What Camp Cavell does

Camp Cavell Conservancy is a Michigan-based 501(c)-style nonprofit that operates a 55-acre outdoor recreation and retreat facility with 1,800 feet of Lake Huron shoreline in Lexington, Michigan. Founded in 1914 per firmographic records, the organization runs seasonal youth summer camps (overnight and day programs for children ages 7-17), family retreats, women's wellness weekends, a Counselor in Training leadership program for ages 15-17, destination weddings, and group rentals for organizations of up to 225 guests. Cabin lodging is organized into three villages — Northwood, Southwood, and Brookside — supported by a dining hall, meeting spaces, an archery range, sports fields, a technical tree climbing course, nature trails, and a stream.

The revenue model is a hybrid of unit-priced program fees (e.g., $950/week overnight camp, $295/week day camp, $225/adult family retreat, $225-$425 weekend cabin rentals), one-time wedding and group rental contracts, and charitable donations through the Campership Fund, Engraved Brick legacy program, Green Initiative, and Land Contract Reserve Fund. Go-to-market is direct-to-consumer via the campcavell.org website, email newsletters, on-site sales, and phone; registration runs through campmanagement.com and jotform.com, while marketing leans heavily on community events (Oktoberfest, Fiber & Folk Arts Festival, Halloween Spooktacular), alumni referrals, and word of mouth.

Operations are administered by a small staff of six named leaders covering operations, business management, program support, facilities, outdoor education, and hospitality, supported by seasonal counselors. The organization reports 11-50 employees and no parent company, external investors, or M&A activity; its 2026 calendar indicates active operation with registrations open across all major program lines.

Name

Camp Cavell

Legal name

Camp Cavell Conservancy

Website

https://campcavell.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Cavell Conservancy is a Michigan nonprofit operating a 55-acre Lake Huron retreat facility, delivering youth summer camps (overnight and day), family and women's retreats, weddings, and group rentals for families, organizations, and event clients.

Ownership category

akta.pro rank

Product category

Summer Camp and Outdoor Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Summer camp programs
• Outdoor education
• Youth development retreats
• Family retreat weekends
• Wilderness adventure camping

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Summer Camp Programs: Overnight and day camp programs for children ages 7-17, including weekly sessions during summer months. Overnight camp at $950/week; Day camp at $295/week plus optional transportation and aftercare fees.
2. Family and Women's Retreats: Weekend retreat programs for families and women-only groups, including lodging, meals, and programming. Family camp pricing at $225/adult, $150/child; Women's Weekend at individual/group rates.
3. Group Rentals and Event Hosting: Rental of camp facilities including cabins, meeting spaces, dining hall, and waterfront areas for groups up to 225 people. Cabin rentals at $225/weekend, Unit House at $425/weekend.
4. Destination Weddings: Wedding venue services including ceremony and reception spaces, optional add-ons like cabin rentals, campfires, and full camp buyouts.
5. Donations and Fundraising: Charitable donations through Campership Fund to support children without financial means, and brick purchases for legacy commemorations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Camp Cavell operates a year-round outdoor recreation and retreat campus on 55 acres of Lake Huron shoreline, running overnight and day summer camps for children ages 7-17, multi-generational family and women's weekend retreats, destination weddings, and group rentals for up to 225 guests, supported by a Counselor in Training teen leadership program and seasonal fundraising events.

