Camp Newaygo
Camp Newaygo is a Michigan-based non-profit summer camp and year-round event venue founded in 1926, operating as a community program hub of TrueNorth Community Services and serving primarily Newaygo County families through day camp, overnight girls' camp, weddings, and community events.
- Company typePrivate
- Founded1926
- HeadquartersNewaygo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Camp Newaygo does
Camp Newaygo is a Michigan-based non-profit summer camp and year-round event venue founded in 1926 on a 104-acre campus in Newaygo, Michigan, featuring oak forest, natural wetlands, and private waterfront on Lake Pickerel. It has been operated as a community program hub of TrueNorth Community Services since 1995 and serves primarily Newaygo County and Western Michigan families. The organization provides overnight girls' resident camp for ages 7-16, co-ed day camp for children entering grades 1-7 across a 9-week summer season, specialty programs (Spanish Immersion Day Camp, Mom Grandma Auntie & Me, Girlfriends' Getaway), and year-round community events.
Core programming is delivered on-site across a multi-facility campus that includes the LEED-certified Health and Leadership Lodge (geothermal heating, opened 2018), Lang Lodge (event capacity up to 280 guests), the Peggie Stone Center, and a renovated Arts and Crafts Lodge (1949 building). Camp Newaygo also operates year-round facility rentals and the Ridge Specialties catering service ('Catering for a Cause'), which generates revenue from weddings, corporate retreats, and community gatherings with proceeds directed to youth programs. A five-year research partnership with Radford University has produced measured outcomes including a 40% increase in camper resiliency after one week and college readiness findings from a 59-alumnae study.
The business model blends earned revenue (camp tuition, facility rentals, catering) with donations and foundation grants (Fremont Area Community Foundation, Gerber Foundation, TrueNorth fundraising). Day camp tuition is $175/week for Newaygo County residents and $195/week for non-residents, with a $50 non-refundable deposit per session. Distribution is direct-to-family via the Ultracamp registration platform, with marketing conducted through the camp's own website, Facebook, Instagram, Twitter, Vimeo, and an e2ma newsletter. A leadership team of 10+ year-round staff is augmented by seasonal counselors and program staff; Director Jalisa Danhof has led the organization since January 2020 and serves in national American Camp Association leadership roles.
Camp Newaygo firmographics
Firmographics- Name
- Camp Newaygo
- Legal name
- Camp Newaygo
- Website
- https://campnewaygo.org
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camp Newaygo is a Michigan-based non-profit summer camp and year-round event venue founded in 1926, operating as a community program hub of TrueNorth Community Services and serving primarily Newaygo County families through day camp, overnight girls' camp, weddings, and community events.
- Ownership category
- akta.pro rank
Camp Newaygo industry classification
Industry- Product category
- Summer Camp & Outdoor Recreation
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industries
- Group Camping & Scout Camps (THAGAOAI), Language Immersion & ESL Camps (EDAMALAG), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where Camp Newaygo is headquartered
LocationHeadquarters
- HQ city
- Newaygo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Camp Newaygo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Camp Registration Fees: Tuition fees for overnight camp sessions and co-ed day camp programs. Overnight camp serves girls ages 7-16 with week-long sessions. Day camp serves children entering 1st-7th grade for 9-week summer programs.
- Facility Rentals: Wedding venue rentals and destination weekend packages including Lang Lodge (up to 280 guests), Peggie Stone Center, Health and Leadership Lodge. Event spaces available year-round.
- Ridge Catering: On-site catering services by Ridge Specialties for weddings, corporate retreats, and events. Proceeds benefit Camp Newaygo youth and community programs.
- Donations and Fundraising: Capital campaigns for facility enhancements, camp scholarships for families in need, and general operational support through TrueNorth Community Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Day Camp - Newaygo County Residents |
| Subscription | Weekly | Day Camp - Non-Residents |
| Subscription | Multi-year contract | Girls' Overnight Camp |
| Other | Weekly | Summer Staff Compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Camp Newaygo product offering
Product offeringCore offering
Camp Newaygo operates co-ed summer day camps for children entering grades 1-7 and girls' overnight resident camps for ages 7-16 on a 104-acre campus with private waterfront access on Lake Pickerel. The organization also rents event facilities (Lang Lodge for up to 280 guests, Peggie Stone Center, Health and Leadership Lodge) for weddings, corporate retreats, and community events, supplemented by on-site Ridge Catering services. Programming is delivered through weekly themed summer sessions, family programs, and year-round community events supported by scholarships and donations.
