Stylists.
Products and services
- Complete Property Styling Comprehensive full-property staging that transforms an entire home (front entrance to every room and outdoor space) with company-provided furniture, décor, artwork and soft furnishings. Includes consultation, design concept, furniture selection, delivery, installation, insurance and dismantling/removal. Designed for homeowners, agents, investors and developers preparing a property for sale.
- Partial Property Styling Selective staging of key rooms or areas of a property while maintaining visual coherence with the rest of the home. Allows clients to concentrate spend on the highest-impact spaces to maximise marketability. Targeted at budget-conscious sellers and agents.
- Styling Consultation Expert advisory service that helps clients use their own existing furniture and décor to create an appealing, marketable space. Includes recommendations on rearranging furniture, decluttering and depersonalising, without providing rental furniture. Delivered via a 5-step process.
- Commercial Styling Staging service tailored to commercial properties such as display homes, retirement villages, building foyers, office spaces and investment properties. Considers target market, functionality and brand identity; available with flexible leasing or purchasing options.
- Pre-Sale Consultations Expert pre-sale advice covering home staging facts, decluttering guidance and interior styling recommendations to help homeowners and agents prepare a property for market. Advisory only with no furniture provision.
- Real Estate Agent Services Tailored property styling offering for real estate agents, designed to enhance listings and help agents achieve better sale outcomes for their vendor clients. Functions as a channel-specific version of the company's core staging services.
- Ex-Display Furniture Sales Retail sale of near-new ex-display and ex-staging furniture (sofas, dining sets, beds, artwork, rugs and décor) sourced from the company's previous property styling projects, offered at discounted prices through the warehouse showroom and the "A Few Favourites" online store.
- Furniture Rental Short-term furniture hire service covering delivery, setup and pickup. Used internally as part of Complete Property Styling, and offered externally for photo shoots, film sets and external stylists.
Quantifiable outcome
- 7-11% increase in final sale value
- +2 more outcomes
Companies that use Melbourne Property Stylists
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Melbourne Property Stylists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melbourne Property Stylists partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Stage HomescoreSister company located in the Eastern Suburbs. The partnership allows Melbourne Property Stylists to service almost anywhere in Victoria by combining operations from both sites. Stage Homes is a separate staging company under the same ownership (Staged Project).
- Melbourne Real Estate Agents and Property ProfessionalscoreStrategic partnerships with some of Melbourne's most dedicated real estate agents and property professionals. These agents refer clients to Melbourne Property Stylists for property styling services as part of their sales campaign recommendations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Melbourne Property Stylists competitors and assessment
Company assessmentDirect peers
- Stage Homes: Sister company under Staged Project ownership servicing Melbourne's Eastern Suburbs with the same property styling and staging offering, operating as a near-clone of Melbourne Property Stylists in a complementary geography.
- Form Home Staging: Property styling company offering full and partial home staging, furniture rental, and styling consultation to homeowners and real estate agents in the Australian market.
- Bowerhouse: Melbourne-based property styling company offering complete and partial home staging, furniture hire, and styling consultation to homeowners and real estate agents — directly comparable service mix and customer segments.
- Vault Interiors: Australian property staging and interior styling provider offering complete home staging, partial styling, and furniture hire to sellers and agents in major Australian metro markets.
- Hawthorn Property Styling: Melbourne property styling specialist offering home staging, partial styling, and furniture rental services to homeowners selling residential property in similar Victoria geographies.
- Vivid Property Styling: Australian property styling company delivering full and partial home staging with on-trend furniture inventories to residential sellers and real estate agents across multiple markets.
Regional players
- Hale Mercantile Co. Australian home styling and interior brand with property staging services and a furniture retail arm, operating primarily outside Victoria but addressing the same homeowner and seller segments.
Broad incumbents
- Coco Republic: Large Australian design and furniture retailer that has expanded into property styling services alongside its broader interior design and retail offering — broader portfolio but overlapping staging capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Melbourne Property Stylists social profiles
Digital presenceMelbourne Property Stylists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melbourne Property Stylists leadership team
Management profileNumber of profiles
Profiles6 records
Melbourne Property Stylists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melbourne Property Stylists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melbourne Property Stylists
What does Melbourne Property Stylists do?
Melbourne Property Stylists provides professional property styling and home staging services for residential and commercial properties being prepared for sale or lease. Services include full-property furniture staging using an owned rental inventory, partial/selective room staging, styling consultations using clients' own furniture, commercial styling for display homes and offices, and the resale of ex-display furniture. Pricing is tiered by property size and an interest-free 3- or 6-month payment plan is available.
Is Melbourne Property Stylists a public or private company?
Melbourne Property Stylists is a private company. It is classified as corporate owned and is currently operating.
When was Melbourne Property Stylists founded?
Melbourne Property Stylists was founded in 2006. It employs 51 to 100 people.
Where is Melbourne Property Stylists based?
Melbourne Property Stylists is headquartered in Melbourne, Australia, in the Oceania region.
How does Melbourne Property Stylists make money?
Five revenue lines are on record. Complete Property Styling is the primary driver. The others are partial Property Styling, styling Consultation, payment Plan Financing and ex-Display Furniture Sales.
Who are Melbourne Property Stylists's main competitors?
Direct peers on record are Stage Homes, Form Home Staging, Bowerhouse, Vault Interiors, Hawthorn Property Styling and Vivid Property Styling. Hale Mercantile Co. is listed as a regional player. Coco Republic is listed as a broad incumbent.
Does Melbourne Property Stylists have an API?
No public API is recorded for Melbourne Property Stylists.
What industry is Melbourne Property Stylists in?
Melbourne Property Stylists's product category is Home Staging Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its SIC code is 6531.