Economy Taxi *91-11

What Economy Taxi *91-11 does

Economy Taxi *91-11 (legal entity Apogey-7 MMC, VÖEN 1004018651) is a private taxi service operator headquartered in Baku, Azerbaijan, founded in 2015 and employing between 251 and 500 people. The company provides point-to-point taxi transportation to Baku residents and visitors through three primary order channels: a memorable short dial code (*91-11), mobile applications available on Google Play and iOS App Store (Android package com.ekonom.taxi), and a multi-language website at taxi9111.az supporting Azerbaijani, Russian, and English. Operations run 24/7 across all districts of Baku, with a publicly stated average pickup time of 5–15 minutes.

The technology stack centers on a proprietary Taxsee Driver Application deployed on Android, iOS, and Windows Mobile, paired with a computerized automated order reception system that registers vehicles and dispatches them across the city. Every fleet vehicle carries modern GPS navigation equipment, enabling real-time routing around traffic and roadworks, and the customer-facing app provides GPS-based address auto-fill and upfront fare disclosure before travel begins. The company operates a 24/7 call center with a free callback service for customers whose mobile balance is insufficient to place the call.

Revenue is generated primarily through metered taxi fares on a distance-based, tiered schedule (AZN 2.60 base covering the first 4 km, with decreasing per-km rates beyond 5 km), supplemented by transaction-based add-ons including a designated driver service (from AZN 8), courier delivery (from AZN 4), and pre-booked airport and railway station transfers (from AZN 5). A premium VIP tier offers vehicles with complimentary WiFi for weddings, corporate events, and VIP passengers. Pricing is publicly disclosed on the website, with a 10% discount available for orders placed through the mobile app or online channel. The customer base is exclusively individual consumers and small-group event organizers, with no enterprise or B2B contract structure disclosed.

Name

Economy Taxi *91-11

Legal name

Apogey-7 MMC

Website

https://taxi9111.az

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Economy Taxi *91-11 is a private Baku-based taxi operator serving residents and visitors through a short-code phone line, mobile apps, and website, with supplementary designated-driver, courier, airport transfer, and VIP services across all districts of the city.

Ownership category

akta.pro rank

Product category

Ground Passenger Transportation / Taxi Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

• Taxi booking services
• Airport transfer services
• Designated driver service
• Courier delivery services
• City ground transportation

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Metered Taxi Fares: Distance-based fare calculation with tiered per-kilometer rates. Rates decrease with distance traveled: AZN 0.50/km for 5-16 km, AZN 0.40/km for 16-25 km, AZN 0.20/km beyond 25 km. Base fare covers first 4 km at AZN 2.60.
2. Designated Driver Service: Professional driver provided to drive customer's personal vehicle home. Rates start from 8 AZN.
3. Courier Delivery Service: Taxi driver used as personal courier for documents, parcels, and items. Rates start from 4 AZN.
4. Airport and Train Station Transfer: Pre-booked transfers to and from airports and railway stations. Rates start from 5 AZN.
5. Event and VIP Services: Wedding, corporate event servicing, and VIP passenger transport with premium vehicles including WiFi. Services include sign-board reception at venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Economy Taxi *91-11 operates 24/7 on-demand taxi and ground passenger transportation across Baku, Azerbaijan. Customers book rides via the *91-11 short dial code (with free callback for low-balance callers), an iOS/Android mobile app, or the taxi9111.az website. The core service provides metered taxi rides with tiered distance-based pricing (AZN 0.50/km for 5-16 km, AZN 0.40/km for 16-25 km, AZN 0.20/km beyond 25 km), supported by an automated dispatch system and a fleet of foreign-made vehicles less than 7 years old equipped with GPS navigation.