Product overview

Camp Cavell Conservancy operates a multi-program outdoor recreation and retreat facility on 55 acres with 1,800 feet of Lake Huron shoreline in Lexington, Michigan. The organization offers a portfolio of overnight and day camp programs for children (ages 7-17), family retreats, women's retreats, destination wedding venues, and group rental services. Core youth programming includes the Great Lakes Little Bit of Everything Overnight Camp (overnight sessions at $950/week) and Guardians of the Wild Day Camp (five-week program at $295/week). Family programming includes Me & My Grown Up Weekend, Friends & Family Labor Day Weekend, and Halloween Spooktacular events. Women's retreats are offered in spring and fall seasons. The facility accommodates up to 225 guests for weddings and group events, with lodging options including Northwood/Southwood cabin villages and rustic Brookside units. The organization also runs a Counselor in Training leadership program for teens, manages special events including Oktoberfest and Fiber & Folk Arts Festival, and operates fundraising campaigns for camperships, environmental initiatives, and land preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Lakes Little Bit of Everything Overnight Camp Overnight summer camp program for kids featuring a variety of outdoor activities on Lake Huron shore, available in week-long sessions (July 5-31, 2026) at $950 per week with scholarships and resident discounts available.
• Guardians of the Wild Day Camp Daytime summer camp for boys and girls ages 7-12 running Monday through Friday (July 6-August 7, 2026, 9AM-3PM), featuring tree climbing, archery, kayaking, snorkeling, fishing, crafts, and music activities at $295/week with optional transportation ($50/week) and aftercare ($50/week).
• Me & My Grown Up Weekend Camp Family bonding weekend retreat held May 22-25, 2026, designed for children and their caregivers to create lasting memories through shared outdoor activities; adults 18+ at $225, kids 5-17 at $150, kids 0-4 free, Saturday-only at $95.
• Friends & Family Labor Day Weekend Camp Extended weekend getaway September 4-7, 2026 offering cabin rentals, trail hiking, bonfire cooking, and Lake Huron beach combing experiences for families and friend groups.
• Halloween Spooktacular Weekend Family Halloween event October 16-18, 2026 featuring cabin-to-cabin trick-or-treating, haunted cabin, technical tree climbing, bonfires, pumpkin carving, and costume contest activities; adults 18+ at $225, kids 5-17 at $175, kids 0-4 free, Saturday-only at $95.
• Women's Weekend Retreat (Spring) Spring women's retreat May 1-3, 2026 offering nature activities including night hikes, kayaking, tree climbing, crafts, campfires, interpretive trail walks, and meaningful ceremonies for women, grandmothers, mothers, and teens.
• Women's Weekend Retreat (Fall: Hoodies & Hot Cider) Fall women's retreat September 17-20, 2026 featuring trail walks, creative options, reflection, bonfires, and celebration activities on Lake Huron shores, with optional Thursday evening thrift shopping tour.
• Counselor in Training (CIT) Program Leadership development program for 15-17-year-olds featuring counselor orientation, cabin assignments, activity leadership, and potential extended stays, with room, board, and over 100 volunteer service hours included.
• Destination Weddings Wedding venue services accommodating up to 225 people, featuring a Lake Huron backdrop, forest ceremony settings, covered pavilion for inclement weather, main lodge and dining hall with panoramic views, plus optional add-ons including cabin rentals, campfires, and honeymoon stays.
• Group Rentals Group event and retreat hosting for up to 225 people, offering lodging in Northwood/Southwood cabins or Brookside rustic units, meeting facilities, dining hall with meal catering, and activities including swimming, kayaking, archery, and nature trails.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YMCA Storer Camps: Michigan-based YMCA-affiliated overnight camp system serving youth, families and groups. Comparable on nonprofit structure, Michigan market, and multi-program overnight/day camp offering.
• Camp Kanesata: Michigan nonprofit summer camp offering traditional overnight and day programming with outdoor activities. Comparable in size, nonprofit status, and Midwest family camper base.
• Camp Newaygo: Michigan-based nonprofit girls' summer camp offering overnight, family and retreat programming on a lake-based property. Closely comparable in terms of nonprofit structure, lake asset, and diversified program mix.
• Camp Pinewood: Michigan co-ed summer camp focused on outdoor activities and water sports. Comparable in programmatic offering, age range, and regional competitor positioning to Camp Cavell.
• Camp Tanuga: Michigan girls' summer camp on a lake offering overnight and leadership programming. Comparable on demographic focus, lakefront asset, and traditional camp programming.
• Camp Michi-Mac: Michigan boys' summer camp on a lake offering traditional overnight programming and outdoor activities. Comparable in size, lake-based asset, and youth-overnight market.
• YMCA Camp Copneconic: Long-established Michigan nonprofit summer camp serving overnight and day campers with outdoor activities. Operates in the same regional market as Camp Cavell with a comparable multi-program, family-oriented recreation model.
• Camp Hayo-Went-Ha: Century-old Michigan nonprofit camp providing overnight and family programming on a lake. Directly comparable on mission, regional market, and lakefront lodging model.

Broad incumbents

• Camp Pinnacle: Established residential summer camp offering overnight programs and weddings/retreats on a mountain/lake property. Comparable on overnight lodging plus event-hosting business model, though larger and outside Michigan.
• YMCA of the Rockies: Large nonprofit YMCA complex offering summer camp, family lodging, conferences and retreats. Comparable on nonprofit structure, multi-program lodging model, and family retreat vertical, though operating at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cavell_camp
• Facebookfacebook.com/campcavell
• LinkedInlinkedin.com/company/camp-cavell

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Cavell