Yes! Apples

What Yes! Apples does

Yes! Apples is a direct-to-consumer and wholesale apple company that operates as a collective of small, family-run orchards across upstate New York, with grower relationships dating to 1919 and many partner farms in their 3rd-to-8th generation. The company sells nine apple varieties (Gala, Fuji, Honeycrisp, SnapDragon, SweeTango, EverCrisp, Pink Lady, Rave, and McIntosh) under its own registered trademarks alongside licensed club varieties, plus a curated lineup of themed boxes (Less-Than-Perfect, Snack Sampler, Baker's, I Love NY, Everyday Fuel, and a subscription Apple of the Month) at price points ranging from $15.99 to $29.99. Technology is conventional: a Shopify storefront at yesapples.com, USPS shipping Monday-to-Wednesday to 48 contiguous states plus DC, and an optional Route shipping-insurance add-on at checkout. Strategic IP is agricultural and brand-based rather than software-based — proprietary club-variety supply through multi-generational grower partnerships, clarity-led shelf packaging, and an earned-media footprint spanning WSJ, Today, Food & Wine, Epicurious, and other major food publications.

The business runs a dual-channel go-to-market: a DTC e-commerce storefront with subscriptions and digital gift cards ($10-$100 denominations), and a wholesale arm placing Yes! Apples labels at Costco, Walmart, Whole Foods, Wegmans, HEB, Sprouts, Stop & Shop, and Food Lion, supported by a dedicated sales team (SVP John Cushing, Michael Harwood, and Debbie Bradley). The company is privately held, founder/owner-operated by President Kaari Stannard, with no disclosed institutional capital, employs 11-50 people, and is headquartered in Glenmont/Albany, NY with a Wolcott, NY shipping hub. Operational metrics reported by the company include 141% year-over-year revenue growth from 2024 to 2025, a 39% returning-customer rate, and 41% of revenue from repeat purchases. There is no disclosed AI/ML capability, no patent portfolio beyond trademarked brand identities, and no external funding history.

Name

Yes! Apples

Legal name

Yes! Apples

Website

https://yesapples.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Yes! Apples is a New York orchard collective selling proprietary and premium apple varieties direct-to-consumer online and through major U.S. retailers including Costco, Walmart, HEB, Wegmans, Sprouts, Whole Foods, Stop & Shop, and Food Lion.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Apple Orchards (111331), Fruit and Vegetable Retailers (44523)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Premium apple varieties
• Direct-to-consumer produce
• Apple subscription boxes
• Orchard-fresh apples
• Wholesale produce distribution

Headquarters

HQ city

Glenmont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apple Box Sales: Direct-to-consumer sales of curated apple boxes featuring various varieties and themed collections (Snack Sampler, Baker's Box, I Love NY Box, Less-Than-Perfect Box, Apple of the Month subscription). Sold through e-commerce with shipping to continental U.S.
2. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100. Never expire, delivered via email, redeemable only at yesapples.com.
3. Merchandise: Co-branded merchandise including the Compas Life x Yes! Apples collaboration tote bag.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yes! Apples grows, aggregates, and sells premium New York-grown apples directly to consumers online and through major grocery retailers. Its offering spans branded individual apple varieties (Gala, Fuji, Honeycrisp, SnapDragon®, Pink Lady®, SweeTango®, EverCrisp®, Rave®, McIntosh), curated themed gift boxes, a recurring Apple of the Month subscription shipped at 2- or 4-week intervals, digital gift cards, and co-branded merchandise. Operations run from a Wolcott, NY shipping hub with same-orchard sourcing from multi-generational New York family farms.

