SDLV
SDLV is a one-person French CRO (Conversion Rate Optimization) training and consulting practice offering online courses, audits, and AI-powered tools to French-speaking e-commerce, SaaS, and digital agency clients. Operated by Florent Kiecken from Lille under the La Cargaison brand.
- Company typePrivate
- Founded2023
- HeadquartersLille, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SDLV does
SDLV is a French sole proprietorship (Auto-entrepreneur, SIREN 840 046 064) operated by founder Florent Kiecken from Lille, France, focused on Conversion Rate Optimization (CRO) training and consulting for French-speaking e-commerce, SaaS, and digital agency markets. The company operates under the La Cargaison brand and delivers a unified content-led platform combining a flagship online training program, direct CRO audit services, and a certification program. Reported scale includes 3,500+ newsletter subscribers, 1,200+ training enrollees, and 130+ brands assisted across six years of operation.
The core product is La Cargaison Premium, a French-language CRO training program comprising 12+ hours of video content, 50+ case studies, 30+ checklists and templates, personal coaching, and a certification exam. The offering is complemented by an Audit CRO consulting service producing prioritized optimization roadmaps, 1-to-1 coaching booked via Calendly, and a custom Claude AI skills package (4 skills: Heuristic Analysis, Research Advisor, Insight Builder, Prioritization) that automates multi-step CRO audit workflows integrated with Notion databases and major analytics platforms (GA4, Microsoft Clarity, Contentsquare) via MCP. The AI feature stack is built on Anthropic Claude and is marketed as a differentiator for the firm's audit methodology.
SDLV operates a freemium go-to-market model: free resources, a weekly Substack newsletter (150+ editions), and a 70+ article blog drive top-of-funnel leads, which are converted to the premium training subscription and higher-margin consulting engagements. Distribution is entirely digital self-serve (web platform) plus direct sales (Calendly) for consulting; geographic focus is France, with all content published in French. The business is bootstrapped with no institutional funding, no employees outside the founder, and a single-product-line dependency on La Cargaison Premium.
SDLV firmographics
Firmographics- Name
- SDLV
- Legal name
- Florent Kiecken
- Website
- https://sdlv.fr
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SDLV is a one-person French CRO (Conversion Rate Optimization) training and consulting practice offering online courses, audits, and AI-powered tools to French-speaking e-commerce, SaaS, and digital agency clients. Operated by Florent Kiecken from Lille under the La Cargaison brand.
- Ownership category
- akta.pro rank
SDLV industry classification
Industry- Product category
- Conversion Rate Optimization Training & Consulting
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where SDLV is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
SDLV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- La Cargaison Premium Training: Premium online CRO training program with +12h of video content, +50 case studies, +30 checklists and templates, personal coaching. Freemium model with free introductory courses and paid premium access.
- CRO Audit Services: Custom CRO/UX analysis and research for client websites. Generates prioritized optimization roadmap. Direct consulting engagement.
- 1to1 Coaching: Personalized coaching sessions for CRO implementation. Booked via Calendly.
- Certification: Online certification exam for CRO proficiency. Nominative certificate for successful candidates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited access |
| Subscription | Annual | La Cargaison Premium - Full training program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SDLV product offering
Product offeringCore offering
SDLV sells a comprehensive online CRO (Conversion Rate Optimization) training program called "La Cargaison Premium" with 12+ hours of video, 50+ case studies, 30+ templates, and certification. It complements the training with paid CRO audit consulting for client websites, a 200+ resource library, 1-to-1 coaching, and downloadable Claude AI skills for automated CRO audits. The business is primarily French-language and serves e-commerce, SaaS, agencies, and freelancers.
Product overview
SDLV operates as a one-person expert practice (Florent Kiecken) offering a unified CRO/UX education and consulting platform. The core product is La Cargaison Premium, a comprehensive online CRO training program. This training is complemented by an Audit CRO consulting service for direct client website optimization, a resource dashboard with 200+ CRO/UX materials, an official CRO Certification exam, 1-to-1 coaching, and proprietary Claude AI skills for automated audit workflows. The company positions itself as the #1 French-language CRO resource, with a weekly newsletter (Substack) and blog content supporting the training ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- La Cargaison Premium (Formation CRO) Comprehensive online CRO (Conversion Rate Optimization) training program with 12+ hours of video content, 50+ case studies, 30+ checklists, templates, and wireframes. Includes personal coaching, Notion templates, and access to a 200+ resource library. Covers CRO basics, research, prioritization, UX/UI and copywriting, A/B testing, AI and CRO, and agency/freelance guidance. Sold as a premium subscription to freelancers, agencies, e-commerce, and SaaS professionals.
- Audit CRO Custom CRO/UX analysis and research service for client websites, producing a prioritized optimization roadmap. Includes video analysis of the client's site, redesign recommendations, and a prioritized action plan for conversion improvement. Sold directly to agencies, e-commerce businesses, and SaaS companies.
