Vault Interiors
Vault Interiors is a Sydney-based property styling and furniture package company serving home sellers, investment property owners, and holiday rental operators across New South Wales and New Zealand with rental styling, furniture purchase packages, and turn-key sale preparation services.
- Company typePrivate
- Founded2011
- HeadquartersRydalmere, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vault Interiors does
Vault Interiors is a Sydney-based property styling and interior design services company founded in 2011 by Justine Wilson. The business operates from a single headquarters in Rydalmere, NSW and serves three primary customer segments: home sellers preparing properties for market, investment property and holiday rental owners seeking furnished units, and homeowners purchasing furniture packages. The service offering is built around three core products: a Property Styling rental service (furniture hire for 4 paid + 4 free weeks, priced $2,500–$5,900 by bedroom count), Furniture Packages (one-time purchase with $550 consultation fee credited to total), and a One Stop Shop turn-key preparation service that project-manages trades such as painters, landscapers, electricians, and cleaners on a 21-day lead time.
The underlying capability is human-curated design expertise rather than a technology platform; the company has no proprietary software, no mobile app, and no API surface. The styling process is consultative and labor-driven: a senior stylist conducts an initial consultation, builds a curated furniture plan, manages delivery and installation, and handles pickup. A BNPL partnership with Elepay extends 107-day payment terms, lowering upfront cost for vendors.
The go-to-market is direct-to-consumer (website forms, phone, e-commerce shop) supplemented by a B2B2C referral channel through Sydney real estate agencies, including named partners at Soames Real Estate, Belle Property, McGrath, Tracy Yap Realty, and Liberty Property Services. The company is founder-owned, bootstrapped, and operates with 1–10 employees. Geographic reach is concentrated in the Sydney Metropolitan Area and broader New South Wales, with selective projects completed in New Zealand. Brand visibility is supported by earned media coverage across Domain, Home Beautiful, Sky News, Channel 9, and appearances on TV programs including Space Invaders, Sunrise, and Studio 10.
Vault Interiors firmographics
Firmographics- Name
- Vault Interiors
- Legal name
- Vault Interiors
- Website
- https://vaultinteriors.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vault Interiors is a Sydney-based property styling and furniture package company serving home sellers, investment property owners, and holiday rental operators across New South Wales and New Zealand with rental styling, furniture purchase packages, and turn-key sale preparation services.
- Ownership category
- akta.pro rank
Vault Interiors industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Interior Design Services (54141), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decor Props & Themed Set Rentals (HSACAFAK)
Keywords
Where Vault Interiors is headquartered
LocationHeadquarters
- HQ city
- Rydalmere
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vault Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Property Styling Rental: Furniture rental service for property sales campaigns. Includes delivery, installation, and pickup. Rental period of 4 weeks paid plus 4 weeks free (8 weeks total). Weekly extension fees apply for longer campaigns.
- Furniture Package Sales: One-time purchase of furniture packages for homes and investment properties. Includes consultation fee ($550) that is credited toward total package price. Customized selection, ordering, purchasing, and installation services.
- One Stop Shop / Turn-Key Preparation: Project management service coordinating trades (painters, landscapers, electricians, cleaners) for property sale preparation. Minimum package fees apply. 21-day lead time required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Bedroom Property Styling |
| Unit Pricing | Pay-as-you-go | 2 Bedroom Property Styling |
| Unit Pricing | Pay-as-you-go | 3 Bedroom Property Styling |
| Unit Pricing | Pay-as-you-go | 4 Bedroom Property Styling |
| Unit Pricing | Pay-as-you-go | 5 Bedroom Property Styling |
| Unit Pricing | Pay-as-you-go | Partial Property Styling |
| One time/ perpetual license | Pay-as-you-go | Furniture Package Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vault Interiors product offering
Product offeringCore offering
Vault Interiors is a Sydney-based property styling company that provides home staging through furniture rental, turn-key furniture purchase packages for homes and investment properties, and one-stop-shop preparation for sale services coordinating trades such as painters, landscapers, electricians, and cleaners. The company stages apartments, houses, new developments, and display homes to help vendors achieve higher sale prices through emotionally engaging property presentation.
