What Pictorem does

Pictorem is a Canadian e-commerce custom wall art printing studio founded in 2014 and headquartered in the greater Montreal area (Brossard, Quebec). The company operates a self-serve online platform at pictorem.com where customers upload images and order prints on a wide range of substrates, including canvas, acrylic, metal, wood, fine art paper, framed prints, wall murals, rigid panels, and specialty shapes such as puzzles, clocks, and acrylic cut-outs. Production relies on HP Pigment inkjet technology with Vivera archival inks (rated for up to 200-year fade resistance), Epson 10-color printers for murals, Giclée printing processes, and UV-cured inks for acrylic surfaces, with in-house professional file review on every order. The company has served more than 127,000 cumulative customers and hosts an Art Gallery marketplace of 1,184,140 artworks from 16,241 artists.

The business model is product-led and primarily direct-to-consumer via the own e-commerce website, augmented by a freemium Pro Account program (15% instant rebate, white-label, volume rebates, dropshipping), Premium Artist subscription plans, an artist marketplace, affiliate/influencer programs, and gift card sales. Pictorem generates revenue predominantly through unit-priced one-time print purchases (example price points: stretched canvas from C$53 for 12x12 to C$147 for 36x24; acrylic prints from C$42), with the Pro and Premium Artist tiers providing recurring components. Free shipping is offered across Continental USA and Canada with no tariffs or import duties, supported by integrated logistics.

The platform serves four primary customer segments: individual consumers seeking personalized home décor and gifts; professional photographers using Pictorem for client deliverables, portfolio prints, and white-label fulfillment; interior designers sourcing custom art for client projects; and resellers who leverage the dropship and white-label capabilities. AI-powered tools (AI Wall Art Generator, AI Image Upscale, AI Image Style Effect, Image Amplify™) are positioned as productivity and creative aids that improve print readiness and expand creative options, while environmental positioning is reinforced through the Print One. Plant One partnership with Trees for the Future.

Name

Pictorem

Legal name

Pictorem

Website

https://pictorem.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pictorem is a Canadian e-commerce custom wall art printing studio serving consumers, photographers, interior designers, and resellers across USA and Canada with prints on canvas, acrylic, metal, wood, and paper, plus AI image tools and a 1.18M-artwork artist marketplace.

Ownership category

akta.pro rank

Product category

Custom Wall Art Printing

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photographic Services (54192), Commercial Photography (541922)

SIC

Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Photography & Photo Production (BPAFAIAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom wall art printing
• Photo printing services
• Canvas acrylic prints
• Large format printing
• Fine art reproductions

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Print Product Sales: One-time purchase model for custom wall art prints on various substrates including canvas, acrylic, metal, wood, paper, and specialty products. Customers pay per print based on size and material selected.
2. Pro Account Program: Free Pro account offering 15% instant rebate on all orders. Volume rebates available. White-label fulfillment and dropshipping services for professionals.
3. Premium Artist Plans: Subscription plans for artists to sell their artwork through Pictorem's platform with premium features and free personalized thank you cards.
4. Dropship Services: Manufacturing and fulfillment services for professionals who outsource production and logistics to focus on their core business.
5. Affiliate and Influencer Programs: Commission-based revenue share for affiliates and influencers promoting Pictorem's printing services.
6. Gift Cards: Digital gift cards sold at custom amounts for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pictorem operates a custom wall art printing studio that manufactures high-quality prints on multiple substrates including canvas, acrylic, metal, wood, framed, fine art paper, wall murals, and specialty shapes. Customers upload images and customize products directly through the self-serve website, with professional in-house file review on every order. The company also offers AI-powered image enhancement tools, a Pro/reseller program with white-label and dropshipping, and an artist marketplace.

Product overview

Pictorem is a custom wall art printing studio offering a comprehensive portfolio of print-on-demand products. The core offering includes multiple printing substrates: Canvas Prints (gallery-wrapped or rolled), Acrylic Prints (glossy and non-glare options), Metal Prints (brushed, white matte, and HD sublimation), Wood Prints, Framed Prints, Fine Art Paper, and Lamination services. Specialty products include Wall Murals, Panel Prints, Multi Panel/Special Shape prints, Puzzle Prints, Custom Clocks, and Custom Acrylic Shapes. The platform also offers AI-powered tools including Wall Art Generator, Image Upscale, and Image Style Effects for automated image enhancement. Pro and artist programs enable resellers, photographers, and artists to sell prints through the platform with dropshipping fulfillment. The company operates since 2014, serving customers in USA and Canada with free shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Image Amplify™: Advanced image upscaling technology service to enhance file resolution, sharpness, and clarity for large format printing.

