Collier Park Golf

What Collier Park Golf does

Collier Park Golf is a public-access golf and leisure venue located in Como, South Perth, Western Australia, operated under a management agreement by Clublinks with the asset owned by the City of South Perth. The venue is built around 27 holes of competition-quality golf split across three nine-hole courses (Pines, Sheo Valley, and Lake), a fully licensed floodlit driving range, an 18-hole mini golf course, PGA-professional golf lessons (including a women's coaching program led by George Campbell), the Collier Cafe food and beverage outlet, and a dedicated functions and events team. Customers access the venue without membership through MiClub-powered online bookings, native iOS and Android apps, phone reservations, or walk-ins, with no membership requirement gating play.

The business generates revenue from multiple streams: per-round golf green fees, driving range sessions (over 1.5 million practice balls hit annually), mini golf admissions, golf lessons, cafe food and beverage, private functions and corporate events, gift vouchers redeemable across the facility, and a corporate sponsorship program starting at A$500 per year. The venue served over 130,000 rounds of golf in the prior year and is approaching a 140,000-round milestone. Distribution is direct-to-consumer via the website, mobile apps, on-site walk-ins, and phone bookings, with marketing through email, LinkedIn, TikTok, and seasonal community events.

The venue is currently mid-redevelopment with construction partner BADGE Constructions, adding a 48-bay double-story driving range equipped with Trackman ball-tracking technology in every bay, a new restaurant, four Padel courts, a new retail experience, and an all-abilities playground, while retaining the existing 27-hole course and mini golf operations throughout the works.

Name

Collier Park Golf

Legal name

Collier Park Golf Club

Website

https://collierparkgolf.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Collier Park Golf is a public-access 27-hole golf, driving range, and mini golf venue in South Perth, Western Australia, managed by Clublinks for the City of South Perth. It serves individual golfers, families, corporate groups, and event bookers through direct online, app, and walk-in bookings, and is undergoing a major redevelopment.

Ownership category

akta.pro rank

Product category

Golf & Recreation Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Driving range
• Mini golf
• Golf lessons
• Event venue

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Course Fees: Revenue from 27-hole golf course green fees. Three nine-hole courses available for play without requiring membership, accessible to all skill levels.
2. Driving Range: Fully licensed and floodlit driving range generating revenue from practice balls and range sessions. Over 1.5 million practice balls hit annually.
3. Mini Golf: Family-friendly mini golf course generating revenue from course play, suitable for events and functions.
4. Golf Lessons: Golf lessons with PGA professionals, including dedicated programs for beginners and women-specific coaching with George Campbell.
5. Food & Beverage / Collier Cafe: On-site cafe and restaurant offering food and drinks, including full menu with pizzas, burgers, salads, and barista coffee. Also serves mulled wine and hot soup during winter.
6. Functions and Events: Private functions, corporate events, birthday parties, and community events bookings. Expert events team manages all aspects.
7. Gift Vouchers: E-gift vouchers valid for 3 years, redeemable across entire facility including golf, driving range, lessons, mini golf, food and beverage, and golf shop.
8. Corporate Sponsorship: Sponsorship packages starting from $500/year including golf cart sponsorship, scorecard sponsorship, and practice facility signage for local businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Collier Park Golf operates a 27-hole public golf course across three nine-hole courses (Pines, Sheo Valley, Lake), a fully licensed floodlit driving range, an 18-hole mini golf course, PGA professional golf lessons, the Collier Cafe for food and beverage, and function/event hosting. The venue also offers corporate sponsorship packages and e-gift vouchers, with the entire facility accessible without membership requirements.

Product overview

Collier Park Golf operates as a multi-faceted leisure and recreation venue offering a comprehensive golfing and entertainment experience. The core offering consists of three distinct nine-hole golf courses (Pines, Sheo Valley, and Lake) totaling 27 holes, complemented by a floodlit driving range and an 18-hole mini golf course. Additional revenue streams include golf lessons with PGA-qualified professionals, the Collier Cafe food and beverage venue, function and event hosting, and gift voucher sales. A corporate sponsorship program provides brand partnership opportunities. The venue is undergoing a major redevelopment to transform into a comprehensive leisure destination, adding a new restaurant, a 48-bay double-story driving range with Trackman technology, dedicated function spaces, four Padel courts, a new retail experience, and an all-abilities playground—all while maintaining the existing golf and mini golf operations.

