The Events Structure
The Events Structure is the UK's only single-source provider of exhibition trailers, roadshow trucks, mobile promotion vehicles, converted shipping containers, and mobile showrooms for event hire, serving enterprise brands and agencies across automotive, fashion, technology, beverage, sports, and public sector verticals.
- Company typePrivate
- Founded2014
- HeadquartersAltrincham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Events Structure does
The Events Structure is a UK-based private company founded in 2014 and headquartered in Altrincham, operating as the country's only single-source supplier of event marketing structures. Its product portfolio spans four core categories: exhibition trailers and roadshow trucks (more than 15 named models including Premier, Momentum, Conqueror, Warrior, Mobile Studio, Airstream), customised shipping containers (Impact Premium, Gallery Plus, Statement Premium, Studio Premium and others across 10ft/20ft/40ft formats), mobile showrooms with proprietary hydraulic demount and all-glass construction (Pursuit, Pursuit Plus, Expandable Panoramic, Expandable Vista, Expandable Horizon), and self-drive promotional vehicles including the UK's only range of self-drive trucks and the E-Ranger, the first 100% electric self-drive promotional vehicle in the UK market. Engineering differentiation centers on hydraulic demount systems enabling approximately 15-minute deployment, dual-side hydraulic expansion, integrated climate control, multi-deck container configurations, and bespoke custom-build fabrication.
The company generates revenue primarily through short-term and long-term rental of event structures (subscription-style hire contracts), bespoke custom-build container conversions (one-time projects), and structure management services where its team handles delivery, setup, and on-site operations. Pricing is quote-based and not publicly disclosed, with both pay-as-you-go short-term hires and multi-year long-term agreements available. Distribution is direct via phone and website enquiries, with self-drive units targeting mid-market customers who can operate vehicles on a standard car license, and enterprise accounts handled through bespoke consultation. Geographic reach covers the United Kingdom plus continental Europe (Germany, France, the Netherlands) through a strategic partnership with Roadshow Group, which also functions as the company's parent umbrella. The company operates from two sites in Altrincham and Carrington with a lean 1-10 employee headcount, serving enterprise brand and agency clients across automotive, fashion, technology, beverage, financial services, sports, media, government, and retail verticals.
The Events Structure firmographics
Firmographics- Name
- The Events Structure
- Legal name
- The Events Structure
- Website
- https://theeventsstructure.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Events Structure is the UK's only single-source provider of exhibition trailers, roadshow trucks, mobile promotion vehicles, converted shipping containers, and mobile showrooms for event hire, serving enterprise brands and agencies across automotive, fashion, technology, beverage, sports, and public sector verticals.
- Ownership category
- akta.pro rank
The Events Structure industry classification
Industry- Product category
- Event Marketing Structures
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
- akta.pro secondary industry
- Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)
Keywords
Where The Events Structure is headquartered
LocationHeadquarters
- HQ city
- Altrincham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Events Structure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Event Structure Hire: Short-term and long-term rental of exhibition trailers, roadshow trucks, converted shipping containers, mobile showrooms, and self-drive promotional vehicles for brand activations, events, and experiential marketing campaigns
- Structure Management Services: Full structure management service where the company's team handles event setup, delivery, and operations
- Custom Build Solutions: Bespoke custom-build shipping container conversions designed to client specifications for permanent or temporary installations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Short-term hire |
| Subscription | Multi-year contract | Long-term hire |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Events Structure product offering
Product offeringCore offering
The Events Structure hires out event marketing structures — exhibition trailers, roadshow trucks, mobile promotion vehicles, converted shipping containers, mobile showrooms, and container bars — to brands and agencies for brand activations, experiential marketing campaigns, festivals, product demonstrations, and pop-up retail. They also deliver custom-build container fabrication, full structure management, haulage, and pan-European roadshow services via the Roadshow Group partnership.
