What CarDay does

CarDay operates as a digital-first media platform dedicated exclusively to electric vehicle coverage. The core product is the WordPress-based website at carday.com, which publishes news articles, model reviews, and an audio podcast series (CarDay Cast) covering EV models from manufacturers including Tesla, Rivian, BMW, Nissan, and Ford. Supporting products include categorized EV reviews content and an EV news blog, with all material freely accessible to a global audience. The technical stack is standard WordPress with podcast hosting integrations for RSS, iTunes, and Android distribution, and no proprietary technology components are documented.

The company's monetization is concentrated on third-party display advertising placements, with visible inventory slots (e.g., 336x280 px units) on the website. There is no subscription paywall; instead, the company operates a content-led go-to-market model using blog content, podcast, social media (Facebook, X, LinkedIn, Instagram), and email newsletter to attract and retain an audience of approximately 60,000+ worldwide subscribers. There is no disclosed pricing model and revenue figures are not publicly disclosed.

CarDay was founded in 2000 and operates with a small team of 11-50 employees led by founder and CEO Finlay Rees, alongside Chief Editor Kiera Hunt and Senior News Editor Leon Sharp. The firm's stated headquarters is Norwood, with a mailing P.O. Box address in Los Angeles, California, consistent with a digital-first operating model. A 2000 funding round is recorded at $25 million involving Citi, Goldman Sachs, Odeon Capital Partners, and Sierra Ventures, anchoring a notable divergence between the company's original auction-era positioning and its current EV media operations.

Name

CarDay

Legal name

CarDay

Website

https://carday.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

CarDay is a digital media platform publishing electric vehicle news, model reviews, and a podcast for a global audience of EV enthusiasts, monetized through website display advertising and operated by a small editorial team.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: The website monetizes through display advertising placements, as evidenced by the 'Your Ad Here' section visible on the homepage. The site accepts third-party advertisements in standard display ad formats (336x280 px).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CarDay operates a digital media platform delivering daily news, model reviews, and a podcast series exclusively covering electric vehicles. Content is freely accessible to a global audience of EV enthusiasts and is monetized through display advertising placements on the website.

Product overview

CarDay operates as a unified online media platform dedicated to electric vehicle coverage. The core product is the CarDay.com website, which publishes news articles and reviews about EVs. Supporting the main platform is the CarDay Cast podcast series, which provides audio content about electric vehicles. The platform also features categorized content including EV reviews and an EV news blog, all focused on informing readers about new electric car models, pricing, features, and industry developments.

Differentiator

Problem solved

Functional benefit

Products and services

• CarDay Website

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Autoblog: Autoblog is a long-running online automotive publisher covering news, reviews, and first drives across EVs and ICE vehicles. While broader in scope than CarDay, it competes for similar ad budgets and search traffic on EV-related queries.
• Carscoops: Carscoops is a digital auto publisher focused on industry news, spy shots, reviews, and features with strong EV coverage. It competes with CarDay for enthusiast audiences and automaker advertising dollars, particularly on breaking EV news.
• TopSpeed: TopSpeed is a digital auto publication covering news, reviews, and features across ICE and electric vehicles with a similar ad-supported editorial model. It overlaps with CarDay in audience and category breadth, particularly in enthusiast EV content.
• Green Car Reports: Green Car Reports focuses on electrified and environmentally focused vehicles, with news, reviews, and analysis similar to CarDay. It is a long-established digital auto publication that competes for EV-curious shoppers and green-mobility ad spend.
• InsideEVs: InsideEVs is a leading EV-dedicated publication offering news, reviews, and buyer guides, monetized through display advertising and sponsored content. It competes directly with CarDay for both EV reader attention and automaker/charging-network ad budgets, with greater editorial scale.
• Electrek: Electrek is one of the most prominent EV-focused digital news publishers, covering EV news, reviews, and analysis with a similar editorial-led, ad-supported model. It is the closest direct competitor to CarDay in scope and audience, but operates at materially larger scale as part of the 9to5Mac network.
• Jalopnik: Jalopnik is an enthusiast-focused digital auto publication covering the automotive world with editorial flair, including dedicated EV coverage. It competes for the same enthusiast reader demographic as CarDay and shares a similar display-ad-supported business model.

Broad incumbents

• Car and Driver: Car and Driver is a flagship automotive media brand with extensive digital EV coverage including reviews, comparisons, and news. As a Hearst-published incumbent, it competes for both audience and ad dollars but covers the full auto spectrum, not just EVs.
• The Verge: The Verge maintains a high-profile transportation/auto desk with significant EV coverage, reaching a tech-adjacent audience that overlaps with CarDay's EV-curious readers. It is a Vox Media property with vastly greater scale and brand authority.
• MotorTrend: MotorTrend is a major incumbent automotive media brand spanning digital, print, and video, with extensive EV coverage through InsideEVs and its own EV-focused verticals. It competes with CarDay as a much larger, multi-platform incumbent capturing the same ad budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarDay