Optometric Physicians of Washington

What Optometric Physicians of Washington does

Optometric Physicians of Washington (OPW) is a nonprofit professional membership association founded in 1935 and headquartered in Washington State, operating as the sole state affiliate of the American Optometric Association (AOA). It serves licensed Doctors of Optometry (ODs), paraoptometric staff, and optometry students across Washington, organized through 13 regional local societies that provide grassroots advocacy, networking, and continuing-education programming. Its core offerings include legislative and scope-of-practice advocacy (anchored by the affiliated WOPAC political action committee), a continuing-education program delivered through AOA EyeLearn (covering mandated health-equity, bias-mitigation, and DEA training), the annual in-person Advancing Eye Care conference, a Career Center job/practice marketplace, a patient-facing Find-a-Doctor directory, and an Advocacy Center for legislative engagement. The organization also runs a tiered Industry Partner Program with Platinum (CooperVision, PCLI), Silver (Alcon, Essilor Luxottica), and 10+ Bronze sponsors, and partners with Otto Optics to offer e-commerce and patient relationship management tooling to member clinics.

OPW's revenue model combines recurring membership dues (capped at 5% annual increases, with tiered pricing for Active, Retired, Associate, and Student categories that include mandatory AOA co-membership), event registration revenue from Advancing Eye Care (Early Bird $325–$725; Standard $375–$775 depending on membership status; $75 for students), and sponsorship/advertising from industry partners across pharmaceuticals, equipment, and optical retail. Customer segments are horizontal: licensed optometrists (primary), paraoptometric staff, and student/future doctors. Distribution is digital (eyes.org self-serve portal, AOA EyeLearn, Find-a-Doctor directory) and in-person (annual conference, 13 society events, Day in Olympia advocacy days).

The technology stack is conventional association/web infrastructure — a website with SAML single sign-on for member accounts, third-party CE delivery via AOA EyeLearn, and partner-provided e-commerce/PRM tooling — with no proprietary AI/ML capabilities, no public APIs, and no native mobile applications. Strategic significance derives primarily from OPW's regulatory track record (four scope-of-practice expansions between 1981 and 2023, including SSB 5389 authorizing advanced procedures), its mandatory AOA co-membership structure that creates a captive membership base among Washington-licensed ODs, and its 90-year brand history as the recognized voice of optometry in state legislative matters.

Name

Optometric Physicians of Washington

Legal name

Optometric Physicians of Washington

Website

https://eyes.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Optometric Physicians of Washington (OPW) is a 1935-founded nonprofit state affiliate of the American Optometric Association serving 800+ licensed optometrists, paraoptometric staff, and students across Washington State through 13 local societies, delivering scope-of-practice advocacy, continuing education, events, and industry-partner programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Eatonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Optometric Physicians of Washington (OPW) is a statewide professional membership association for licensed Doctors of Optometry in Washington State, founded in 1935. The organization sells membership subscriptions that provide members with continuing education (via AOA EyeLearn), legislative advocacy for scope-of-practice expansion, practice management resources, networking through 13 local societies, and access to an annual continuing education conference.

Product overview

Optometric Physicians of Washington operates a membership-based association platform offering a unified suite of services for over 800 optometric professionals in Washington state. The core platform centers on membership management, continuing education (via AOA EyeLearn), and advocacy tools, supplemented by the annual Advancing Eye Care conference, a Career Center job board, Find a Doctor patient directory, and the Industry Partner Program for sponsors. OPW also partners with Otto Optics to offer member discounts on patient relationship management and e-commerce tools for member practices.

Differentiator

Problem solved

Functional benefit

Products and services

• OPW Membership Annual membership subscription for licensed optometric physicians in Washington State, providing access to advocacy, continuing education, practice resources, the member directory, legislative representation, and participation in 13 local societies. Membership categories include Active, Partial Practice, Life, Retired, Associate, and Student/Postgraduate.
• AOA EyeLearn Continuing Education Online continuing education platform providing asynchronous and synchronous courses for license renewal, including bias mitigation, suicide prevention, health equity training, and DEA training required for Washington State optometrists.
• Advancing Eye Care Conference

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and supporting.