- La Cargaison Dashboard (+200 Ressources CRO/UX) Self-serve resource library with 200+ CRO/UX materials including weekly guides, case studies, video analyses, free videos, documents, and video audits. Organized into Guides, Case Studies, Training, Documents, and Video Audits categories. Available via free email signup, with premium-adjacent content behind login.
- Certification CRO Official online certification exam for CRO competency. Successful candidates receive a nominative certificate, official badge for LinkedIn/CV, and recognition of CRO expertise. Targeted at freelancers, consultants, and in-house marketers who require a credential to demonstrate CRO proficiency.
- Coaching 1-to-1 Personalized one-on-one coaching with Florent Kiecken for CRO strategy and implementation. Booked via Calendly. Targeted at training enrollees and mid-market clients needing individualized guidance on CRO execution.
- Claude CRO Skills (4 Skills) Four downloadable custom Claude AI skills trained on 150+ editions of the La Cargaison newsletter and the complete CRO training: (1) Heuristic Analysis evaluating pages on 54 criteria across 5 dimensions, (2) Research Advisor recommending among 16 research methods, (3) Insight Builder transforming raw observations into structured insights, and (4) Prioritization scoring actions by Impact, Confidence, and Ease. Distributed as a standalone ZIP download for CRO practitioners.
Quantifiable outcome
- Training program with +12h video content, +50 case studies, +30 checklists/templates
- +2 more outcomes
Companies that use SDLV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SDLV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
SDLV partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
SDLV competitors and assessment
Company assessmentRegional players
- AB Tasty: AB Tasty is a French-founded personalization and A/B testing platform with significant CRO thought-leadership content. Comparable as a French-based CRO competitor with stronger capitalization and broader product offering.
- Kameleoon: Kameleoon is a European (Paris-based) personalization and A/B testing platform offering CRO experimentation tools. Comparable as a French-headquartered CRO-adjacent company with greater funding and product breadth.
Broad incumbents
- Contentsquare: Contentsquare is a leading digital experience analytics platform with which SDLV directly integrates via MCP. Comparable as a CRO analytics provider with deep French-market presence.
- VWO (Visual Website Optimizer): VWO is an A/B testing and CRO platform with integrated educational resources and research. Comparable to SDLV in combining CRO tooling with thought-leadership content, but at much larger scale.
- Optimizely: Optimizely is a leading experimentation and personalization platform offering CRO tools at enterprise scale. Comparable as a CRO platform competitor with significantly broader capabilities and market reach.
- Hotjar: Hotjar is a behavioral analytics platform (heatmaps, recordings, surveys) widely used by CRO professionals. Comparable as an enabler of CRO workflows referenced in SDLV's audit methodology.
Direct peers
- CXL: CXL is a leading conversion optimization training and research platform offering courses, certifications, and resources. While primarily English-language, it is the closest comparable in CRO education depth and methodology to SDLV's La Cargaison.
- Widerfunnel: Widerfunnel is a CRO agency offering strategy, experimentation, and optimization services combined with thought-leadership content. Comparable to SDLV in combining CRO consulting with educational resources.
- Conversion Rate Experts (CRE): CRE offers conversion rate optimization consulting and training, founded by the authors of 'Making Websites Win.' It is a direct competitor in the CRO training and audit space, though serving English-speaking markets.
Emerging players
- Crobox: Crobox is a CRO and personalization platform focused on segmentation and product discovery. Comparable as an emerging CRO player with overlapping customer segments in e-commerce optimization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SDLV social profiles
Digital presenceSDLV financial estimates
Financial estimateRevenue estimate
Valuation estimate
SDLV leadership team
Management profileNumber of profiles
Profiles1 record
SDLV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SDLV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SDLV
What does SDLV do?
SDLV sells a comprehensive online CRO (Conversion Rate Optimization) training program called "La Cargaison Premium" with 12+ hours of video, 50+ case studies, 30+ templates, and certification. It complements the training with paid CRO audit consulting for client websites, a 200+ resource library, 1-to-1 coaching, and downloadable Claude AI skills for automated CRO audits. The business is primarily French-language and serves e-commerce, SaaS, agencies, and freelancers.
Is SDLV a public or private company?
SDLV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SDLV founded?
SDLV was founded in 2023. It employs 1 to 10 people.
Where is SDLV based?
SDLV is headquartered in Lille, France, in the Europe region.
How does SDLV make money?
Four revenue lines are on record. La Cargaison Premium Training is the primary driver. The others are CRO Audit Services, 1to1 Coaching and certification.
Who are SDLV's main competitors?
Regional players on record are AB Tasty and Kameleoon. Broad incumbents are Contentsquare, VWO (Visual Website Optimizer), Optimizely and Hotjar. Direct peers are CXL, Widerfunnel and Conversion Rate Experts (CRE). Crobox is listed as an emerging player.
Does SDLV have an API?
No public API is recorded for SDLV.
What industry is SDLV in?
SDLV's product category is Conversion Rate Optimization Training & Consulting. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 611430 and its SIC code is 8742.