Speed Shift TV

What Speed Shift TV does

Speed Shift TV is a private media and events company headquartered in Indianapolis that provides live streaming of premier events. Founded in 2014 and operating with 101-250 employees, the company functions as a direct-to-consumer streaming platform accessible globally via web and mobile applications for iOS and Android, focused on motorsports content for a motorsports enthusiast audience. The platform aggregates live event streaming, on-demand replays, original films, highlight packages, news articles, and schedule management into a single always-on destination, with a dedicated 24/7 channel supplementing event-specific coverage.

The company's content portfolio spans five racing disciplines — Dirt, Pavement, Drag, Action, and Moto — and is anchored by official streaming partnerships with marquee touring series including the Lucas Oil Late Model Dirt Series, USAC Racing (National Midget, Sprint, and Silver Crown), Interstate Batteries High Limit Racing, and NASCAR Weekly Racing (including the NASCAR Whelen Modified Tour). These partnerships confer preferred or exclusive streaming rights and embed Speed Shift TV into the promotional infrastructure of its series partners, creating reciprocal distribution with race organizers and their existing fan bases. Customer acquisition relies on direct platform signup, social media, and cross-promotion through series partners rather than a B2B enterprise sales motion.

The business model is a direct-to-consumer subscription streaming operation. Specific pricing tiers, ARPU, subscriber counts, and revenue are not publicly disclosed. The company is private, has no disclosed funding rounds or institutional investors in the input data, and has no disclosed management team, headquarters expansions, or M&A activity. Note that a portion of the source material describes the FloRacing platform operated by FloSports, Inc.; the degree to which Speed Shift TV and the FloRacing platform are the same legal entity, a subsidiary relationship, or a separate operation is not clarified in the available data, and this ambiguity constrains the precision of any company-level analysis.

Name

Speed Shift TV

Website

https://speedshifttv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Speed Shift TV is a private Indianapolis-based media and events company (founded 2014, 101-250 employees) that provides direct-to-consumer live and on-demand streaming of premier motorsports events across dirt, pavement, drag, action, and motorcycle disciplines, serving motorsports enthusiasts globally via web and mobile.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Spectator Sports (71121), Motion Picture and Video Industries (5121)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), FAST Channel Networks & Platforms (MPACAAAC)

Keywords

• Live sports streaming
• Motorsports streaming
• Racing content platform
• Video on demand
• Motorsports media

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Distribution channels1 record

Marketing channels3 records

Core offering

Speed Shift TV is a media and events company that provides live streaming of premier motorsports events through its FloRacing platform. The service delivers live and on-demand coverage of racing disciplines including dirt late models, sprints, midgets, and modifieds, along with original films, highlight packages, and racing news articles for motorsports enthusiasts.

Product overview

FloRacing is a unified live sports streaming platform focused exclusively on racing content. The platform provides live event streaming, video-on-demand highlights, news articles, and schedule management for various racing series including Lucas Oil Late Model Dirt Series, USAC Racing, High Limit Racing, NASCAR Weekly Racing, and more. The product offers a 24/7 FloRacing channel alongside event-specific streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• FloRacing A live and on-demand racing streaming platform that provides coverage of dirt late models, sprints, midgets, modifieds, and other motorsports disciplines with live events, video highlights, and racing news articles for motorsports fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Lucas Oil Late Model Dirt SeriescoreStrategic or Co-development PartnerFloRacing serves as the official streaming partner for Lucas Oil Late Model Dirt Series events, providing live coverage and on-demand content for the touring series.
• USAC RacingcoreStrategic or Co-development PartnerFloRacing provides streaming coverage for USAC National Midget, Sprint, and Silver Crown series events including the BC39 at Indianapolis Motor Speedway.
• Interstate Batteries High Limit RacingcoreStrategic or Co-development PartnerFloRacing is the streaming partner for Interstate Batteries High Limit Racing series, covering the sprint car touring circuit.
• NASCARcoreStrategic or Co-development PartnerFloRacing streams NASCAR Weekly Racing events including the NASCAR Whelen Modified Tour and other regional NASCAR series.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAZN: DAZN is a global sports subscription streaming platform operating across multiple sports verticals. While not focused exclusively on motorsports, it competes for live sports streaming rights and offers a similar DTC subscription model with broad sport coverage.
• Amazon Prime Video (Sports): Amazon Prime Video has aggressively expanded into live sports streaming (Thursday Night Football, F1 rights in some markets). It is a broad incumbent with the scale to enter niche motorsports rights, posing a competitive threat to vertical platforms.
• MotorTrend: MotorTrend operates a streaming platform (MotorTrend+) and produces motorsports content across automotive and racing categories. It serves as a broad incumbent in motorsports/automotive media with both subscription and ad-supported revenue.
• ESPN+: ESPN+ is Disney's DTC sports streaming service offering live sports, including motorsports content (NASCAR, IndyCar). It is a broad incumbent competitor with cross-promotion from ESPN's broadcast properties and significantly larger content budgets.

Emerging players

• PBR RidePass: PBR RidePass is a subscription streaming service for Professional Bull Riders content, distributed in partnership with FloRacing. While focused on bull riding rather than motorsports, it represents a comparable vertical sport streaming subscription model under a similar distribution arrangement.
• NASCAR TrackPass: NASCAR TrackPass is NASCAR's own direct streaming service offering live races, highlights, and on-demand content. It represents an emerging in-house streaming play that competes directly with FloRacing for NASCAR-related motorsports viewership.

Direct peers

• FloSports: FloSports is the direct parent/operator of FloRacing — the same motorsports streaming platform Speed Shift TV appears to operate. FloSports runs a portfolio of vertical sports streaming subscriptions including FloRacing, making it the closest comparable in business model, content approach, and target audience.
• MAVTV Motorsports Network: MAVTV is a motorsports-focused TV network and streaming service covering drag racing, off-road, and short-track racing. It is a direct competitor in motorsports vertical media, with similar audience and content category focus.
• RACER Network: RACER Network provides motorsports media coverage including open-wheel, sports car, and IndyCar racing content. It is a comparable motorsports-focused digital media platform with editorial, video, and event coverage.

Regional players

• RevTV: RevTV is a Canadian motorsports-focused TV channel and streaming service covering racing events across Canada. It is a regional peer serving a comparable niche motorsports audience in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SpeedShiftTV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Shift TV