Woopra
Woopra operates a unified customer journey analytics platform that tracks individual-level user behavior across product, marketing, sales, and support touchpoints, offering analytics, people profiles, automations, and 50+ integrations to 160,000+ customers in SaaS, eCommerce, Mobile, and other verticals via a freemium subscription model.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Woopra does
Woopra, Inc. is a private SaaS company headquartered in San Francisco that operates a customer journey analytics platform serving what the company reports as 160,000+ customers worldwide. The platform unifies event-level user behavior data across product, marketing, sales, and support touchpoints, then visualizes it through three core product modules — Analytics (Journey, Attribution, Cohort, and Retention reports), People (real-time individual-level user profiles consolidating payments, website interactions, email engagement, and feature usage), and Automations (behavior-triggered emails, Slack messages, and Salesforce field updates). A 50+ integration library covers Salesforce, Slack, Marketo, HubSpot, Mailchimp, Segment, Snowflake, MySQL, and PostgreSQL, and vertical-specific solution pages target SaaS, eCommerce, Mobile/Gaming, Finance, Media, Travel, and Automotive segments. The technology layer is delivered through a JavaScript tracking snippet, a documented API, and native iOS and Android applications, with a 2026 rebrand around an "AI Agent" capability that layers process automation and recommendation logic over the analytics foundation.
Woopra's commercial model is a freemium-plus-subscription structure with self-serve signup at app.woopra.com paired with a "Contact Sales" channel for enterprise buyers, indicating a hybrid PLG plus assisted-sales GTM motion. Pricing is published and based strictly on monthly action counts with no hidden fees, positioning the paid tier as a lower-cost alternative to Google Analytics 360 ($150,000+/year cited) and Adobe Analytics. The customer base in available case studies spans startups (CloudApp, Hubstaff, Mayvenn, AllSeated, Lather), SMBs, and enterprise buyers (AppLovin, SERMO, Rentler, iSpot.tv, Vungle) across SaaS, eCommerce, Mobile/Gaming, Healthcare/Social, Real Estate/Tech, TV/Entertainment, and Events verticals. Regulatory posture is mature for a data processor: Woopra is GDPR-compliant (since 2017) and certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, with Appier Netherlands B.V. serving as EU representative.
Operationally, the company runs lean with a disclosed headcount band of 11-50 employees, no disclosed venture funding beyond an early MVI event in 2012, and no public revenue or ARR figures. The firm appears to be founder/management-controlled, with co-founder Elie Khoury as CEO and Jad Younan as CTO referenced in founder records; Elle Morgan heads partnerships. An affiliate relationship with Appier (Appier Pte. Ltd. and Appier Netherlands B.V.) is referenced in the Terms of Service but its corporate structure — parent, sibling, or investor — is not explicitly defined in the available materials. There are no disclosed acquisitions, leadership changes, IPO plans, or restructuring events in the record.
Woopra firmographics
Firmographics- Name
- Woopra
- Legal name
- Woopra, Inc.
- Website
- https://woopra.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woopra operates a unified customer journey analytics platform that tracks individual-level user behavior across product, marketing, sales, and support touchpoints, offering analytics, people profiles, automations, and 50+ integrations to 160,000+ customers in SaaS, eCommerce, Mobile, and other verticals via a freemium subscription model.
- Ownership category
- akta.pro rank
Woopra industry classification
Industry- Product category
- Customer Journey Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industries
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Woopra is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Woopra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (Freemium Model): Woopra operates a freemium model with a free tier offering limited actions per month and data retention. Paid tiers offer higher action limits, longer data retention, and additional features. Pricing is based strictly on action count with no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited actions and data retention |
| Subscription | Annual | Paid tiers with increasing action limits and features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Woopra product offering
Product offeringCore offering
Woopra is a SaaS Customer Journey Analytics platform that tracks every user action across product, marketing, sales, and support touchpoints in real time. It combines individual-level People Profiles, journey/attribution/cohort/retention reporting, behavior-triggered automations, and 50+ one-click integrations (Salesforce, Marketo, HubSpot, Slack, Snowflake) to unify customer data and enable personalized engagement. The platform is sold on a freemium subscription basis with action-count pricing.
Product overview
Woopra is a unified Customer Journey Intelligence platform that combines three core product modules—Analytics, People, and Automations—along with an Integrations (Unify) module. The Analytics module provides reporting capabilities including Journey Reports, Attribution Reports, Cohort Reports, and Retention Reports for tracking customer behavior across touchpoints. The People module enables real-time individual-level user analysis through People Profiles. The Automations module triggers personalized actions (emails, Slack messages, Salesforce updates) based on user behavior. The Integrations module syncs data from 50+ sources including databases, CRMs, and marketing automation platforms. Woopra also offers vertical-specific solutions for SaaS, Mobile, eCommerce, Gaming, Finance, Media, Travel, and Automotive industries, and provides mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Analytics Core analytics module of the Woopra platform providing customer journey reporting, trends, retention, segmentation, and reports (Journey, Attribution, Cohort, Retention) for Product, Marketing, Sales, and Support teams.
- People Real-time individual-level user analysis module providing People Profiles that consolidate payment, website, email, and product feature activity for each user within a single platform.
- Automations Built-in automation module that triggers personalized emails, Slack messages, and Salesforce field updates in real time based on user behavior and attributes.
- Integrations (Unify) Data unification module that syncs and unifies customer data across product, marketing, sales, and support touchpoints via custom tracking and 50+ one-click integrations with databases and SaaS services.
- SaaS Analytics Solution Vertical-specific analytics solution for SaaS companies to track customer journeys, measure feature usage, identify churn, and optimize product adoption.
