Digrite
Digrite is an Australian multi-brand earthmoving equipment dealer operating a BigCommerce e-commerce storefront, selling new and used excavators, loaders, attachments, parts, and rental services to construction contractors, mining operators, railway maintenance crews, and landscaping businesses across Australia.
- Company typePrivate
- Founded1992
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Digrite does
Digrite is an Australian privately held earthmoving equipment dealer operating as a multi-brand e-commerce storefront built on the BigCommerce platform. The company distributes new and pre-owned construction machinery, attachments, replacement parts, and long-term rental equipment to construction contractors, mining and quarry operators, railway maintenance crews, and landscaping businesses across Australia. Product offerings span the full earthmoving value chain, including mini and compact excavators, track and skid steer loaders, compaction equipment, plant trailers, and a broad attachment portfolio covering buckets, rock breakers, auger drives, mulchers, tiltrotators, rail-specific tools, and specialized implements for vegetation management and grading.
Digrite's competitive position rests on an authorized dealer portfolio covering twelve plus premium brands: Takeuchi (excavators and track loaders, 1.2t to 16t), Toyota Huski (skid steers), Mecalac (skid, wheeled, and rail excavators), FAE (remote-controlled mulchers and bite limiters), Engcon (tiltrotators and hydraulic attachments), Harrybilt (rail maintenance attachments), Mikasa (compaction), Brian James and CoastMac (trailers), Digga (auger drives), GF Gordini (grading and mulching implements), Sampierana (undercarriages), and others. Pricing is denominated in Australian Dollars excluding GST and ranges materially by category—from excavator buckets at $450–$5,850, to rock breakers at $6,350–$11,350, to used excavators at $18,000–$85,000, with new full-size equipment not publicly priced. The technology stack is a standard BigCommerce implementation with customer account creation, order tracking, wish list functionality, and basic product comparison features, supporting a direct-to-consumer motion that combines self-serve online purchasing with direct account management.
Digrite's revenue model is anchored on five streams: new equipment sales, used equipment resale, attachments and parts sales, long-term rentals, and a service/repair department. The business targets vertically segmented customers—primarily construction contractors, with secondary segments in mining/quarrying, railway maintenance, and landscaping/environmental work. The company is privately held with no disclosed funding rounds, parent company, headcount, or revenue figures; operating geography is domestic Australia only, with no evidence of AI/ML capabilities, proprietary technology beyond the standard e-commerce stack, patents, regulatory milestones, or M&A activity in the available data.
Digrite firmographics
Firmographics- Name
- Digrite
- Legal name
- Digrite
- Website
- https://digrite.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digrite is an Australian multi-brand earthmoving equipment dealer operating a BigCommerce e-commerce storefront, selling new and used excavators, loaders, attachments, parts, and rental services to construction contractors, mining operators, railway maintenance crews, and landscaping businesses across Australia.
- Ownership category
- akta.pro rank
Digrite industry classification
Industry- Product category
- Earthmoving Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Support Activities for Mining (2131), Support Activities for Mining (21311)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)
- akta.pro secondary industries
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA), Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Drill Tools, Bits & Downhole Equipment (IMAHAMAB)
Keywords
Where Digrite is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Digrite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Equipment Sales: Sale of new earthmoving equipment including excavators, track loaders, skid steers, trailers, and compaction equipment from brand partners such as Takeuchi, Toyota Huski, Mecalac, and FAE.
- Used Equipment Sales: Resale of pre-owned earthmoving machinery including used excavators, track loaders, and mini loaders.
- Attachments and Parts Sales: Sale of excavator buckets, rock breakers, augers, mulchers, and other attachments along with replacement parts like bucket pins and hitch components.
- Long-term Rental: Long-term rental services for earthmoving equipment to provide flexible access to machinery without outright purchase.
