Matarromera

What Matarromera does

Matarromera is a privately-held, family-owned Spanish wine group headquartered in Valbuena de Duero, Valladolid, operating as BODEGA MATARROMERA, SL since 1988. The group controls 11 wineries spanning 7 appellations of origin (Ribera del Duero, Rioja, Rueda, Cigales, Toro, Ribeiro, Rías Baixas) and distributes to nearly 80 countries. The product portfolio centers on two flagship brands — Matarromera (premium Ribera del Duero reds including Crianza, Reserva, Gran Reserva, Prestigio, Pago de las Solanas, Esencia) and Melior (multi-varietal reds and whites) — supported by CM de Matarromera (Rioja), Emina, Cyan, Valdelosfrailes, Casar de Vide, Sanclodio, and Viña Caeira. Adjacent lines include Win Sin Alcohol (dealcoholized wines via Spinning Cone Column molecular deconstruction), Esdor cosmetics (polyphenol-based skincare), and Oliduero extra virgin olive oil.

The operating model layers Industry 4.0 and precision-agriculture technology on top of traditional winemaking. Documented technical capabilities include artificial-vision bottling-line inspection, drone and satellite-based precision viticulture for phenological monitoring, ozone-treated irrigation water developed through the Vitinnat project, smart labels for traceability, an integrated Winery 4.0 management platform, and a Spinning Cone Column facility for de-alcoholization. Production is anchored by a semi-buried flagship winery in Valbuena de Duero renovated between 2020 and 2021 under the €10M+ 'Esencia Matarromera' project.

Revenue is generated through three channels: direct-to-consumer e-commerce via tienda.matarromera.es, wine tourism and tasting experiences at the group's winery locations, and retail and Horeca distribution in Spain alongside international export. Customer acquisition blends event-driven exposure (Barcelona Wine Week, Wine Spectator rankings, high-profile national occasions such as the Goya Awards and the wedding of the King and Queen of Spain) with a proprietary loyalty program, Club Esencia, which offers 20% discounts, free Peninsula shipping, and concierge service. Pricing is not publicly disclosed, and no enterprise-customer concentration is referenced in available data.

Name

Matarromera

Legal name

BODEGA MATARROMERA, SL

Website

https://matarromera.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Matarromera is a family-owned Spanish wine group operating 11 wineries across 7 appellations of origin, producing premium and alcohol-free wines, cosmetics, and olive oil. The company serves global consumers through direct e-commerce, wine tourism, and retail distribution to nearly 80 countries.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• Spanish appellations of origin
• Wine tourism experiences
• Alcohol-free winemaking
• Family winery group

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Premium Wine Sales: Sale of premium and ultra-premium wines under multiple brands (Matarromera, Melior, CM de Matarromera, Emina, Valdelosfrailes, Cyan, Casar de Vide, Sanclodio, Viña Caeira, Win Sin Alcohol) across 7 appellations of origin. Includes wines at various price points from Crianza to Gran Reserva and single-vineyard Pago wines.
2. Wine Tourism Experiences: Paid wine tourism visits and experiences at Bodega Matarromera and other group wineries, including guided tours, tastings, and exclusive private experiences. The winery has been recognized for its wine tourism leadership.
3. E-commerce (Direct Online Sales): Direct-to-consumer online wine sales through the company's own e-commerce platform (tienda.matarromera.es), serving customers domestically in Spain and internationally.
4. Cosmetics (Esdor): Sale of Esdor cosmetic products derived from winemaking by-products, available through the group's e-commerce platform.
5. Extra Virgin Olive Oil (Oliduero): Production and sale of Oliduero extra virgin olive oil and almonds, leveraging the group's agricultural presence.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bodegas Familiares Matarromera produces and sells premium and ultra-premium Spanish wines across 7 appellations of origin (Ribera del Duero, Rioja, Rueda, Cigales, Toro, Ribeiro, Rías Baixas) through 11 wineries under brands such as Matarromera, Melior, CM de Matarromera, Emina, Valdelosfrailes, Cyan, Casar de Vide, Sanclodio, and Viña Caeira, including alcohol-free wines under Win. The group also offers wine tourism, olive oil (Oliduero), and wine-derived cosmetics (Esdor).

Product overview

Bodegas Familiares Matarromera operates as a multi-winery group producing premium wines across 7 Spanish appellations of origin through 11 wineries. The core offerings center on two main wine brands: Matarromera (Ribera del Duero premium reds including Crianza, Reserva, Gran Reserva, Prestigio, Pago de las Solanas, and Esencia) and Melior (including Melior 3, Tinto, Verdejo, Sauvignon, Albillo, and 9 meses varietals). The group also offers specialty products including Win Sin Alcohol (dealcoholized wines using molecular deconstruction), Esdor Cosmetics (wine-derived skincare), and Oliduero olive oil. Supporting services include Club Esencia membership (with 20% discounts and personalized concierge), enotourism experiences at their iconic winery, and virtual 3D tours. The portfolio extends to affiliated brands including Emina (Ribera del Duero and Rueda), CM de Matarromera (Rioja), Casar de Vide and Sanclodio (Ribeiro), and Viña Caeira (Rías Baixas).

