Ginoli & Company

What Ginoli & Company does

Ginoli & Company Ltd. is a privately-held CPA firm founded in 1951 and headquartered at 7625 North University Street, Peoria, Illinois. The firm operates as a traditional professional services practice delivering income tax preparation, accounting, payroll reporting, financial statement preparation, and audit/review/compilation services to individuals, small businesses, and nonprofit organizations in Central Illinois, including Peoria, East Peoria, Pekin, and Morton. Engagement delivery is CPA-supervised, with every bookkeeping and assurance engagement receiving licensed-CPA oversight, and the firm undergoes recurring peer review by the Illinois CPA Society as a quality control mechanism. No external investors, parent entities, or ownership changes are documented; the firm is led by a small team of CPAs and accounting staff headed by partners Michael Remmele, Mark Reinken, and Andy Saltzman, alongside an office administrator and accounting services personnel.

The firm's core technology stack consists of mainstream third-party platforms rather than proprietary systems: Certified QuickBooks ProAdvisors deliver setup, cleanup, and ongoing client support; CCH Portal and Safe Send provide secure client document exchange; and Clover powers online invoice payment via the firm website. Pricing is fully quote-based and not publicly disclosed, with the firm marketing itself as cost-competitive against national providers. Go-to-market is sales-led and relationship-driven: customer acquisition runs through direct consultation requests, phone inquiries, organic local SEO, and community referrals, with no third-party resellers or distribution intermediaries. Marketing emphasizes the firm's 75-year operating history and local presence as the primary trust signals.

Revenue is not publicly disclosed. The firm operates from a single office with a reported headcount of 1-10 employees and shows no documented funding events, acquisitions, geographic expansion, or new service line launches. Strategic activity is limited to incremental technology partnerships (QuickBooks, CCH, Safe Send, Clover) and the maintenance of peer review certification, consistent with a mature, locally-scoped professional services practice operating in steady state.

Name

Ginoli & Company

Legal name

Ginoli & Company Ltd.

Website

https://ginolicpa.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginoli & Company is a Peoria, Illinois-based CPA firm founded in 1951 that provides income tax preparation, bookkeeping, payroll, financial statement preparation, and audit services to individuals, small businesses, and nonprofits across Central Illinois.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting services
• Tax preparation
• Payroll processing
• Bookkeeping services
• Audit assurance

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Bookkeeping: Monthly and quarterly bookkeeping services, general ledger management, account reconciliations, and transaction tracking. Pricing is customized based on client needs and business complexity.
2. Payroll Processing Services: Full payroll processing including wage calculations, withholdings, direct deposit, payroll tax filings (941s, 940, W-2s, 1099s), and year-end reporting. Flexible packages designed for small business budgets.
3. Audit, Review & Compilation Services: Independent financial assurance services including audits (highest level of assurance), reviews (moderate assurance), and compilations (no formal assurance) for businesses, nonprofits, and organizations.
4. Financial Statement Preparation: Preparation of balance sheets, income statements, statements of cash flows, and supporting notes formatted to meet GAAP standards. Tailored reporting for management, lenders, or internal planning.
5. Personal Tax Services: Federal and state tax preparation for individuals, couples, and families. Includes proactive tax planning, year-round support, and IRS representation. Electronic filing and direct deposit services.
6. Business Tax Services: Preparation and filing of business tax returns for C-Corps (Form 1120), S-Corps (1120S), partnerships/LLCs (1065), and sole proprietors (Schedule C). Includes payroll tax filings, sales tax, property tax, and ongoing tax planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ginoli & Company is a full-service CPA firm providing bookkeeping, payroll processing, tax preparation (personal and business), financial statement preparation, and audit/review/compilation assurance services. The firm serves individuals, families, small businesses, and nonprofit organizations across Central Illinois from its Peoria office, delivering CPA-supervised engagements with peer-reviewed quality standards.

