Northwest Foot and Ankle

What Northwest Foot and Ankle does

Northwest Foot and Ankle is a solo podiatry practice founded in 1999 and based in Beaverton, Oregon, operating under Dr. Ray McClanahan, DPM. The practice delivers non-invasive foot and ankle care, with explicit clinical focus on athletes and competitive runners, and serves a mix of sports-medicine and general podiatry patients.

The practice is built around a non-invasive treatment methodology and associated branded consumer products, including Correct Toes, distributed through an e-commerce storefront on Shopify. Clinical services are delivered in person at the Beaverton clinic and remotely via Zoom or phone consultations. The technology footprint is modest: standard clinic systems plus a Shopify commerce platform and telemedicine video tools, with no proprietary platform or AI components disclosed.

Northwest Foot and Ankle operates on a fee-for-service, out-of-network model, declining insurance reimbursement in favor of direct patient billing at appointment fees ranging from $78 to $552. This pricing structure is paired with a small team of 1-10 employees supporting a single physician, and the business has no disclosed outside funding. Revenue is generated almost entirely from individual patient visits and ancillary product sales, with no institutional, employer, or payor anchor contracts.

Name

Northwest Foot and Ankle

Legal name

Northwest Foot and Ankle LLC

Website

https://nwfootankle.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Foot and Ankle is a Beaverton, Oregon podiatry practice founded in 1999 by Dr. Ray McClanahan, providing non-invasive foot and ankle care on an out-of-network, fee-for-service basis to athletes, competitive runners, and general patients.

Ownership category

akta.pro rank

Product category

Sports Podiatry Services

NAICS

Offices of Podiatrists (621391), Shoe Retailers (4582)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

Keywords

• Sports podiatry services
• Foot and ankle care
• Non-invasive podiatry
• Prolotherapy treatments
• Natural foot health

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Appointments: In-person medical appointments with Dr. Ray McClanahan for patients with complex foot conditions. New patient appointments range $200-552, return patient appointments $78-324. Appointment deposits required for new patients.
2. Remote Consultations: Zoom or phone consultations providing working theory/assessment and personalized treatment plans for patients unable to visit the Beaverton office. New patient remote consultation: $240, return patient: $180.
3. Prolotherapy: Regenerative injection therapy for chronic musculoskeletal conditions available at the clinic as a specialty medical procedure.
4. Natural Shaped Shoe Fitting: Assistance getting patients into properly fitted naturally shaped shoes to support long-term foot health journey.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Northwest Foot and Ankle is a progressive sports podiatry clinic that provides non-invasive, evidence-based treatments to realign, strengthen, and restore natural foot health. The practice offers in-person medical appointments with Dr. Ray McClanahan, remote Zoom/phone consultations, prolotherapy regenerative injection therapy, and natural shaped shoe fitting services targeted at active individuals and competitive runners.

Product overview

Northwest Foot and Ankle is a progressive sports podiatry clinic offering non-invasive treatments for foot and ankle conditions. The practice provides medical appointments with Dr. Ray McClanahan, remote consultations via Zoom or phone, prolotherapy (regenerative injection therapy), and natural shaped shoe fitting services. The clinic specializes in treating active individuals, particularly competitive runners, seeking relief from long-term foot problems caused by unnaturally shaped footwear. The practice operates on an out-of-network basis and does not bill insurance directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Appointments

Quantifiable outcome

• Patients report being able to walk 5+ miles daily after treatment (previously unable to walk without hobbling)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Correct Toes: Founded by Dr. Ray McClanahan, Correct Toes is the silicone toe-spacing product that anchors Northwest Foot and Ankle's treatment methodology. It is the practice's directly associated consumer product and a co-branded extension of the same value proposition.

Emerging players

• Topo Athletic: A running and training shoe brand built around a wide toe box and low drop. Comparable as a specialty athletic footwear company operating in the same minimalist/foot-shaped category that the practice recommends for runners.
• Lems Shoes: A direct-to-consumer minimalist footwear brand with a wide toe box and zero-drop design. Comparable because it sells naturally shaped shoes into the same active-lifestyle, foot-health-conscious customer that Northwest Foot and Ankle serves.

Broad incumbents

• Altra Running: A running shoe brand distinguished by its wide, foot-shaped toe box. Directly relevant because Northwest Foot and Ankle specializes in treating competitive runners and recommends shoes that allow natural toe splay.
• Birkenstock: A global footwear brand built around a contoured footbed. Comparable because Northwest Foot and Ankle actively recommends naturally shaped footwear, and Birkenstock is one of the most prominent brands aligned with that philosophy.
• Foot Levelers: A long-established custom orthotics company representing the conventional 'orthotic-first' approach that Northwest Foot and Ankle explicitly differentiates against. Comparable because it operates in the same foot-health category with an opposing treatment philosophy.
• Hanger Clinic: A national network of orthotics and prosthetics clinics representing the large-scale, multi-provider model of foot and ankle care. Comparable as a scaled incumbent offering overlapping (though more invasive, orthotic-centric) services.
• Vivobarefoot: A barefoot/minimalist footwear brand whose 'foot-shaped' design philosophy mirrors the naturally shaped shoe fitting advice Northwest Foot and Ankle provides to patients. Comparable as a consumer-facing brand operating in the same natural-foot-health category.

Others

• PowerStep: An over-the-counter orthotic insole brand representing the conventional, off-the-shelf foot support approach that Northwest Foot and Ankle's non-invasive methodology is positioned against. Comparable as an adjacent product in the same foot-health category with a competing philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nwfootankle
• LinkedInlinkedin.com/company/northwest-foot-ankle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Foot and Ankle