Cheesy Eddie's
Cheesy Eddie's Bakery is a family-owned Rochester, NY artisan bakery founded in 1976, producing all-natural cheesecakes, cakes, and specialty desserts for individual consumers and wedding/event customers through two retail storefronts, Shopify e-commerce, and a dedicated wedding service.
- Company typePrivate
- Founded1976
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cheesy Eddie's does
Cheesy Eddie's Bakery is a Rochester, New York-based artisan bakery founded in 1976 that produces all-natural cheesecakes, cakes, cupcakes, tarts, and specialty desserts. The business operates two retail storefronts — the original South Avenue location (602 South Avenue) and a Henrietta location (900 Jefferson Road, Building 21) — and serves primarily individual consumers in Western New York seeking premium baked goods for personal consumption, gifting, and special occasions, alongside a secondary wedding and event customer segment that purchases custom cutting cakes and dessert tables. The company is family-owned and has been operated by John and Colleen Baker since November 2003, with continuity from the original 1976 founders.
The product line centers on New York-style cheesecakes (available in numerous flavors including Original, Chocolate, Lemon, Key Lime, Pecan Turtle, Baileys, and Black Button Bourbon Caramel) and a "World Famous" carrot cake featuring a signature cream cheese frosting, supplemented by cupcakes, sandwich-style "Delights" (Jillian's, Jack's, Jane's), tarts, slices, brownies, and assorted dessert trays (56- and 80-piece). Production is based on conventional artisan baking methods — there is no proprietary technology platform, AI/ML capability, API, or integration; the underlying technology stack is limited to a Shopify-powered e-commerce storefront. A separate shipping site (shipcheesyeddies.com) extends reach beyond the local delivery radius.
The business model is direct-to-consumer retail with unit pricing (e.g., whole cheesecakes from $16.95, dessert trays up to $132, cupcakes $3.50–$3.75) and a $10 minimum on online orders. Revenue is generated through in-store purchases, online ordering for in-store pickup, local delivery within qualifying postal codes, and a dedicated wedding consultation service led by a named consultant (Kristi). Marketing relies on the Shopify website, Instagram (@cheesyeddiesbakery), and earned review-driven discovery on TripAdvisor (#1 for takeout in Rochester) and Google Reviews. The company holds no patents, has no disclosed funding, and reports no subsidiaries or institutional investors.
Cheesy Eddie's firmographics
Firmographics- Name
- Cheesy Eddie's
- Legal name
- Cheesy Eddie's Bakery
- Website
- https://shopcheesyeddies.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cheesy Eddie's Bakery is a family-owned Rochester, NY artisan bakery founded in 1976, producing all-natural cheesecakes, cakes, and specialty desserts for individual consumers and wedding/event customers through two retail storefronts, Shopify e-commerce, and a dedicated wedding service.
- Ownership category
- akta.pro rank
Cheesy Eddie's industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Cheesy Eddie's is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cheesy Eddie's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: One-time purchases of baked goods including cheesecakes, cakes, cupcakes, tarts, and other desserts sold directly to consumers at retail locations and through online ordering for pickup or delivery.
- Wedding and Event Orders: Custom wedding cakes and dessert arrangements ordered through wedding consultations with dedicated wedding consultant Kristi. Includes cutting cakes, dessert tables, and various dessert options for weddings and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual whole cakes and cheesecakes |
| Unit Pricing | Pay-as-you-go | Sheet cakes and specialty cakes |
| Unit Pricing | Pay-as-you-go | Dessert trays for events |
| Unit Pricing | Pay-as-you-go | Sampler varieties |
| Unit Pricing | Pay-as-you-go | Cupcakes |
| Unit Pricing | Pay-as-you-go | Specialty items |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cheesy Eddie's product offering
Product offeringCore offering
Cheesy Eddie's is a traditional artisan bakery that manufactures and sells all-natural cheesecakes, carrot cake, cupcakes, tarts, brownies, specialty cakes, mini desserts, and dessert trays through two Rochester, NY retail storefronts and a Shopify e-commerce site. The business also provides custom wedding cake and dessert table services coordinated through a dedicated wedding consultant. Revenue is driven primarily by direct-to-consumer retail sales of made-from-scratch baked goods with pickup and limited local delivery.