Differentiator

Problem solved

Functional benefit

Brands

• Collier Cafe: On-site cafe offering food and beverages for pre and post-activity dining
• The Pines

Products and services

• 27-Hole Golf Course Three nine-hole golf courses (Pines, Sheo Valley, and Lake) offering 27 holes of competition-quality, licensed golf open to all players without membership requirements. The Pines course features tall pine trees, while Lake 5 is the signature hole.
• Driving Range A fully licensed and floodlit driving range open 7 days a week, suitable for improving skills, first-time players, or social outings. Currently being upgraded to a 48-bay double-story range with Trackman technology.
• Mini Golf An 18-hole mini golf course open to families and groups, suitable for events and functions, featuring themed seasonal events including Easter Egg Hunt, Finals Fever, and Elf on the Green Christmas Hunt.
• Golf Lessons with PGA Professionals Golf coaching services delivered by PGA-qualified professionals, including ladies beginner clinics and individual lessons. George Campbell is a specialist in women's golf instruction with over 25 years experience.
• Collier Cafe On-site food and beverage venue offering breakfast, lunch, and cafe-style dining overlooking the golf course. Serves burgers, pizza, salads, fish and chips, children's meals, and hosts special events.
• Function and Event Bookings Corporate events, celebrations, milestones, and private function hosting capabilities managed by a dedicated expert events team, with free parking and a dedicated function and event space planned in the redevelopment.
• Gift Vouchers E-gift vouchers redeemable across the entire facility including golf rounds, driving range, lessons, mini golf, food and beverage, and golf shop purchases. Vouchers have 3-year expiry and support partial redemption.
• Corporate Sponsorship Sponsorship opportunities starting from $500 per year, offering brand visibility to over 130,000 annual golf rounds and 1.5 million practice balls hit. Options include golf cart sponsorship, scorecard sponsorship, and practice facility signage.
• Morning Tee Package Winter morning package offering access to the driving range from opening until 12pm for $25, including coffee and toastie. Not available Wednesday mornings or during Trackman installation works.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BADGE ConstructionscoreStrategic or Co-development Partner · 4 September 2025BADGE Constructions is the construction partner for Collier Park's major redevelopment. Selected after a competitive process to build the new double-story driving range, restaurant, function space, padel courts, and playground.
• ClublinkscoreStrategic or Co-development PartnerClublinks Management is the operator managing Collier Park Golf. They handle venue management, marketing, and day-to-day operations. The venue is owned by City of South Perth.
• Wallace PMminorStrategic or Co-development PartnerProject management partner overseeing the Collier Park redevelopment construction project. Cassie Rodwell serves as Project Director.
• City of South PerthcoreStrategic or Co-development PartnerCity of South Perth is the owner of Collier Park Golf. Mayor Greg Milner participated in the sod-turning ceremony. The City assesses donation requests and community support applications.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Meadow Springs Golf & Country Club: Perth-metro golf and country club offering course play, F&B, and event hosting. Comparable to Collier Park as a Perth-area golf venue combining course access with clubhouse-style amenities and function/event revenue.
• Joondalup Resort: Resort-style golf and leisure venue north of Perth combining a golf course with accommodation, F&B, and event facilities. Comparable to Collier Park's evolving leisure-destination positioning, particularly after the planned new restaurant and function space.
• Wembley Golf Complex: Public-access golf complex in the Perth metropolitan area offering multiple courses, driving range, and family-friendly facilities. Directly comparable to Collier Park as a multi-course public golf venue in the same Western Australia market.
• The Vines Resort: Golf resort in Western Australia's Swan Valley offering course play, hospitality, and event hosting. Comparable as a WA-based golf and leisure venue pursuing diversified F&B, accommodation, and event revenue streams alongside core golf.
• Maylands Peninsula Public Golf Course: Public golf course located in the Perth metro area offering accessible pay-and-play golf without membership requirements. Closely comparable to Collier Park on public-access model, course-based product, and Western Australian geography.
• Riverside Golf Complex: Public golf facility in the Perth metropolitan area offering accessible golf and range facilities. Comparable to Collier Park as a public-access golf venue in the same Western Australia market competing for similar recreational golfer demand.

Emerging players

• X-Golf: Indoor golf simulator and entertainment venue with an Australian footprint, leveraging technology-driven golf experiences. Comparable as an emerging tech-enabled golf-entertainment model that overlaps with Collier Park's Trackman-installation direction.

Broad incumbents

• Topgolf: Global entertainment-focused golf driving range operator combining tech-enabled bays, F&B, and events. Comparable to the post-redevelopment Collier Park (Trackman-equipped range, food and beverage, event hosting) but at significantly larger scale and broader footprint.
• RACV Golf: Royal Automobile Club of Victoria operates golf, leisure, and hospitality venues as part of a broader member services portfolio. Comparable as an established incumbent offering golf, F&B, events, and leisure under a broader institutional structure.

Others

• Clublinks Management: Australian venue management company that operates Collier Park Golf on behalf of the City of South Perth. Directly relevant as the parent operator managing Collier Park and as a peer operator of multiple golf and recreation venues across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collier-park-golf-course
• TikToktiktok.com/@collierparkgolf
• Facebookfacebook.com/collierparkgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collier Park Golf