media f SA

What media f SA does

media f SA (legal entity St-Paul Médias SA) is a regional Swiss printing and advertising company operating out of Fribourg as a subsidiary of Groupe Saint-Paul, the congregation-owned media group that also publishes La Liberté, La Gruyère, La Broye Hebdo, and related titles. The business is structured in two integrated divisions: an Imprimerie (commercial printing arm) producing business cards, flyers, brochures, posters, envelopes, letterheads, and table tents via a single Bulle production site equipped with both offset and digital presses plus in-house finishing (folding, cutting, scoring, perforation, stitching), and a Régie publicitaire (advertising sales arm) that commercializes inventory across print publications, the Localplus and Display Premium digital networks (2.4M+ monthly page views, 900K monthly users), TPF public-transit outdoor/interior/screen inventory (39.2M annual passengers), and Cinémotion cinema (9 screens). The Printshop product is sold 24/7 via a self-serve e-commerce platform at transactional prices suited to SMBs, while larger campaigns (paid posts CHF 1,500/3 days, newsletter placements CHF 900/day, display CPMs CHF 50-55, Localplus packages CHF 500-1,600) are channeled through a regional sales team. Combined headquarters and sales offices sit in Fribourg (Bd de Pérolles 38) with additional commercial offices in Payerne, Montreux, and Bulle, serving the canton of Fribourg, the Broye intercantonale region, and the Riviera. Media f employs 75+ collaborators including 7 apprentices; the wider Groupe Saint-Paul employs 270.

Name

media f SA

Legal name

St-Paul Médias SA

Website

https://media-f.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

media f SA is a regional Swiss company combining commercial printing (offset and digital) with advertising sales across group newspapers, transit, cinema, and digital channels, serving SMBs and communication agencies in the canton of Fribourg, Broye, and Riviera.

Ownership category

akta.pro rank

Product category

Commercial Printing and Advertising Services

NAICS

Media Buying Agencies (541830), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

Keywords

• Commercial printing services
• Advertising media sales
• Digital advertising network
• Regional newspaper advertising
• Transit and cinema advertising

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Printing Services: Commercial printing services including business cards, flyers, brochures, posters, envelopes, letterheads, and table mats. Both offset and digital printing available. Online ordering through e-commerce printshop.
2. Advertising Media Sales: Sale of advertising space across multiple media channels: print publications, cinema, outdoor/transit advertising (TPF), and digital platforms including display advertising, native advertising, and paid posts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

media f SA operates two integrated businesses under the St-Paul Médias SA legal entity: a commercial printing arm (media f imprimerie) producing customized print materials via offset and digital presses with in-house finishing, and an advertising sales house (media f régie publicitaire) commercializing advertising space across regional newspapers (La Liberté, La Gruyère, La Broye Hebdo), digital platforms (Display Premium, Localplus, native ads, paid posts), cinema (Cinémotion), and public transit (TPF). Production runs from a Bulle facility, with commercial offices in Fribourg, Payerne, and Montreux serving clients across the canton of Fribourg, Broye, and Riviera.

Product overview

media f SA is a regional Swiss company combining commercial printing services (Imprimerie) and full-service advertising agency (Régie publicitaire). The Imprimerie division operates as a Printshop offering online ordering for business cards, flyers, posters, brochures, leaflets, envelopes, letterheads, and table tents, with production facilities in Bulle featuring both offset and digital printing capabilities. The Régie publicitaire division manages a portfolio of print publications (La Liberté, La Gruyère, La Broye Hebdo, Le Messager, 1700, Feuille Officielle, Info Patronale), cinema advertising through Cinémotion (9 screens), and digital advertising including Display Premium, Localplus, native advertising, and paid posts. The company also offers transport advertising through TPF partnerships. All operations are supported by four regional branches in Bulle, Fribourg, Montreux, and Payerne.

Differentiator

Problem solved

Functional benefit

Brands

• media f imprimerie: Printing services including offset and digital printing, business cards, flyers, brochures, envelopes, letterheads, and table sets.
• media f régie publicitaire
• Display Premium
• Publicité native
• Paid Posts
• Localplus
• Cinémotion
• TPF Advertising

