Mídia Sete

What Mídia Sete does

Mídia Sete Comunicação (operating as Mídia Sete or Agência Mídia Sete) is a Brazilian private advertising agency founded in 2010 and headquartered in Rio de Janeiro. The company provides post-sale photography and video production services for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media vehicles, producing editorial-grade visual content that demonstrates campaign efficiency, audience, coverage, and frequency to advertisers and agencies. Its service portfolio spans OOH and DOOH post-sale photography, photographic checking and auditing, weekly film productions for LED and large-format campaigns, special projects (including events such as Rock in Rio and Paulista New Year's Eve), brand management, and commercial representation. Coverage extends across Brazil's major capitals — Rio de Janeiro, São Paulo, Fortaleza, Salvador, Brasília, and São Luís — including high-value inventory such as São Paulo Metro and Guarulhos Airport.

The core technology is a specialized photography methodology developed for OOH/DOOH media documentation, combining artistic quality with punctual delivery for billing- and verification-grade outputs. Deliverables include printed or digital audit books, digital assets for web and social amplification, and weekly film content for digital displays. The business model is professional-services based: customized pricing per campaign, direct sales with personalized client engagement, and adaptability of client budgets to specific media vehicles. Target customers are OOH/DOOH media operators (JCDecaux, Clear Channel Outdoor, Otima OOH, HEZA, AM Grupo Airports) as the primary segment, with advertisers and brands (e.g., Natura) as a secondary segment. The firm operates with 8 employees and a regionally distributed field operation, supported by a content marketing blog and social media channels for demand generation.

Name

Mídia Sete

Legal name

Mídia Sete Comunicação

Website

https://midiasete.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mídia Sete is a Rio de Janeiro-based advertising agency providing post-sale photography, video, and auditing services for OOH and DOOH media operators across Brazil's major capitals, serving clients such as JCDecaux, Clear Channel, and Otima.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• OOH advertising services
• Post-sale photography
• DOOH media services
• OOH media auditing
• Brand campaign documentation

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fotografia Pós Venda OOH/DOOH: Professional photography and film production services for OOH and DOOH media vehicles, demonstrating advertising efficiency to clients and advertisers.
2. Checking Fotográfico e Auditoria: Photographic checking and audit services for OOH and DOOH media, delivering printed or digital books to clients.
3. Projetos Especiais: Custom post-sale development for special projects with differentiated actions, including events such as Rock in Rio and Paulista New Year's Eve.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mídia Sete is a full-service advertising agency that produces professional photography and video content for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media vehicles as a post-sale service. The agency documents campaign execution to demonstrate advertising efficiency, audience reach, and coverage to advertisers and media owners. It also provides photographic auditing, special project coverage for events such as Rock in Rio, and weekly film productions for LED and large-format campaigns across Brazil's major capitals.

Product overview

Mídia Sete is a full service advertising agency specializing in Out of Home (OOH) and Digital Out of Home (DOOH) media post-sale services. The company operates through a portfolio of complementary services: Fotografia Pós Venda OOH and Fotografia Pós Venda DOOH provide professional photography and filming to demonstrate media efficiency; Projetos Especiais handles custom project development; Grandes Formatos e LED delivers weekly video content for digital displays; Gestão de Marcas offers brand management; Checking Fotográfico provides audit and verification services; and Representação Comercial handles commercial representation. Together, these services create a comprehensive post-sale chain for OOH media vehicles, helping advertisers and media owners validate and showcase campaign effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotografia Pós Venda OOH
• Fotografia Pós Venda DOOH
• Projetos Especiais
• Grandes Formatos e LED
• Gestão de Marcas
• Checking Fotográfico Photographic checking and audit service for OOH and DOOH media, providing printed or digital documentation books for advertising verification and compliance documentation.
• Representação Comercial Commercial representation service with personalized customer service, optimizing advertising budgets and adapting client budgets to the most efficient OOH/DOOH communication vehicles with regionalized approach across Brazil's major capitals.

