Crobox
Crobox is an Amsterdam-based AI-powered guided selling platform that helps enterprise and mid-market ecommerce retailers reduce choice overload, increase conversion, and lift AOV through conversational Product Finders, recommenders, dynamic messaging, and conversational AI assistance.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crobox does
Crobox B.V. is an Amsterdam-headquartered software company founded in 2014 that builds an AI-powered, omnichannel product discovery and guided selling platform for enterprise and mid-market ecommerce brands. The core offering is a unified suite — Product Finder (conversational guided-selling quizzes), Product Recommender (intent-driven personalization), Dynamic Messaging (behaviorally-triggered badges and banners), Product Data Enrichment (translation of technical specs into shopper-language attributes), and Product Comparison — coordinated through a single behavioral-psychology-driven promotion engine, with a newer conversational Sagent AI Shopping Assistant layered on top. Underlying technology combines consumer-psychology modeling, predictive behavioral analytics, and recommendation engines operating across text, structured-data, and multimodal modalities, and integrates with an estimated 99% of ecommerce platforms including Shopify Plus, Salesforce Commerce Cloud, commercetools, and SAP Commerce.
The platform targets B2C and B2B ecommerce retailers with large catalogs and choice-overload problems, with named concentration in Sports & Outdoor, Beauty & Intimates, and Home & Appliances verticals. Disclosed enterprise logos include IKEA, ASICS, Foot Locker, PUMA, Salomon, OXO, Bissell, Osprey, Joolz, Love Stories, and Classic Football Shirts, with reported outcomes averaging +259% conversion uplift, +15% AOV, and 4.7x ROI across the customer base, and category-vertical outcomes ranging from 8x to 41.5x ROI.
Crobox monetizes primarily through tiered SaaS subscriptions (Essential, Advanced, Enterprise) with 12-month minimum commitments, layered with usage-based engagement bundles tied to monthly website traffic, one-time onboarding fees, and managed-service analytics in the Enterprise tier. Distribution is enterprise field sales augmented by inside sales, partner referrals through ecommerce platform agencies, and a recently launched customer Ambassador Program. The company operates with a headcount in the 11-50 range from a single Amsterdam office on a hybrid model, operates multilingual sites across five European languages, and discloses only $1.25M of funding (2016) — pointing to a founder-controlled, capital-efficient operating posture rather than a venture-scaled one.
Crobox firmographics
Firmographics- Name
- Crobox
- Legal name
- Crobox B.V.
- Website
- https://crobox.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crobox is an Amsterdam-based AI-powered guided selling platform that helps enterprise and mid-market ecommerce retailers reduce choice overload, increase conversion, and lift AOV through conversational Product Finders, recommenders, dynamic messaging, and conversational AI assistance.
- Ownership category
- akta.pro rank
Crobox industry classification
Industry- Product category
- Guided Selling Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Crobox is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Crobox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Monthly license fee for access to the Crobox platform including a predetermined number of engagements with selected experiences. Pricing scales with catalog size, traffic volume, and which modules are activated. Most engagements start with 12-month commitments.
- Engagement Bundles: Additional monthly engagement bundles available for purchase when customers exceed the number of engagements included in their plan. Calculated based on average monthly website visitors.
- Professional Services (Onboarding): One-time onboarding fee covering setup, configuration, training sessions, documentation access, and initial integration support. Additional advanced setup and customization available in higher-tier packages.
- Enterprise Custom Services: Enterprise plan includes managed-service analytics and custom services beyond standard platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan - Product Finder only for small D2C businesses |
| Subscription | Monthly | Advanced Plan - Full platform access for growing businesses |
| Subscription | Multi-year contract | Enterprise Plan - Full suite with dedicated team and advanced integrations |
| Usage-based | Monthly | Additional Engagement Bundles |
| One time/ perpetual license | Pay-as-you-go | Onboarding Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Crobox product offering
Product offeringCore offering
Crobox offers an AI-powered omnichannel product discovery and guided selling platform for ecommerce brands. The platform combines behavioral psychology with AI to deliver Product Finders, personalized recommendations, dynamic messaging, product data enrichment, and product comparison tools. Its Sagent AI Shopping Assistant adds conversational guidance. The platform integrates with 99% of ecommerce platforms including Shopify Plus, Salesforce Commerce Cloud, commercetools, and SAP Commerce.