- Service and Repair: Service department providing maintenance and repair services for equipment sold or brought in by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Excavator buckets ranging from $450 to $5,850 |
| Unit Pricing | Pay-as-you-go | Rock breakers from $6,350 to $11,350 |
| Unit Pricing | Pay-as-you-go | New equipment varies from $3,500 to $19,800 |
| Unit Pricing | Pay-as-you-go | Used equipment from $18,000 to $85,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Digrite product offering
Product offeringCore offering
Digrite is an Australian multi-brand earthmoving equipment dealer that sells new and used excavators, track loaders, skid steers, compaction equipment, trailers, mini dumpers, and undercarriages, alongside a comprehensive range of attachments (buckets, rippers, rock breakers, mulchers, augers, grabs, tiltrotators, rail maintenance tools), replacement parts, long-term equipment rentals, and maintenance/repair services through a BigCommerce e-commerce storefront. Buyers include construction contractors, mining and quarry operators, railway maintenance crews, and landscaping/environmental contractors across Australia.
Product overview
Digrite is an Australian earthmoving equipment dealer operating as a multi-brand e-commerce platform. The company offers a comprehensive portfolio of new and used construction/earthmoving equipment, attachments, parts, service, and long-term rental options. The core product offering spans multiple equipment brands including Takeuchi mini/compact excavators and track loaders, Toyota Huski skid steers, Mecalac skid/wheeled/rail excavators, FAE remote-controlled mulchers, Mikasa compaction equipment, Brian James and CoastMac trailers, and Sampierana undercarriages. The attachment portfolio is equally extensive, featuring Dig-it buckets and rippers, Engcon tiltrotators and hydraulic attachments, Harrybilt rail-specific attachments, Demoter rock breakers, Digga auger drives, GF Gordini implements, G-Rake landscaping tools, and FAE mulcher attachments. Products are organized by machine size (0-1t through 36t+) and attachment type (buckets, breakers, grabs, mulchers, etc.), enabling customers to source complete solutions for their earthmoving needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Takeuchi Excavators Authorized dealer offering of Takeuchi mini and compact excavators covering 1.2t to 16t operating weight classes (reduced-swing, zero-swing, conventional, and expandable track configurations) for construction, earthworks, and rail contractors.
- Takeuchi Track Loaders Takeuchi compact track loader line (TL6R, TL8R2, TL10V2, TL12V2) sold to construction, landscaping, and earthworks contractors.
- Toyota Huski Skid Steers Toyota Huski skid steer loaders (4SDK4 through 5SDK11 models) sold to construction and landscaping buyers.
- Mecalac Excavators Mecalac MCR skid excavators (6-10t), MWR wheeled excavators (7-9t), and 136MRail rail skid excavator (10t) sold via Digrite storefront.
- FAE Remote-Controlled Tracked Mulchers FAE remote-controlled tracked mulchers (RCU-55, RCU-75) for vegetation management and brush clearing.
- Mikasa Compaction Equipment Mikasa plate compactors (87kg to 567kg) and tamping rammers for compaction of soil, asphalt, and trench backfill.
- Brian James Plant Trailers Brian James plant trailers (EP26C 2.6t compact, EP26L 2.6t large, DP27 2.7t, DP35 3.5t) for transporting mini excavators, loaders, and plant equipment.
- Sampierana Excavator Undercarriages Sampierana excavator track undercarriages, including 2t expandable configurations, for excavator maintenance and refurbishment.
- Flextool Mini Dumpers Flextool Tufftruk B450E (electric) and B450G (petrol) 450kg mini dumpers for on-site material handling.
- Dig-it Excavator Buckets Dig-it brand excavator buckets, including digging, mud/batter, tilting batter, and sieve rake buckets, sized 150mm–1500mm for 0.5–3t through 14t+ excavators.
- Engcon Tiltrotators and Attachments Engcon tiltrotators with detachable grippers, hydraulic top hitches, and a full line of buckets, forks, grabs, brooms, grading beams, tarmac cutters, plate compactors, and attachment brackets.
- Harrybilt Rail Maintenance Attachments Harrybilt rail maintenance attachments (sleeper grabs, rail grabs, ballast sweepers, sonic rail scrubbers, tampers, rail threaders, rail trailers, cribbing buckets) for railway maintenance contractors.
- Demoter Hydraulic Rock Breakers Demoter hydraulic rock breakers (S85, S130, S170, S230, S330) covering 1-9t excavator classes for demolition, trenching, and quarry use.
