Bier VandeStreek

What Bier VandeStreek does

vandeStreek Bier is a Dutch independent craft brewery founded in 2010 by brothers Sander and Ronald van de Streek in Utrecht. The company operates a full-stack beer business comprising a brewery at Ontariodreef with 22+ fermentation tanks producing ~40-hectoliter batches, an organic-certified Core Range (Playground NA IPA, Hazy Weekend NEIPA, Fun House NA NEIPA, Bumper NA Blond, Pilsener, Hop Art, Broeders, Turf 'n Surf, Witzige Weizen, Grapefruit NA IPA), and specialty series including the music-themed Stereo Serie and the Barrel Collab Series with peer breweries. Technical differentiation centers on a centrifuge-based non-filtration process that preserves hop oils and flavor compounds, specialized in-house non-alcoholic IPA brewing, a fresh-hop program using locally grown Klophop hops within 24 hours of harvest, and an extensive barrel-aging program across ex-whiskey, ex-jenever, ex-bourbon, and ex-wine casks.

Revenue is generated through five channels: D2C e-commerce via the owned webshop with shipping across the Netherlands (Mollie payments, Trunkrs and DPD logistics), wholesale and retail distribution through national supermarket chains and liquor stores (slijterijen), three owned HORECA venues (Proeflokaal at the brewery, Oudegracht café-restaurant with 20 taps, and Café Lombok opening 2026), merchandise, and tours/events including Tour de Tanks brewery tours and recurring annual festivals (Beerfest, Fresh Hop Festival, Nacht van het Bier, Klophop Oogstfeest). International exports reach more than 22 countries through wholesale and import partners. Brand marketing blends content (beer education blog, Hazy Weekend Sessies music series on YouTube), partnerships (Yakima Chief Hops for sourcing, Rutte for jenever barrels, Mitra for retail distribution and podcast), and community programs (Klophop hop-growing initiative, music-artist collaborations including John Coffey and Run the Jewels).

The company is privately held by its founders with no disclosed external funding rounds and operates as one of the largest independent breweries in the Netherlands. Headcount is reported in the 11–50 range, with HORECA division leadership recently delegated to Lukas Ausems and Ronald Lentz so the founders can focus on brewing.

Name

Bier VandeStreek

Legal name

vandeStreek bier b.v.

Website

https://vandestreekbier.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

vandeStreek Bier is a privately held Dutch independent craft brewery founded in 2010 in Utrecht, producing organic and non-alcoholic beers, specialty barrel-aged releases, and operating three HORECA venues alongside nationwide retail and 22+ country export distribution.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Non-alcoholic beer
• Barrel-aged beer
• Organic beer range
• Fresh hop beer

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Consumer webshop sales at vandestreekbier.nl covering the full product range including core range beers, seasonal specials, gift packs, non-alcoholic beers, and merchandise. Ships within 1 business day; free shipping via Trunkrs from €60. Direct revenue from individual consumers and gift purchasers.
2. HORECA and On-Premise: Sales to bars, restaurants, and cafes through owned taprooms (Proeflokaal, Oudegracht, Café Lombok) and through keg/cask (fust) and packaged beer supply to third-party HORECA. Tap rental service also available for events.
3. Wholesale / Retail Distribution: Supply agreements with supermarkets and liquor stores nationwide in the Netherlands. Core range, seasonal releases, and non-alcoholic beers distributed through retail chains.
4. Merchandise: Branded merchandise including apparel (shirts, sweaters, cycling gear, flannel jackets), glassware, taproom accessories, bottle openers, playing cards, tote bags, water bottles, metal signs, and fridge magnets.
5. Tours, Events and Venue Rental: Revenue from Tour de Tanks (brewery tours at ~45 minutes), beer tastings, event venue rental (private parties, corporate events up to 60 people), and organized festivals (Beerfest, Fresh Hop Festival, Nacht van het Bier, Klophop Oogstfeest).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

vandeStreek bier is a Dutch craft brewery that designs, brews, and distributes a portfolio of craft beers — including a year-round Core Range (IPAs, NEIPAs, organic blond/tripel/weizen, non-alcoholic IPAs and blond), seasonal Fresh Hop releases, music-themed Stereo Serie beers, and barrel-aged Barrel Collab Series beers. Distribution is delivered through an owned e-commerce webshop, owned taproom and café-restaurant venues, national wholesale to supermarkets, liquor stores and HORECA accounts, and export to more than 22 countries.

