Mudwalls Farm

What Mudwalls Farm does

Mudwalls Farm Limited is a UK-based grower, packer and distributor of fresh produce, operating under the Mudwalls Fresh Produce brand and headquartered at a packhouse and distribution centre in Redditch, Worcestershire (Oxleasow Road, B98 0RE). The business originated as a traditional farm on the Ragley Estate in Warwickshire and has evolved over decades into a procurement, packing and direct-to-store supply operation, sourcing apples, plums, potatoes, asparagus, strawberries, vegetables and other seasonal items primarily from accredited British growers (with international supplementation) and consolidating them at the Redditch site. It is a wholly owned operating subsidiary of the diversified UK food conglomerate Sea Fresh Group, whose portfolio also includes Blue Earth Foods, Sea Farms and 44 Foods. The business comprises three branded lines: Mudwalls Fresh Produce (core B2B supply of packed produce to UK retailers and independent grocers), Mudwalls Food Group (a B2C e-commerce storefront at mudwallsfoodgroup.co.uk) and Mudwalls Supply Chain Solutions (a B2B procurement, consolidation and distribution service).

Name

Mudwalls Farm

Legal name

Mudwalls Farm Limited

Website

https://mudwallsfarm.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mudwalls Farm is a UK fresh produce grower, packer and distributor supplying British and international produce to retailers via its integrated Redditch packhouse and own branded delivery fleet, with a subsidiary B2C e-commerce platform.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Farm Product Warehousing and Storage (493130), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

akta.pro secondary industries

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce supply
• Fruit and vegetables
• Produce distribution
• Packhouse services
• British grower sourcing

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Fresh Produce Supply: Mudwalls procures, packs and distributes fresh produce (apples, plums, vegetables and more) sourced from accredited British and international growers, delivering direct to retail stores. Revenue is generated through the sale of fresh produce to retail partners and independent grocers.
2. E-commerce Direct Sales: Mudwalls Food Group operates an e-commerce platform (mudwallsfoodgroup.co.uk) enabling consumers to purchase the seasonal range of Mudwalls Fresh Produce for store delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mudwalls Farm procures, packs and distributes premium fresh produce — including apples, plums, vegetables, potatoes, asparagus, strawberries and other seasonal items — sourced primarily from accredited growers in Great Britain. Produce is checked, packed and consolidated at the company's integrated packhouse in Redditch, Worcestershire, then delivered direct to retail stores across the UK using its own fleet of branded vehicles. The business also operates a B2C e-commerce platform (Mudwalls Food Group) and a B2B supply chain solutions arm.

Product overview

Mudwalls Farm operates as a grower, packer, and supplier of premium fresh produce under the Mudwalls Fresh Produce brand. The company offers a portfolio of apples, plums, vegetables, potatoes, asparagus, strawberries, and other seasonal produce sourced primarily from British growers. The business comprises three main offerings: Mudwalls Fresh Produce (core fresh produce brand), Mudwalls Food Group (B2C e-commerce platform), and Mudwalls Supply Chain Solutions (B2B procurement and distribution services). All products are checked, packed, and distributed from their packhouse in Redditch, Worcestershire using their own branded vehicle fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Mudwalls Fresh Produce Premium fresh produce brand offering apples, plums, vegetables, potatoes, asparagus and strawberries sourced from accredited British growers and delivered direct to retail stores across the UK from the Redditch packhouse.
• Mudwalls Food Group (B2C e-commerce) Direct-to-consumer e-commerce platform (mudwallsfoodgroup.co.uk) selling the seasonal Mudwalls Fresh Produce range to individual shoppers for store delivery.
• Mudwalls Supply Chain Solutions End-to-end procurement, consolidation and distribution solutions for producers and retailers, operating as the integral link between source and point of sale.

