Apotheek Online

Name

Apotheek Online

Legal name

Apotheek Online

Website

https://apotheek-online.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAFAFAI

Pharmacy & Health Essentials Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

SECONDARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Online pharmacy
• Pharmaceutical products
• Health supplements
• Personal care products
• Medical devices

Headquarters

HQ city

Heist-op-den-berg

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Apotheek Online generates revenue through direct product sales of pharmaceuticals, parapharmaceuticals, beauty products, vitamins, supplements, medical devices, and home care products. The business operates as an e-commerce storefront with transactional pricing, offering both prescription and over-the-counter products. Products are sold at discounted prices compared to recommended retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Apotheek Online is a Belgian licensed online pharmacy that sells over 40,000 products from 350 brands, including over-the-counter medicines, prescription pharmaceuticals, beauty and personal care items, vitamins, dietary supplements, baby and pregnancy care, homeopathic remedies, first aid and medical devices, sexual health products, and animal health products. Orders placed before 4 PM are delivered the next day in 95% of cases, with free shipping from €40 at pickup points or €49 for home delivery.

Product overview

Apotheek Online is a Belgian online pharmacy operated by family business Apotheek Nauwelaerts (since 1975), offering a comprehensive e-commerce platform with over 40,000 products from 350 brands. The platform serves as a one-stop digital pharmacy providing prescription medicines, OTC medications, beauty and personal care products (hair, skin, nail, oral care), vitamins and supplements, sports and diet nutrition, pregnancy and baby care, naturopathy products (homeopathy, aromatherapy, essential oils), home care and first aid supplies, sexual health products, and animal health products. The platform emphasizes professional advice, fast delivery (orders before 4 PM delivered next day in 95% of cases), free shipping from €40 at pickup points or €49 at home, and operates as a FAGG-notified pharmacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Geneesmiddelen (Medicines) Over-the-counter medicines covering sore throat, headache, fever, painkillers, cough, nasal congestion, stress, stomach problems, intestinal problems, skin conditions, muscle pain, joint pain, allergies, flu, and smoking cessation products, sold to Belgian consumers.
• Schoonheid & Verzorging (Beauty & Care) Personal care products including hair care, facial care, body care, hand care, foot care, nail care, oral care, eye care, lip care, hygiene, sun products, makeup, wound care, and men's products, sold to Belgian consumers.
• Vitamines & Supplementen (Vitamins & Supplements) Vitamins A, B complex, C, D, E, K, multivitamins, amino acids, antioxidants, omega 3/6/9, Q10, MSM, glucosamine, chondroitin, magnesium, minerals (calcium, iron, zinc), and specialized supplements for pregnancy, babies, and children, sold to Belgian consumers.
• Voeding (Nutrition) Diet foods, sports nutrition (strength, performance, recovery, endurance), tube feeding, baby food, meal replacements, hunger suppressants, fibers, gluten-free foods, and disease-specific nutrition for surgery, diabetes, cancer, COPD, and kidney failure, sold to Belgian consumers.
• Zwangerschap & Baby (Pregnancy & Baby) Breastfeeding supplies, pregnancy vitamins, ovulation tests, pregnancy tests, baby food, diapers (Pampers), pacifiers, baby bottles, bottle warmers, sterilizers, baby monitors, baby care products, thermometers, and self-care products, sold to Belgian consumers.
• Afvallen (Weight Loss) Fat burners, fat binders, hunger suppressants, diuretics, meal replacements, diet foods, slimming tea, slimming creams, cellulose products, sugar substitutes, detox products, carbohydrate blockers, and step counters, sold to Belgian consumers.
• Natuurgeneeskunde (Naturopathy) Homeopathy (globules, granules, gemmo, mother tinctures, tablets, drops), aromatherapy, essential oils, vegetable oils, bath oils, Bach flowers, gemmotherapy, oligo elements, herbal teas, light therapy, phytotherapy, and massage oils, sold to Belgian consumers.
• Thuiszorg & EHBO (Home Care & First Aid) First aid kits, bandages, dressings, tape, cotton, wound healing, disinfectants, medical gloves, aerosol devices, self-tests (cholesterol, pregnancy, ovulation, HIV, drugs), measuring equipment (blood pressure, blood glucose, thermometers, scales), incontinence materials, diabetes supplies, lenses, support stockings, and orthopedic supports, sold to Belgian consumers.
• Seksualiteit (Sexuality) Intimate hygiene products, condoms, lubricants, menstrual products (pads, tampons, Mooncup), massage oils, morning-after pill, menopause products, and erectile dysfunction treatments, sold to Belgian consumers.
• Dieren (Animal Health) Pet food (dog, cat, rabbit), coat care, skin care, oral hygiene, eye care, ear care, nail/hoof care, digestion products, stress relief, flea and tick prevention, vitamins, respiratory supplements, urinary supplements, and accessories for dogs, cats, pigeons, and horses, sold to Belgian consumers.
• Medische Hulpmiddelen (Medical Devices) Medical devices including blood pressure monitors, blood glucose meters, thermometers, nebulizers, inhalers, and other healthcare equipment, sold to Belgian consumers.

