Pacific Bookkeeping Service

What Pacific Bookkeeping Service does

Pacific Accounting and Financial, Inc. (PAFI, dba Pacific Bookkeeping Service) is a privately held, founder-led accounting and financial services firm headquartered in Chula Vista, California, founded in 2001 by President Jennifer Davis. The firm delivers an integrated stack of services to small and mid-size businesses across the United States, including general accounting and bookkeeping, CFO-level advisory, payroll processing, human resources support, and tax preparation and planning. It operates a wholly-owned tax division, Pacific Coast Tax Group, Inc., led by Enrolled Agent Christy Almond, and has built a recognizable vertical specialization in restaurant and bar accounting with proprietary prime cost reporting, vendor negotiation, and restaurant-startup advisory services concentrated in the San Diego market.

Service delivery is human-driven rather than technology-driven: no proprietary platform, API, or automation stack is disclosed, and the firm emphasizes that work is never outsourced to contractors. Clients engage directly via phone, email, and the company website (pacificaccounting.com), with growth driven by referrals, client testimonials, blog content, and search-engine optimization rather than channel partners. The firm markets itself as an interactive financial partner offering weekly P&L statements, cost reports, and management coaching rather than a transactional number-cruncher, positioning around education, accountability, and a "No-Yawn Guarantee" of engagement.

Commercially, revenue is generated through recurring professional-services engagements across multiple service lines rather than disclosed subscription pricing, with custom quotes developed per client and no public fee schedule. The customer base spans restaurants, repossession firms, senior care nonprofits, healthcare education organizations, and recruiting companies, with notable concentration of restaurant logos in San Diego. The company is bootstrapped with no institutional funding, has 1-10 employees, and shows no M&A, leadership change, or funding activity in the available record, indicating a stable but not aggressively scaling professional services operation.

Name

Pacific Bookkeeping Service

Legal name

Pacific Accounting and Financial, Inc.

Website

https://pacificaccounting.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Bookkeeping Service (Pacific Accounting and Financial, Inc.) is a Chula Vista-based accounting firm founded in 2001 that provides integrated bookkeeping, CFO advisory, payroll, HR, and tax services to small and mid-size U.S. businesses, with a specialized restaurant vertical serving the San Diego market.

Ownership category

akta.pro rank

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting and Bookkeeping Services: Recurring monthly or ongoing service engagements for full-service accounting and bookkeeping, including daily/weekly/monthly reconciliations, financial statement preparation, accounts receivable/payable management, and cash flow analysis. Services are provided as an integrated package.
2. Tax Preparation and Planning: Tax preparation and planning services delivered through Pacific Coast Tax Group, Inc. (their tax division), including planning, management, and preparation for various entity structures. Christy Almond leads the tax team as an Enrolled Agent with over 11 years of experience.
3. Payroll and HR Services: Full-service payroll processing and human resources support, available as ancillary services for existing PAFI clients. Provided in-house rather than outsourced.
4. Restaurant Advisory Services: Specialized restaurant accounting including prime cost reporting, vendor negotiations, startup advisory for new restaurants (permits, licenses, vendor negotiations), and ongoing restaurant financial management. Offered as a premium service niche.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pacific Accounting and Financial, Inc. (PAFI) provides full-service bookkeeping, accounting, CFO advisory, payroll processing, HR support, and tax preparation to small and mid-size businesses, with a specialized niche in restaurant and bar accounting including prime cost reporting, vendor negotiations, and restaurant startup advisory. Services are delivered by an in-house team that does not outsource work, combining traditional accounting expertise with proactive business coaching and financial insight.

Product overview

Pacific Accounting and Financial, Inc. is a full-service accounting and financial firm founded in 2001, operating as a unified platform with multiple integrated service lines. The core offerings include General Accounting and Bookkeeping Services, Restaurant Accounting Services with specialized prime cost reporting, and CFO-level advisory services. Ancillary services include Payroll and Human Resources, available to existing clients. The company's tax division operates under the sub-brand Pacific Coast Tax Group, Inc., providing comprehensive tax planning and preparation. The firm also offers Restaurant Startup Advisory Services for new restaurant ventures. All services are delivered by an in-house team with no outsourcing to consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Coast Tax Group, Inc. Tax division of Pacific Accounting and Financial providing tax planning, management, and preparation services for individuals and various entity structures including S Corps, C Corps, Partnerships, LLCs, and Non-profits.