Product overview

Economy Taxi *91-11 operates a core taxi booking platform in Baku, Azerbaijan, accessible via a short dial code (*91-11) or mobile application. The company offers tiered services ranging from standard economy taxi rides to premium VIP transportation with WiFi. Additional offerings include a designated driver service for intoxicated drivers, courier delivery, airport/railway transfers, and event transportation with placard meet-and-greet. The mobile app enables online booking with a 10% discount and provides instant trip cost quotes. The company positions itself as a budget-friendly alternative comparable to comfort+ class taxi services.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxi Booking Service (*91-11) Core 24/7 on-demand taxi booking service in Baku, Azerbaijan, accessible via phone (*91-11 short code with free callback), mobile app, and website, offering 5-15 minute average pickup and transparent upfront pricing for individual riders and visitors.
• Ekonom Taksi Mobile Application iOS and Android application enabling instant taxi booking, GPS-based address auto-fill, upfront fare quotes, and online reservations with a 10% discount for individual riders in Baku.
• Designated Driver Service Professional driver service providing a vetted driver to drive the customer's own vehicle home, typically used after banquets or events; pricing starts from 8 AZN.
• Courier Delivery Service Same-day personal courier service using taxi drivers to deliver documents, parcels, gifts, or forgotten items; pricing starts from 4 AZN.
• Airport and Train Station Transfer Pre-booked transportation to Heydar Aliyev International Airport and Baku railway station with guaranteed timely pickup; pricing starts from 5 AZN.
• VIP Transportation Service Premium-class taxi service featuring higher-comfort vehicles with complimentary in-vehicle high-speed WiFi for VIP passengers and special occasions.
• Event Servicing Group and special-event transportation for weddings, corporate events, and celebrations, including driver meet-and-greet with sign-board reception at venues.

Quantifiable outcome

• 5-15 minute average car pickup time across Baku
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Careem: Dubai-headquartered ride-hailing and delivery super-app operating across MENA and Pakistan. Comparable as a regional app-based taxi aggregator and courier platform serving emerging-market cities with similar service diversification (taxi, courier, payments) to Economy Taxi.

Broad incumbents

• Uber: Global ride-hailing leader operating in Baku; competes directly with Economy Taxi for on-demand taxi rides via a consumer app with dynamic pricing. Comparable as the dominant app-based taxi aggregator in overlapping geographies, though broader in scope (food, freight).
• Lyft: US ride-hailing leader with comparable app-based taxi aggregator model. Indirectly comparable as a benchmark for the modern app-native ride-hail category that competes with traditional taxi dispatch operators like Economy Taxi for urban mobility demand.
• FreeNow (formerly mytaxi): European multi-mobility app (owned by BMW and Mercedes-Benz) that aggregates licensed taxis via app. Comparable as a licensed-taxi aggregator using a similar e-hail dispatch model, though with a Europe-centric footprint.
• Gett: Global B2B-tilted taxi and ground-transport app that aggregates licensed black cabs and corporate fleets. Comparable as a licensed-taxi aggregator with corporate-account emphasis similar to Economy Taxi's airport/VIP segments, though primarily focused on enterprise and major Western European/US cities.

Emerging players

• Curb (formerly Taxi Magic): US-focused app that connects riders to licensed taxi fleets with upfront fares and driver tracking. Comparable as a licensed-taxi-focused app aggregator similar to Economy Taxi's positioning, though operating in a different geography and with smaller scale than Uber/Lyft.

Direct peers

• inDrive: US-headquartered ride-hailing app with strong presence across CIS, Central Asia, and emerging markets. Comparable because it actively operates in the former Soviet geography with a driver- and rider-negotiated fare model that directly competes for Baku's taxi demand and driver supply.
• Bolt: Estonian-headquartered ride-hailing platform actively operating in Baku with the same core value proposition (app-based taxi hailing at competitive prices). Directly comparable as an app-native taxi aggregator competing for both riders and drivers in Economy Taxi's home market.
• Maxim: Russian-founded taxi and delivery aggregator operating across CIS including Azerbaijan. Closely comparable as a regional app-based taxi and courier platform using an independent-contractor driver model very similar to Economy Taxi's structure.
• Yandex Go (Yango): Yandex's ride-hailing service with deep penetration across CIS markets including Azerbaijan. Comparable because it competes directly with Economy Taxi for Baku taxi demand using an app platform with similar dynamic pricing and driver supply model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ekonomtaksi
• Instagraminstagram.com/ekonomtaksi
• LinkedInlinkedin.com/company/ekonom-taksi-9111

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economy Taxi *91-11