ONA SAEZ

What ONA SAEZ does

ONA SAEZ is a privately held Argentine fashion retailer operating a direct-to-consumer clothing and accessories brand across both physical and digital channels. Founded in 1995 and headquartered in Tigre, Argentina, the company targets urban men and women with contemporary ready-to-wear, footwear, accessories, fragrances, and gift cards. Its product catalog exceeds 1,059 active SKUs, structured across dedicated women's (Mujer) and men's (Hombre) storefronts plus accessories, footwear, and two specialized sub-brands: Lab Edition (premium denim and experimental outerwear) and Embellished (decorative embellished garments).

The underlying technology is a standard e-commerce platform (onasaez.com) without disclosed proprietary technology, AI, or data assets. The brand extends its reach through social media (Instagram, Facebook, TikTok), an email newsletter, and seasonal promotional campaigns such as Winter Fest (up to 50% off) and Oportunidades clearance. Sister brands OSX, 08, and Lujan Saez operate as separate storefronts within the 'Universo Ona Saez' ecosystem.

The business model is multi-channel: direct retail through the e-commerce site with nationwide OCA shipping (same-day in CABA/AMBA), physical retail stores, authorized pickup points in Martinez and TOM, and a dedicated wholesale/B2B channel for bulk buyers. Pricing is per-unit in Argentine Pesos, ranging from approximately 10,900 ARS (basic accessories) to 349,290 ARS (premium outerwear). Payment options include credit/debit cards, MercadoPago, MercadoCredito installments, bank transfer with 20% discount, Rapipago/PagoFacil cash payments, and cryptocurrency. The company employs 51-100 staff and operates entirely within Argentina.

Name

ONA SAEZ

Legal name

Ona Saez

Website

https://onasaez.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ONA SAEZ is an Argentine fashion retailer selling men's and women's clothing, footwear, and accessories via e-commerce, physical stores, and a wholesale channel. Founded in 1995, the brand offers 1,000+ SKUs across core ready-to-wear collections and premium sub-brands such as Lab Edition.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAABAI

Luxury & Designer Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAFADAC

Beauty & Personal Care Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Women's apparel
• Men's clothing
• Fashion accessories
• Denim jeans
• Footwear retail

Headquarters

HQ city

Tigre

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Clothing Sales: Direct retail sales of apparel and accessories through e-commerce platform and physical stores to end consumers. Products include women's and men's clothing, footwear, and accessories with prices ranging from approximately 15,000 to 350,000 Argentine Pesos.
2. Wholesale/B2B Sales: Wholesale channel available for bulk purchases, with dedicated wholesale contact number +54 9 11 5260 9627 managed by Victoria, available Monday to Friday 8:30 to 18:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ONA SAEZ is an Argentine fashion brand that designs, sources, and retails contemporary urban apparel, footwear, accessories, and fragrances for women and men. The company sells through its own e-commerce platform (onasaez.com) and physical retail stores across Argentina, with more than 1,000 active SKUs across core collections and premium sub-brands such as Lab Edition and Embellished.

Product overview

Ona Saez is an Argentine fashion retailer offering a comprehensive clothing and accessories portfolio across women's, men's, and unisex categories. The product ecosystem is structured as a multi-category e-commerce platform comprising core women's and men's ready-to-wear collections (including outerwear, tops, bottoms, denim, and knitwear), footwear, accessories (bags, wallets, scarves, fragrances), and two specialized sub-brands: Lab Edition (premium denim and luxury experimental line) and Embellished (decorative embellished garments). The brand operates seasonal promotional campaigns (Winter Fest, Oportunidades clearance) alongside its permanent collections, with nationwide shipping via OCA and multiple payment integrations including MercadoPago, Rapipago/PagoFácil, and cryptocurrency.

Differentiator

Problem solved

Functional benefit

Brands

• Ona Sáez Jeans- Lab Edition: Premium jeans collection featuring specialized denim styles including Black Leather, Cargo pants, and outerwear.
• Embellished