Quantifiable outcome

• 95% of orders delivered next day when placed before 4 PM

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• bpostcoreChannel Partner/ Reseller/ DistributorBelgian postal service used for order delivery and fulfillment to Belgian consumers, both home delivery and pickup point delivery options.
• PostNLcoreChannel Partner/ Reseller/ DistributorDutch postal service partner for delivery services, supporting cross-border logistics for the Belgian online pharmacy.
• DPDcoreChannel Partner/ Reseller/ DistributorInternational parcel delivery service used for order fulfillment and last-mile delivery to Belgian consumers.
• FAGG (Federaal Agentschap voor Geneesmiddelen en Gezondheidsproducten)coreOthersBelgian Federal Agency for Medicines and Health Products - regulatory body that has notified/approved the online pharmacy operation. Displays official recognition badges on website.
• Payment Providers (Mastercard, Visa, PayPal, KBC, ING, iDEAL, Belfius, Bancontact, Bank Transfer)coreTechnology or IntegrationMultiple payment method integrations enabling secure transactions for online purchases. Includes major credit cards, Belgian and Dutch banking options, PayPal, and bank transfer.

Scale indicators5 records

Recent moves1 record

Direct peers

• Farmaline: Belgian online pharmacy and parent of Viata, offering medicines and parapharmacy products. Directly comparable in product mix and Belgian consumer base.
• 24pharma: Belgian online pharmacy offering OTC medicines, beauty, and personal care products via home delivery. Directly comparable as a Belgian e-commerce pharmacy serving similar consumer needs.
• Viata: Belgian online pharmacy (part of the Farmaline group) selling medicines, parapharmacy, beauty, and wellness products to Belgian consumers. Closely comparable assortment and GTM.
• DocMorris: European online pharmacy backed by Swiss group Zur Rose, operating a Belgian storefront with medicines, beauty, and wellness products. Comparable product range and delivery model, though at much larger scale.
• Newpharma: One of the largest online pharmacies in Belgium, offering prescription, OTC, beauty, and personal care products directly to Belgian consumers. Directly comparable to Apotheek Online in product mix, target customer, and Belgian market focus.

Broad incumbents

• Bol.com: Largest general e-commerce marketplace in the Netherlands and Belgium with a substantial health and pharmacy category. Comparable as a broad e-commerce destination for OTC and personal-care products in the same region.
• Shop Apotheke: Major pan-European online pharmacy listed on the Frankfurt Stock Exchange, operating in multiple countries including Belgium-adjacent markets. Comparable assortment and DTC pharmacy model, but at significantly larger scale.

Regional players

• Coolblue: Major Belgian/Dutch e-commerce retailer now offering an expanding health and personal care assortment. Comparable as a Belgian consumer-facing e-commerce destination, though pharmacy is not its primary category.
• De Online Drogist: Dutch online drugstore/pharmacy selling health, beauty, and personal care products. Comparable assortment, though primarily serving the Netherlands rather than Belgium.

Others

• Pharma Belgium / Association Pharmaceutique Belge: Belgian national pharmacists' association representing the country's physical pharmacies. Comparable ecosystem context rather than direct competitor, but relevant for understanding the Belgian pharmacy regulatory and competitive landscape Apotheek Online operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Uw_Apotheker
• YouTubeyoutube.com/channel/UCJk7orKtvrjIBpW2MuQgTnQ
• Facebookfacebook.com/ApotheekOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheek Online