Senero
Senero AG is a Winterthur-based Swiss solar installer offering photovoltaic systems, battery storage, EV charging, and off-grid solutions to residential homeowners and commercial customers, with a design focus on heritage-compliant installations; acquired by IWB in 2025.
- Company typePrivate
- Founded2005
- HeadquartersWinterthur, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Senero does
Senero AG is a Winterthur-based Swiss solar energy equipment supplier and installer founded in 2005 by Fabian Krämer and Urs Hari. The company designs, sells, and installs photovoltaic systems in three configurations — roof-mounted (Aufdach), integrated roof (Indach), and facade-mounted (Fassade) — and complements these with battery storage solutions (lithium-ion and Swiss-developed salt-battery / Salzspeicher technology), EV charging infrastructure with load management, off-grid Autarklösungen including a portable Powercube, and collective self-consumption (ZEV) billing services. The core technical differentiator is the ability to deliver design-conscious and heritage-zone-compliant installations using colored modules, blind modules, and the MATCH Slate integrated roof system.
Senero operates a project-based, quote-priced sales-led model targeting both private homeowners (Privatpersonen) and business customers including architects, property management firms, developers, and engineering consultancies. Revenue streams comprise one-time system sales and installation fees, recurring maintenance and monitoring subscriptions, and professional services for engineering consulting and external project management. Distribution is direct, regionally concentrated in German-speaking Switzerland with an extensive trade-partner ecosystem covering modules, wholesale, metalwork, scaffolding, and monitoring.
In 2025, Senero AG was acquired by IWB (Industrielle Werke Basel), a Basler energy utility, which retains the Senero brand and team while providing additional capital and renewable-energy expertise to accelerate photovoltaic expansion. The company currently runs approximately 25+ named staff, executes up to 120 installations per year, and reports a lifetime portfolio of over 500 installed solar plants.
Senero firmographics
Firmographics- Name
- Senero
- Legal name
- Senero AG
- Website
- https://senero.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senero AG is a Winterthur-based Swiss solar installer offering photovoltaic systems, battery storage, EV charging, and off-grid solutions to residential homeowners and commercial customers, with a design focus on heritage-compliant installations; acquired by IWB in 2025.
- Ownership category
- akta.pro rank
Senero industry classification
Industry- Product category
- Solar Photovoltaic Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Solar Operations, Maintenance & Asset Management (EUAMABAC)
- akta.pro secondary industries
- Solar End-of-Life, Recycling & Decommissioning (Panels, Inverters, Racking) (EUAMABAM), Solar Panel Cleaning (HSAEAJAL)
Keywords
Where Senero is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Senero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Photovoltaic System Sales and Installation: Full-service offering including planning, installation, and commissioning of photovoltaic systems. Revenue generated from both equipment sales and professional installation services for residential and commercial customers.
- Battery Storage Solutions: Sale and installation of battery storage systems including lithium-ion and salt battery technologies to increase self-consumption of solar energy from approximately 30% to 60%.
- EV Charging Infrastructure: Installation of charging stations for electric vehicles with load management and cost allocation solutions for multi-vehicle installations.
- Engineering and Consulting Services: Project evaluation, planning, and implementation services including external consulting for large projects. Services also provided as external project managers evaluating solar provider offers on behalf of clients.
- Maintenance and Monitoring Services: Ongoing monitoring of PV system performance and function, productivity observation, inverter checks, module cleaning, and electrical fault resolution.
- Energy Management Services: Optimization of self-consumption through coordination of electricity production and consumption to maximize solar energy utilization and grid independence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-specific pricing based on system size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Senero product offering
Product offeringCore offering
Senero AG is a Swiss full-service solar company that plans, installs, and maintains photovoltaic (PV) systems, battery storage (lithium-ion and salt-based), EV charging infrastructure, and off-grid/autarky solutions for residential and commercial customers. The company also provides engineering consulting, project management, energy management, monitoring, and ZEV (collective self-consumption) billing services across German-speaking Switzerland from its Winterthur headquarters.
Product overview
Senero AG is a Swiss solar company offering comprehensive photovoltaic solutions as a single-source provider. The core portfolio centers on PV systems (available as roof-mounted, integrated roof, and facade installations), battery storage (both lithium-ion and salt battery technologies), off-grid/stand-alone solutions with portable Powercube storage, and EV charging infrastructure. These products are complemented by engineering consulting, installation, maintenance, energy management, and ZEV (collective self-consumption) billing services. The company serves both residential homeowners and commercial customers including architects, property managers, and industrial clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Self-consumption increase from 30% to 60% with battery storage installation
- +2 more outcomes
Companies that use Senero
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Senero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Senero partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, minor and core.
- IWB (Industrielle Werke Basel)flagshipIWB, a Basler energy utility company, has acquired Senero AG in 2025. IWB provides Senero with additional resources and the expertise of an energy provider that has invested in new renewable energies for decades. The partnership aims to accelerate photovoltaic expansion and contribute to the energy transition. The Senero AG name remains unchanged.