Differentiator

Problem solved

Functional benefit

Brands

• Melior: Wine brand producing multiple varieties including Melior 3, Melior Tinto, Melior Verdejo, Melior Sauvignon, Melior Albillo, and Melior 9 meses
• Emina
• Club Esencia
• Win
• Esdor
• CM de Matarromera
• Cyan
• Valdelosfrailes
• Oliduero

Products and services

• Matarromera wine brand Flagship premium red wine brand from D.O. Ribera del Duero, producing Crianza, Reserva, Gran Reserva, Prestigio, Pago de las Solanas, and Esencia varietals for individual wine consumers, collectors, and gifting.
• Melior wine line Wine line including Melior 3, Melior Tinto, Melior Verdejo, Melior Sauvignon, Melior Albillo, and Melior 9 meses varietals, targeting individual wine consumers.
• Win Sin Alcohol (dealcoholized wines) Alcohol-free wines made from Verdejo or Tempranillo grapes using Spinning Cone Column molecular deconstruction technology, preserving polyphenols and antioxidants for individual consumers seeking non-alcoholic options.
• Club Esencia membership Exclusive paid membership club for individual wine enthusiasts offering 20% discounts on premium wines, personalized wine consultant, preferential access to new releases, free Peninsula shipping, and enotourism experiences.
• Enotourism experiences at Bodega Matarromera Paid wine tourism activities including guided tours of the semi-buried winery facilities, tasting sessions in five tasting rooms, varietal garden visits, and virtual 3D tours, offered to individual visitors and private event clients.
• Esdor cosmetics line Cosmetic skincare products derived from wine extracts, leveraging antioxidant properties of polyphenols from winemaking by-products, sold to individual consumers.
• Oliduero extra virgin olive oil and almonds Extra virgin olive oil and almonds produced from company-owned olive groves, packaged for retail sale alongside wines to individual consumers.
• Emina wine sub-brand Wine brand under the Bodegas Familiares Matarromera umbrella producing wines from D.O. Ribera del Duero and D.O. Rueda appellations, marketed to individual consumers.
• CM de Matarromera wine brand Carlos Moro's wine project in D.O.Ca. Rioja, producing CM and CM Prestigio wines from San Vicente de la Sonsierra vineyards, sold to individual consumers and Horeca.
• Matarromera Esencia limited edition wine Limited production commemorative wine (maximum 4,000 bottles) created during the Esencia Matarromera renovation project, sold to individual collectors and enthusiasts.

Quantifiable outcome

• Matarromera is the first Spanish company with AENOR carbon footprint certification
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Alltech Crop ScienceminorStrategic or Co-development Partner · 7 May 2024Bodega Matarromera was selected by Alltech Crop Science to participate in an agricultural project in which the CIMA cluster works on the future of agriculture, focusing on promoting change towards more sustainable agricultural practices, emphasizing precision nutrition and soil health.
• Pago de CarraovejascoreStrategic or Co-development Partner · 6 September 2023Bodega Matarromera, Pago de Carraovejas, and Ence - Energía y Celulosa formed the VINEBOX consortium for sustainable and integral valorization in cascade of vine pruning waste. The R&D project aims to dynamize the wine sector through collection and storage of vine prunings to develop new high-value products, including the successful production of a paper reel from vine pruning cellulose.
• Ence - Energía y CelulosacoreStrategic or Co-development Partner · 6 September 2023Ence - Energía y Celulosa collaborated with Bodega Matarromera and Pago de Carraovejas on the VINEBOX project for sustainable vine pruning waste valorization, contributing pulp and cellulose expertise and successfully producing a paper reel from vine pruning waste.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Familia Torres: Largest family-owned Spanish wine group with multi-region Spanish and international estates. Comparable in family control, multi-appellation footprint, premium brand portfolio, and climate-adaptation R&D leadership.
• CVNE (Compañía Vinícola del Norte de España): Historic Spanish wine group operating across Rioja and Ribera with multiple sub-brands (Cune, Imperial, Viña Real, Contador). Comparable in multi-brand portfolio architecture and heritage-driven premium positioning.
• Grupo Faustino: Spanish wine group with broad Rioja and multi-region portfolio plus international distribution. Comparable in multi-brand multi-D.O. structure and export-led strategy, though at a larger scale.

Direct peers

• Pago de Carraovejas: Premium Ribera del Duero winery and VINEBOX consortium partner of Matarromera. Comparable in D.O. focus, premium tier positioning, wine tourism investment, and ESG/sustainability program scope.
• Protos Bodega Ribera Duero: Historic Ribera del Duero winery with comparable production scale, multi-tier portfolio, and Spanish heritage positioning. Direct rival for premium Ribera del Duero shelf space domestically and abroad.
• Vega Sicilia: Spain's most iconic ultra-premium Ribera del Duero producer. Closest comparable on quality tier, prestige positioning, allocation-based demand, and international collector market — though at a higher price ceiling than Matarromera.
• La Rioja Alta: Long-established premium Rioja house with multi-tier portfolio and global on-trade presence. Comparable in traditional/heritage positioning, Gran Reserva leadership, and export reach.
• Bodegas Emilio Moro: Family-owned Ribera del Duero producer with similar scale, premium positioning, and DTC operations. Most direct Spanish comparability: multi-generational family stewardship, premium tier skew, and significant international export footprint.
• Marqués de Murrieta: Premium Rioja DOCa producer with strong international distribution and wine tourism offering. Comparable in premium positioning, heritage brand equity, and export-led growth strategy.
• Bodegas Roda: Premium Rioja winery focused on terroir-driven reds with strong international critical acclaim. Comparable in ultra-premium tier focus, R&D investment in vineyard precision, and limited-edition releases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Matarromera
• YouTubeyoutube.com/user/grandesvinosdelduero
• Facebookfacebook.com/matarromera
• Instagraminstagram.com/matarromera_
• LinkedInlinkedin.com/company/bodegasfamiliaresmatarromera

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matarromera