Product overview

Ginoli & Company is a full-service CPA firm offering a comprehensive suite of accounting and financial services to individuals and businesses in Central Illinois. The firm operates as a service-based practice rather than a software product, providing six core service offerings: Bookkeeping Services, Payroll Services, Audit/Review/Compilation Services, Financial Statement Preparation, Personal Tax Services, and Business Tax Services. These services are delivered by licensed CPAs with CPA-level oversight and are designed to work together as an integrated accounting solution—bookkeeping feeds into financial statements, which support tax preparation and audit services, while payroll integrates with both tax filings and overall accounting.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services CPA-supervised bookkeeping including general ledger maintenance, monthly/quarterly account reconciliations, accounts payable/receivable tracking, expense categorization, and customized financial reporting, plus QuickBooks setup, cleanup, and ongoing support from Certified QuickBooks ProAdvisors. Targeted at small businesses that need accurate, audit-ready books without managing them in-house.
• Payroll Services Full-service payroll processing including automated payroll runs (weekly, biweekly, monthly), direct deposit, complete payroll tax filing (federal 941s, 940, W-2s, 1099s, and Illinois state filings), year-end reporting, and deduction management, offered in flexible packages designed for small business budgets. Targeted at small business owners needing compliant payroll without dedicated in-house staff.
• Audit, Review & Compilation Services Independent financial assurance services including audits (highest level of assurance), reviews (moderate assurance), and compilations (organizing financial data without formal assurance) for businesses, nonprofits, and organizations. Backed by Illinois CPA Society peer-reviewed processes. Targeted at organizations needing third-party assurance for lenders, regulators, boards, or other stakeholders.
• Financial Statement Preparation CPA-prepared financial statements including balance sheets, income statements, and cash flow reports formatted to meet GAAP standards, delivered monthly, quarterly, or annually with optional management commentary. Targeted at businesses needing reliable statements for management decision-making, lender reporting, or internal planning.
• Personal Tax Services Comprehensive personal tax preparation for individuals, couples, and families covering federal and Illinois filings, itemized deductions, multiple income sources, investments, self-employment, rental properties, and multi-state filings, with year-round tax planning support and IRS representation. Targeted at individuals and households in Central Illinois seeking reliable personal tax filing.
• Business Tax Services Business tax preparation and planning for all entity types including C-Corps (Form 1120), S-Corps (1120S), partnerships/LLCs (1065), and sole proprietors (Schedule C), covering payroll tax filings, sales tax, property tax, entity selection advice, and multi-state tax planning. Targeted at small businesses and their owners across Central Illinois.

Quantifiable outcome

• Uncovered over $7,500 in missed deductions for a local boutique owner after cleaning up books
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• CCH PortalsupportingTechnology or IntegrationCCH Portal is a client portal platform used by Ginoli & Company to provide secure access for clients to view and manage their financial documents and tax information.
• Safe Send (Secure File Transfer and Client Portal)supportingTechnology or IntegrationSafe Send provides secure file transfer and client portal services enabling Ginoli & Company clients to securely exchange documents and tax materials with the firm.
• QuickBooks (Intuit)coreTechnology or IntegrationGinoli & Company employs Certified QuickBooks ProAdvisors who provide file setup, cleanup, and ongoing support for client QuickBooks accounting systems, ensuring seamless integration between the firm's services and client bookkeeping.
• CloversupportingTechnology or IntegrationClover is used for online invoice payment processing, allowing Ginoli & Company clients to conveniently pay invoices through a secure widget on the firm's website.

Scale indicators2 records

Expansion highlights3 records

Emerging players

• Pilot.com: Pilot is a bookkeeping, tax, and CFO services provider focused on startups and small businesses, combining software automation with professional accountants. Represents the tech-enabled alternative to traditional CPA firms like Ginoli.
• Bench Accounting: Bench is a tech-enabled bookkeeping and accounting service for small businesses, offering automated monthly bookkeeping with a dedicated team via a SaaS-plus-service model. Competes with Ginoli on the bookkeeping segment with a software-first, low-touch approach.

Direct peers

• Porte Brown LLC: Porte Brown is a similarly-sized Peoria, Illinois accounting and advisory firm offering tax, audit, bookkeeping, and payroll to Central Illinois businesses and individuals. Direct local-market competitor with comparable service mix and customer profile.
• Kemper CPA Group: Kemper CPA Group is an Illinois-based regional accounting firm with offices across the state offering bookkeeping, tax, audit, and advisory services to small and mid-sized businesses. Comparable in service scope and target customer (Illinois SMBs).
• Martin Hood LLC: Martin Hood is a Peoria-based CPA and advisory firm serving Central Illinois with tax, audit, wealth management, and business consulting services. Another direct regional competitor with overlapping SMB and nonprofit clientele.

Broad incumbents

• CLA (CliftonLarsonAllen): CLA is a large national accounting and advisory firm with strong midwest footprint providing tax, audit, wealth advisory, and outsourced accounting services. Overlaps with Ginoli on bookkeeping, payroll, and audit services for SMBs and nonprofits.
• RSM US LLP: RSM US is a major mid-market accounting and consulting firm serving middle-market businesses with tax, audit, and advisory. Competes with Ginoli for higher-end Central Illinois SMB and nonprofit assurance engagements.
• BDO USA: BDO USA is a large global accounting network serving mid-market and SMB clients with tax, audit, and advisory services. Provides the same core service lines as Ginoli (bookkeeping, payroll, tax, audit) at scale.
• Forvis Mazars: Forvis Mazars is a Top-10 U.S. accounting firm formed via recent merger, providing tax, audit, and advisory to mid-market and SMB clients across the Midwest. Directly comparable in service lines including audit/review and tax preparation.
• Wipfli LLP: Wipfli is a large Top-25 U.S. accounting and advisory firm with significant Midwest presence offering tax, audit, outsourced accounting, and payroll to SMBs and nonprofits. Overlaps with Ginoli on bookkeeping, payroll, tax, and audit/review services from a more regional/scaled platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginoli & Company