Golfcraft

What Golfcraft does

Golfcraft Co., Inc. is a wholesale-only B2B distributor of golf components and accessories, operating from the Charlotte, North Carolina area and claiming more than 40 years of continuous operation in the golf industry (founded circa 1980-1987). The company sells exclusively to verified golf professionals, retailers, and clubmakers, requiring account creation with a Tax/EIN or PGA ID before pricing is disclosed or orders can be placed. Its catalog spans six primary categories — golf bags, golf grips, golf shafts, golf tees, golf accessories, and pro shop supplies — distributed across a wide set of third-party brands including Golf Pride, Winn, Lamkin, Super Stroke, Two Thumb, Aldila, True Temper, UST Mamiya, Fujikura, Graphite Design, Aerotech, Champ, Grafalloy, and Soft Spikes, alongside Golfcraft's own Accupower shaft line.

The commercial platform is a Zen-Cart-based e-commerce site with login-protected wholesale pricing, supplemented by phone ordering during 9AM-4PM Eastern Time business hours and UPS shipping within the continental United States (Alaska, Hawaii, US territories, and international destinations are excluded). The company holds the exclusive factory-direct wholesale rights for Parage Golf Shaft Extenders, acquired in 2014 from Parage Golf, which are hand-inspected and made in the USA.

Revenue mechanics are straightforward wholesale distribution on a pay-as-you-go basis: orders are placed per transaction through authenticated accounts, with no disclosed subscription tier, contracted volume commitments, or public pricing. The customer base is segmented horizontally between golf professionals and custom clubmakers (primary) and golf retailers and pro shop operators (secondary), with use cases centered on custom club building, repair services, and retail resale. There are no disclosed enterprise contracts, no named anchor customers, no parent company, no institutional funding, and no public revenue figures.

Name

Golfcraft

Legal name

Golfcraft Co., Inc.

Website

https://golfcraft.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfcraft is a Charlotte, NC-based wholesale-only distributor of golf components — grips, shafts, bags, tees, and pro shop supplies — serving verified golf professionals, retailers, and clubmakers across the continental US for over 40 years.

Ownership category

akta.pro rank

Product category

Golf Equipment Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

akta.pro secondary industries

Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Wholesale golf distribution
• Golf grip supplies
• Golf shaft distribution
• Pro shop supplies
• Golf equipment wholesale

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Golf Component Sales: Wholesale-only B2B distribution of golf grips, shafts, bags, tees, accessories, and pro shop supplies. Operates through authenticated wholesale accounts with pricing visible only after login and account approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Golfcraft is a wholesale-only distributor of golf grips, shafts, bags, tees, accessories, and pro shop supplies, selling multi-brand inventory (Golf Pride, Winn, Lamkin, True Temper, Aldila, UST Mamiya, Fujikura, Accupower, Grafalloy and others) alongside its own branded product lines. Orders are placed through an authenticated B2B e-commerce platform that requires verified wholesale accounts, with phone ordering available for golf professionals and retailers across the continental United States.

Product overview

Golfcraft is a wholesale-only golf grip and component distributor serving golf professionals, retailers, and clubmakers for over 40 years. The company operates a B2B e-commerce platform offering an extensive catalog of golf equipment components organized into six main product categories: Golf Bags (stand bags and cart bags), Golf Grips (from Golf Pride, Winn, Lamkin, Super Stroke, Two Thumb, and Golfcraft's own brand), Golf Shafts (from Accupower, True Temper, UST Mamiya, Aldila, Fujikura, Graphite Design, Aerotech, and Golfcraft), Golf Tees (bulk and bagged packaging), Golf Accessories (head covers, shoe spikes, hand warmers, ball retrievers), and ProShop Supplies (gripping supplies, assembly supplies, ferrules, adapters, and display merchandise). The company also distributes its own branded products alongside major third-party brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Bags Wholesale golf equipment carrying bags including stand bags and cart bags for retail and pro shop use.
• Golf Grips Wholesale golf club grips from brands including Golf Pride, Winn, Lamkin, Super Stroke, Two Thumb, and Golfcraft's own brand, supplied to golf professionals and retailers for fitting and re-gripping services.
• Golf Shafts Wholesale golf club shafts including graphite and steel options from Accupower, Aldila, True Temper, UST Mamiya, Fujikura, Graphite Design, Aerotech, and Golfcraft's own brands, including specialty lines such as putter shafts and junior shafts.
• Golf Tees Wholesale golf tees available in bulk packaging, including standard tees and performance tees such as 4 Yards More Golf Tees.
• Golf Accessories Wholesale golf accessories including head covers, shoe spikes, hand warmers, ball collectors, and towels for golf professionals and retailers.
• ProShop Supplies Wholesale professional golf shop supplies including assembly supplies, ferrules, adapters, gripping supplies, display merchandise, and winter gear for golf pro shop operations.
• Parage Golf Shaft Extenders Exclusive factory-direct wholesale golf shaft extenders, hand inspected for quality, made in the USA, available in multiple size gauges, supplied exclusively by Golfcraft.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parage GolfcoreOEM/ Whitelabel/ Licensing PartnerGolfcraft Co., Inc. / Pace Golf acquired Parage Golf Shaft Extenders and became the exclusive factory direct wholesale supplier of this innovative product. Every extender is inspected by hand to ensure quality. Made in the USA.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PGA Tour Superstore: Large golf-focused retail chain carrying a wide assortment of clubs, grips, shafts, and accessories. Competes with Golfcraft's pro-shop customers for end-consumer wallet share but serves a much broader audience.
• Golf Galaxy: Specialty golf retail chain (Dick's Sporting Goods) selling clubs, grips, shafts, and accessories nationwide. Broad incumbent competing for the same golfer and pro-shop customers as Golfcraft's retail partners.
• 2nd Swing Golf: Large multi-channel golf retailer (stores plus e-commerce) for new and used clubs, components, and trade-ins. Adjacent incumbent operating at scale across channels that overlap with Golfcraft's pro-shop and clubmaker buyer base.
• Edwin Watts Golf Shops: Established multi-store golf retailer offering clubs, grips, shafts, and accessories. Comparable incumbent competing for the same end golfer and pro-shop demand that drives Golfcraft's wholesale orders.

Direct peers

• Hireko Golf: Online wholesale and direct supplier of golf clubs, components, and accessories to retailers and clubmakers. Overlaps closely with Golfcraft's grip, shaft, and accessory SKU set and pro-shop customer base.
• Discount Golf Supply: Wholesale and volume supplier of golf grips, shafts, and shop supplies to pro shops and club fitters. Directly comparable in SKUs, packaging options, and small-shop customer segment.
• Pinemeadow Golf: Direct-to-retail golf equipment and component supplier with a broad catalog of clubs, grips, and accessories. Comparable to Golfcraft in product breadth and channel focus on golf retailers and club builders.
• GolfWorks: Long-standing wholesale distributor of golf club components, grips, shafts, and clubmaking supplies sold to club fitters and pro shops. The most direct comparable in product mix, customer type, and wholesale-only B2B motion.

Emerging players

• Club Champion: National custom club fitting and building retailer that purchases grips, shafts, and components through similar wholesale channels. Comparable as a downstream buyer and adjacent retail concept rather than a like-for-like distributor.

Others

• True Temper (Acushnet): Manufacturer of golf shafts including the Dynamic Gold and HZRDUS lines that Golfcraft distributes. Key upstream supplier and a relevant comparable as a major player in the same product category, not a direct competitor to the wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfcraft