Roland Garros

What Roland Garros does

Roland Garros is the official brand of the French Open, one of four Grand Slam tennis tournaments and one of the most prestigious annual events in professional tennis. The tournament was first held in 1891 and is owned and operated by the Fédération française de tennis (FFT), a national sports federation headquartered in Paris. Stade Roland Garros, located in Paris, serves as the home venue and the event typically runs in late May and early June each year; the 2027 edition is confirmed for 17 May to 6 June 2027. The organization serves a global audience of tennis fans, broadcasters, sponsors, and on-site spectators across roughly a fortnight of competition.

The commercial product surface spans multiple revenue streams: direct ticket sales across courts and hospitality packages, licensed television and streaming broadcast rights sold to international media partners, a tiered sponsorship program (main partner BNP Paribas; premium partners Emirates, Lacoste, Renault and Rolex; official partners including Accor, ENGIE, Haier, Infosys, Mastercard, Perrier and Wilson), and an official merchandise operation. Distribution occurs through the official website and dedicated ticketing platform, official iOS and Android mobile apps, an e-commerce store, in-venue retail, and a broad international broadcast footprint. Marketing and engagement leverage owned channels across Facebook, X, Instagram, YouTube, TikTok, Pinterest, WhatsApp, and a comprehensive news/photo/video hub.

Digital product investment centers on the official mobile apps for tournament information and live scores, the Roland Garros 3D Museum (a virtual museum experience powered by partner Infosys), the RG Gaming Zone fan-competition platform, push notifications delivered through partner Wonderpush, and a sustainability-linked Dark Mode feature co-developed with ENGIE. Pricing for tickets and hospitality is not publicly disclosed and is handled through a dedicated ticketing platform operating on a transaction-based model. The entity is not publicly traded and has no venture or private equity ownership; it operates as a non-commercial national sports asset under the FFT, with no direct revenue figures disclosed.

Name

Roland Garros

Legal name

Fédération française de tennis

Website

https://rolandgarros.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Short description

Roland Garros is the official organization behind the French Open, one of the four Grand Slam tennis tournaments held annually in Paris since 1891 and owned by the French Tennis Federation. It serves a global audience of fans, broadcasters, and sponsors via ticketing, broadcast rights, a tiered sponsor portfolio, merchandise, and a digital product ecosystem including mobile apps, a 3D museum and a gaming zone.

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament / Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Grand slam tennis
• Professional tennis tournament
• Ticket sales
• Sports broadcasting
• Tennis merchandise

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Ticket Sales: Direct ticket sales for tournament matches, with various seating categories and hospitality packages
2. Broadcasting Rights: Television and streaming broadcast rights sold to global media networks for live tournament coverage
3. Sponsorship and Partnerships: Tiered sponsorship program including main partner (BNP Paribas), premium partners (Emirates, Lacoste, Renault, Rolex), and official partners (Accor, ENGIE, Haier, Infosys, Mastercard, Perrier, Wilson)
4. Merchandise and Store: Official Roland Garros merchandise including player towels, apparel, and commemorative items sold through the online store

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Roland Garros organizes and stages the French Open, an annual Grand Slam clay-court tennis tournament held at Stade Roland Garros in Paris in late May and early June. The commercial offering surrounds ticketed attendance at matches, broadcast rights sold to global media, multi-tier sponsorship activations, official merchandise, and a suite of digital fan-engagement products including a mobile app, gaming zone, 3D virtual museum, and news platform.

Product overview

Roland Garros is the official organization for the French Open Grand Slam tennis tournament. Its digital product portfolio consists of the Roland Garros Official Mobile App (iOS/Android) providing tournament updates, live scores, and player tracking with push notifications; the RG Gaming Zone offering daily fan competitions; the Roland Garros 3D Museum (powered by Infosys) providing immersive virtual museum experiences; an Official Store for merchandise; and a comprehensive News Feed platform with articles, videos, and photo galleries.

Differentiator

Problem solved

Functional benefit

Brands

• RG Gaming Zone: Online gaming zone offering daily challenges and competitions for tennis fans
• RG 3D Museum

Products and services

• Roland Garros Official Mobile App Official iOS and Android application providing tournament updates, live scores, player tracking, push notifications for favorite players, and access to news, videos, and photo galleries for global tennis fans.
• RG Gaming Zone Online gaming platform featuring daily challenges and competitions where tennis fans can compete against other fans worldwide and win rewards.
• Roland Garros 3D Museum Immersive 3D virtual museum experience featuring three exclusive rooms, powered by Infosys, allowing visitors to explore the history and atmosphere of Roland Garros.
• Roland Garros Official Store Online merchandise store offering official tournament merchandise including player towels, apparel, and souvenirs.
• French Open Tournament Ticketing Ticketed access to the annual French Open Grand Slam clay-court tennis tournament at Stade Roland Garros in Paris, with various seating categories and hospitality packages sold via the official website.
• French Open Broadcast Rights Television and streaming broadcast rights licensed to global media networks for live coverage of the French Open tournament.
• Roland Garros Sponsorship Program Tiered sponsorship program including main partner (BNP Paribas), premium partners (Emirates, Lacoste, Renault, Rolex), and official partners (Accor, ENGIE, Haier, Infosys, Mastercard, Perrier, Wilson) providing brand association and activation opportunities during the tournament.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered main partner, premium partner and official partner.