Product overview

vandeStreek Bier is a Dutch craft brewery founded by brothers Sander and Ronald van de Streek in 2010. The product portfolio consists of a Core Range of year-round beers (Playground NA IPA, Hazy Weekend NEIPA, Pilsener, Fun House NA NEIPA, Bumper NA Blond, Hop Art West Coast IPA, Broeders Bio Blond, Turf 'n Surf Bio Tripel, Witzige Weizen Bio Weizen, and Grapefruit NA IPA), Special releases and collaborations (Stereo Serie music-themed beers, Barrel Collab Series, Fruited Sours, and seasonal Fresh Hop beers), plus merchandise. The brewery operates physical experiences including a Proeflokaal (tasting room) at the brewery, Oudegracht café-restaurant with 20 taps, and offers Tour de Tanks guided brewery tours. Online sales are handled through their webshop with delivery via Trunkrs and DPD, and payments processed through Mollie.

Differentiator

Problem solved

Functional benefit

Brands

• Playground: Non Alcoholic IPA - core range non-alcoholic beer
• Hazy Weekend
• Stereo Serie
• Barrel Collab Series
• Fresh Hop
• Playground ♥ Sport

Products and services

• Playground Non Alcoholic IPA

Quantifiable outcome

• Exports to more than 22 countries worldwide
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Yakima Chief HopscoreStrategic or Co-development PartnerAnnual hop selection partnership with Yakima Chief Hops (hop farmers' collective in Yakima Valley, Washington, USA). vandeStreek travels to Yakima Valley each year to select hops from specific plots for their upcoming year's production, ensuring precise flavor and aroma profiles for their hoppy beers.
• Hollands HophuiscoreStrategic or Co-development PartnerSlovenian hop supplier and transporter for the Fresh Hop program. Arranged cooled transport from Slovenia to Utrecht, ensuring hops arrived within 24 hours of harvest for the Fresh Hop beer program (Howler and annual Klophop).
• Stadstuin de KlopvaartcoreStrategic or Co-development PartnerUtrecht-based hop garden located near the brewery. Home of the Klophop program where hundreds of backyard hop growers in the Netherlands contribute fresh hops. Each year the harvested hops are used in Klophop beer, brewed within 24 hours of harvest.
• RutteflagshipStrategic or Co-development PartnerDutch jenever producer supplying 10-year barrel-aged ex-jenever barrels for vandeStreek's Barrel Collab Series. The barrels were used for aging a Flanders Style Red Ale (collaboration with De Magistraat), adding notes of vanilla, spicy malty character, and subtle jenever spice.
• De MagistraatflagshipStrategic or Co-development PartnerCollaborative brewing partner for the Flanders Style Red Ale barrel aging project. Their Flanders Style Red was aged in Rutte ex-jenever barrels as part of the Barrel Collab Series.
• MitracoreGTM or Marketing PartnerPodcast partner and retail outlet. Mitra hosts podcast episodes featuring vandeStreek (discussing fresh hop brewing and hop gardens) and distributes vandeStreek's Fresh Hop beers through Mitra stores throughout the Netherlands.
• BaxbierflagshipStrategic or Co-development PartnerCollaborative partner in the Barrel Collab Series. Baxbier X VDS Imperial Fruited Sour – Maple Bourbon Barrel Aged was released as part of the 2025 barrel-aged collaboration program.
• FloemflagshipStrategic or Co-development PartnerCollaborative partner in the Barrel Collab Series. Floem X VDS Vanilla Coconut Stout – Bourbon Barrel Aged was released as part of the 2025 barrel-aged collaboration program.
• Van MollflagshipStrategic or Co-development PartnerCollaborative partner in the Barrel Collab Series. Van Moll X VDS Black Wheat Wine White Wine – Barrel Aged was released as part of the 2025 barrel-aged collaboration program.
• Boer Jan (Local Farmer)minorStrategic or Co-development PartnerLocal farmer who receives vandeStreek's spent grain (bostel) as animal feed for his goats. The goat cheese made from the milk of these goats is served at vandeStreek's taprooms, creating a circular sustainability loop.