Quantifiable outcome

• OOH advertising market share grew 38% in 2017 compared to 2016 according to Ibope Kantar Media, making it the fastest-growing medium during that period.
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JCDecauxcoreStrategic or Co-development Partner · 1 January 2017JCDecaux, the global leader in OOH media, partnered with Mídia Sete for post-sale photography services at major events such as Rock in Rio 2017, where JCDecaux provided exclusive urban furniture (totems, clocks, bus shelters) along Av. Abelardo Bueno. Mídia Sete provided post-sale photography and film content documenting campaign execution and audience engagement at the event.
• JCDecaux (Paulista Avenue Clocks)coreStrategic or Co-development Partner · 1 January 2017JCDecaux clocks on Paulista Avenue in São Paulo displayed Natura's New Year's 2018 campaign. Mídia Sete produced post-sale video and photo documentation capturing the real-time countdown at the Paulista New Year's Eve event, demonstrating the audience and coverage of JCDecaux's media vehicles.
• NaturacoreGTM or Marketing Partner · 1 January 2017Natura, a major Brazilian cosmetics brand, contracted JCDecaux's Paulista Avenue OOH media for their 2018 New Year's campaign. Mídia Sete provided post-sale photography and film services documenting the campaign's audience and execution, with the content used to demonstrate the value of the OOH media placement.
• ItaúminorGTM or Marketing Partner · 1 January 2017Itaú was a partner in the Rock in Rio 2017 event alongside JCDecaux and Heineken, with exclusivity on urban furniture along Av. Abelardo Bueno. Mídia Sete captured post-sale content documenting the event's scale and audience interaction with the Itaú-branded media installations.
• HeinekenminorGTM or Marketing Partner · 1 January 2017Heineken was a partner in the Rock in Rio 2017 event, with exclusive media placement on urban furniture along Av. Abelardo Bueno. Mídia Sete documented the Heineken-branded installations through post-sale photography.
• Otima OOHminorGTM or Marketing Partner · 1 January 2017Otima OOH handled event entrance media coverage at Rock in Rio 2017 with additional sponsors and supporters. Mídia Sete worked on documenting campaigns across Otima OOH media vehicles.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vistar Media: DOOH programmatic advertising technology company providing ad serving, measurement, and verification for digital out-of-home networks. Comparable because its software-driven proof-of-play and measurement capabilities represent a potential technology-based substitute for Mídia Sete's manual photography audit approach.
• Place Exchange: Programmatic DOOH supply-side platform with built-in campaign measurement and verification. Comparable as an emerging technology player whose automated proof-of-play and impression tracking capabilities compete with Mídia Sete's photography-led audit services.
• Hivestack: Global programmatic DOOH ad exchange with measurement and verification tooling. Comparable as a technology-driven alternative for documenting DOOH campaign delivery, representing competitive pressure on Mídia Sete's traditional photography-based post-sale model.

Broad incumbents

• Clear Channel Outdoor: One of the world's largest OOH media companies and a Mídia Sete client in Brazil. Operates comparable outdoor advertising surfaces (billboards, shelters, digital panels) that require post-sale documentation of the kind Mídia Sete provides.
• Talon Outdoor: Independent global OOH/DOOH media agency planning and buying campaigns across multiple geographies. Comparable as a peer buyer/seller of OOH services in Latin America and as a potential channel partner that could bundle post-sale documentation alongside campaign planning.
• Lamar Advertising: Large US-headquartered OOH operator with international presence. Comparable as a buyer of OOH post-sale audit and photography services, and as an industry benchmark for inventory scale that drives demand for documentation vendors like Mídia Sete.
• Outfront Media: Major US OOH media company operating transit, billboard, and digital inventory. Comparable as a potential client for post-sale documentation services in markets where Mídia Sete could expand, and as a broader industry reference.
• JCDecaux: Global #1 OOH media operator and one of Mídia Sete's largest customers. Comparable because it operates the same outdoor advertising inventory (urban furniture, airports, metro) that Mídia Sete documents — though JCDecaux's scale dwarfs Mídia Sete's niche service role.

Direct peers

• Geopath: US OOH audience measurement and audit organization that produces standardized audience and impression data for OOH inventory. Comparable as a direct competitor providing proof-of-performance services to OOH operators — the closest functional analog to Mídia Sete's checking/audit work.
• Otima OOH: Brazilian OOH media operator with metro and event media placements. Direct client of Mídia Sete with overlapping Brazilian market focus; comparable because its inventory profile (urban furniture, event sponsorship) directly mirrors the assets Mídia Sete documents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenciamidiasete
• Instagraminstagram.com/agenciamidiasete
• LinkedInlinkedin.com/company/midiasete

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mídia Sete