David Manners Group
David Manners Group is a UK-based, family-owned specialist supplier of genuine, OE, and aftermarket parts for classic and modern Jaguar, Daimler, MG, Triumph, MX-5, Morris Minor, and Classic Mini vehicles, serving restoration enthusiasts globally via e-commerce, in-house manufacturing, and car club partnerships.
- Company typePrivate
- Founded1970
- HeadquartersOldbury, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What David Manners Group does
David Manners Group (DMG) is a UK-based specialist supplier of genuine, original equipment (OE), and aftermarket replacement parts for classic and modern British and European vehicles, primarily Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor, and Classic Mini. Founded in the 1970s by David Manners after struggling to source a part for his own Daimler Dart, the company is headquartered at a company-owned facility adjacent to junction 2 of the M5 motorway in Oldbury, West Midlands, and is structured as a family-owned group with three wholly-owned subsidiaries: Abingdon MG Parts Ltd, Mini Spares Centre (Midlands) Ltd, and The Morris Minor Centre (Birmingham). Kate Manners, daughter of the founder, has been Managing Director since 2011.
The company's core product is a deep, codified parts inventory of 145,000+ listed SKUs with 8,500 line items physically stocked, organized under a proprietary three-tier quality coding system (Genuine Jaguar parts, OE parts marked with #, and Aftermarket parts marked with *). DMG supplements distribution with an in-house engineering and manufacturing capability that produces sole-source parts such as XJ6 toe boards, panel sill ends, Daimler Dart header tanks, radius arm assemblies, and petrol tank sender units. Digitally, the jagspares.co.uk e-commerce storefront serves as the primary buying channel, supplemented by a Click and Collect / Call and Collect counter at the Oldbury headquarters.
DMG's revenue model is unit-priced hardware sales, with no disclosed subscription or recurring software component. Distribution is omnichannel: UK orders ship via APC within 1-2 days, European orders via DHL Economy road or Express, and rest-of-world orders via DHL Express Air. The company actively builds a community flywheel through exclusive member discount partnerships with 15+ marque-specific car clubs (including MG Car Club, Jaguar Enthusiasts' Club, MX-5 Owners Club, British Mini Club, Club Triumph, and Jaguar Clube Portugal), a rewards loyalty scheme, and physical presence at events such as the International Jaguar Spares Day and the Mazda MX-5 Open Day. Total headcount is 51-100 employees and revenue is not publicly disclosed.
David Manners Group firmographics
Firmographics- Name
- David Manners Group
- Legal name
- David Manners Limited
- Website
- https://jagspares.co.uk
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- David Manners Group is a UK-based, family-owned specialist supplier of genuine, OE, and aftermarket parts for classic and modern Jaguar, Daimler, MG, Triumph, MX-5, Morris Minor, and Classic Mini vehicles, serving restoration enthusiasts globally via e-commerce, in-house manufacturing, and car club partnerships.
- Ownership category
- akta.pro rank
David Manners Group industry classification
Industry- Product category
- Automotive Parts
- NAICS
- Automotive Parts and Accessories Retailers (441330), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs) (IMACANAA)
Keywords
Where David Manners Group is headquartered
LocationHeadquarters
- HQ city
- Oldbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
David Manners Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Car Parts Sales: One-time sale of replacement parts for Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor and Classic Mini vehicles. Both genuine OEM and aftermarket options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
David Manners Group product offering
Product offeringCore offering
David Manners Group supplies genuine OEM, original equipment and aftermarket spare parts for classic and modern Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor and Classic Mini vehicles. The company stocks 8,500 line items across 145,000+ listed parts, operates an in-house engineering department that manufactures hard-to-find obsolete parts, and ships globally from its Oldbury headquarters via its own e-commerce platform and counter sales.
Product overview
David Manners Group is a specialized supplier of automotive parts for classic and modern vehicles. The core offering consists of genuine, original equipment (OE), and aftermarket parts for Jaguar, Daimler, MG, Triumph, Mazda MX-5, and Morris Minor vehicles. The company stocks over 145,000 listed parts with 8,500 line items. Parts are categorized into three quality tiers: Genuine Jaguar Parts (direct from Jaguar), Original Equipment Parts (same supplier as genuine, without Jaguar packaging), and Aftermarket Parts (from suppliers like Lucas, Spax, Mintex, Monroe, TRW, Koni, Milltek). The company also manufactures in-house engineered parts for Jaguar and MG vehicles. Additional services include global shipping via DHL, click-and-collect, parts catalogues for download, a club discount scheme for owners club members, and a rewards loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Jaguar Car Parts
Companies that use David Manners Group
Customer profileSegments1 record
Ideal customer profiles1 record
David Manners Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
David Manners Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Birmingham Mini Owners ClubminorNew partnership for 2020 offering member discounts on parts.
- Jaguar Clube PortugalminorNew international partnership for 2020 offering member discounts on Jaguar parts.
- Jaguar XK Car ClubminorNew partnership for 2020 offering member discounts on XK parts.
- Mini ClanminorNew partnership for 2020 offering member discounts on Mini parts.
- South Staffs MG Car ClubminorNew partnership for 2020 offering member discounts on MG parts.
- MG Car ClubcoreExclusive member discount program offering reduced prices on MG parts to club members.
- Jaguar Enthusiasts' ClubcoreExclusive member discount program offering reduced prices on Jaguar parts to club members.
- MX-5 Owners ClubcoreExclusive member discount program offering reduced prices on MX-5 parts to club members.
