Kelly Paper

What Kelly Paper does

Kelly Paper, operating under the trade name Kelly Spicers since its 2021 rebranding, is a fifth-generation, family-owned B2B distribution company headquartered in and serving the Western United States. Founded circa 1940 as a paper distributor, the company now distributes six core product categories — paper, packaging, wide format, digital media, graphics supplies, and facilities solutions — alongside three service lines (custom converting, packaging services, and the TruTrak order tracking platform). The unified product portfolio was consolidated under the Kelly Spicers brand in 2021 to reflect an expansion well beyond its original paper-distribution mandate.

The company monetizes through a traditional distribution/transactional model, reselling third-party branded products (paper grades, substrates, janitorial supplies, etc.) to business customers at quote-based pricing that varies by volume, product mix, and customer relationship. Its go-to-market is hybrid: 25 physical retail store locations across the Western US staffed by knowledgeable in-person teams, complemented by 11 regional distribution centers that handle logistics, and five distinct e-commerce storefronts segmented by buyer (Merchant, Stores, Packaging, Facilities Solutions, Public Retail). The company's technology stack is conventional distribution infrastructure — supply chain, warehouse management, and e-commerce portals — with no disclosed proprietary IP, patents, or software products; TruTrak represents its only internally branded digital service.

Kelly Spicers' target customer base spans three primary verticals: printing and graphics businesses (its primary segment, supplied with paper, wide format, and digital substrates), packaging customers (served through custom and stock packaging plus converting services), and facilities management buyers (janitorial, food service, paper, and cleaning equipment). Customer-first service and 85+ years of regional presence are positioned as core differentiators. As a privately held, family-owned business, the company does not disclose revenue, headcount, or financial performance.

Name

Kelly Paper

Legal name

Kelly Spicers

Website

https://kellypaper.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Kelly Spicers (formerly Kelly Paper) is a fifth-generation, family-owned B2B distributor of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products, serving printing, packaging, and facilities management customers across the Western United States through 25 stores and 11 distribution centers.

Ownership category

akta.pro rank

Product category

Industrial Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Industrial and Personal Service Paper Merchant Wholesalers (424130), Office Supplies and Stationery Retailers (45941), Packaging and Labeling Services (561910)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty) (IMAMAIAF)

akta.pro secondary industries

Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

Keywords

• Paper distribution
• Packaging supplies
• Wide format media
• Facilities solutions
• Commercial printing supplies

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution: Revenue generated through the distribution and sale of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products to business customers across the Western United States. Products include coated, uncoated, board, writing, text & cover, envelopes, specialty sheets, custom packaging, wide format products, digital substrates, janitorial, food service, and paper products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Kelly Spicers (formerly Kelly Paper) distributes paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products to businesses across the Western United States through 25 retail stores and 11 regional distribution centers, supported by multiple e-commerce storefronts and custom converting and packaging services.

Product overview

Kelly Spicers (formerly Kelly Paper) is a distributor of paper, packaging, wide format, digital media, facilities solutions, and graphics supplies. The company operates a unified product portfolio organized across six main product categories (Paper, Packaging, Wide Format, Digital Media, Facilities Solutions, Graphics Supplies) supplemented by three core services (Custom Converting, Packaging Services, and TruTrak order tracking). The company serves the Western United States through 25 store locations and 11 regional distribution centers, offering both online shopping via merchant and retail portals and in-person service at physical stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper Distributes paper products including coated, uncoated, board, writing, text and cover, envelopes, and specialty sheets from all major brands, for commercial printers and graphics businesses.
• Packaging Provides a broad range of custom and stock packaging products and solutions driven by industry expertise, for businesses requiring packaging for shipping, storage, and product packaging.
• Wide Format Distributes wide format products for printing, protecting, or finishing applications, used by printers and graphics professionals for wide format output.
• Digital Media Distributes digital paper, films, vinyl, and synthetic specialty substrates engineered for digital printers using toner, liquid, or inkjet technologies.
• Facilities Solutions Stocks janitorial, food service, and paper products, and sources cleaning equipment for carpets, hardwood floors, windows, and other surfaces, for facilities operators.
• Graphics Supplies Supplies print and finishing equipment, prepress, pressroom, and bindery/finishing products that complement printing operations.
• Custom Converting Offers custom converting services for tailored packaging and product solutions, enabling customers to receive converting-based products matched to their specifications.
• Packaging Services Delivers a broad range of custom and stock packaging products and solutions backed by industry expertise, for businesses with packaging requirements.
• TruTrak Order tracking service that allows customers to know where their order is at every step of the way, supporting visibility for buyers placing orders through Kelly Spicers channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veritiv Corporation: North American business-to-business distributor of print, publishing, packaging, and facility solutions products formed from the merger of Unisource and xpedx. A scaled national incumbent competing directly with Kelly Spicers across nearly every product category it carries.
• Antalis: European-headquartered global distributor of paper, packaging, and visual communication products serving business customers across multiple continents. Competes with Kelly Spicers in the same product categories but at a much broader international scale.
• Graphic Packaging International: Global provider of sustainable paper-based packaging solutions for food, beverage, and consumer products companies. Comparable through shared packaging-market exposure and overlap with Kelly Spicers' packaging customer base.
• Domtar: Major North American manufacturer and distributor of uncoated freesheet, pulp, and specialty papers with integrated distribution capabilities. Comparable through shared exposure to commercial paper markets and overlapping B2B customer relationships.
• International Paper: One of the world's largest producers of renewable fiber-based packaging and paper products with significant US distribution operations. Overlaps with Kelly Spicers in packaging and paper categories as a much larger broad incumbent.
• Packaging Corporation of America: Leading US producer of containerboard and corrugated packaging products with nationwide manufacturing and converting capabilities. Comparable as a scaled player in the packaging category that Kelly Spicers distributes into.
• Smurfit Westrock: Global paper and packaging leader formed from the merger of Smurfit Kappa and WestRock, operating across the Americas, Europe, and beyond. Comparable as a broad incumbent in paper, packaging, and distribution categories served by Kelly Spicers.

Regional players

• Mac Papers: Largest privately-held paper and packaging distributor in the Southeastern United States, serving commercial printers and businesses. Highly comparable operating model and category mix to Kelly Spicers but concentrated in a different US region, making it a structural regional peer.
• Spicers Group: Paper, packaging, and signage materials distributor operating across Australia, New Zealand, and other Asia-Pacific markets. Direct comparable in product portfolio and customer base to Kelly Spicers but serving a different geography, making it a regional peer.

Direct peers

• Lindenmeyr Munroe: One of the largest independent paper and packaging distributors in the United States, serving commercial printers and businesses. Directly comparable to Kelly Spicers as a multi-category paper/packaging distributor with broad product breadth and B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kellypaper
• Facebookfacebook.com/kellypaper
• LinkedInlinkedin.com/company/kellypaper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Paper