- Mobile Analytics Solution Vertical analytics solution for mobile applications that tracks user behavior, feature usage, and engagement patterns across mobile devices.
- eCommerce Analytics Solution Vertical analytics solution for e-commerce businesses tracking the customer journey from acquisition through purchase and retention, including cart and lifetime value analysis.
- iOS Mobile Application iOS mobile application providing access to Woopra's customer journey analytics platform on iPhone and iPad with automatic version upgrades.
- Android Mobile Application Android mobile application providing access to Woopra's customer journey analytics platform on Android smartphones and tablets.
Quantifiable outcome
- Customer-centric companies using analytics tools are 60% more profitable than those that aren't (Deloitte study)
- +1 more outcomes
Companies that use Woopra
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Woopra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature7 records
Woopra partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreSalesforce integration allows sales teams to leverage product behavioral data directly from within Salesforce to optimize sales flow and conversions. Automations can update Salesforce fields based on user behavior.
- MarketocoreB2B customers leverage Marketo integration for complete customer journey tracking and marketing automation.
- HubSpotcoreIntegration with HubSpot enables CRM data enrichment and complete customer journey tracking for B2B customers.
- SlackcoreBuilt-in Triggers allow automated Slack messages to be posted based on user behavior and attributes in real-time.
- SegmentcoreSegment integration enables customer data platform connectivity for unified customer analytics.
- AppiercoreAppier is listed as an affiliate of Woopra, Inc. Woopra's Terms are agreed between user and Woopra, Inc., its subsidiaries and affiliated companies (including Appier). Appier Pte. Ltd. handles Singapore jurisdiction agreements.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Woopra competitors and assessment
Company assessmentEmerging players
- FullStory: Digital experience analytics platform combining session replay with behavioral analytics. Comparable to Woopra's People Profiles and journey analytics, with a different emphasis on qualitative session insights.
- Smartlook: Product analytics with event-based tracking, heatmaps, and session replay for web and mobile. Targets similar SMB and mid-market SaaS/eCommerce customers as Woopra, with overlapping journey analytics capabilities.
- Hotjar: Product analytics and user feedback tool (heatmaps, recordings, surveys) for SMB and mid-market websites. Adjacent competitor with simpler funnel/behavioral analytics vs. Woopra's enterprise journey intelligence.
Direct peers
- Mixpanel: Direct product and customer analytics competitor offering event-based user analytics, funnels, retention, and cohort reports for SaaS and digital products. Closely matches Woopra on PLG motion, freemium pricing, and individual-level behavioral analysis.
- Heap (now part of Contentsquare): Auto-captured event analytics platform providing retroactive user behavior analysis. Directly comparable to Woopra's People Profiles and individual-level tracking value proposition for SaaS and digital businesses.
- Pendo: Product experience and analytics platform combining in-app analytics, feedback, and guidance. Overlaps with Woopra's SaaS analytics positioning and feature-usage analytics, but adds onboarding/guidance tooling.
- Kissmetrics: Customer journey and person-level analytics SaaS platform for SaaS and eCommerce. Closely comparable to Woopra's journey analytics and People Profiles with similar mid-market positioning.
- Amplitude: Leading product analytics platform with cohort analysis, journey mapping, and experimentation. Targets the same SaaS, eCommerce, and mobile customers as Woopra and competes head-to-head on People-level analytics and attribution.
Broad incumbents
- Adobe Analytics: Enterprise marketing and customer analytics suite within Adobe Experience Cloud. Competes with Woopra on attribution, segmentation, and journey reporting, but at enterprise scale and price points Woopra explicitly undercuts.
- Google Analytics 360: Google's paid analytics offering in the Google Marketing Platform. Woopra explicitly positions its pricing and People-level analytics against GA360; they share web analytics and integration with Google Ads but differ on real-time individual-level user tracking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Woopra social profiles
Digital presenceWoopra compliance and trust
Trust signalCompliance4 records
Woopra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woopra leadership team
Management profileNumber of profiles
Profiles3 records
Woopra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woopra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woopra
What does Woopra do?
Woopra is a SaaS Customer Journey Analytics platform that tracks every user action across product, marketing, sales, and support touchpoints in real time. It combines individual-level People Profiles, journey/attribution/cohort/retention reporting, behavior-triggered automations, and 50+ one-click integrations (Salesforce, Marketo, HubSpot, Slack, Snowflake) to unify customer data and enable personalized engagement. The platform is sold on a freemium subscription basis with action-count pricing.
Is Woopra a public or private company?
Woopra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woopra founded?
Woopra was founded in 2013. It employs 11 to 50 people.
Where is Woopra based?
Woopra is headquartered in San Francisco, United States, in the North America region.
How does Woopra make money?
One revenue line is on record: subscription (Freemium Model).
Who are Woopra's main competitors?
Emerging players on record are FullStory, Smartlook and Hotjar. Direct peers are Mixpanel, Heap (now part of Contentsquare), Pendo, Kissmetrics and Amplitude. Broad incumbents are Adobe Analytics and Google Analytics 360.
Does Woopra have an API?
Yes. Woopra provides a JavaScript snippet that enables their analytics service for tracking website visitors. The Terms of Service references providing 'snippets of Javascript or other code that enable our analytics service' and allows users to 'copy the snippets of Javascript code and embedding them into your website for analytics or tracking purposes.' Third-party services can access Tracking Data via the API with user approval. Documentation is available at docs.woopra.com. Developer documentation is at docs.woopra.com.
What industry is Woopra in?
Woopra's product category is Customer Journey Analytics. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 5418 and its SIC code is 7310.