What Sampierana does

Sampierana S.p.A. is an Italian, family-founded (1950) manufacturer of compact construction equipment and tracked undercarriage components, headquartered in San Piero in Bagno and majority-owned (90%) by CNH Industrial N.V. since the end of 2021. The company operates three divisions: Eurocomach (mini and midi excavators from 1–10 tonnes, compact tracked and wheeled loaders, mini track loaders, and electric models such as the 15X and 25X, all supported by the Eurocomach Configuration Support customization program); Sampierana UC Spare Parts (rubber tracks, steel chains, rollers, idlers, and sprockets, plus the multi-brand Sampierana Line covered by CNH warranty); and Attachments (quick couplers, buckets, hydraulic actuators, loading ramps). Manufacturing is concentrated at the San Piero in Bagno headquarters and the Cesena plant (inaugurated June 2023), with a 12,000 m² spare-parts distribution hub in Modena opened in 2017, and the company has been an authorized Berco dealer since 1976.

Sampierana generates revenue primarily through hardware sales of machines, spare parts, and custom special-application builds, distributed via three complementary channels: CNH Industrial's global CASE Construction Equipment and New Holland Construction brand networks, a regional authorized dealer network (e.g., Fabbri SRL in Southern Italy), and a direct 24/7 online spare-parts portal. Disclosed revenue exceeded €100 million in 2020, and the company employed 400+ people as of June 2023. Underlying technology is rooted in three decades of undercarriage engineering (including SALT sealed-and-lubricated chain technology and boron-steel track shoes), integration of Bosch Rexroth eOC electrohydraulic pump controls with BODAS software, and an expanding electric compact-equipment portfolio. R&D is supported by a strategic partnership with the University of Bologna signed in 2023, and the customer base spans construction and earthmoving contractors, fleet owners, agricultural operators, and special-application end users across more than 30 countries.

Name

Sampierana

Legal name

Sampierana S.p.A.

Website

https://sampierana.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Sampierana S.p.A. is an Italian manufacturer of compact earthmoving machines (Eurocomach mini-excavators, compact loaders, electric models) and tracked undercarriage spare parts, majority-owned by CNH Industrial since 2021, serving construction, agricultural, and special-application customers globally through CNH brand networks, dealers, and a direct spare-parts portal.

Ownership category

akta.pro rank

Product category

Compact Construction Equipment & Undercarriage Spare Parts

NAICS

Construction Machinery Manufacturing (333120), All Other General Purpose Machinery Manufacturing (33399), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Skid Steer & Compact Track Loaders (IMAHAAAE), Wheel Loaders (IMAHAAAD), Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)

Keywords

• Compact earthmoving machinery
• Mini excavator manufacturing
• Tracked undercarriage systems
• Construction equipment spare parts
• Compact wheel loaders

Headquarters

HQ city

San Piero In Bagno

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Construction equipment sales: Manufacturing and sale of compact earthmoving machines including mini-excavators, compact wheel loaders, skid steer loaders, and mini track loaders under the Eurocomach brand. Also sold under CASE Construction Equipment and New Holland Construction brands through CNH Industrial's distribution.
2. Undercarriage spare parts sales: Sale of tracked undercarriage spare parts including rubber tracks, steel chains, rollers, idlers, sprockets, and track shoes under both Sampierana and Berco brands. Sampierana has been an authorized Berco dealer since 1976. The Sampierana Line offers spare parts for older and multi-brand machinery with CNH warranty.
3. Custom/special machine manufacturing: Bespoke machine manufacturing through the Eurocomach Special Applications program, building custom machines tailored to specific customer requirements using decades of Sampierana engineering expertise.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sampierana manufactures and distributes compact earthmoving machines under the Eurocomach brand, including mini-excavators (1-10 tons), compact wheel loaders, skid steer loaders, and mini track loaders. The company also produces and distributes tracked undercarriage spare parts (rubber tracks, steel chains, rollers, sprockets, idlers) under the Sampierana and Berco brands. Additionally, Sampierana offers a customization program (ECS) and an online spare parts portal serving customers globally.

