ETIQUETA NEGRA
Etiqueta Negra (Compañía Argentina de Diseño S.A.) is a privately held Argentine fashion retailer founded in 2003, selling men's and women's apparel, footwear, accessories, tailoring, and private-label perfumes through nationwide physical stores and a Mitienda Nube e-commerce platform, with Luna Alvarez Castillo as a premium women's sub-brand.
- Company typePrivate
- Founded2003
- HeadquartersMartínez, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What ETIQUETA NEGRA does
Etiqueta Negra (legal name Compañía Argentina de Diseño S.A.) is an Argentine privately held fashion retailer founded in 2003 and headquartered at Dardo Rocha 1366, Martínez, Province of Buenos Aires. The company designs, sells, and distributes apparel, footwear, and accessories for men and women, organized across multiple brand pillars: the core Etiqueta Negra Men's and Women's collections (which include Colección, Sastrería/tailoring, Vintage, En Sport, Hecho en Italy/Made in Italy, and Exclusivo Online sub-lines), the premium Luna Alvarez Castillo women's sub-brand, the partner brand Rum Rum, and a private-label Perfumes Etiqueta Negra line. It also offers a Venta Mayorista wholesale channel and a 6-month product warranty with a 10-day return window.
The company's commercial infrastructure is an omnichannel model. The DTC e-commerce platform runs on Mitienda Nube (an Argentine SaaS storefront), with Mercado Pago handling payments, and Moova and Andreani managing fulfillment; free shipping applies to orders above ARS 350,000 with 3 interest-free installments standard and 6 installments above the same threshold. Physical retail stores (Tiendas Hombre and Tiendas Mujer) operate nationwide across Argentina, complemented by separate Instagram and Facebook brand accounts, an email newsletter, and Vimeo-hosted video content. Marketing and customer support leverage WhatsApp and a Digital Complaints Book compliant with Argentine data protection law (Ley 25.326).
The revenue model is straightforward one-time retail sales of physical goods to individual consumers and SMB wholesale buyers in Argentine Pesos, with no subscription, recurring, or licensing component. Pricing ranges from roughly ARS 25,000 for accessories to ARS 575,000 for premium items. The company employs 101-250 people, is governed by the Commercial Courts of Buenos Aires, and has no disclosed external investors, funding rounds, or M&A activity.
ETIQUETA NEGRA firmographics
Firmographics- Name
- ETIQUETA NEGRA
- Legal name
- Compañía Argentina de Diseño S.A.
- Website
- https://etiquetanegra.us
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Etiqueta Negra (Compañía Argentina de Diseño S.A.) is a privately held Argentine fashion retailer founded in 2003, selling men's and women's apparel, footwear, accessories, tailoring, and private-label perfumes through nationwide physical stores and a Mitienda Nube e-commerce platform, with Luna Alvarez Castillo as a premium women's sub-brand.
- Ownership category
- akta.pro rank
ETIQUETA NEGRA industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Perfumes, Cosmetics & Other Toilet Preparations (2844), Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where ETIQUETA NEGRA is headquartered
LocationHeadquarters
- HQ city
- Martínez
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
ETIQUETA NEGRA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fashion Sales: One-time retail sales of apparel and accessories through e-commerce and physical stores. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ETIQUETA NEGRA product offering
Product offeringCore offering
Etiqueta Negra designs, sources and retails premium Argentine apparel, footwear, accessories and private-label perfumes for men and women. It sells through its own e-commerce site (etiquetanegra.us), physical Tiendas Hombre/Tiendas Mujer stores across Argentina, and a wholesale (Venta Mayorista) channel, supported by multiple sub-brands such as Luna Alvarez Castillo and dedicated product lines including tailoring (Sastrería), Vintage, En Sport, Made in Italy, Exclusivo Online and Regalos.
Product overview
Etiqueta Negra is an Argentine fashion retailer operated by Compañía Argentina de Diseño S.A., offering a multi-brand e-commerce platform and physical stores. The portfolio consists of three main pillars: the Men's Collection (Hombre) and Women's Collection (Mujer) as the core products, featuring clothing, footwear, and accessories across casual, formal, and sport categories; the Luna Alvarez Castillo sub-brand dedicated to contemporary women's fashion; and the Vintage Collection offering retro-inspired pieces. Supporting offerings include a private-label perfume line (Perfumes Etiqueta Negra), Sastrería (tailoring services) for bespoke menswear, and the Rum Rum partner brand. The platform sells exclusively through its own e-commerce site (etiquetanegra.us) and physical retail locations in Argentina, with free shipping on orders over $350,000 ARS and installment payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Luna Alvarez Castillo: Women's fashion collection sub-brand sold under Etiqueta Negra, featuring tops, pants, sweaters, outerwear, skirts, dresses, accessories, footwear, and coordinated sets.
Products and services
- Etiqueta Negra Men's Collection Complete men's apparel collection including t-shirts, sweaters, jeans, shirts, jackets, coats, suits, hoodies, trousers, accessories and formal shoes, with sub-categories covering Colección, Sastrería, Vintage, En Sport and Made in Italy. Targeted at Argentine male consumers shopping via the online storefront and physical Tiendas Hombre.
- Etiqueta Negra Women's Collection Complete women's apparel collection including t-shirts, shirts, tops, sweaters, hoodies, jackets, coats, dresses, trousers, jeans, leather items, footwear (zapatos, zapatillas Gola, botas) and accessories (belts, hats, sunglasses), with sub-categories such as Dos Generaciones, En Sport and Exclusivo Online. Targeted at Argentine female consumers via the online storefront and physical Tiendas Mujer.