• CooperVisioncoreGTM or Marketing Partner · 1 January 2026CooperVision is a Platinum-level industry partner of OPW for 2026. As a sponsor, CooperVision participates in OPW events, CE programs, and gains visibility among Washington's optometric community through advertising and exhibit opportunities at OPW's Advancing Eye Care conference and Annual Convention.
• Pacific Cataract and Laser Institute (PCLI)coreGTM or Marketing Partner · 1 January 2026PCLI is a Platinum-level industry partner and a significant co-management referral center in the Pacific Northwest. PCLI's founder Dr. Cynthia Murrill was the first OD hired at PCLI in 1986 and many OPW member optometrists co-manage surgical patients with PCLI.
• AlconmajorGTM or Marketing Partner · 1 January 2026Alcon is a Silver-level industry partner of OPW for 2026, sponsoring OPW events and programs to engage with Washington State's optometric community.
• Essilor LuxotticamajorGTM or Marketing Partner · 1 January 2026Essilor Luxottica is a Silver-level industry partner of OPW for 2026, providing sponsorship and advertising support for OPW events and programs.
• Bausch Health (Bausch + Lomb)supportingGTM or Marketing Partner · 1 January 2026Bausch Health (Bausch + Lomb) is a Bronze-level industry partner of OPW for 2026, sponsoring OPW programs and events.
• DompesupportingGTM or Marketing Partner · 1 January 2026Dompe is a Bronze-level industry partner of OPW for 2026, supporting OPW's advocacy and educational programs.
• Elevate EyecaresupportingGTM or Marketing Partner · 1 January 2026Elevate Eyecare is a Bronze-level industry partner of OPW for 2026.
• King LASIKsupportingGTM or Marketing Partner · 1 January 2026King LASIK is a Bronze-level industry partner of OPW for 2026, supporting OPW's events and programs.
• MacuhealthsupportingGTM or Marketing Partner · 1 January 2026Macuhealth is a Bronze-level industry partner of OPW for 2026, supporting OPW programs.
• OculussupportingGTM or Marketing Partner · 1 January 2026Oculus is a Bronze-level industry partner of OPW for 2026, providing sponsorship support for OPW events and programs.
• OptossupportingGTM or Marketing Partner · 1 January 2026Optos is a Bronze-level industry partner of OPW for 2026, supporting OPW events and programs.
• PNW RetinasupportingGTM or Marketing Partner · 1 January 2026PNW Retina is a Bronze-level industry partner of OPW for 2026, supporting OPW's programs.
• Topcon HealthcaresupportingGTM or Marketing Partner · 1 January 2026Topcon Healthcare is a Bronze-level industry partner of OPW for 2026, sponsoring OPW events and programs.
• Vision TechnologiessupportingGTM or Marketing Partner · 1 January 2026Vision Technologies is a Bronze-level industry partner of OPW for 2026, supporting OPW's advocacy and educational programs.
• VoloriosupportingGTM or Marketing Partner · 1 January 2026Volorio is a Bronze-level industry partner of OPW for 2026.
• ZEISSsupportingGTM or Marketing Partner · 1 January 2026ZEISS is a Bronze-level industry partner of OPW for 2026, providing sponsorship support for OPW events and programs.
• Otto OpticscoreStrategic or Co-development Partner · 1 January 2025OPW has partnered with Otto Optics to offer discounted pricing to OPW members. Otto Optics is an e-commerce and patient relationship management (PRM) platform for eyecare providers, enabling patients to order contact lenses, eye drops, vitamins, and OTC products directly through member clinic websites. Trusted by over 650 clinics across North America, Otto helps practices boost revenue and streamline workflows.
• American Optometric Association (AOA)coreStrategic or Co-development PartnerAOA is the national affiliate organization for OPW. Active OPW membership includes mandatory AOA membership. OPW leverages AOA resources including EyeLearn CE platform, national advocacy support, member benefits, and represents the AOA at the state level. OPW nominates award candidates for AOA national recognition.
• Washington Optometric Political Action Committee (WOPAC)coreGTM or Marketing PartnerWOPAC is OPW's affiliated political action committee that cultivates relationships with legislators to advance state laws serving patient eye health and protecting optometric physicians. OPW members are encouraged to contribute to WOPAC, which funds legislative advocacy efforts.
• Great Western Council of Optometry (GWCO)majorStrategic or Co-development PartnerGWCO is a regional optometric organization covering 12 states. OPW members participate in GWCO events including the annual GWCO Congress (October 15-18, 2026 in Portland, OR). OPW's Daniel Schrempp previously served as Idaho's Director on the GWCO Board.
• InfantSEEsupportingGTM or Marketing PartnerInfantSEE is a public health program administered by AOA that provides no-cost eye and vision assessments for infants. OPW members can become InfantSEE providers, and OPW maintains an InfantSEE banner on its homepage. Dr. Andrea Morton serves as Washington's InfantSEE State Advocate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Medical Association (AMA): National professional association for MDs. Comparable as a much larger, established incumbent professional membership association that provides a useful analogue for OPW's governance, advocacy, and CE model.
• American Academy of Ophthalmology: National membership association for ophthalmologists (MDs). Comparable as a larger, well-established eye-care professional association that competes against OPW's agenda in scope-of-practice and legislative battles.

Direct peers

• Texas Optometric Association: Texas state affiliate of AOA. Comparable as another large state optometric association that runs advocacy, CE, and an annual conference parallel to OPW's offerings.
• Great Western Council of Optometry (GWCO): Regional optometric organization covering 12 western states that OPW already partners with. Comparable as a multi-state optometric advocacy and CE platform that OPW members participate in.
• Illinois Optometric Association: Another AOA state affiliate providing scope-of-practice advocacy, CE, and member services to Illinois ODs. Comparable to OPW as a peer state-level professional membership association.
• California Optometric Association: State-level optometric membership association in California with a similar advocacy, CE, and scope-of-practice mission. Directly comparable because it operates the same state-association model as OPW, just at much larger scale.
• New York State Optometric Association: State optometric association in New York providing advocacy, CE, and member services to ODs. Comparable to OPW as a peer state-level membership body.
• American Optometric Association (AOA): National professional association for optometrists and OPW's mandatory state affiliate. Provides EyeLearn CE platform and national advocacy that OPW leverages; directly comparable as the apex body of the same membership-association model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OPWashington
• LinkedInlinkedin.com/company/optometric-physicians-of-washington
• Instagraminstagram.com/optometricphysiciansofwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optometric Physicians of Washington