- British Mini ClubcoreExclusive member discount program offering reduced prices on Mini parts to club members.
- Club TriumphcoreExclusive member discount program offering reduced prices on Triumph parts to club members.
- Gay Classic Car GroupminorExclusive member discount program for club members.
- The Stag Owners ClubminorExclusive member discount program for club members.
- TR Drivers ClubminorExclusive member discount program for club members.
- Triumph 2000 / 2500 / 2.5 RegisterminorExclusive member discount program for club members.
- Midget & Sprite ClubcorePartnership providing discounted prices on parts to members of the club.
- DHLcoreInternational shipping provider for Europe and rest of world deliveries. DHL Economy used for Europe, DHL Express Air for rest of world.
- APC DirectcoreUK domestic shipping provider for 1-2 day delivery service.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
David Manners Group competitors and assessment
Company assessmentDirect peers
- XKS Unlimited: XKS Unlimited is a US-based specialist offering parts and accessories for Jaguar XK, XKE, XJ, and other models, with e-commerce and a strong enthusiast community presence. It mirrors DMG's Jaguar-centric catalog and digital-first distribution model, providing a useful US-market comparison point.
- Aldridge Trimming: Aldridge Trimming is a UK-based specialist manufacturer and supplier of interior trim, upholstery, and seating components for classic British cars. It mirrors DMG's niche-manufacturing-plus-distribution model, focused on a specific component category essential to classic car restoration.
- Martin Robey Engineering: Martin Robey is a long-standing Jaguar specialist that both manufactures and supplies parts for classic Jaguars (E-Type, XK, XJ, etc.), with a strong reputation for body shells, chassis components, and trim. Its in-house manufacturing capability and marque focus make it a direct analog to DMG's bespoke parts engineering and Jaguar-centered product range.
- Autosparks: Autosparks is a UK manufacturer and supplier of wiring looms and electrical components for classic British vehicles including Jaguar, MG, Triumph, and Austin-Healey. Its in-house manufacturing of hard-to-source electrical parts parallels DMG's in-house engineering of obsolete mechanical components.
- SNG Barratt Group: SNG Barratt is the UK's largest independent specialist in classic British car parts, supplying Jaguar, MG, Triumph, Austin-Healey, and other marques through a global e-commerce and distribution network. It is the most direct competitor to David Manners Group in the classic Jaguar/MG/Trium parts space, with overlapping car club partnerships and a similar OEM/aftermarket tier structure.
- Mini Spares (UK): Mini Spares is the leading independent supplier of Classic Mini parts, with a comprehensive catalog and global e-commerce presence. It competes directly with DMG's Mini Spares Centre (Midlands) Ltd subsidiary and operates an identical Internet/community-led classic car parts model.
- Holdens Vintage & Classic: Holdens is a UK-based specialist supplier of parts for multiple classic British marques including Jaguar, MG, Triumph, Austin-Healey, and Morris Minor. It competes directly with DMG across overlapping product lines and is a relevant UK-centric comparable for range breadth and customer base.
Broad incumbents
- Moss Motors: Moss Motors is the largest US-based distributor of parts for classic British cars (MG, Triumph, Austin-Healey, Jaguar, Mini), with a much broader catalog and multi-marque scale. It is a broader incumbent with overlapping but wider scope than DMG, representing a more mature version of the classic British car parts retail model.
Emerging players
- Heritage Parts Centre: Heritage Parts Centre is a UK-based specialist in classic car parts, primarily focused on air-cooled VW but also expanding into other marques. While its primary focus differs, it operates a similar e-commerce + enthusiast community model that competes for the same discretionary parts-spend customer.
Regional players
- British Wiring Inc. British Wiring is a US-based manufacturer of wiring harnesses for classic British cars including Jaguar, MG, Triumph, Austin-Healey, and Morgan. It represents a US-market equivalent of DMG's specialist manufacturing capability, serving the same customer base from a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
David Manners Group social profiles
Digital presenceDavid Manners Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
David Manners Group leadership team
Management profileNumber of profiles
Profiles3 records
David Manners Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
David Manners Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David Manners Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David Manners Group
What does David Manners Group do?
David Manners Group supplies genuine OEM, original equipment and aftermarket spare parts for classic and modern Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor and Classic Mini vehicles. The company stocks 8,500 line items across 145,000+ listed parts, operates an in-house engineering department that manufactures hard-to-find obsolete parts, and ships globally from its Oldbury headquarters via its own e-commerce platform and counter sales.
Is David Manners Group a public or private company?
David Manners Group is a private company. It is classified as family owned and is currently operating.
When was David Manners Group founded?
David Manners Group was founded in 1970. It employs 51 to 100 people.
Where is David Manners Group based?
David Manners Group is headquartered in Oldbury, United Kingdom, in the Europe region.
How does David Manners Group make money?
One revenue line is on record: car Parts Sales.
Who are David Manners Group's main competitors?
Direct peers on record are XKS Unlimited, Aldridge Trimming, Martin Robey Engineering, Autosparks, SNG Barratt Group, Mini Spares (UK) and Holdens Vintage & Classic. Moss Motors is listed as a broad incumbent. Heritage Parts Centre is listed as an emerging player. British Wiring Inc. is listed as a regional player.
Does David Manners Group have an API?
No public API is recorded for David Manners Group.
What industry is David Manners Group in?
David Manners Group's product category is Automotive Parts. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of IMACANAA, Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs). Its NAICS code is 441330 and its SIC code is 5010.