Product overview
Vault Interiors offers three core service products: Property Styling (furniture rental for home staging with 8-week hire periods), Furniture Packages (full purchase and installation of curated furniture for homes and investment properties), and One Stop Shop (comprehensive preparation for sale combining styling with project-managed trades). The company also maintains a Blog and Media sections for content marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Styling Home staging service for properties being sold, using furniture rental to create emotional connections with potential buyers. Includes initial consultation, furniture rental for 8 weeks (4 weeks paid + 4 weeks free), accessories, artwork, outdoor furniture, plants, linen, towels, delivery, installation, and pickup. Priced by bedroom tier from $3,700 (1 bedroom) to $5,900 (5 bedrooms), with partial styling from $2,500.
- Furniture Packages Turn-key furniture purchase packages for homes and investment properties. Includes an initial consultation fee of $550 (credited toward total package price), custom furniture selection, ordering, purchasing, installation, and project management. Also serves vacation rentals and investment properties to attract ideal short or long-term tenants.
- One Stop Shop Turn-key preparation for sale service combining property styling with project management of trades such as painters, landscapers, electricians, and cleaners to make homes ready for sale and primed to attract maximum purchase price. Requires 21-day lead time and minimum package fees apply.
Quantifiable outcome
- Styled homes sell for 20% higher purchase price
- +2 more outcomes
Companies that use Vault Interiors
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Vault Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vault Interiors partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vault Interiors competitors and assessment
Company assessmentBroad incumbents
- Freedom Furniture: Major Australian furniture retailer with interior design services, overlapping with Vault's furniture package and design service offerings for homeowners and investors.
- Temple & Webster: Australia's largest online furniture and homewares retailer, serving customers purchasing furniture packages and competing for the home furnishing portion of Vault's customer base.
- Adairs: Major Australian homewares and furniture retailer with styling services, serving overlapping customer needs around home furnishing and design consultation.
- Coco Republic: Large Australian furniture retailer and interior design company with in-house property styling services, offering broader furniture retail and design services alongside comparable staging offerings.
Direct peers
- Domaine Home: Australian property styling and interior design firm offering furniture rental and styling packages for home sellers, with similar positioning to Vault Interiors in the Sydney property styling market.
- BOWERBIRD Interiors: Australian property styling company offering furniture rental and home staging services for property sales, directly competing with Vault Interiors in the same market segment.
Emerging players
- Hometime: Australian short-term rental property management company that handles Airbnb styling and furnishing, addressing the same holiday rental operator segment that Vault Interiors targets.
Regional players
- Interior Design Partners: Property styling firm operating in different Australian markets, offering comparable home staging and furniture rental services for property sales.
Others
- Mr & Mrs Smith (Property Styling): Specialized property styling and home staging brands across Australia offering comparable furniture rental and design services for property sale campaigns.
- Home Staging Association of Australia: Industry body for Australian property stylists, providing ecosystem context of competitors and standards for property styling services like those offered by Vault Interiors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vault Interiors social profiles
Digital presenceVault Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vault Interiors leadership team
Management profileNumber of profiles
Profiles1 record
Vault Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vault Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vault Interiors
What does Vault Interiors do?
Vault Interiors is a Sydney-based property styling company that provides home staging through furniture rental, turn-key furniture purchase packages for homes and investment properties, and one-stop-shop preparation for sale services coordinating trades such as painters, landscapers, electricians, and cleaners. The company stages apartments, houses, new developments, and display homes to help vendors achieve higher sale prices through emotionally engaging property presentation.
Is Vault Interiors a public or private company?
Vault Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vault Interiors founded?
Vault Interiors was founded in 2011. It employs 1 to 10 people.
Where is Vault Interiors based?
Vault Interiors is headquartered in Rydalmere, Australia, in the Oceania region.
How does Vault Interiors make money?
Three revenue lines are on record. Property Styling Rental is the primary driver. The others are furniture Package Sales and one Stop Shop / Turn-Key Preparation.
Who are Vault Interiors's main competitors?
Broad incumbents on record are Freedom Furniture, Temple & Webster, Adairs and Coco Republic. Direct peers are Domaine Home and BOWERBIRD Interiors. Hometime is listed as an emerging player. Interior Design Partners is listed as a regional player. Others are Mr & Mrs Smith (Property Styling) and Home Staging Association of Australia.
Does Vault Interiors have an API?
No public API is recorded for Vault Interiors.
What industry is Vault Interiors in?
Vault Interiors's product category is Home Staging Services. Its primary akta.pro industry code is HSACAFAK, Decor Props & Themed Set Rentals. Its NAICS code is 54141 and its SIC code is 5700.