Warm Wales

What Warm Wales does

Warm Wales (legal name: Warm Wales Cymru Gynnes Cwmni Buddiant Cymunedol) is a Community Interest Company (CIC) charity founded in 2004 by National Grid and headquartered in Port Talbot, Wales. It became Wales' first CIC in 2006, operating under a structure that reinvests all profits into community services rather than distributing to shareholders. The organization's core purpose is to alleviate fuel poverty across Wales and South-West England by providing free energy advice, benefit entitlement checks, grant referrals, and access to home energy efficiency measures for vulnerable and low-income households.

The product surface is built around the flagship Healthy Homes, Healthy People (HHHP) programme funded by Wales & West Utilities, the government-administered Energy Company Obligation (ECO) scheme delivered across seven local authority areas, and a portfolio of specialised projects including Warm Homes Healthy Futures (a health-vertical partnership with National Energy Action funded via the Vulnerability and Carbon Monoxide Allowance), Happy Healthy Homes (Denbighshire), ClwydAlyn Wraparound Support (housing-vertical), and the previously Neath Port Talbot Hardship Relief Scheme. Underlying technology is non-proprietary: standard CRM and case management systems track household support, alongside an online Benefits Calculator and online referral forms. Service delivery is multi-channel: trained community workers conducting home visits, a phone helpline, online self-referral forms, and referrals from NHS and social care professionals.

The business model is grant-funded rather than commercial. All services to households are free; revenue is sourced from UK and Welsh government schemes (UK Shared Prosperity Fund, Vulnerability and Carbon Monoxide Allowance Fund), local authority partnerships, and private-sector utility funders (Wales & West Utilities, Dwr Cymru Welsh Water, Cadent, Northern Gas Networks, SGN). The organization employs 25-35 staff across offices in Port Talbot (HQ), Greenfield (North Wales) and South Wales, with measurable impact of nearly £3 million in direct household savings across 3,761 households and 50-63.3% gains in client life satisfaction (ONS4).

Name

Warm Wales

Legal name

Warm Wales Cymru Gynnes Cwmni Buddiant Cymunedol

Website

https://warmwales.org.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Warm Wales is a Community Interest Company charity, founded 2004 and headquartered in Port Talbot, that delivers free fuel poverty advice, energy efficiency referrals, and grant support to vulnerable households across Wales and South-West England via trained community workers and partnerships with health, housing and utility funders.

Ownership category

akta.pro rank

Product category

Fuel Poverty Advisory Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industry

Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

Keywords

• Fuel poverty support
• Energy efficiency advice
• Affordable warmth programs
• Home energy grants
• Community energy services

Headquarters

HQ city

Port Talbot

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant Funding & Government Contracts: Warm Wales operates as a charity (CIC) funded primarily through grants, government schemes, and partnerships with public and private sector organizations. Key funding sources include Wales & West Utilities (for Healthy Homes Healthy People), UK Government UK Shared Prosperity Fund, Welsh Government, Vulnerability and Carbon Monoxide Allowance Fund, and local authority partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Warm Wales is a Community Interest Company (CIC) charity that provides free energy advice, benefit entitlement checks, and access to grant schemes to fuel-poor households across Wales and South-West England. Its core offering includes the flagship Healthy Homes, Healthy People (HHHP) service, administration of the government Energy Company Obligation (ECO) funding programme for home insulation and heating upgrades, gas connection grants, and specialist health-and-housing partnership projects.

Product overview

Warm Wales is a Community Interest Company (CIC) charity established in 2004, working to alleviate fuel poverty across Wales and South-West England. The organization operates as a unified service offering centered on its flagship Healthy Homes, Healthy People (HHHP) program, which provides free energy advice, referrals, and support to households. Core service offerings include the ECO Funding program (government energy efficiency scheme), gas connection grants, and various specialized projects including Warm Homes Healthy Futures (health-focused), Happy Healthy Homes (Denbighshire), and ClwydAlyn Wraparound Support. The organization also provides a Benefits Calculator tool and supports residents through the HHHP + Wellbeing enhanced model in North Wales. All services focus on providing affordable warmth, reducing energy bills, and improving health outcomes for vulnerable households.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Homes, Healthy People (HHHP): A project funded by Wales & West Utilities that offers free advice, support, and referral options for households across Wales to help reduce energy bills, apply for schemes, and support those affected by fuel poverty.
• Energy Company Obligation (ECO)
• Warm Homes, Healthy Futures

Products and services

• Healthy Homes, Healthy People (HHHP)
• Energy Company Obligation (ECO) Funding A government energy efficiency scheme delivered by Warm Wales that provides fully funded home improvements (cavity wall insulation, loft insulation, internal wall insulation, floor insulation, room-in-roof insulation, electric storage heaters, air source heat pumps, and solar panels) to eligible households in seven local authority areas of Wales.
• Hardship Relief Scheme A temporary cost-of-living crisis response scheme administered with Neath Port Talbot Council, providing home heating efficiency support and energy bill payment assistance to local residents; helped over 3,000 households before closing.
• Warm Homes, Healthy Futures A project delivered in partnership with National Energy Action that tackles the health impacts of cold homes and reduces pressure on primary care services, supporting health and social care professionals with referrals and awareness sessions.
• Happy Healthy Homes A Denbighshire-based collaboration with Haywire and Outside Lives providing fuel bank vouchers, food bank parcels, debt advice, water support, income maximisation, and health and wellbeing services to local residents.
• HHHP + Wellbeing An enhanced HHHP model delivered in North Wales that combines fuel poverty support with health and wellbeing interventions, social prescribing, and ONS4 wellbeing measurement across the region.
• ClwydAlyn Wraparound Support A partnership with ClwydAlyn housing association providing post-installation energy advice, technology education, health and wellbeing support, and money maximisation to residents who have had energy improvement works installed.
• Benefits Calculator A self-service online tool that allows households to check what benefits and financial support they are entitled to, helping them maximise their income.
• Gas Connection Grants Grants provided in partnership with Wales & West Utilities to help households connect to the gas network, potentially reducing long-term energy bills significantly.

