Hezagono

What Hezagono does

Hezagono Brasil is a privately held Out-of-Home (OOH) media operator headquartered in Barra da Tijuca, Rio de Janeiro, combining an owned media circuit with nationwide OOH campaign planning. Its core inventory in Rio comprises approximately 100 media faces across five product lines: high-resolution LED panels (DOOH, ~10m x 4m, supporting video/animation with up to three creative versions and time/day-based scheduling), illuminated frontlight panels positioned over roadways and expressways, extra-large illuminated building facades (empenas) for high-visibility corridor campaigns, illuminated newsstand units (bancas, ~3m x 2m) for granular regional coverage, and a Special Projects line covering live graffiti, social-media-integrated projections, guerrilla activations, and 3D facade simulations. Select panels are equipped with traffic-flow sensors that feed BI performance reports via partner Everywhere Analytics.

The business operates a B2B model selling campaign space and OOH strategic planning services to advertising agencies and direct advertisers across Brazil, anchored by dozens of OOH partners that extend coverage nationally beyond Rio. Revenue is generated primarily through per-campaign OOH media sales (one-time license model) plus strategic-planning professional services, with a secondary DTC motion that rents vacant land or condominium walls from property owners and converts them into paid media surfaces. Pricing is publicly disclosed in tiered bands: LED placements start at R$500, with quote tiers segmented at up to R$5,000 / R$10,000 / R$50,000 / custom, and custom pricing for Special Projects scaled by complexity and location.

Hezagono reports ~12 years of operation with a 1–10 employee headcount, no disclosed external funding, no parent company, and no public listing. Named enterprise clients include Netflix, Uber, McDonald's, Oreo, Samsung, Paramount+, Heineken, and Cultura Inglesa, with documented executions across major Rio corridors. Marketing is content-led (blog, YouTube case-study videos, Facebook, Instagram) and bottom-of-funnel conversion runs through WhatsApp and a website budget/quote form. Operational partners include Mídia Sete (documentation), Everywhere Analytics (BI/sensors), Crowd Mobile Marketing (cross-media), and ad-hoc collaborators ON Projeções and Smart OOH for projection campaigns.

Name

Hezagono

Legal name

Hezagono Brasil

Website

https://hezagonobrasil.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hezagono is a privately held Brazilian Out-of-Home (OOH) media operator headquartered in Rio de Janeiro. It owns approximately 100 OOH media faces across LED, frontlight, facade, and newsstand formats, and sells campaign space and strategic planning services to advertising agencies and direct advertisers across Brazil.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Production, Printing & Installation Services (BPAFALAL), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Out-of-home advertising
• LED digital panels
• OOH media planning
• Building facade ads
• Billboard advertising

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. OOH Media Sales: Hezagono sells OOH media space across various formats (LED panels, frontlight/backlight panels, building facades/empenas, billboards, newspaper stands/bancas, and special projects) to agencies and direct advertisers. Revenue is generated through campaign bookings priced based on format, location, duration, and creative complexity. They operate on a per-campaign basis with flexible durations from weekend campaigns to multi-week placements.
2. Strategic Planning Services: Beyond selling media inventory, Hezagono offers OOH strategic planning services to help advertisers design the optimal media coverage across Brazil, working with dozens of partners throughout the country.
3. Space Rental (Property Owners): Hezagono rents vacant spaces (1 square meter of land, blank walls in condominiums) from property owners to convert them into OOH media surfaces, monetizing the owner's vacant space.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hezagono sells out-of-home (OOH) advertising media space in Brazil, operating its own circuit of approximately 100 media faces in Rio de Janeiro spanning LED digital panels, frontlight panels, backlight billboards, illuminated newsstands (bancas), and large building facades (empenas). The company also delivers custom special-project OOH executions such as live graffiti, interactive projections, and social media-integrated activations, and provides strategic planning services for OOH campaigns nationwide through its partner network.