Products and services

• General Accounting and Bookkeeping Services Full-service accounting and bookkeeping for businesses including cash flow analysis and management, daily/weekly/monthly reconciliations, financial statement preparation, accounts receivable, and accounts payable management. Delivered as an integrated package by an in-house team with no work outsourced.
• CFO Advisory Services Chief Financial Officer-level advisory services providing financial insights, decision support, and strategic guidance for business growth, including financial coaching and interpretation of financial data for operational and long-term strategic decisions.
• Payroll Services Full-service payroll processing and management for businesses, handled in-house by the PAFI team rather than outsourced.
• Human Resources Services Human Resources support and administration services for businesses including employment law monitoring, EDD claims handling, and HR administration, delivered in-house as part of the firm's integrated back-office offering.
• Restaurant Accounting Services Specialized accounting services for restaurants and bars including prime cost reporting, food and beverage cost analysis, inventory management, vendor negotiations, weekly financial monitoring, employee issue management, EDD claims handling, annual licensing tracking, and restaurant-specific financial coaching. PAFI's signature vertical niche with proven prime cost methodologies.
• Restaurant Startup Advisory Services Consulting services for new restaurant ventures covering permits (Entertainment, DEH, Business License), opening coordination, designer recommendations, and contractor referrals. Supports restaurateurs through the establishment phase with operational and licensing guidance.
• Tax Preparation and Planning Services Comprehensive tax planning, management, and preparation services for Individuals, S Corps, C Corps, Partnerships, Single and Multi-member LLCs, and Non-profits, including resolution of past IRS and FTB notices. Delivered through Pacific Coast Tax Group, Inc., the firm's wholly-owned tax division led by Enrolled Agent Christy Almond.

Quantifiable outcome

• Many clients recoup their investment in accounting services – and more – simply through regular prime cost reporting that enables cost monitoring.
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Macanyak & Co. CPAs: Regional Southern California CPA firm offering bookkeeping, tax, and advisory services to SMBs. Closest geographic and scale comparable to PAFI within the San Diego/Southern California market.

Broad incumbents

• CliftonLarsonAllen (CLA): Large U.S. accounting and advisory firm serving SMB and middle-market clients with full-service accounting, tax, and consulting. Competes with PAFI for clients outgrowing a small firm and seeking broader capabilities.
• KPMG Small Business Services: Big Four accounting firm serving SMBs with bookkeeping, tax, and advisory. Competes with PAFI for clients seeking a recognized brand name, though at higher price points and with less personalized service.
• BDO USA: Top-tier global accounting firm with SMB and middle-market advisory practices. Competes with PAFI for the small-to-mid-size business segment PAFI targets, but offers broader service lines, audit capability, and national/international footprint.

Direct peers

• Bench (by Employer.com): Tech-enabled bookkeeping and accounting platform serving SMBs with monthly close, reconciliations, and financial statements delivered via a software-plus-human model. Directly competes with PAFI's core bookkeeping offering for the SMB segment, with greater scale and brand recognition.
• Pilot: Outsourced bookkeeping, accounting, and CFO services for startups and SMBs, combining dedicated bookkeepers with software tooling. Competes with PAFI for growing SMBs needing integrated bookkeeping plus advisory, though Pilot leans more startup-focused.
• 1-800Accountant: Virtual accounting and tax service for small businesses and individuals offering bookkeeping, tax preparation, payroll, and advisory. Comparable to PAFI's bundled service model, though delivered virtually at national scale rather than regional relationship-based.

Emerging players

• Botkeeper: AI-assisted bookkeeping service combining machine learning with human accountants to deliver automated monthly close for SMBs and accounting firms. Competes with PAFI on the same SMB bookkeeping segment with a technology-led cost structure.
• GreenSlate: Specialized payroll and accounting services for entertainment, production, and hospitality businesses. Overlaps with PAFI's restaurant/bar and hospitality payroll and HR service line with industry-specific expertise.
• Restaurant365: Cloud-based accounting, inventory, and workforce platform purpose-built for restaurants. Represents a software substitute threat to PAFI's restaurant accounting vertical — restaurants could adopt R365 directly and reduce reliance on outsourced bookkeeping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-accounting-financial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Bookkeeping Service