Product overview
Crobox is an AI-powered omnichannel product discovery and guided selling platform for retail and ecommerce brands, built on behavioral psychology and data science. The platform operates as a unified system where the core Product Finder (quiz-style discovery) connects to a Product Recommender (intent-driven suggestions), Dynamic Messaging engine (adaptive badges and banners), Product Data Enrichment (translating technical specs into customer-language attributes), and Product Comparison tools — all coordinated through a single promotion engine. The newer Sagent AI Shopping Assistant adds conversational AI-driven guidance to the portfolio. The platform is offered across three tiers (Essential, Advanced, Enterprise) and integrates with major ecommerce platforms including Shopify Plus, Salesforce Commerce Cloud, commercetools, and SAP Commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Sagent: AI-powered shopping assistant for ecommerce
- Product Finder
- Product Data Enrichment
- Product Recommender
- Dynamic Messaging
- Product Comparison
Products and services
- Sagent AI-Powered Shopping Assistant AI-powered conversational shopping assistant that engages shoppers with personalized, context-aware questions to guide them to the right products, functioning as an online in-store associate. Targeted at enterprise and mid-market ecommerce brands.
- Product Finder
Quantifiable outcome
- +259% Conversion Rate Uplift
- +11 more outcomes
Companies that use Crobox
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Crobox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Crobox partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Shopify PluscoreCrobox integrates with Shopify Plus as part of its 99% ecommerce platform coverage. The partnership enables Shopify Plus merchants to access Crobox's guided selling solutions including Product Finders, Dynamic Messaging, and Product Data Enrichment.
- Salesforce Commerce CloudcoreCrobox integrates with Salesforce Commerce Cloud, allowing Salesforce merchants to implement guided selling experiences on their commerce platforms.
- commercetoolscorePartnership with commercetools to provide guided selling capabilities for merchants using the commercetools commerce platform.
- SAP CommercecoreCrobox works with SAP Commerce agencies to implement guided selling solutions for SAP Commerce Cloud merchants.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Crobox competitors and assessment
Company assessmentDirect peers
- Dynamic Yield: Personalization and CRO platform for ecommerce and retail brands, offering product recommendations, A/B testing, and dynamic content — a direct competitor to Crobox's Product Finder, Recommender, and Dynamic Messaging modules.
- Nosto: AI-driven ecommerce personalization platform providing product recommendations, personalized content, and onsite targeting; comparable to Crobox in serving mid-market and enterprise D2C brands with similar product discovery use cases.
- Rebuy: Ecommerce personalization and product recommendation engine used by Shopify Plus and other D2C brands; overlaps directly with Crobox's Product Recommender and Dynamic Messaging capabilities on similar target customers.
- Algolia Recommend: Search and product recommendation API used by ecommerce retailers to surface personalized results and 'frequently bought together' suggestions; competes with Crobox's Product Recommender and Sagent conversational experiences.
- Klevu: AI-powered ecommerce search and discovery platform with product recommendations, category merchandising, and personalization for mid-market D2C brands; directly comparable in functionality and customer profile.
- LimeSpot: Ecommerce personalization suite offering product recommendations, upsells, and conversion-boosting on-site experiences; comparable mid-market positioning to Crobox with overlapping conversion-uplift value proposition.
Broad incumbents
- Optimizely: Large experimentation, personalization, and CMS platform used by enterprise retailers for A/B testing, recommendations, and content personalization; broader portfolio than Crobox but overlaps in CRO/testing capabilities.
- Monetate: Enterprise personalization platform for ecommerce offering product recommendations, A/B testing, and 1:1 personalization; broader incumbent with overlapping capabilities to Crobox's guided selling stack.
Emerging players
- Constructor.io: AI-first product discovery and search platform with personalized recommendations and shopper behavior learning, focused on enterprise retail; emerging competitor to Crobox's recommendation engine with a strong AI/data focus.
- Findify: Ecommerce search, recommendations, and personalization provider for Shopify and other platforms; niche competitor with overlapping AI product discovery capabilities for mid-market merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Crobox social profiles
Digital presenceCrobox compliance and trust
Trust signalCompliance1 record
Crobox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crobox leadership team
Management profileNumber of profiles
Profiles7 records
Crobox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crobox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crobox
What does Crobox do?
Crobox offers an AI-powered omnichannel product discovery and guided selling platform for ecommerce brands. The platform combines behavioral psychology with AI to deliver Product Finders, personalized recommendations, dynamic messaging, product data enrichment, and product comparison tools. Its Sagent AI Shopping Assistant adds conversational guidance. The platform integrates with 99% of ecommerce platforms including Shopify Plus, Salesforce Commerce Cloud, commercetools, and SAP Commerce.
Is Crobox a public or private company?
Crobox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crobox founded?
Crobox was founded in 2014. It employs 11 to 50 people.
Where is Crobox based?
Crobox is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Crobox make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are engagement Bundles, professional Services (Onboarding) and enterprise Custom Services.
Who are Crobox's main competitors?
Direct peers on record are Dynamic Yield, Nosto, Rebuy, Algolia Recommend, Klevu and LimeSpot. Broad incumbents are Optimizely and Monetate. Emerging players are Constructor.io and Findify.
Does Crobox have an API?
No public API is recorded for Crobox.
What industry is Crobox in?
Crobox's product category is Guided Selling Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541511 and its SIC code is 7372.