Quantifiable outcome

• Full traceability from source to end consumer for all UK-grown product.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sea Fresh GroupcoreStrategic or Co-development PartnerMudwalls Farm is part of The Sea Fresh Group, which also includes Blue Earth Foods, Sea Farms, and 44 Foods. Sea Fresh Group provides support and a shared vision that shapes Mudwalls' growth strategy. Sea Fresh Group shares several policies with Mudwalls, including anti-bribery and anti-corruption policies, human rights policies, and environmental commitments.
• Cobrey Farms (Wye Valley Produce)coreStrategic or Co-development PartnerCobrey Farms, run by the Chinn family in the Wye Valley, Herefordshire (founded 1924), is a key British grower partner supplying asparagus (green, white and purple varieties) to Mudwalls Fresh Produce. The partnership has produced award-winning asparagus since 2004, with the Chinn family renowned for quality and consistency.
• Doug Richardson (Jersey Grower)coreStrategic or Co-development PartnerDoug Richardson is a long-standing grower and friend of Mudwalls based on the island of Jersey, supplying Jersey Royal potatoes. Managing Director Jon Lippett visits annually to oversee the first harvest. The partnership spans multiple seasons.
• SEDEX / SMETA (Supplier Ethical Data Exchange)coreOthersMudwalls is a member of SEDEX and undergoes SMETA (SEDEX Members Ethical Trade Audit) to mitigate supply chain risk. SEDEX is a not-for-profit membership organisation for sharing ethical supply chain data.
• BRCGS (Brand Reputation Compliance Global Standards)coreOthersMudwalls is accredited to BRCGS global standards and requires the same of its suppliers. BRCGS is one of the world's most widely used food safety and quality certification schemes.
• Red Tractor Assurance (RTA)coreOthersMudwalls is committed to Red Tractor Assurance standards for its growers and suppliers, ensuring British farm products meet independently verified standards for food safety, animal welfare and environmental care.
• LEAF (Linking Environment and Farming)coreOthersMudwalls works with LEAF-certified growers. LEAF Marque certification indicates that products have been produced to sustainable farming standards that protect the environment.
• SALSA (Safe and Local Supplier Approval)minorOthersMudwalls supports and works with SALSA-approved suppliers. SALSA is a food safety certification scheme designed for small and local suppliers.
• GlobalG.A.P.coreOthersMudwalls requires GlobalG.A.P. certification from relevant suppliers. GlobalG.A.P. is a globally recognised farm assurance programme setting voluntary standards for farm product quality and safety.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flamingo Horticulture: UK fresh produce supplier specialising in tomatoes, peppers, cucumbers, and salad crops for UK retailers. Comparable category mix, similar supply chain integration, and shared customer base with Mudwalls in supermarket channel.
• Worldwide Fruit: UK-based apple, pear, and stone fruit supplier packing and distributing top fruit for major UK retailers. Direct competitor to Mudwalls in the apples and plums category with similar packhouse and retailer-supply focus.
• Berry Gardens: UK berry grower cooperative that packs and distributes strawberries, raspberries, blueberries, and blackberries to major retailers. Direct overlap with Mudwalls on the berry side of its portfolio and similar integrated grower-to-store supply chain model.
• Fresca Group: Major UK fresh produce supplier procuring, packing, and distributing fruit and vegetables to UK retailers. Closely comparable business model to Mudwalls - similar packhouse-and-distribute structure serving supermarket and foodservice customers across Great Britain.
• S&A Produce: UK strawberry grower and packer supplying major retailers with soft fruit. Direct peer to Mudwalls on strawberry category with similar packhouse-plus-distribution model and shared supermarket customer base.
• BerryWorld: UK berry supplier sourcing, varietally developing, packing, and distributing strawberries and other berries to UK and European retailers. Closely comparable on the strawberry/berry side of Mudwalls' portfolio and similar integrated packhouse model.
• G's Fresh: One of the UK's largest fresh produce growers and packers, supplying salads, vegetables, and other categories to UK and European retailers. Directly comparable integrated packhouse model with own growing operations and national distribution.

Broad incumbents

• Driscoll's: Global berry specialist with significant UK operations supplying strawberries, blueberries, raspberries, and blackberries to leading retailers. Larger scale and broader geographic footprint but directly comparable on the berry category Mudwalls handles.
• Bakkavor: UK-listed fresh prepared food manufacturer supplying major UK grocers with prepared produce, salads, and meal solutions. Adjacent in fresh food category with broader portfolio and significantly larger scale than Mudwalls; shares supermarket customer base.
• Total Produce (Dole plc): Global fresh produce giant formed through the merger of Total Produce and Dole, with substantial UK operations spanning produce procurement, ripening, and distribution. Much larger scale and broader category than Mudwalls but operates in the same UK retail supply channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mudwallsfarm
• LinkedInlinkedin.com/company/mudwalls-farm-ltd
• Instagraminstagram.com/mudwallsfoodgroup
• Facebookfacebook.com/MudwallsFarm

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudwalls Farm