Product overview
Camp Newaygo is a Michigan-based summer camp organization offering a portfolio of seasonal and year-round programs centered on youth development in natural environments. The core offerings include Co-Ed Day Camp for children grades 1-7 and Girls' Overnight Camp for ages 7-16, supplemented by family programs (Mom, Grandma, Auntie & Me; Girlfriends' Getaway), community events, and wedding/facility rentals. Additional offerings include Camp Scholarships for financial assistance, Ridge Catering for event hospitality, and specialty programs like Spanish Immersion Day Camp and Wetland Restoration. The organization operates across 104 acres of oak forest and wetlands with access to 4 pristine lakes and 1 private island. The portfolio also includes destination wedding rentals at facilities such as Lang Lodge (up to 280 guests) and the LEED-certified Health and Leadership Lodge.
Differentiator
Problem solved
Functional benefit
Brands
- Ridge Specialties: Catering for a Cause: Catering service operated by Camp Newaygo, where proceeds benefit Camp Newaygo's youth and community programs.
Products and services
- Co-Ed Day Camp Co-ed summer day camp for children entering 1st through 7th grades, offering weekly themed adventures including archery, wilderness hikes, team building, fishing, arts and crafts, and waterfront activities across 104 acres. Priced at $175/week for Newaygo County residents and $195/week for non-residents, with discounts for multi-week registration.
- Girls' Overnight Camp Traditional girls' resident camp providing overnight accommodations for ages 7-16, featuring unit-based living arrangements, wilderness tripping programs, and developmental programming centered on resilience, independence, and college readiness. Session-based pricing with structured week-long sessions.
- Mom, Grandma, Auntie, & Me Family program offering shared camping experiences for mothers, grandmothers, aunts, and young campers, designed to create multi-generational bonding through camp activities.
- Girlfriends' Getaway Adult program providing women's retreat and getaway experiences at the camp facility, targeting women seeking overnight camp-style experiences without children.
- Wedding & Event Rentals Destination wedding venue rental featuring Lang Lodge (up to 280 guests), Peggie Stone Center, Health and Leadership Lodge, outdoor ceremony spaces, and Ridge Specialties catering services. Year-round availability for weddings, corporate retreats, family reunions, and destination weekend packages.
- Ridge Catering (Ridge Specialties) On-site catering service branded as Ridge Specialties: Catering for a Cause, offering gourmet menu planning and food service for weddings, corporate retreats, and events held at camp facilities. Proceeds from catering events benefit Camp Newaygo's youth and community programs.
- Community Events Year-round community events including Daddy/Daughter Dance, Enchanted Forest fundraiser, and various seasonal programs for kids, families, and adults. Approximately 20 year-round events hosted annually.
- Spanish Immersion Day Camp Specialty day camp week featuring Spanish language immersion activities for children, offered as part of the summer day camp programming lineup.
Quantifiable outcome
- Resiliency increases 40% after one week at camp
- +2 more outcomes
Companies that use Camp Newaygo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Camp Newaygo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Newaygo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Radford UniversitycoreFive-year research partnership with Anja Whittington, recreation professor at Radford University. Research projects include measuring resilience outcomes in campers, studying college readiness skills, and developing the Adolescent Girls' Resilience Scale.
- TrueNorth Community ServicesflagshipTrueNorth Community Services acquired Camp Newaygo in 1995, establishing it as a community program hub. TrueNorth provides organizational infrastructure, community connections, and serves as the parent nonprofit organization for the camp.
- This Old House AntiquesminorConsignment partnership where a portion of sold item profits support Camp Newaygo. Monthly donations received through this partnership.