- Luna Alvarez Castillo Premium women's sub-brand sold under the Etiqueta Negra umbrella. Offers tops, t-shirts, trousers, shorts, sweaters, hoodies, jackets, coats, skirts, dresses, accessories, footwear and coordinated sets, including the Archivo Luna archive line. Aimed at Argentine women seeking a curated contemporary aesthetic with higher-end materials such as cashmere.
- Etiqueta Negra Vintage Collection Vintage-inspired men's line covering t-shirts, jeans, trousers, shorts, shirts, jackets, coats and accessories with a retro aesthetic. Targeted at Argentine male consumers seeking vintage-styled apparel via the online storefront and Tiendas Hombre.
- Sastrería Etiqueta Negra (Tailoring) Bespoke and formal menswear service under the Sastrería banner, including suits (trajes), jackets (sacos), shirts (camisas), trousers (pantalones), formal shoes, accessories and coats (abrigos) made to traditional tailoring standards. Targeted at Argentine male consumers needing formal/business attire and special-occasion tailoring.
- Perfumes Etiqueta Negra Private-label fragrance line offered under the Etiqueta Negra brand in dedicated perfume sections for men and women, with women's variants including Rosa, Ambar and Blanca. Aimed at Argentine consumers buying fragrance alongside apparel as part of the same brand portfolio.
- Accesorios Etiqueta Negra Fashion accessories range including beanies, scarves, shawls, glasses, belts, wallets, cardholders, bags and umbrellas for men and women. Sold across both the men's and women's collections to complement apparel purchases.
Companies that use ETIQUETA NEGRA
Customer profileSegments3 records
Ideal customer profiles2 records
ETIQUETA NEGRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ETIQUETA NEGRA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rum RumminorRum Rum is referenced as a linked brand from the Etiqueta Negra website (rumrum.us), suggesting a related or subsidiary brand relationship within the same corporate group (Compañía Argentina de Diseño S.A.).
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ETIQUETA NEGRA competitors and assessment
Company assessmentDirect peers
- Complot: Argentine fashion brand with apparel and accessories for men and women; comparable as a domestic omnichannel fashion retailer with sub-brand or sister-label structure similar to Etiqueta Negra's portfolio.
- Las Pepas: Argentine contemporary fashion brand offering women's apparel and accessories through e-commerce and physical stores; comparable as a domestic multi-brand-style retailer serving similar Argentine women consumers.
- Kosiuko: Argentine casual and sport-inspired apparel brand with physical stores and e-commerce in Argentina; comparable as a domestic multi-channel fashion retailer targeting similar mid-premium segments.
- Rapsodia: Argentine premium fashion brand offering women's and men's apparel and accessories; comparable to Etiqueta Negra as a domestic premium multi-brand retailer with omnichannel presence in Argentina.
- Jazmín Chebar: Argentine designer fashion brand for women with apparel, footwear, and accessories; directly comparable as a premium domestic Argentine label competing for similar customers.
- María Cher: Argentine women's fashion brand focused on contemporary apparel and accessories; directly comparable to Etiqueta Negra's women's collection in positioning, price, and Argentine market focus.
- Awada: Argentine premium menswear and women's fashion brand with formalwear expertise; directly comparable to Etiqueta Negra's tailoring and premium positioning, including 'Sastrería' service parallels.
- Vitamina: Argentine fashion and lifestyle brand with apparel, accessories, and footwear; comparable to Etiqueta Negra as a domestic multi-category fashion retailer with physical and digital presence in Argentina.
Broad incumbents
- COS: H&M Group's premium contemporary fashion brand with global e-commerce and physical stores; comparable as a benchmark for Etiqueta Negra's modern premium positioning and minimalista aesthetic across men's and women's lines.
- Massimo Dutti: Inditex-owned premium apparel and accessories brand with global presence; comparable as a benchmark for Etiqueta Negra's premium positioning, tailoring/suitering category, and Made in Italy sourcing model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
ETIQUETA NEGRA social profiles
Digital presenceETIQUETA NEGRA compliance and trust
Trust signalCompliance1 record
ETIQUETA NEGRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETIQUETA NEGRA leadership team
Management profileNumber of profiles
ETIQUETA NEGRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETIQUETA NEGRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETIQUETA NEGRA
What does ETIQUETA NEGRA do?
Etiqueta Negra designs, sources and retails premium Argentine apparel, footwear, accessories and private-label perfumes for men and women. It sells through its own e-commerce site (etiquetanegra.us), physical Tiendas Hombre/Tiendas Mujer stores across Argentina, and a wholesale (Venta Mayorista) channel, supported by multiple sub-brands such as Luna Alvarez Castillo and dedicated product lines including tailoring (Sastrería), Vintage, En Sport, Made in Italy, Exclusivo Online and Regalos.
Is ETIQUETA NEGRA a public or private company?
ETIQUETA NEGRA is a private company. It is classified as unknown and is currently operating.
When was ETIQUETA NEGRA founded?
ETIQUETA NEGRA was founded in 2003. It employs 101 to 250 people.
Where is ETIQUETA NEGRA based?
ETIQUETA NEGRA is headquartered in Martínez, Argentina, in the Latin America region.
How does ETIQUETA NEGRA make money?
One revenue line is on record: retail Fashion Sales.
Who are ETIQUETA NEGRA's main competitors?
Direct peers on record are Complot, Las Pepas, Kosiuko, Rapsodia, Jazmín Chebar, María Cher, Awada and Vitamina. Broad incumbents are COS and Massimo Dutti.
Does ETIQUETA NEGRA have an API?
No public API is recorded for ETIQUETA NEGRA.
What industry is ETIQUETA NEGRA in?
ETIQUETA NEGRA's product category is Apparel Retail. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458 and its SIC code is 5600.