Pediatric Dentistry

What Pediatric Dentistry does

Pediatric Dentistry of Shreveport-Bossier, doing business as Kids Smiles R Us, is a privately held, dentist-owned group pediatric dental practice founded in 2014 and headquartered in Bossier City, Louisiana. The firm operates six office locations across North and Central Louisiana — Bossier City, Shreveport, Natchitoches, Minden, Ruston, and Alexandria (CenLA) — and serves pediatric patients from infancy through age 18, with a stated emphasis on first-year dental visits, preventive care, and Medicaid/TRICARE accessibility. Clinical leadership is concentrated in board-certified and board-eligible pediatric dentists trained at institutions including Children's Hospital Colorado, University of Tennessee, UT Health San Antonio, UCLA, and Tufts.

The core service offering is comprehensive pediatric dental care: examinations, cleanings, fluoride treatments, dental sealants, cavity fillings, sedation dentistry, special needs dentistry, tongue-tie evaluation, frenectomy, and early orthodontic assessment. The practice operates standard clinical dental technology augmented by the Surgically Clean Air six-stage medical-grade air purification system and a CurveConnex/SmileDash-powered patient portal for online bill payment, appointment scheduling, and secure messaging. There is no proprietary software, no AI/ML layer, and no patents disclosed.

The business model is fee-for-service pediatric dentistry billed across patient out-of-pocket payments, commercial insurance, Medicaid/MCNA, and TRICARE Dental Program (in-network TDP GOLD since 2014). The go-to-market is direct-to-consumer via physical office visits (phone or online appointment request), supported by organic social media, a content blog, school outreach (Twinkle the Tooth Fairy), community events, and review platforms (Healthgrades, Google, Yelp). Pricing is not publicly disclosed; the practice states acceptance of most major insurance plans and offers payment plans. No external private equity, venture capital, or strategic parent ownership is indicated; ownership and management are dentist-led, with no disclosed funding rounds.

Name

Pediatric Dentistry

Legal name

Pediatric Dentistry of Shreveport-Bossier

Website

https://kidsmilesrus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Dentistry of Shreveport-Bossier (Kids Smiles R Us) is a dentist-owned group pediatric dental practice operating six offices across North and Central Louisiana, serving children from infancy through age 18 with preventive, restorative, sedation, and special-needs dentistry under TRICARE, Medicaid, and commercial insurance.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC)

Keywords

• Pediatric dental care
• Children's dentistry
• Preventive dentistry
• Dental sealants
• Sedation dentistry

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care for children from infancy through age 18, including examinations, cleanings, fluoride treatments, dental sealants, cavity fillings, sedation dentistry, and special needs dentistry. Revenue generated through patient payments, insurance claims, and Medicaid reimbursement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pediatric Dentistry of Shreveport-Bossier provides comprehensive pediatric dental care for children from infancy through age 18 across six locations in Louisiana. Services include preventive care (first checkups, cleanings, fluoride treatments, dental sealants), restorative care (cavity fillings, pediatric pulp therapy), sedation dentistry, special needs dentistry, tongue-tie evaluation and frenectomy, and early orthodontic assessment, delivered by board-certified pediatric dentists and reimbursed through patient fees, commercial insurance, Medicaid, and TRICARE.

Product overview

Pediatric Dentistry of Shreveport-Bossier operates as a pediatric dental care practice with six convenient locations across North and Central Louisiana. The core offering is comprehensive pediatric dental services encompassing preventive care (checkups, cleanings, sealants, fluoride treatments), restorative treatments (cavity care), and specialized services (sedation dentistry, special needs dentistry). The practice enhances patient experience through complementary modules including a Patient Portal for online bill pay and appointment management, the Twinkle the Tooth Fairy community outreach program, and Fun Extras featuring printable dental activities for children. The practice is led by board-certified pediatric dentists and serves patients from infancy through adolescence.

Differentiator

Problem solved

Functional benefit

Brands

• Gambeaux the Gator: The practice mascot, an alligator character themed around Louisiana's swamp environment, used in branding and patient engagement activities.

Products and services

• Pediatric Dental Care Services

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marquee Dental Partners: PE-backed dental group practice DSO operating across the Southeastern US, including pediatric and multi-specialty services. Highly comparable as a multi-location, dentist-partnered group model with regional expansion strategy similar to the subject's six-location Louisiana footprint.
• MB2 Dental Solutions: One of the largest US dental service organizations focused on partnering with dentist-owned practices, including pediatric specialists. MB2's model of preserving clinical autonomy under a shared services platform is the most direct DSO comparable to Pediatric Dentistry of Shreveport-Bossier's group-practice structure.
• Children's Dental Health: Pennsylvania-based pediatric dental group practice with multiple locations and a similar model of board-certified pediatric dentists, kid-friendly offices, insurance and Medicaid acceptance, and community outreach. Most directly comparable as a peer pediatric-only group practice.

Regional players

• Lone Star Pediatric Dental: Pediatric dental group practice serving Texas communities with multi-location pediatric dental care, sedation, and special-needs dentistry. Comparable in service mix and pediatric-only focus but operating in an adjacent geography rather than competing directly in Louisiana.

Broad incumbents

• Aspen Dental: Large multi-location dental group practice brand (supported by TAG - The Aspen Group) offering general, specialty, and denture services. Comparable as a regional/scaled dental group competitor in retail locations, though primarily general dentistry rather than pediatric-focused.
• Heartland Dental: The largest US dental support organization, supporting thousands of doctor offices nationwide. Relevant as the dominant scaled DSO whose expansion into Louisiana could pressure regional pediatric specialists, though its portfolio is overwhelmingly general dentistry rather than pediatric-focused.
• Great Expressions Dental Centers: Multi-specialty DSO with hundreds of locations across the Eastern US providing general, specialty, and pediatric dental services under insurance and managed care contracts. Comparable as a multi-location dental group with Medicaid/insurance acceptance and pediatric service lines.
• Pacific Dental Services: One of the largest US DSOs supporting hundreds of practices including general and specialty dentistry. Comparable as a major DSO competitor that may expand into regional pediatric markets, though its portfolio is broader than pediatric-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kidsmilesrus
• Facebookfacebook.com/KidSmilesRUs
• Instagraminstagram.com/kidsmilesrus
• Pinterestpinterest.com/KidSmilesRUs
• LinkedInlinkedin.com/company/pediatric-dentistry-of-shreveport-bossier

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Dentistry