Product overview
Cheesy Eddie's is a Rochester, NY-based all-natural bakery founded in 1976, operating as a single-location bakery with two retail storefronts. The company offers a diverse portfolio of desserts centered around New York-style cheesecakes (their signature product), complemented by carrot cake (marketed as 'World Famous'), cupcakes, sandwich cookies called 'Delights' (Jillian's, Jack's, and Jane's varieties), specialty cakes, tarts, brownies, and breads. The product line includes standard whole cakes, individual slices, mini desserts, and assorted trays (56-piece and 80-piece options) for events. Cheesy Eddie's also provides wedding cake services featuring custom cheesecakes and dessert tables, and sells branded merchandise including t-shirts and sweatshirts. The company emphasizes all-natural ingredients, cream cheese-based frostings, and traditional baking methods. No AI, API, or technology integrations are offered—the business operates as a traditional brick-and-mortar bakery with Shopify-powered e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheesecakes
- Carrot Cake
- Cupcakes
- Delights (Jillian's, Jack's, Jane's)
- Other Specialty Cakes
- Tarts
- Slices
- Mini Desserts and Dessert Trays
- Sampler Platters (Classic, Over the Top, Summer)
- Wedding Cakes & Dessert Service
- Brownies (Cheesy Brownie, Fudgy Brownie)
- Specialty Sandwich Desserts (Cinnawich, Lemwich)
- Branded Merchandise and Grab-and-Go
Companies that use Cheesy Eddie's
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Cheesy Eddie's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cheesy Eddie's partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cheesy Eddie's competitors and assessment
Company assessmentEmerging players
- Sweet Street Desserts: Wholesale and direct-to-consumer premium dessert brand selling cheesecakes, cakes, and individual desserts to foodservice and retail. Comparable to Cheesy Eddie's on premium dessert focus and event/catering application, though primarily B2B.
- Smallcakes: Niche cupcake and dessert franchise focused on small-format, premium cupcakes with event and custom order capabilities. Comparable to Cheesy Eddie's on dessert-first specialty and event/wedding order segments.
Direct peers
- Baked by Melissa: NYC-based bite-size cupcake brand with both retail stores and nationwide gifting/shipping. Comparable to Cheesy Eddie's on cupcake product focus, dessert-first specialty positioning, and growing e-commerce shipping channel.
- Carlo's Bakery: Bake-shop name made famous by custom celebration and wedding cakes (Cake Boss). Comparable to Cheesy Eddie's on custom wedding/celebration cake focus, multi-location retail expansion, and brand-driven premium positioning.
- Georgetown Cupcake: Premium cupcake and dessert bakery with multiple retail locations and nationwide shipping. Comparable to Cheesy Eddie's on dessert-cupcake focus, multi-location retail, and event-order business.
- Junior's Cheesecake: Iconic New York-style cheesecake brand famous for a single-product focus and broad retail and mail-order distribution. Directly comparable to Cheesy Eddie's signature New York-style cheesecake focus, wholesale-and-retail model, and brand-led premium positioning.
- Sprinkles Cupcakes: Pioneer cupcake-focused bakery chain with retail locations and nationwide shipping. Comparable to Cheesy Eddie's on dessert-cupcake specialization, multi-location retail, and branded-occasion gifting.
- Magnolia Bakery: NYC-born specialty bakery famous for cupcakes, banana pudding, and custom celebration cakes with multiple retail locations. Highly comparable to Cheesy Eddie's on dessert-first product mix, event-order business, and brand reputation in a single home market.
- Nothing Bundt Cakes: Multi-unit franchise bakery specializing in dessert cakes (bundt cakes) with strong event and wedding order capabilities. Comparable to Cheesy Eddie's in dessert-only focus, custom celebration cake business, and multi-location retail footprint.
Broad incumbents
- The Cheesecake Factory: National restaurant chain with a large signature cheesecake retail/mail-order business alongside its broader menu. Comparable to Cheesy Eddie's on cheesecake as a flagship product and mail-order gifting, but operates at much larger scale and broader category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cheesy Eddie's social profiles
Digital presenceCheesy Eddie's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheesy Eddie's leadership team
Management profileNumber of profiles
Profiles1 record
Cheesy Eddie's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheesy Eddie's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheesy Eddie's
What does Cheesy Eddie's do?
Cheesy Eddie's is a traditional artisan bakery that manufactures and sells all-natural cheesecakes, carrot cake, cupcakes, tarts, brownies, specialty cakes, mini desserts, and dessert trays through two Rochester, NY retail storefronts and a Shopify e-commerce site. The business also provides custom wedding cake and dessert table services coordinated through a dedicated wedding consultant. Revenue is driven primarily by direct-to-consumer retail sales of made-from-scratch baked goods with pickup and limited local delivery.
Is Cheesy Eddie's a public or private company?
Cheesy Eddie's is a private company. It is classified as family owned and is currently operating.
When was Cheesy Eddie's founded?
Cheesy Eddie's was founded in 1976. It employs 11 to 50 people.
Where is Cheesy Eddie's based?
Cheesy Eddie's is headquartered in Rochester, United States, in the North America region.
How does Cheesy Eddie's make money?
Two revenue lines are on record. Retail Bakery Sales are the primary driver. The others are wedding and Event Orders.
Who are Cheesy Eddie's's main competitors?
Emerging players on record are Sweet Street Desserts and Smallcakes. Direct peers are Baked by Melissa, Carlo's Bakery, Georgetown Cupcake, Junior's Cheesecake, Sprinkles Cupcakes, Magnolia Bakery and Nothing Bundt Cakes. The Cheesecake Factory is listed as a broad incumbent.
Does Cheesy Eddie's have an API?
No public API is recorded for Cheesy Eddie's.
What industry is Cheesy Eddie's in?
Cheesy Eddie's's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 445291 and its SIC code is 2050.