Product overview

Hezagono is an Out-of-Home (OOH) media company operating in Brazil, combining a proprietary media inventory with nationwide partner coverage. Its core portfolio spans five main product lines: LED Panels (high-resolution digital displays in Rio de Janeiro's own DOOH circuit), Empenas (extra-large illuminated building facade ads), Painel Frontlight (roadway-mounted illuminated panels), Banca (illuminated newsstand units for regional/pulverized campaigns), and Special Projects (custom creative executions including live graffiti, projections, and interactive activations). A sixth offering, Planejamento Estratégico (Strategic Planning), provides advisory planning services to complement the media inventory. The company positions itself as both a media vehicle and OOH strategist, serving agencies and advertisers across Brazil from its Rio de Janeiro base.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Panels (Painéis de LED) Large-format high-resolution LED panels in Hezagono's own DOOH circuit, supporting video and animated content with up to 3 creative versions per campaign, configurable by time of day or day of week. Standard format approximately 10m x 4m. Sold to advertising agencies and direct advertisers for brand campaigns.
• Empenas (Building Facade Advertising) Extra-large illuminated facade advertising panels installed on building walls in strategic urban locations with deep, unobstructed visibility along major city routes in Rio de Janeiro. Sold to brands and agencies for high-impact campaigns.
• Painel (Frontlight Panels) Illuminated frontlight advertising panels positioned above roadways and expressways, delivering high-visibility campaigns for institutional branding, product launches, and local promotions. Average format approximately 10m x 4m.
• Banca (Newsstand Advertising) Illuminated backlight newsstand advertising units distributed across urban centers and neighborhoods, enabling granular regional campaigns in areas with limited large-format coverage. Format approximately 3m x 2m.
• Special Projects (Projetos Especiais) Custom special-project OOH executions including live graffiti on facades, social-media-integrated projections, applied installations, interactive activations, and guerrilla marketing. Delivered safely and legally throughout Brazil for agencies and direct advertisers.
• Planejamento Estratégico (Strategic Planning) OOH media planning and strategic advisory service covering audience definition, geographic coverage, and format selection across Brazil, complementing Hezagono's media inventory with expert planning support for agencies and direct advertisers.

Quantifiable outcome

• Study 'Inside OOH' by Kantar IBOPE Media estimates 79% of people who saw OOH ads interacted with them, and 68% purchased a product or service advertised.
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Mídia SeteminorStrategic or Co-development PartnerPost-sale photographic agency specializing in outdoor media. Mídia Sete captures high-quality documentation of client campaigns on Hezagono's media, providing professional visual records for agency and client reporting.
• Crowd Mobile MarketingminorStrategic or Co-development PartnerDigital agency specializing in digital project delivery and cross-media campaigns, with capabilities to integrate OOH media with digital platforms and social media activations.
• ON ProjeçõesminorStrategic or Co-development PartnerPartnered with Hezagono on interactive projection campaigns, specifically the Oreo Father's Day social media projection campaign on the Leblon facade.
• Smart OOHminorStrategic or Co-development PartnerOOH agency that collaborated with Hezagono and ON Projeções on the Oreo interactive projection campaign, bringing creative agency strategy to the execution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Praticar Mídia: Brazilian OOH media company focused on regional and municipal-level outdoor advertising. Comparable as a smaller-format Brazilian OOH operator, though with geographic concentration in specific regions outside Rio de Janeiro.

Direct peers

• Eletromidia: Brazil's largest out-of-home media company, operating a national network of digital LED panels in airports, malls, and gas stations. Directly comparable to Hezagono as a Brazilian DOOH media owner, though at materially larger scale and broader geographic footprint.
• Ótima Mídia: Brazilian OOH media company operating street-level panels and newsstand formats. Comparable as a Brazilian OOH peer with similar format mix (including bancas-style newsstand units), competing for the same agency and direct-advertiser clients in regional markets.
• Posterscope Brasil: Brazilian arm of global OOH media planning and buying agency Posterscope (Dentsu). Comparable as a specialist in OOH strategy and planning — overlapping with Hezagono's strategic planning service line.

Broad incumbents

• Lamar Advertising: US-based outdoor advertising company operating one of the largest billboard networks in the Americas. Comparable as an established OOH incumbent at scale, though with limited Brazilian presence and primarily static billboard formats.
• JCDecaux Brasil: Brazilian arm of global OOH leader JCDecaux, operating street furniture, billboards, and transit advertising. Comparable as a major OOH media operator in Brazil, with broader portfolio and international backing that Hezagono lacks.
• Outfront Media: US-based OOH media company with international operations. Comparable as a publicly traded OOH incumbent with diversified inventory across transit, billboards, and digital; serves as a benchmark for OOH unit economics though primarily US-focused.
• Clear Channel Outdoor Brazil: Brazilian operations of global OOH incumbent Clear Channel, focused on billboards and traditional outdoor formats. Comparable as a large-scale OOH media owner competing for the same advertising budgets, though with less emphasis on digital LED and special projects.

Others

• Crowd Mobile Marketing: Brazilian digital agency specializing in cross-media campaigns integrating OOH with digital platforms. Comparable as a delivery partner — already working with Hezagono — and as a benchmark for cross-media activation capabilities within the OOH ecosystem.
• Everywhere Analytics: Brazilian BI/analytics agency specializing in OOH measurement via strategically positioned sensors. Directly comparable as a technology enabler — already a partner of Hezagono — but represents the underlying data layer that competing OOH operators could similarly adopt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXqnsU6u0badjhfgvdK-XpQ
• Facebookfacebook.com/HezagonoBrasil
• Instagraminstagram.com/hezagonobrasil
• LinkedInlinkedin.com/company/hezagonobrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hezagono