Products and services

• Imprimerie (Printshop) Commercial printing service offering offset and digital printing, in-house finishing (folding, cutting, scoring, perforation, binding), mailing/addressing, and a 24/7 e-commerce printshop for online ordering of customized print products, serving local and regional businesses in the canton of Fribourg, Broye, and Riviera.
• Business Cards Customizable business cards available for online order through the media f printshop, for SMBs, professionals, and individuals needing branded stationery.
• Flyers Custom printed flyers orderable online through the media f printshop for promotional and marketing communications by local businesses.
• Posters (Affiches) Custom printed posters (including A3 format) orderable online through the media f printshop for point-of-sale, event, and promotional displays.
• Brochures Custom brochures with configurable options up to 48 pages, orderable online through the media f e-commerce printshop, for company presentations and product catalogs.
• Leaflets (Dépliants) Single-fold leaflets available for online order starting from 50 copies through the media f printshop for marketing and informational distribution.
• Envelopes (Enveloppes) C5 customizable envelopes (with optional logo and windows) available for online order through the media f printshop for business correspondence.
• Letterheads (En-têtes de lettre) A4 customizable letterheads available for online order through the media f printshop for corporate and SMB correspondence.
• Table Tents (Sets de table) Custom table tent cards available for online order starting from 1,000 units through the media f printshop, for restaurant and hospitality promotional use.
• Régie publicitaire (Advertising Sales House) Full-service advertising agency providing media analysis, consulting, planning, and campaign distribution across print, digital, cinema, and outdoor transit channels in the canton of Fribourg and Broye vaudoise, serving advertisers, communication agencies, and businesses.
• Display Premium Premium digital display advertising placements on local reference websites La Liberté and La Gruyère, reaching over 2.4 million monthly page views and 900,000 monthly users, with CPM-based pricing (Wideboard 50 CHF, Wideboard XL 55 CHF, Halfpage 50 CHF, Rectangle 50 CHF, Ricchi 55 CHF).
• Localplus Local online advertising network enabling geographically targeted banner campaigns across a network of over 2 million websites with targeting by canton, district, or commune; priced from 500 CHF for 1 week (~25,000 impressions) to 1,600 CHF for 1 month (~80,000 impressions).
• Native Advertising (Publicité native) Native advertising format that integrates naturally with editorial content on websites and mobile applications, offering higher engagement than traditional display ads; priced from 350 CHF for a 1-day placement.
• Paid Posts Native advertising format featuring digital publireportage on La Liberté's digital platforms, written by the advertiser and resembling editorial content with image or video illustration; priced at 1,500 CHF for a 3-day placement.
• TPF Advertising Outdoor and indoor advertising on the Transports publics fribourgeois (TPF) network, including bus exteriors, interior displays, and screen advertising, reaching 39.2 million annual passengers across 1,300 kilometers of network and 220+ vehicles.
• Cinémotion Cinema Advertising Cinema advertising service operated by the Cinémotion group across 9 screens in Fribourg (Rex), Bulle (Prado, 3 screens, 356 seats), and Payerne (Apollo, 375 seats), with total seating capacity of over 1,300.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Groupe Saint-PaulcoreOthersParent company ownership. media f is a brand of Saint-Paul Médias SA, which is part of Groupe Saint-Paul employing 270 collaborators, owned by the Sisters of Saint-Paul congregation. Groupe Saint-Paul owns newspapers La Liberté, La Gruyère, and La Broye Hebdo.
• La LibertécoreOthersRegional newspaper owned by Groupe Saint-Paul. media f manages advertising commercialization for this publication.
• La GruyèrecoreOthersRegional newspaper serving Gruyère district, owned by Groupe Saint-Paul. media f manages advertising for this publication.
• La BroyecoreOthersLa Broye Hebdo weekly newspaper covering Broye intercantonale area. media f manages advertising for this publication.
• Le MessagerminorOthersPublication ceased publication December 19, 2025. La Gruyère now dedicates 2 pages weekly to Veveyse news. media f previously managed advertising for this title.
• CinémotioncoreOthersCinema group operating 9 screens across Fribourg (Rex), Bulle (Prado with 3 screens, 356 seats), and Payerne (Apollo, 375 seats). media f commercializes cinema advertising for this group.
• TPF (Transports publics fribourgeois)coreOthersFribourg public transport operator with 39.2 million annual passengers, 1,300 km network, and 220+ vehicles. media f commercializes TPF advertising including bus exteriors, interior advertising, and screen advertising.
• Freiburger NachrichtenminorOthersGerman-language newspaper in Fribourg. media f acts as intermediary for advertising commercialization.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ringier AG: Major Swiss-based international media group with print, digital, and entertainment assets. Comparable as a parent of regional newspaper brands and an advertising sales ecosystem, though Ringier operates at much larger and more diversified scale than media f.
• CH Media: One of Switzerland's largest private media groups, publishing regional newspapers and operating TV/radio stations across German-speaking Switzerland. Comparable as a regional newspaper publisher that monetizes advertising across multiple media, though at national scale and in a different linguistic region.
• NZZ Mediengruppe: Swiss media group publishing the Neue Zurcher Zeitung and regional titles, with a commercial printing arm. Comparable to media f in combining regional newspaper publishing with printing services, though operating in German-speaking Switzerland at substantially larger scale.

Direct peers

• Admeira: Swiss media sales house joint venture of CH Media, Ringier, and SRG SSR, marketing advertising inventory across TV, print, digital, and out-of-home. Direct peer for media f's régie publicitaire business, though operating at national scale rather than regional.
• Stämpfli AG: Swiss printing and communications company based in Bern that combines commercial printing with content and digital services. Comparable to media f as a regional Swiss printer that has expanded into multi-channel communications offerings, though operating at larger scale and across a broader geography.
• Livesystems: Swiss digital out-of-home and programmatic advertising operator running screens in retail, transit, and public spaces. Comparable for media f's TPF transit advertising and digital display inventory, with overlap in Swiss DOOH commercialization.
• Appenzeller Druckerei: Established Swiss commercial printing company producing magazines, advertising materials, and specialty print products. Closely comparable to media f's imprimerie business for commercial print capabilities, though it focuses more on magazine and publishing clients and operates from eastern Switzerland.
• Odermatt Druck AG: Swiss commercial printing company in Dallenwil with offset and digital capabilities producing advertising materials and commercial print. Comparable to media f's imprimerie division for printing technology, capacity, and customer profile.
• Cinecom: Swiss cinema chain operating multiple screens across French-speaking Switzerland, also offering cinema advertising sales. Direct peer for media f's Cinémotion cinema advertising business, with potential overlap in regional cinema ad inventory.
• Goldbach: Swiss media sales and technology company (part of TX Group) specializing in digital video, TV, and DOOH advertising. Comparable for media f's digital advertising and Localplus programmatic business, though at significantly larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/media.f.ch
• LinkedInlinkedin.com/company/media-f
• Instagraminstagram.com/media_f_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about media f SA