• John CoffeyflagshipGTM or Marketing PartnerMusical artist collaborator. Punkrock NEIPA, John Coffey x vandeStreek bier was released as a collaborative beer. John Coffey is an Amsterdam-based rock band.
• Run the JewelsflagshipGTM or Marketing PartnerHip-hop duo with whom vandeStreek collaborated on a beer release in the past, part of the brand's history of beer-music crossover projects.
• Two and a Half GirlflagshipGTM or Marketing PartnerMusical artist with whom vandeStreek collaborated on a beer release as part of their earlier beer-music collaboration series.
• Nederlands Film FestivalflagshipGTM or Marketing PartnerAnnual collaboration producing Kalf Goudsblond beer for the Nederlands Film Festival. Released as a special beer celebrating Dutch cinema.
• VockingflagshipStrategic or Co-development PartnerCollaborative partner for Vocking Blond, a spiced blond beer released as part of the Stereo Serie beer-music program.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Uiltje Brewing Company: Dutch craft brewery headquartered near Haarlem with national supermarket and HORECA distribution and a strong hop-forward, IPA-led portfolio. Directly comparable to vandeStreek on craft positioning, retail/on-trade coverage, and category leadership in flavored IPAs in the Netherlands.
• Kompaan Dutch Craft Beer Company: The Hague-based independent craft brewery with national retail and HORECA presence and a wide range of styles including IPAs and barrel-aged releases. Comparable to vandeStreek on Dutch national distribution and craft style diversity.
• Bird Brewery: Amsterdam craft brewery combining beer with food concepts and a strong independent brand identity. Comparable as a Dutch craft peer with taproom, branded merchandise, and national retail distribution.
• Jopen Brouwerij: Haarlem-based craft brewery with an urban brewpub and national distribution. Comparable on independent craft positioning, brewpub-led consumer experience, and Dutch on-trade/off-trade reach.
• Oedipus Brewing: Amsterdam-based independent craft brewery with national Dutch and international distribution, an experimental and IPA-heavy portfolio, and a taproom presence. Closely comparable on craft branding, supermarket listings, and innovative style releases.
• Brouwerij De Molen: Iconic Dutch craft brewery in Bodegraven known for barrel-aged and artisanal specialty beers. Comparable on craft credentials, barrel-aging program, export footprint, and taproom experience (Proeflokaal De Molen).
• Brouwerij 't IJ: Amsterdam craft brewery producing a range of traditional and specialty beers with taproom operations and nationwide on-premise/off-premise presence. Comparable as a Dutch independent craft brewery combining brewing and taproom experience.
• De Prael Amsterdam: Amsterdam craft brewery combining brewing with a taproom, café, and social-impact mission. Comparable to vandeStreek's Oudegracht café-restaurant model integrating brewing with hospitality venues.

Broad incumbents

• Bavaria Brewery (Royal Swinkels Family Brewers): Largest independent Dutch family brewer producing mainstream and craft-adjacent lines with international distribution. Comparable as a sizeable Dutch independent brewer, though its scale and portfolio span well beyond vandeStreek's craft focus.
• Heineken (H Nederland): Dominant Dutch national brewer with broad beer and cider portfolio, nationwide HORECA coverage, and export infrastructure. Comparable as a Dutch incumbent operating HORECA venues, supermarket distribution, and international markets, though it does not focus on craft like vandeStreek.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vandestreekbier
• Facebookfacebook.com/vandeStreekBier
• Instagraminstagram.com/vandestreekbier
• TikToktiktok.com/@vandestreekbier
• Xx.com/vandeStreekbier

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bier VandeStreek