Quantifiable outcome

• Nearly £3 million in direct savings delivered to households
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Neath Port Talbot CouncilcoreStrategic or Co-development Partner · 1 January 2022Hardship Relief Scheme partner - administered scheme helping over 3000 households before scheme closure.
• Wales & West UtilitiescoreStrategic or Co-development PartnerPrimary funder of the Healthy Homes Healthy People programme. Gas network company providing financial support and collaboration for fuel poverty alleviation across Wales and South-West England.
• Dwr Cymru Welsh WatercoreStrategic or Co-development PartnerWater utility partner providing water tariff reduction support, meters, and debt assistance. Staff trained by Welsh Water board to provide specialized advice.
• National Energy Action (NEA)coreStrategic or Co-development PartnerDelivery partner for Warm Homes, Healthy Futures project. National fuel poverty charity providing expertise and programme support.
• ClwydAlyncoreStrategic or Co-development PartnerHousing association partnership providing wraparound support to residents who have had energy improvement works installed. Warm Wales conducts satisfaction surveys and provides ongoing support.
• TGP CymrucoreStrategic or Co-development PartnerPartner in Healthy Homes People, Lives & Community project supporting 3000 vulnerable households and 5000 residents across North Wales.
• HaywireminorStrategic or Co-development PartnerCreative agency partner for Happy Healthy Homes project in Denbighshire. Delivered energy efficiency workshops in 4 local schools.
• Outside LivesminorStrategic or Co-development PartnerSocial enterprise partner for Happy Healthy Homes project. Led volunteer recruitment of Energy Champions - trained 140+ volunteers.
• UK Government (UK Shared Prosperity Fund)coreStrategic or Co-development PartnerFunded Happy Healthy Homes project in Denbighshire through the UK Shared Prosperity Fund.
• Denbighshire County CouncilcoreStrategic or Co-development PartnerLocal authority partner supporting Happy Healthy Homes project and providing match funding.
• Welsh GovernmentcoreStrategic or Co-development PartnerFunded the Home Energy Advice Pilot in Gwynedd, Ceredigion, and Caerphilly. Also supports NEST scheme referrals.
• Cadent, Northern Gas Networks, SGNcoreStrategic or Co-development PartnerGas networks providing funding through Vulnerability and Carbon Monoxide Allowance Fund for Warm Homes, Healthy Futures project.
• Betsi Cadwaladr Health BoardcoreStrategic or Co-development PartnerHealth board partner in North Wales Community Support Hubs initiative.
• Flintshire County CouncilminorProvided Impact Social Return on Investment (SROI) tool to evaluate Warm Wales advice service in North Wales.
• Community Energy PlusminorStrategic or Co-development PartnerPartner organization in Healthy Homes Healthy People programme delivery.
• Care & RepairminorStrategic or Co-development PartnerHousing charity partner providing home adaptation support referrals.
• Various local authorities across WalescoreStrategic or Co-development PartnerPartnerships with local authorities for ECO funding delivery in Carmarthenshire, Neath Port Talbot, Newport, Powys, Rhondda Cynon Taf, Torfaen, Wrexham.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Changeworks: Scotland's leading fuel poverty and energy-efficiency charity, providing home energy advice and managing retrofit programmes. Closest national-level peer outside Warm Wales' own jurisdiction.
• Care & Repair Cymru: Welsh housing charity delivering home adaptation, repairs and energy-related support to older and disabled homeowners; an explicit referral partner of Warm Wales and operating in the same vulnerable-household segment.
• National Energy Action (NEA): UK's foremost fuel poverty charity; delivery partner with Warm Wales on the Warm Homes, Healthy Futures project. Directly comparable mandate (advice, advocacy, frontline services to cold homes) and overlapping funder base (utility VCOA allowances, Welsh Government).
• Centre for Sustainable Energy (CSE): Bristol-based charity delivering energy-advice, home-energy-retrofit and ECO-related services across South-West England. Closest regional peer in service mix to Warm Wales.
• Community Energy Plus: Cornwall-based charity providing home energy advice, ECO delivery, and fuel poverty support — overlapping Warm Wales' South-West England footprint and partner in Warm Wales' Healthy Homes Healthy People programme.
• Severn Wye Energy Agency: Wales-and-border based energy agency delivering advice and project coordination across the same geographic footprint as Warm Wales, with shared Welsh Government and EU funding pathways.

Others

• Wales & West Utilities: Primary funder of Warm Wales' flagship HHHP programme; comparable in that it also touches fuel-poor households (via PSR and Vulnerability and Carbon Monoxide Allowance) but it is a regulated gas network, not an advice charity.

Broad incumbents

• Citizens Advice: National advice network whose local bureaus (including Citizens Advice Cymru) deliver energy and benefits advice overlapping with Warm Wales' service scope, but as part of a much broader social-welfare portfolio.
• Energy Saving Trust: Larger, UK-wide energy advice and home retrofit organisation with overlapping mandates (advice lines, ECO delivery, retrofit standards) but a much wider remit including transport, consumer advice and net zero.

Regional players

• Groundwork UK: Federation of environmental regeneration charities active across England and Wales including on green retrofit and community energy; shares Warm Wales' community-led, place-based model and grant-funded operating logic but covers a wider sustainability agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/warm-wales
• Xx.com/warmwales

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warm Wales