Product overview

Sampierana is an Italian construction equipment manufacturer under CNH Industrial direction and coordination. The company operates three main divisions: Eurocomach (compact earthmoving machines including mini-excavators from 1-10 tons, compact loaders, and mini track loaders), U/C Spare Parts (undercarriage components including rubber tracks, steel chains, rollers, sprockets, and idlers under the Sampierana and Berco brands), and Attachments (quick couplers, buckets, hydraulic actuators, and loading ramps). The product portfolio includes electric mini-excavator models (15X, 25X) as part of CNH Industrial's electrification strategy, with manufacturing facilities in San Piero in Bagno (headquarters with R&D and production), Cesena (expanded in 2023 for compact machines and electric vehicles), and Modena (spare parts warehouse). The company also offers full machine customization through Eurocomach Configuration Support (ECS) and serves customers globally through authorized dealer networks including brands CASE Construction Equipment and New Holland Construction alongside Eurocomach.

Differentiator

Problem solved

Functional benefit

Brands

• Eurocomach Machines: Mini and midi excavators (1-10 tonnes), compact tracked and wheeled loaders, mini track loaders, and special application machines. Products include 60ZT, 65TR mini excavators, 15X electric mini excavator, 25TR, and 25X electric model.
• Sampierana UC Spare Parts
• Sampierana Line

Products and services

• Eurocomach Mini-Midi Excavators Compact earthmoving machines ranging from 1 to 10 tons, including mini-excavators and midi-excavators designed for construction sites requiring high performance in constrained spaces. Targeted at construction and earthmoving contractors.
• Eurocomach Compact Tracked and Wheeled Loaders Tracked compact loaders with operating capacity between 1,840 and 2,572 kg, and wheeled compact loaders for material handling and attachment operations in construction applications.
• Eurocomach MTL50 Mini Track Loader Compact track loader model designed for outdoor and indoor applications, offering versatility for projects of various sizes with rapid and efficient operation.
• Eurocomach Electric Excavators (15X and 25X) Fully electric mini-excavator models (15X at 1.5 tons, 25X at 2.5 tons) with lithium battery technology, featuring zero emissions and low noise for indoor, underground, and noise-sensitive applications.
• Eurocomach Special Application Machines Custom-built machines tailored to specific customer requirements, leveraging decades of Sampierana engineering expertise for complex and specialized applications.
• Eurocomach ZT Series (30, 35, 38) New generation of mini-excavators in the 3-4 ton segment with three configurable models sharing a common DNA, allowing operators to choose configurations best suited to their operational needs.
• Eurocomach 25TR Mini Excavator 2.5-ton class mini-excavator with triple articulated arm (triplex), representing an evolution in the 2.5-ton segment for all-around applications.
• Sampierana Rubber Tracks Over 400 types of high-performance rubber tracks for excavators, compact loaders, and agricultural machinery including combine harvesters and tractors.
• Sampierana Steel Undercarriage Components Complete undercarriage parts including steel chains, upper and lower rollers, front idlers, and sprockets designed for high wear resistance in difficult working conditions.
• Berco Spare Parts (Authorized Distribution) Authorized Berco dealer since 1976, supplying complete undercarriage spare parts for machines up to 300 tons including lubricated and dry chains, industrial and agricultural shoes, rollers, idlers, and sprockets.
• Sampierana Line Spare Parts Cost-effective spare parts range for older and multi-brand machinery, including bolt-on pads, chain-on pads, steel undercarriage components, rubber tracks, starters and alternators. CNH Group warranted and compatible with competitor applications.
• Eurocomach Attachments Earthmoving attachments including quick couplers, buckets, hydraulic actuators, hydraulic equipment, and loading ramps designed for construction, forestry, demolition, and recycling applications.

Quantifiable outcome

• The Bosch Rexroth eOC system improves machine flexibility, precision, and productivity while reducing fuel consumption and operating costs
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core, regional and strategic.