• BNP Paribasmain partnerGTM or Marketing PartnerBNP Paribas serves as the main partner of Roland Garros, with their logo prominently displayed on the official website. The partnership represents a flagship banking and financial services sponsorship in tennis.
• Emiratespremium partnerGTM or Marketing PartnerEmirates airline is a premium partner of Roland Garros, providing airline sponsorship and travel-related partnership benefits.
• Lacostepremium partnerGTM or Marketing PartnerLacoste serves as a premium partner, providing apparel and fashion sponsorship for the tournament.
• Renaultpremium partnerGTM or Marketing PartnerRenault automobile is a premium partner of Roland Garros, providing vehicle sponsorship and automotive partnership.
• Rolexpremium partnerGTM or Marketing PartnerRolex is a premium partner and official timekeeper of Roland Garros, representing a prestigious luxury watch brand partnership.
• Accorofficial partnerGTM or Marketing PartnerAccor hotel group serves as an official partner, providing hospitality and accommodation-related sponsorship.
• ENGIEofficial partnerGTM or Marketing PartnerENGIE energy company partners with Roland Garros on the dark mode feature, promoting energy efficiency and environmental sustainability. A black pixel uses less energy to illuminate the screen, reducing battery consumption by 63%.
• Haierofficial partnerGTM or Marketing PartnerHaier electronics and appliances brand serves as an official partner of Roland Garros.
• Infosysofficial partnerTechnology or IntegrationInfosys powers the Roland Garros 3D Museum experience, providing technology integration for virtual museum tours. The partnership delivers digital innovation through 3 exclusive virtual rooms.
• Mastercard (Priceless)official partnerGTM or Marketing PartnerMastercard Priceless program serves as an official partner, providing payment technology and experiential marketing partnership.
• Perrierofficial partnerGTM or Marketing PartnerNestlé Perrier mineral water brand is an official partner of Roland Garros.
• Wilsonofficial partnerGTM or Marketing PartnerWilson tennis equipment brand is an official partner, providing tennis racket and sports equipment sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Open (Tennis Australia): Another Grand Slam tennis tournament. Direct peer on event-driven GTM, global broadcast distribution, tiered sponsorships, and digital fan engagement — and an increasingly important rival on digital innovation and off-season player activation.
• BNL Italian Open (Internazionali d'Italia): Premier clay-court Masters 1000 event held in Rome immediately preceding Roland Garros. Direct comparable as the final clay warm-up and a strong peer on venue operations, hospitality pricing, and Mediterranean market sponsorship dynamics.
• US Open (USTA): The fourth Grand Slam tennis tournament. Comparable in scale, sponsorship depth, and broadcast reach; key peer for North American broadcast pricing and digital fan engagement benchmarks.
• BNP Paribas Open (Indian Wells): Premier Masters 1000 hard-court event. Highly comparable Masters-tier tournament with tiered sponsorship structure (BNP Paribas as title sponsor) — useful peer for sponsorship pricing benchmarks and Masters-level broadcast economics.
• Mutua Madrid Open: ATP/WTA Masters 1000 clay-court tournament held just before Roland Garros. Closely comparable on surface (clay), scheduling, European-venue operations, and Spanish/European fan base — making it a direct lead-in competitor and benchmark for clay swing economics.
• Miami Open: Masters 1000 tennis tournament with strong digital ticketing, hospitality, and international audience. Comparable on event operations, North American broadcast exposure, and Masters-tier revenue scale.
• The Championships, Wimbledon (AELTC): One of the other four Grand Slam tennis tournaments. Wimbledon is the most direct comparable — same sport, same tier of prestige, similar ticket/broadcast/sponsorship revenue model, operated by an organizing body (AELTC) rather than a federation. Head-to-head on broadcast rights, sponsorship pricing, and global fan attention.

Emerging players

• Laver Cup: Recent annual men's tennis team event featuring top players. Emerging competitor for player attention, premium sponsorship dollars, and prime broadcast windows — particularly relevant as a threat to traditional Grand Slams during calendar planning.

Broad incumbents

• ATP Tour: Governing tour body for men's professional tennis. Indirect peer / ecosystem partner — Roland Garros sits within the ATP calendar and is influenced by ATP scheduling decisions, ranking points, and tour-level commercial arrangements.
• WTA Tour: Governing tour body for women's professional tennis. Comparable ecosystem role to ATP — Roland Garros operates as a combined ATP/WTA Grand Slam, making the WTA a structural peer on player relations, scheduling, and women's tour commercial dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rolandgarros
• YouTubeyoutube.com/c/RolandGarros
• Facebookfacebook.com/rolandgarros
• Instagraminstagram.com/rolandgarros
• TikToktiktok.com/@rolandgarros?lang=en
• Pinterestfr.pinterest.com/rolandgarros
• LinkedInlinkedin.com/company/roland-garros-paris-french-open

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Roland Garros