- Brant ElectricminorLocal electrical contractor providing volunteer electrical work, cost savings, and energy efficiency improvements for camp facility projects including Lang Lodge and Health and Leadership Lodge.
- Ridge Specialties CateringcoreOn-site catering service branded as 'Ridge Specialties: Catering for a Cause.' Proceeds from catering events benefit Camp Newaygo's youth and community programs.
- American Camp Association (ACA)coreProfessional association providing staff recruitment platform, professional development, leadership workshops (Buckeye Leadership Workshop), and industry standards. Camp director serves on ACA committees.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Camp Newaygo competitors and assessment
Company assessmentDirect peers
- Camp Pinewood: Traditional Michigan summer camp offering overnight and adventure programming for youth in similar multi-activity format. Comparable single-site model serving regional families with outdoor youth development focus.
- Camp Walden: Michigan-based girls' residential summer camp serving similar ages (7-16) with traditional multi-activity overnight programming. Directly comparable in target demographic, single-site operating model, and overnight camp focus.
- Camp Tamarack: Michigan traditional summer camp operating in similar region with multi-activity programming for youth. Directly comparable in operating model, market geography, and family-oriented enrollment.
- Camp Sherwood: Michigan traditional summer camp with overnight programming for youth in similar multi-activity outdoor format. Comparable in operating model, scale, and family residential camp positioning.
- Camp Manitou-Lin: Michigan-based summer camp offering overnight and day programs with multi-activity programming for youth. Comparable in non-profit operating structure, programming mix, and regional market.
- Camp Treetown: Michigan summer camp offering youth programming in similar outdoor multi-activity format. Comparable in operating model, demographic focus, and traditional camp approach.
- Camp Wana Bar: Michigan traditional summer camp with overnight programming for similar age groups in a multi-activity outdoor format. Comparable in operating model, scale, and youth development mission.
- Camp Henry: Michigan summer camp offering co-ed overnight and day programming with multi-activity curriculum. Comparable in geographic market, programming mix, and youth development mission.
- Camp Westminster: Michigan summer camp offering overnight and day programs in similar geographic market. Comparable in operating model, demographic focus, and traditional camp programming.
- Camp Holbrook: Michigan traditional summer camp offering overnight stays for similar age groups with multi-activity outdoor programming. Comparable in scale, single-site residential model, and youth development focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Camp Newaygo social profiles
Digital presenceCamp Newaygo compliance and trust
Trust signalCompliance2 records
Camp Newaygo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Newaygo leadership team
Management profileNumber of profiles
Profiles10 records
Camp Newaygo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Newaygo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Newaygo
What does Camp Newaygo do?
Camp Newaygo operates co-ed summer day camps for children entering grades 1-7 and girls' overnight resident camps for ages 7-16 on a 104-acre campus with private waterfront access on Lake Pickerel. The organization also rents event facilities (Lang Lodge for up to 280 guests, Peggie Stone Center, Health and Leadership Lodge) for weddings, corporate retreats, and community events, supplemented by on-site Ridge Catering services. Programming is delivered through weekly themed summer sessions, family programs, and year-round community events supported by scholarships and donations.
Is Camp Newaygo a public or private company?
Camp Newaygo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Camp Newaygo founded?
Camp Newaygo was founded in 1926. It employs 11 to 50 people.
Where is Camp Newaygo based?
Camp Newaygo is headquartered in Newaygo, United States, in the North America region.
How does Camp Newaygo make money?
Four revenue lines are on record. Camp Registration Fees are the primary driver. The others are facility Rentals, ridge Catering and donations and Fundraising.
Who are Camp Newaygo's main competitors?
Direct peers on record are Camp Pinewood, Camp Walden, Camp Tamarack, Camp Sherwood, Camp Manitou-Lin, Camp Treetown, Camp Wana Bar, Camp Henry, Camp Westminster and Camp Holbrook.
Does Camp Newaygo have an API?
No public API is recorded for Camp Newaygo.
What industry is Camp Newaygo in?
Camp Newaygo's product category is Summer Camp & Outdoor Recreation. Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of THAGAOAI, Group Camping & Scout Camps. Its NAICS code is 721214 and its SIC code is 7000.