• Bosch RexrothcoreTechnology or Integration · 18 February 2026Sampierana implemented Bosch Rexroth's electronic Open Circuit (eOC) technology with BODAS software for its Eurocomach mini excavators and compact wheel loaders. The electrohydraulic pump control system enables independent control of torque, pressure, and volume flow, improving flexibility, precision, and productivity while reducing fuel consumption. Initially deployed in 60ZT and 65TR models, the system is being extended to additional Eurocomach equipment models.
• Fabbri SRLregionalChannel Partner/ Reseller/ Distributor · 1 January 2024Fabbri SRL is the authorized Eurocomach dealer for Southern Italy (Puglia and Basilicata regions). The company provides sales, service, and spare parts support, working in close synergy with Eurocomach's service team and quality managers to minimize machine downtime for end customers.
• University of BolognastrategicStrategic or Co-development Partner · 1 January 2023Sampierana and the University of Bologna entered a strategic partnership marking the beginning of an ambitious path aimed at redefining the boundaries of innovation in the earthmoving machinery sector. The collaboration focuses on research and development in construction equipment technology.
• BercocoreChannel Partner/ Reseller/ Distributor · 1 January 1976Sampierana has been an authorized Berco dealer since 1976, offering Berco's complete range of undercarriage spare parts for earthmoving machines up to 300 tons, including lubricated and dry chains, industrial and agricultural shoes, lower and upper rollers, front idlers, and sprockets. Berco has been a reference in the undercarriage sector for over 90 years.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• JCB: JCB is a broad construction equipment incumbent with a meaningful mini-excavator line that competes against Eurocomach in the compact segment. JCB has a larger global footprint and broader product portfolio spanning backhoes, telehandlers, and large excavators.
• Manitou Group: Manitou is a French-based material handling and compact equipment manufacturer offering telehandlers, skid steers and backhoes. Manitou competes with Sampierana in the European compact equipment market, particularly in agricultural and construction material handling applications.
• New Holland Construction: New Holland Construction is another CNH Industrial sister brand distributing Sampierana/Eurocomach products globally. The shared distribution network provides Sampierana with global reach while New Holland's broader portfolio positions it as a complementary offering rather than head-to-head competitor.
• CASE Construction Equipment: CASE is Sampierana's sister brand under CNH Industrial, with which Sampierana's Eurocomach machines are now co-distributed globally. While not a direct competitor (they share distribution channels), CASE's own compact equipment line creates portfolio overlap that shapes Sampierana's positioning.

Direct peers

• Kubota: Kubota is a leading Japanese manufacturer of mini-excavators and compact track loaders with strong European market share. Sampierana and Kubota compete head-to-head in the 1-10 ton compact excavator segment, particularly in European urban and rental applications.
• Bobcat (Doosan Bobcat): Bobcat is the global leader in compact equipment including mini-excavators, skid-steer and compact track loaders — directly competing with Eurocomach's core product range. Both target urban construction, landscaping and rental channels with similar compact machine platforms.
• Wacker Neuson: Wacker Neuson is a German-based compact equipment specialist competing directly in mini-excavators, compact wheel loaders, and skid steer loaders. Both companies emphasize the European compact construction market and increasingly electrification.
• Yanmar Compact Equipment: Yanmar is a pioneer in mini-excavators and a direct competitor in the compact equipment category. Both companies emphasize reliability, dealer networks, and increasingly electrification of compact construction machinery.
• Takeuchi Manufacturing: Takeuchi manufactures compact track loaders and mini-excavators closely overlapping with Sampierana's product range. Both compete in the European and North American compact equipment markets with similar machine class offerings.

Others

• Berco (Caterpillar): Berco, now part of Caterpillar, is Sampierana's long-standing spare-parts partner and brand association since 1976. While not a direct equipment competitor, Berco's undercarriage expertise and global reach make it a strategically adjacent company shaping Sampierana's spare-parts business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sampierana
• Facebookfacebook.com/sampieranagroup
• LinkedInlinkedin.com/company/sampierana-group/mycompany
• Instagraminstagram.com/eurocomach_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sampierana