- Digga Auger Drive Units Digga PDX/PDX2/PD3/PD4R/PD6 excavator-mounted auger drive units for earth drilling, foundation, and fencing applications.
- GF Gordini Skid Steer and Excavator Attachments GF Gordini flail mulchers, hydraulic grapple buckets, laser grading boxes, grader blades, sweeper brooms, and concrete mixing buckets for skid steers and excavators.
- FAE Mulcher Attachments FAE excavator stump grinders (SCL/HY, SCL/EX/VT) and BL0–BL5 bite-limiter mulchers covering 2t–36t excavator classes for vegetation management.
- G-Rake Landscaping Soil Conditioners G-Rake GR90 (900mm, 1-3t) and GR150 (1500mm, 3-8t) landscaping soil conditioner attachments.
- Used Earthmoving Equipment Pre-owned earthmoving equipment resale covering used compaction, excavators, mini loaders/dingos, skid steer and track loaders, trailers and trucks, and other machinery for cost-conscious buyers.
- Clearance Equipment and Attachments Discounted clearance earthmoving equipment and attachments (digging buckets, trenching gummy buckets, flail mulchers, auger drive head brackets) for budget-focused buyers.
- Service, Parts, and Long-Term Rental Service and repair, replacement parts (bucket pins, hitch pull pins, hardened pins), and long-term equipment rental offerings for equipment sold or brought in by customers.
Companies that use Digrite
Customer profileSegments4 records
Ideal customer profiles4 records
Digrite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digrite partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, standard and minor.
- TakeuchicoreAuthorized dealer for Takeuchi excavators and track loaders including TB210R (1.2t), TB216 (1.8t), TB320 (2t), TB325R (2.4t), TB335R (3.8t), TB350R (5.1t), TB260 (6t), TB370 (7t), TB2150R (16t), and track loaders TL6R (3.5t), TL8R2 (4.2t), TL10V2 (4.6t), TL12V2 (6t).
- Toyota (Huski)coreAuthorized dealer for Toyota Huski skid steer loaders including 4SDK4, 5SDK5, 5SDK8, 5SDK9, 5SDK10, and 5SDK11 models.
- MecalaccoreAuthorized dealer for Mecalac equipment including MCR skid excavators (6MCR 6t, 8MCR 8t, 10MCR 10t), MWR wheeled excavators (7MWR 7t, 9MWR 9t), and rail excavators (136MRail 10t).
- FAE GroupcoreAuthorized dealer for FAE remote-controlled tracked mulchers (RCU-55 55hp, RCU-75 75hp), bite limiter mulchers, and stump grinders for excavators.
- EngconcoreAuthorized dealer for Engcon tiltrotators, detachable grippers, hydraulic top hitches, grading buckets, digging buckets, sieve buckets, pallet forks, hydraulic grabs, plate compactors, rotating brooms, and attachment brackets across multiple size classes.
- Harrybilt EngineeringcoreAuthorized dealer for Harrybilt rail maintenance attachments including sleeper grabs, rail grabs, ballast sweepers (Stingray), rail scrubbers, tampers, rail threaders, and rail trailers for railway maintenance applications.
- MikasastandardAuthorized dealer for Mikasa compaction equipment including tamping rammers (MTR-40, MTX-60, MTX-70, MTX-85) and plate compactors (MVC-60, MVC-90, MVC-100, MVH-60, MVH-158, MVH-308D, MVH-508D).
- Brian James TrailersstandardAuthorized dealer for Brian James plant trailers including EP26C (2.6t compact), EP26L (2.6t large), DP27 (2.7t), DP35 (3.5t), and various configurations.
- DiggastandardAuthorized dealer for Digga auger drive units including PDX (0-2t), PDX2 (1-2t), PD3 (2-4t), and PD4R (2.5-4.5t) excavator-mounted earth drilling equipment.
- GF GordinistandardAuthorized dealer for GF Gordini attachments including flail mulchers (TCS80, TCM60, TCE110), hydraulic grapple buckets, laser grading boxes, grader blades, and concrete mixing buckets for skid steers and excavators.
- SampieranaminorAuthorized dealer for Sampierana excavator track undercarriages including 2t expandable track undercarriages.