- BaltenspergerminorLocal construction partner based in Winterthur region.
- Edelmann MetallbauminorMetal construction partner for solar installations including custom brackets and cable routing solutions.
- E (Elektrogrosshandel)minorElectrical wholesale supplier for solar components and equipment.
- EM (Elektro-Material)minorElectrical materials distributor.
- FMT MetallbauminorMetal construction partner.
- Gebrüder RechtsteinerminorConstruction partner.
- KrannichcoreSolar wholesale distributor for PV components.
- Krebs GerüstbauminorScaffolding construction partner for roof installations.
- LyrenmannminorConstruction and building partner.
- MegasolcorePremium solar module manufacturer providing high-quality integrated roof systems used in aesthetic projects.
- MelcomminorElectronics and solar components distributor.
- NingerminorConstruction partner.
- Schultheis MöckliminorConstruction partner.
- SolarmarktminorSolar market distributor.
- Spenglerei LynerminorMetal roofing and cladding partner for solar installations.
- Stähli HaustechnikminorBuilding services partner.
- Swissolar (Die Solar Profis)coreSwiss solar industry association. Senero is a certified Swissolar Solar Professional member.
- Zeier HolzbauminorWood construction partner.
- ZwiwominorConstruction partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Senero competitors and assessment
Company assessmentRegional players
- Zolar: German online solar marketplace connecting homeowners with regional installers for PV and storage. Comparable digital GTM and residential rooftop focus, though operating in Germany rather than Switzerland.
- Enpal: German solar leasing and installer offering PV, battery storage and EV charging as a subscription. Similar full-service residential solar proposition, scaled to Germany rather than Switzerland.
- Solera GmbH: German-DACH region PV installer and rooftop solar provider for residential and commercial customers. Comparable service-line breadth in PV, storage and EV charging.
Direct peers
- Solarmarkt: Swiss solar distribution and installation platform selling PV systems, storage and accessories to installers and end customers. Comparable in product mix and Swiss residential/SMB focus.
- Tritec: Swiss solar technology distributor and installer serving residential and commercial customers with PV systems, storage and EV charging. Comparable business model and customer profile to Senero.
- Megasol: Swiss premium PV module manufacturer supplying integrated roof systems. Competes with Senero on aesthetic, building-integrated solar modules used in heritage and design-sensitive projects.
- Helion Solar (Repower): Swiss solar installer subsidiary of Repower, offering end-to-end PV, storage and EV solutions to homeowners and businesses. Direct competitor with similar full-service proposition and broader group backing.
- 3S Swiss Solar Solutions: Swiss integrated PV solution provider offering roof-integrated and large-format solar systems. Directly comparable to Senero on integrated-roof and architectural solar for residential and commercial buildings in Switzerland.
Others
- Swissolar (industry association): Swiss solar industry association of which Senero is a certified 'Solar Professional' member. Not a competitor, but a defining industry body setting quality standards for installers like Senero.
Broad incumbents
- BE Netz AG (BKW Group): Bern-based solar and e-mobility installer backed by the BKW Group utility. Competes with Senero on Swiss rooftop PV but operates with the resources and geographic reach of a large utility group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Senero social profiles
Digital presenceSenero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senero leadership team
Management profileNumber of profiles
Profiles5 records
Senero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senero
What does Senero do?
Senero AG is a Swiss full-service solar company that plans, installs, and maintains photovoltaic (PV) systems, battery storage (lithium-ion and salt-based), EV charging infrastructure, and off-grid/autarky solutions for residential and commercial customers. The company also provides engineering consulting, project management, energy management, monitoring, and ZEV (collective self-consumption) billing services across German-speaking Switzerland from its Winterthur headquarters.
Is Senero a public or private company?
Senero is a private company. It is classified as corporate owned and is currently operating.
When was Senero founded?
Senero was founded in 2005. It employs 11 to 50 people.
Where is Senero based?
Senero is headquartered in Winterthur, Switzerland, in the Europe region.
How does Senero make money?
Six revenue lines are on record. Photovoltaic System Sales and Installation is the primary driver. The others are battery Storage Solutions, EV Charging Infrastructure, engineering and Consulting Services, maintenance and Monitoring Services and energy Management Services.
Who are Senero's main competitors?
Regional players on record are Zolar, Enpal and Solera GmbH. Direct peers are Solarmarkt, Tritec, Megasol, Helion Solar (Repower) and 3S Swiss Solar Solutions. Swissolar (industry association) is listed as an others. BE Netz AG (BKW Group) is listed as a broad incumbent.
Does Senero have an API?
No public API is recorded for Senero.
What industry is Senero in?
Senero's product category is Solar Photovoltaic Installation Services. Its primary akta.pro industry code is EUAMABAC, Solar Operations, Maintenance & Asset Management, with a secondary code of EUAMABAM, Solar End-of-Life, Recycling & Decommissioning (Panels, Inverters, Racking). Its NAICS code is 221114 and its SIC code is 4900.