Monitus
Monitus LLC was a web analytics and tracking service for online retailers using the Yahoo Stores platform. Founded in 2000 and based in Mill Valley, California, the service has been discontinued and the company is no longer operational.
- Company typePrivate
- Founded2000
- HeadquartersMill Valley, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
Monitus firmographics
Firmographics- Name
- Monitus
- Legal name
- Monitus LLC
- Website
- https://monitus.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Closed
- Short description
- Monitus LLC was a web analytics and tracking service for online retailers using the Yahoo Stores platform. Founded in 2000 and based in Mill Valley, California, the service has been discontinued and the company is no longer operational.
- Ownership category
- akta.pro rank
Where Monitus is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Markets served
Monitus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Monitus product offering
Product offeringCore offering
Monitus provided web analytics tools for online retailers, with a focus on building solutions tailored to the Yahoo Stores e-commerce platform. The service enabled store owners to instrument their websites via a tracking code and review visitor traffic data. The service has since been discontinued.
Differentiator
Problem solved
Functional benefit
Products and services
- Monitus Web Analytics Service Website tracking and analytics service for online retailers, focused on the Yahoo Stores e-commerce platform. The service used a JavaScript tracking code deployed on retailer sites to capture visitor and traffic data. The service has been discontinued and is no longer operational.
Companies that use Monitus
Customer profileIdeal customer profiles1 record
Monitus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monitus competitors and assessment
Company assessmentDirect peers
- Mixpanel: Product analytics platform tracking user events and funnels on web and mobile. Overlaps with Monitus in the event-level behavioral analytics delivered to online businesses, though Mixpanel targets product and growth teams at venture-backed companies.
- Chartbeat: Real-time digital analytics platform originally focused on content publishers but expanding into broader web analytics. Comparable to Monitus as a small-team web analytics vendor competing in niche segments of the digital measurement market.
- Heap (by Contentsquare): Auto-captured digital analytics platform tracking every user event on web and mobile. Overlaps directly with Monitus's site-level event tracking, now repositioned under Contentsquare's broader digital experience analytics suite.
- Amplitude: Product intelligence platform offering event-based analytics, cohorts, and funnels for digital businesses. Comparable to Monitus in measuring user behavior on commerce and SaaS web properties, though at substantially larger enterprise scale.
- Clicky: Long-running, small-footprint web analytics tool serving SMB websites and online retailers. Closest comparable to Monitus in terms of target customer (small e-commerce operators) and product scope (site-level traffic and event tracking).
- Kissmetrics: Person-based analytics platform with a strong focus on e-commerce merchants and SaaS funnels. Highly comparable to Monitus's focus on online retailer analytics, though typically serving a more sophisticated merchant segment.
- Woopra: Customer journey analytics platform with deep e-commerce integrations (Shopify, Salesforce, etc.). Closely mirrors Monitus's merchant analytics orientation while operating at a larger SMB-to-mid-market scale.
Emerging players
- Hotjar: Behavior analytics tool providing heatmaps, session recordings, and surveys as a complement to traditional traffic analytics. Adjacent to Monitus's value proposition for online retailers seeking qualitative insight into shopper behavior.
Broad incumbents
- Google Analytics: Dominant free web analytics platform from Google that absorbed and replaced the SMB website analytics niche Monitus occupied. Directly comparable as a website traffic and behavior measurement solution for online retailers, though vastly larger in scale and scope.
- Adobe Analytics: Enterprise web analytics product (formerly Omniture SiteCatalyst) widely used by large online retailers. Overlaps with Monitus in core website measurement but operates at a vastly different scale and price point in the upper end of the market.
Market position
Customer concentration
Monitus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monitus leadership team
Management profileNumber of profiles
Monitus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monitus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monitus
What does Monitus do?
Monitus provided web analytics tools for online retailers, with a focus on building solutions tailored to the Yahoo Stores e-commerce platform. The service enabled store owners to instrument their websites via a tracking code and review visitor traffic data. The service has since been discontinued.
When was Monitus founded?
Monitus was founded in 2000.
Where is Monitus based?
Monitus is headquartered in Mill Valley, United States, in the North America region.
Who are Monitus's main competitors?
Direct peers on record are Mixpanel, Chartbeat, Heap (by Contentsquare), Amplitude, Clicky, Kissmetrics and Woopra. Hotjar is listed as an emerging player. Broad incumbents are Google Analytics and Adobe Analytics.
Does Monitus have an API?
No public API is recorded for Monitus.