Recent moves6 records
Expansion highlights5 records
Digrite competitors and assessment
Company assessmentDirect peers
- Komatsu Australia: Authorized national dealer network for Komatsu excavators, skid steers, and compact equipment across Australia; directly comparable multi-brand distribution model serving construction and mining customers in the same geography as Digrite.
- JCB Australia: National dealer for JCB excavators, skid steers, and compact equipment; offers new/used machines and attachments through Australian dealers in direct competition with Digrite's Takeuchi and Toyota Huski lines.
- Kubota Australia: Sells Kubota mini excavators, compact track loaders, and skid steers in Australia through authorized dealer channels; competes most directly with Digrite in the sub-3 tonne excavator segment.
- Hitachi Construction Machinery Australia: National dealer for Hitachi excavators and construction equipment in Australia; offers new/used machines, parts, service, and attachments through a multi-branch dealer network analogous to Digrite's model.
- Wacker Neuson Australia: Direct competitor in mini excavators, skid steers, and compaction equipment; Wacker Neuson competes with both Digrite's Mikasa compaction line and its excavator offerings in the Australian compact-equipment market.
- Case Construction Equipment Australia: National dealer for Case compact excavators, skid steers, and backhoes in Australia; offers equipment and attachments comparable to Digrite's compact equipment focus.
- Bobcat (Doosan Bobcat Australia): Major Australian supplier of skid steer loaders, compact track loaders, and mini excavators; competes most directly with Digrite's Toyota Huski skid steer lineup and broader compact-equipment portfolio.
Regional players
- Porter Group Australia: New Zealand-headquartered heavy equipment dealer with Australian operations; multi-brand distributor of excavators and attachments in Australasia, providing a regional comp comparable to Digrite's Australian multi-brand distribution model.
Broad incumbents
- Caterpillar (CAT) Australia / WesTrac: Authorized Caterpillar dealer in Australia operating through WesTrac and Hastings Deering; offers the broadest heavy-equipment lineup (excavators, loaders, dozers, off-highway trucks) plus parts, service, and rental — competes with Digrite across most earthmoving categories at much larger scale.
- Volvo Construction Equipment Australia: Sells Volvo excavators, wheel loaders, and compact equipment through national Australian dealer network; competes with Digrite in mid-size excavator and attachment segments with broader corporate backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Digrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digrite leadership team
Management profileNumber of profiles
Digrite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digrite
What does Digrite do?
Digrite is an Australian multi-brand earthmoving equipment dealer that sells new and used excavators, track loaders, skid steers, compaction equipment, trailers, mini dumpers, and undercarriages, alongside a comprehensive range of attachments (buckets, rippers, rock breakers, mulchers, augers, grabs, tiltrotators, rail maintenance tools), replacement parts, long-term equipment rentals, and maintenance/repair services through a BigCommerce e-commerce storefront. Buyers include construction contractors, mining and quarry operators, railway maintenance crews, and landscaping/environmental contractors across Australia.
Is Digrite a public or private company?
Digrite is a private company. It is classified as unknown and is currently operating.
When was Digrite founded?
Digrite was founded in 1992. It employs 11 to 50 people.
Where is Digrite based?
Digrite is headquartered in Perth, Australia, in the Oceania region.
How does Digrite make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, attachments and Parts Sales, long-term Rental and service and Repair.
Who are Digrite's main competitors?
Direct peers on record are Komatsu Australia, JCB Australia, Kubota Australia, Hitachi Construction Machinery Australia, Wacker Neuson Australia, Case Construction Equipment Australia and Bobcat (Doosan Bobcat Australia). Porter Group Australia is listed as a regional player. Broad incumbents are Caterpillar (CAT) Australia / WesTrac and Volvo Construction Equipment Australia.
Does Digrite have an API?
No public API is recorded for Digrite.
What industry is Digrite in?
Digrite's product category is Earthmoving Equipment Distribution. Its primary akta.pro industry code is IMAHAAAM, Attachments & Work Tools (Buckets, Augers, Hammers), with a secondary code of IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers). Its NAICS code is 42381 and its SIC code is 5082.