Product overview

Yes! Apples is an online direct-to-consumer apple retailer representing a collective of small, family-run orchards across upstate New York. The company sells two main categories: individual apple varieties (Gala, Fuji, Honeycrisp, SnapDragon®, Pink Lady®, SweeTango®, EverCrisp®, Rave®, and McIntosh) and curated themed boxes (The Less-Than-Perfect Box, The Snack Sampler Box, The Baker's Box, The I Love NY Box, and The Apple of the Month Box subscription). Additional offerings include Digital Gift Cards, Shipping Protection by Route, and co-branded merchandise. The company ships fresh apples Monday to Wednesday using USPS to the continental U.S. and supplies major retailers including Costco, Walmart, HEB, Wegmans, and Whole Foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Gala Apples A sweet, thin-skinned apple with vanilla-like flavor, sold individually by the box on yesapples.com; ideal for snacking, salads, and fresh juicing.
• Fuji Apples A juicy, extremely crisp apple with natural sweetness; suitable for breakfast, juices, crunchy salads, and rich sauces.
• Honeycrisp Apples The flagship sweet-tart apple with signature crunch, marketed as the gold standard for desserts, charcuterie boards, and pies.
• SnapDragon® Apples A crisp, juicy apple with firecracker crunch and honey-vanilla notes; sold seasonally October through April.
• Pink Lady® Apples A sweet-tart apple with distinctive zing, born from Golden Delicious and Lady Williams; marketed for snacks, lunches, pies, and late-night treats; available November through August.
• SweeTango® Apples A Honeycrisp × Zestar! cross offering sweet and tangy flavor; available seasonally September through March.
• EverCrisp® Apples A Honeycrisp × Fuji cross with slow-to-brown flesh and long-lasting crunch; marketed for charcuterie, salads, sauces, and pies; available October through June.
• Rave® Apples A Honeycrisp × MonArk cross with extra snap and juice and mildly floral, sweet-tart flavor; available August through October.
• McIntosh Apples A classic fall apple with tart-leaning flavor and versatile uses; available September through March.
• The Less-Than-Perfect Box A 4 lb curated box of Fuji or Gala apples rejected from retail due to cosmetic variations but still delicious; sold as a value box to reduce food waste.
• The Snack Sampler Box A portioned box featuring SweeTango®, Honeycrisp, and Gala apples for snacking, lunchboxes, and desk drawers; available September through May.
• The Baker's Box A curated trio of Honeycrisp, McIntosh, and Pink Lady apples selected for baking applications; available December through March.
• The I Love NY Box A boxed set of three New York-grown varieties (EverCrisp®, SnapDragon®, SweeTango®); available November through April as a themed gift and regional showcase.
• The Apple of the Month Box (Subscription) A subscription box delivering a different apple variety each month, shipped on Mondays at 2- or 4-week intervals with automatic billing.
• Digital Gift Card Digital gift cards delivered via email in $10, $25, $50, and $100 denominations; never expire and redeemable only at yesapples.com.
• Compas Life x Yes! Apples Upstate of Mind Tote Bag Limited-edition co-branded tote bag made from 10 oz recycled cotton canvas with webbed handles, sold as branded merchandise through yesapples.com.

Quantifiable outcome

• 39% returning customer rate
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Compas LifeminorGTM or Marketing PartnerCo-branded merchandise collaboration producing the 'Upstate of Mind Tote Bag' - a limited-edition tote bag made from 10 oz recycled cotton canvas with polypropylene webbed handles, printed with water-based ink. Sold through yesapples.com merch section.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stemilt Growers: Stemilt is a family-owned Washington-state apple grower and packer/shipper that grows and markets proprietary varieties (e.g., Piñata, Rave) alongside mainstream apples. Directly comparable as a vertically integrated apple grower selling branded varieties to national retailers and through DTC channels.
• CMI Orchards: CMI Orchards is one of the largest Washington-state apple grower-marketers, distributing proprietary varieties (Kanzi, Jazz, Envy, Ambrosia) to U.S. retailers. Comparable as a marketer of branded/club apple varieties with national retail penetration.
• The Fruit Company: The Fruit Company is a DTC premium fruit gift retailer selling curated boxes of apples, pears, and citrus with subscription and gift options. Comparable as a DTC curated-fruit-box subscription retailer with overlapping customer demographic.
• Rainier Fruit Company: Rainier Fruit is a vertically integrated apple, pear, and cherry grower-marketer selling branded products to major U.S. retailers. Highly comparable as a grower-marketer of premium apple varieties with national grocery distribution.
• Sage Fruit Company: Sage Fruit is a grower-packer-marketer of apples, pears, and cherries based in the Pacific Northwest, supplying national grocery retailers. Comparable as a multi-region apple packer/distributor with national accounts.
• Honeybear Growers: Honeybear is a multi-region apple grower/packer that licenses and markets premium club varieties including Pazazz, Honeybear, and SweeTango. Comparable as a branded apple supplier to major U.S. grocery retailers with national distribution.
• Domex Superfresh Growers: Superfresh Growers is a Pacific Northwest apple grower and packer that markets branded apples (including Autumn Glory, Kiku) to U.S. retailers. Comparable as a vertically integrated branded apple supplier with national retail accounts.
• New York Apple Sales: New York Apple Sales is the largest apple packer/shipper in New York, marketing NY-grown apples to national retailers. Highly comparable as a NY-based apple grower-marketer with overlapping retail customer base.

Broad incumbents

• Harry & David: Harry & David is the established leader in DTC premium fruit gifting (pears, apples, gift baskets). Broadly comparable business model (premium fruit boxes, gift cards, subscription) but at much larger scale and with a multi-fruit assortment.

Emerging players

• Crunch Pak: Crunch Pak is a major producer of pre-sliced apple snacks sold through grocery and club stores. Comparable as a value-added apple product company catering to the same convenience/snacking consumer segment, though its product format is processed rather than whole fruit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yesapples
• Instagraminstagram.com/yesapples
• Xx.com/yes_apples

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes! Apples