Products and services

• Canvas Prints Giclée archival prints on premium 410gsm poly-cotton canvas with multiple finish options (matte, semi-gloss, knife texture, silver). Available as stretched gallery wrap or rolled for custom framing. Custom sizes up to 96x54 inches.
• Acrylic Prints High-gloss UV-cured prints on 99.9% optically pure acrylic with multiple thickness options (3mm, 5mm) and non-glare matte alternative. Custom sizes up to 96x60 inches with various mounting options.
• Metal Prints Direct prints on aluminum substrates including Brushed Metal (silver reflection effect), White Matte Metal, and HD Sublimation Chromaluxe (high-gloss vibrant colors). Sizes up to 96x48 inches.
• Wood Prints Direct prints on birch wood where bright areas reveal natural wood texture. Custom sizes up to 96x48 inches with various mounting options.
• Framed Prints Custom and standard framing with extensive moulding options including Traditional, Float, and Shadow Box frames. Sizes from 8x8 to 96x60 inches.
• Fine Art Paper Prints Archival Giclée prints on fine art paper at 1200dpi resolution. Multiple paper options including photo paper and pearlescent paper. Sizes up to 100x58 inches.
• Wall Murals Peel and Stick self-adhesive vinyl murals printed with 10-color Epson printers. Made-to-measure with unlimited sizes delivered in panels.
• Panel Prints Direct prints at 1200dpi on rigid substrates including PVC, Sintra, and Gator with multiple mounting options.
• Multi Panel and Special Shape Prints Split images across multiple panels or cut into special shapes (round, hexagonal, surfboard, skateboard, snowboard, guitar). Fully customizable layouts.
• Custom Photo Puzzles Custom photo puzzles up to 1500 pieces (36x24 inches) with vibrant colors and retail packaging.
• Custom Wall Clocks Personalized wall clocks printed on acrylic with precise quartz movement. Various sizes and shapes, ready to hang.
• Pro Account / Reseller Program Professional accounts for artists, photographers, interior designers, and resellers offering 15% instant rebate, white label, volume discounts, and free dropshipping in USA and Canada.
• Dropship Program Dropshipping service allowing pro accounts to sell prints without inventory, with production and fulfillment handled by Pictorem.
• Sell Your Art Online (Artist Marketplace) Artist marketplace program allowing artists to upload and sell artwork through Pictorem's collection of 1,184,140+ artworks from 16,241 artists.

Quantifiable outcome

• Print longevity of up to 200 years with archival Giclée printing
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Trees for the FuturecoreStrategic or Co-development PartnerPictorem supports Trees for the Future, a 501(c)(3) non-profit organization operating agroforestry programs to restore trees on degraded lands. Under the 'Print One. Plant One' initiative, Pictorem plants one tree for every print purchased.
• HPcoreTechnology or IntegrationPictorem utilizes HP Pigment inkjet printing technology including HP Vivera inks for archival quality prints with 200-year longevity.
• 1X PhotographyminorGTM or Marketing Partner1X Collection featured in Pictorem's Art Gallery, showcasing curated photography from 1X photographers for customer purchase.
• Vintage Poster ArtistsminorGTM or Marketing PartnerVintage Poster collection featured in Pictorem's Art Gallery, partnering with vintage poster artists to sell their works.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CanvasPop: Canada-based custom canvas and wall-art print shop serving consumers and professional photographers with white-label and dropship options; directly overlaps Pictorem on substrate, target buyer, and self-serve GTM.
• Printique (AdoramaPix): Premium photo lab offering custom photo prints, canvas, metal, and acrylic prints to consumers and professionals; similar product breadth, North American shipping, and professional/consumer segmentation.
• Whitewall: Premium gallery-grade photo printing service on acrylic, aluminum, fine art paper, and canvas with custom sizes; mirrors Pictorem's premium substrate positioning and quality-of-output emphasis.
• Nations Photo Lab: US professional photo lab offering canvas, metal, and acrylic prints to photographers with pro pricing and volume discounts; closely comparable Pro photographer segment.
• Mpix: Pro-oriented photo printing service for photographers with canvas, metal, and acrylic output; comparable product set, professional customer focus, and e-commerce self-serve flow.
• Fine Art America: Large print-on-demand art marketplace where independent artists sell prints fulfilled on canvas, acrylic, metal, and paper; matches Pictorem's artist marketplace plus multiple-substrate production model.
• Bay Photo Lab: Professional photo lab specializing in fine art, metal, acrylic, and canvas prints for working photographers and studios, with white-label and volume pricing; competes for the same Pro/photographer customer base.
• Easy Canvas Prints: Direct-to-consumer custom canvas print provider; competes on price and consumer self-serve ordering with overlapping product format.

Regional players

• Lumas: Curated art print gallery offering limited-edition prints on multiple premium substrates, primarily serving Europe; comparable premium wall-art positioning but geographic focus differs from Pictorem's North American base.

Broad incumbents

• Shutterfly: Large consumer photo products platform with canvas, metal, and acrylic wall prints; broader portfolio than Pictorem but overlapping core wall-decor product line and consumer target.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pictorem