Products and services

• Mujer (Women's Collection) Comprehensive women's ready-to-wear line covering outerwear (coats, jackets, hoodies), tops (t-shirts, blouses, bodys), bottoms (jeans, pants, joggers, shorts, skirts), dresses, and knitwear (sweaters); offered to female consumers shopping in Argentina through e-commerce and stores.
• Hombre (Men's Collection) Men's ready-to-wear line including outerwear (coats, jackets, parkas), tops (t-shirts, shirts), bottoms (jeans, pants, joggers, bermudas), tailoring (suits, blazers), and knitwear (sweaters); sold to male consumers in Argentina.
• Accesorios (Accessories and Fragrances) Fashion accessories for women and men including scarves, shawls, wallets, bags, clutches, backpacks, handbags, caps, underwear, and branded ONA SAEZ fragrances/perfumes.
• Calzado (Footwear) Shoes and footwear for women (flats, sandals, boots, sneakers, formal shoes) and men (sneakers), sold as part of the ONA SAEZ catalog.
• Lab Edition (Premium Denim Sub-Brand) Premium denim and fashion sub-brand featuring exclusive higher-end products such as leather-effect jeans, premium outerwear (Everest coat, Shadow jacket), and designer cargo pants; positioned as ONA SAEZ's experimental/luxury line with prices from approximately 169,290 to 259,290 ARS.
• Embellished (Embellished Garments Sub-Brand) Specialized sub-brand collection of embellished garments featuring decorative details, sequins, and rhinestone applications across tops, joggers, and dresses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OCA (Operadores logísticos)coreOthersLogistics partner for nationwide e-commerce deliveries in Argentina. OCA handles shipping and delivery of online orders to customers across the country. Standard delivery takes 3-7 business days depending on location.
• MercadoPagocoreTechnology or IntegrationPayment processing partner enabling multiple payment methods including credit/debit cards, MercadoPago balance, and MercadoCredito installment options. Integral to e-commerce checkout experience.
• OSXminorOthersSister brand within the ONA SAEZ universe, mentioned alongside 08 and Lujan Saez as related fashion brands under the same corporate umbrella.
• 08 (08onasaez.com)minorOthersSister brand within the ONA SAEZ universe operating as a separate e-commerce platform for different fashion offerings.
• Lujan Saez (lujansaez.com)minorOthersSister brand within the ONA SAEZ universe, positioned as part of the brand ecosystem 'Universo Ona Saez' alongside OSX and 08 brands.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Shein: Shein is a global ultra-fast-fashion online retailer with growing penetration in Argentina, competing on price and trend speed. Comparable as a digital-first apparel peer threatening the entry-level price band of ONA SAEZ's assortment.

Direct peers

• Kosiuko: Kosiuko is an Argentine contemporary fashion brand with women's, men's, and accessories sold through own e-commerce and physical retail. Comparable as a long-established Argentine multi-category fashion brand targeting similar urban consumers.
• Jazmín Chebar: Jazmín Chebar is an established Argentine fashion brand offering women's ready-to-wear, denim, and accessories through its own e-commerce and boutiques. Comparable as an Argentine premium contemporary brand with a similar design-led, multi-category offering.
• Rapsodia: Rapsodia is a leading Argentine contemporary fashion brand selling women's, men's, and accessories across its own e-commerce and physical stores. Directly comparable as a domestic multi-category fashion retailer targeting the same Argentine urban consumer with a similar price ladder.
• Las Pepas: Las Pepas is an Argentine contemporary fashion brand operating its own e-commerce and physical retail with women's, men's, and accessories. Closely comparable in scale, channel mix, and target customer to ONA SAEZ.
• Etiqueta Negra: Etiqueta Negra is an Argentine urban fashion brand with full women's and men's collections sold via own e-commerce and stores. Comparable as a domestic fashion house competing for the same contemporary urban segment.
• Ayres (Ayres Resort): Ayres is an Argentine premium fashion brand with a multi-line offering including premium denim, ready-to-wear, and accessories. Comparable in positioning its premium sub-lines (like ONA SAEZ's Lab Edition) within a broader fashion assortment.
• Wanama: Wanama is an Argentine fashion brand offering women's and men's apparel and accessories with a strong urban/contemporary identity. Comparable as a domestic multi-channel fashion peer with overlapping product breadth.

Broad incumbents

• Zara (Inditex): Zara is a global fast-fashion incumbent operating in Argentina with broad multi-category women's, men's, and accessories assortments. Comparable as the dominant multi-channel apparel retailer ONA SAEZ competes with domestically on selection, price, and speed.

Regional players

• Sarkany: Sarkany is a high-profile Argentine footwear and accessories brand with retail presence across the country. Comparable as a domestic design-led footwear/accessories brand overlapping with ONA SAEZ's shoe and bag assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onasaez.officialpage
• Instagraminstagram.com/onasaezoficial
• TikToktiktok.com/@onasaezoficial
• Xx.com/onasaez
• LinkedInlinkedin.com/company/ona-saez

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONA SAEZ