Product overview
The Events Structure is the UK's only single-source provider of exhibition trailers, roadshow trucks, mobile promotion vehicles, converted shipping containers, and mobile showrooms for event hire. Their product portfolio comprises four main categories: Exhibition Trailers (including Premier, Endeavour, Apollo, Phantom, Mercury, Momentum, Discovery, Vanquish, Executive, Enterprise, Sky Box, Trekker, Explorer, Airstream, Conqueror, Mobile Studio, and Warrior models); Customised Containers (shipping container conversions including Boutique, Kiosk, Outlet, Vision, Gallery, Gallery Plus, Studio, Impact, Impact Plus, Impact Premium, Statement, Statement Plus, Statement Premium, Champions, Showroom, Versatile, Merchandiser, and Custom-build options); Container Bars (modular 10ft, 20ft, and 40ft shipping container bars); Self-Drive vehicles (Ranger and E-Ranger electric models); and Mobile Showrooms (Pursuit, Pursuit Plus, Expoboxx, Expandable Panoramic, Expandable Vista, and Expandable Horizon). Services include structure management, event crew, haulage, and European roadshow operations through the Roadshow Group partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Trailers Hire fleet of exhibition trailers and roadshow trucks including Premier, Endeavour, Apollo, Phantom, Mercury, Momentum, Discovery, Vanquish, Executive, Enterprise, Sky Box, Trekker, Explorer, Airstream, Conqueror, Mobile Studio and Warrior models, used by enterprise brands, agencies and event organizers for presentations, demonstrations, broadcasts and immersive brand experiences on tour.
- Customised Containers Converted shipping containers for hire including Boutique, Kiosk, Outlet, Vision, Gallery, Gallery Plus, Studio, Impact, Impact Plus, Impact Premium, Statement, Statement Plus, Statement Premium, Champions, Showroom, Versatile and Merchandiser configurations used for activations, retail, brand experiences, hospitality and merchandise pop-ups.
- Container Bars Modular 10ft, 20ft and 40ft shipping container bars for hire (10ft Kiosk Container Bar, 10ft Boutique Container Bar, Container Bar, Container Bar Plus, Impact Container Bar, Impact Plus Container Bar, Impact Premium Container Bar, Vision Container Bar, Statement Premium Container Bar, Champions Container Bar, Outlet Container), designed for festivals, events and brand activations with built-in flexibility, high-volume service capacity and all-weather operation.
- Self-Drive Promotional Vehicles UK's only range of self-drive trucks and mobile promotion units operable on a standard car licence — Ranger (Right Hand Drive), Ranger (Left Hand Drive), Ranger Panorama, and E-Ranger (100% electric, zero emissions). Customers drive themselves, saving on operator costs while reaching multiple locations.
- Mobile Showrooms Mobile showroom exhibition units including Pursuit, Pursuit Plus (capacity for up to 150 guests for large-scale events and pop-up car dealerships), Expoboxx, Expandable Panoramic (35m² interior, 15-minute setup), Expandable Vista (35m², 50-person capacity, glass bi-fold doors) and Expandable Horizon (46m² interior). Used for vehicle showcases, technology demonstrations, and large-scale brand experiences with rapid hydraulic deployment.
- Custom-build Container Fabrication Bespoke shipping container conversion service designed and fabricated to client specifications for permanent or temporary installations, including custom layouts, branding, climate control, multi-deck configurations and specialised fittings for unique activation requirements.
- European Roadshow Services End-to-end roadshow services across Europe delivered through the Roadshow Group partnership, covering cross-border event logistics, structural delivery and on-the-ground execution for clients requiring pan-European brand activation tours.
- Structure Management Service Full structure management service where the company's team handles event setup, delivery, haulage and on-site operations of the hired structures, including event crew and logistics management, complementing or replacing the customer's own self-management option.
Quantifiable outcome
- 15-minute rapid deployment for mobile showrooms
- +3 more outcomes
Companies that use The Events Structure
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
The Events Structure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Events Structure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roadshow GroupcoreStrategic partnership ensuring successful roadshow events across Europe post-Brexit. The Roadshow Group partnership guarantees European roadshow capabilities and resources for clients requiring cross-border event delivery.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Events Structure competitors and assessment
Company assessmentBroad incumbents
- Sparks: Long-running brand experience agency producing events, exhibits, and experiential campaigns for enterprise clients. Comparable overlap in mobile roadshows and brand activations positioned to enterprise marketing organisations, where it competes for total activation spend alongside The Events Structure.
- Skyline Exhibits: Global exhibit and event provider with a portable/mobile exhibit portfolio serving trade shows and corporate events. Directly comparable as a structure-rental and custom-build alternative serving enterprise brand marketers, especially for travelling booth programmes.
- George P Johnson Experience Marketing: Global experiential marketing agency delivering live events, exhibits, and roadshow campaigns for large brands. Directly comparable in target customer (enterprise brand marketers) and overlapping with the roadshow/activation capability The Events Structure supplies as infrastructure.
- Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive activations for marquee brands. Comparable as a downstream buyer of physical event structures and a reference point for enterprise-level experiential budgets The Events Structure is positioning to serve.
- MC2 (MC-two): US-headquartered exhibit and event management firm serving tradeshows, brand activations, and corporate events. Comparable as an incumbent buyer of physical structures and a broader-scope peer for integrated exhibit-plus-rental workflows.
- Hawthorn Group: UK-based live events, brand experience and exhibition services firm serving many of the same blue-chip brand and agency clients. Comparable as a broader portfolio incumbent from which experiential brand teams often choose versus a specialist structure supplier like The Events Structure.
Direct peers
- BeMatrix: Belgian manufacturer of modular frame systems widely used in events, exhibitions and pop-up environments across Europe. Comparable as a substitute structure system for trade shows and brand activations targeting the same European experiential ecosystem.
- Roadshow Group: Strategic parent/sister company that delivers European roadshow services for The Events Structure. Directly comparable as a UK-rooted mobile-activation specialist with overlapping roadshow truck, container, and crew offerings, and the most natural consolidator or partner for cross-border event rollouts.
- Octanorm Group: German-headquartered supplier of modular aluminium exhibition and event systems with deep UK presence. Directly comparable as a physical-structure provider for exhibitions and events, with overlapping customer base in trade shows and brand environments.
Emerging players
- MKG Events: US-based experiential agency producing events, roadshows and mobile activations for consumer brands. Comparable overlap on the brand activation, mobile tour and roadshow end of the experiential stack, though with a heavier agency/services profile than The Events Structure's rental-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Events Structure social profiles
Digital presenceThe Events Structure financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Events Structure leadership team
Management profileNumber of profiles
Profiles2 records
The Events Structure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Events Structure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Events Structure
What does The Events Structure do?
The Events Structure hires out event marketing structures — exhibition trailers, roadshow trucks, mobile promotion vehicles, converted shipping containers, mobile showrooms, and container bars — to brands and agencies for brand activations, experiential marketing campaigns, festivals, product demonstrations, and pop-up retail. They also deliver custom-build container fabrication, full structure management, haulage, and pan-European roadshow services via the Roadshow Group partnership.
Is The Events Structure a public or private company?
The Events Structure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Events Structure founded?
The Events Structure was founded in 2014. It employs 1 to 10 people.
Where is The Events Structure based?
The Events Structure is headquartered in Altrincham, United Kingdom, in the Europe region.
How does The Events Structure make money?
Three revenue lines are on record. Event Structure Hire is the primary driver. The others are structure Management Services and custom Build Solutions.
Who are The Events Structure's main competitors?
Broad incumbents on record are Sparks, Skyline Exhibits, George P Johnson Experience Marketing, Jack Morton Worldwide, MC2 (MC-two) and Hawthorn Group. Direct peers are BeMatrix, Roadshow Group and Octanorm Group. MKG Events is listed as an emerging player.
Does The Events Structure have an API?
No public API is recorded for The Events Structure.
What industry is The Events Structure in?
The Events Structure's product category is Event Marketing Structures. Its primary akta.pro industry code is HSACADAH, Exhibitions, Trade Shows & Booth Management, with a secondary code of HSAKAKAK, Trade Show, Exhibit & Event Logistics Moving. Its NAICS code is 56192 and its SIC code is 7990.